PowerPoint Presentation

HP Soup

Presentation Overview Introduction Project ComponentsObjectives of the projectOverall Costs SWOT Analysis Market Size (why we support this project)Stakeholder AnalysisRACI Value Chain Gantt ChartRisk AnalysisWork Breakdown StructureLaunch PartnersClosure of the Project

Alejandro2Introduction Define the project Define the constraints and scope

Alejandro we are part of the company and we are managers from different departments.This is just one more project we are managing.

3Brief Of The Project The board room has invited us to do a formal meeting in which they gave us the brief of Supercharged soup Launch. The company has decided to launch a supercharged range of canned soup products in order to increment the portfolio in UK with three tasty flavours.Soup products in UK has a potential market share and equivalent growth over the past few years. The budget is 4.5 million. The date of launch is on Sept 2015 in the United Kingdom. Team responsibility (with the board) is to oversee the research, development and manufacture of new soup products for a multinational corporation based in US. On the 6th of January, 2015 we have to present a project plan to the Senior Management Team. Team has to ensure the success of the launch in terms of deliver on time, on budget and at an appropriate quality standard.THE TEAM

Prasoon P (Project Manager)

Thommachan P 14188144 (Marketing Manager) Lindas P (HR Manager)

Allwin P 14187672 (Liasion officer) Jabir P14187564 ( Risk Manager)Arun P 14163906 ( Finance Manager)

Key Dates Project Start date : 9th February 2015 Agreement with distributors: 6th July 2015 Testing Launch: 17th August 2015 Project Deadline: October 2015 Launch Date: 11th September 2015 Project Completion Date: 15th October 2015

Objectives of the projects Distribution Operations and Manufacturing Advertisement Launch

Alejandro7Pie Chart Of The Overall Project CostsStrengthSoup Market in the UK has a potential value.Good Supply ChainCompetitive advantage on priceVariety ingredients overcoming the existing competitorsQuality and healthy products.

WeaknessIncreasing own label market shareChallenge in maintaining consumer interest in the products during summer monthsLack of allocated fundsInnovation not always successfulLack of adequate R&DOpportunityUK soup market is growing and expanding with healthy reliability with retailers. Maximum consumption in between 25-34s and over 55 age group.Soup market in UK experienced around 10% value growth of 562 million in 2012 .

Threats Stiff competition from recognized brands.Price warsUn stability in raw materials pricePressure from retailers and supermarket to keep the prices low in order to compete in the saturated market.Government rules and regulationsChanging customer taste and preferencesSuper markets offering their own value and premium products in low price.

SWOT Analysis920112012201320142015Value(m)520562615665720% change year on year-8.079.438.138.27Sector share of total market (%)4.655.25.76.26.4Market SizeThe UK Soups (Canned Soups) sector by value at current prizes (m & %) , 2011-2015

UK Soup Consumption Past 7 YearsMarket Shares

Stakeholders Analysis

ArunMarketing ManagerRACI MatrixKeyR-ResponsibleA-AccountableC-ConsultedI-Informed

Phase/ PersonProject ManagerFinancial ManagerLiaison OfficerHR Marketing ManagerManagerScope of ProjectACIIIBudget and CostCR/AICommunicate with stakeholdersR/ACCReviews of the project statusR/AIIIIReviews of the team membersIIARIHuman resource controllingCIRAIMarketing ICR/AMethod of preparation

1.Making the stock2.The cooked pulp is emptied through the spout intocyclonemachines. Spinning blades in the cyclones force the pulp through a fine wire mesh that separates out the seeds and skin.3.Add vegetables ,paste and spices(Fiery Mexican Spices, Wild Porcini Mushrooms, and Aromatic Thai)4.Mixing all of these into an apparatus leading to canning of soups ,mechanically sealed and manually lifted to the conveyer belt.

Soup LogisticsCRITERIA SELECTIONCompany accomplish the BFAs policy.National coverageCompetitive agreementPrevious experiences

HP soup has appointed NFT Logistics to take on the entire UK warehousing and distribution to the retailers.

Canned Soups Distribution To National Retailers

Management RiskLaunch Incremental Product Plan Risk ManagementRoles & ResponsibilitiesRisk CategoriesRisk Definition/Probability/ImpactReporting FormatsTrackingMitigationWide Customer BaseGroup Risk Management ProcessIndustry & MarketThreats From Rival ProductsChanges in consumer preferences and consumption habitsFailure to innovate or react tochanging consumer trendsPerform Quantitative Risk AnalysisRisk RegisterMonetary ValuePlan Risk ResponsesNegative RiskPositive RiskMonitor & Control RisksProject Cost Management21TEAM WORKPURPOSEFUL ACTIVITYINCREMENTAL PRODUCT LAUNCHOWNERSWho could stop the projectCUSTOMERS Who are affected by the ProjectACTORSWho will do the activities wich make up ProjectENVIRONMENTConstraints which are taken as given in doing projectPROCESSRisk to Stakeholders

WORK BREAKDOWN STRUCTUREAdvertisement 1. ClickTap Media

Why ?

for- social media, seo and online promotion

12th May 2015 till 12th October 2015

Cost - social media + seo + online promotion = 200,000

Payment on the date of agreement Two Companies- ClickTap Media & Aylesworth Fleming

Advertisement 2. AylesworthFleming Why ? For- TV & Newspaper16th April till 10th October 2015Cost: 300,000 TV and NewspaperPayment through two instalments

UK GROCERY MARKET SHARELaunch PartnersCRITERIA SELECTION

Supermarkets market share

Number of shops/branches in the UK

The UK Supermarket's positioning brand as a seller of soup products in the mind of the final consumer

Launch VenuesLaunchCost- 125,000Test launch (17th August 2015)Launch event (11th Sept2015)- 10 biggest cities of the UK

MORRISONASDALONDON114-125 Concorde Centre464 - 504 Old Kent RoadMANCHESTER1221 Ashton Old RoadAshton New RoadBIRMINGHAMBristol Road South99 High StreetLIVERPOOL1 Penketh Drive, Speke126 Smithdown RoadSHEFFIELD84-130 MeadowheadHandsworth RoadEDINBURGH228 Morrison Street3 New Mart RoadLEEDSHarehills Lane385 Kirkstall RoadLEICESTERAylestone RoadNarborough Road SouthSOUTHAMPTON36 Shirley High Street49 High StreetNORWICH1 Sawmill Close, FelthorpeDrayton High Road

Agreement

Agreement for Advertising will be signed on 12th May 2015 Agreement for ClickTap Media and Aylesworth Fleming With all companies for supply and launching Will be signed on 6th July 2015

Closure Of The Project Feedback from Supermarkets Feedback from all stakeholders Feedback from clients Presentation to the sponsors

REFERENCES

1 ) Bowersox, D. (2013).Supply chain logistics management. New York: McGraw-Hill.2) Digitaljournal.com, (2015).Europe Soups Market - Industry Analysis, Size, Share, Forecast Period 2014 to 2020 by Transparency Market Research - Press Release - Digital Journal. [online] Available at: http://www.digitaljournal.com/pr/2421619 [Accessed 5 Jan. 2015].3) Heerkens, G. (n.d.).Project management.4) Han, J. and Alzamora, D. (2011).Geo-Frontiers 2011. Reston, VA: American Society of Civil Engineers.