New Product and Service Development

New Product and Service Development

By JF

What is World Health Connection?• A website that seeks to educate the global population on the

latest, most relevant healthcare news by providing you with a snapshot of important healthcare headlines.

What is our mission?• To impart a better understanding of the state of healthcare

around the globe and provide you with a holistic, multi-faceted understanding of this expanding and evolving field.

The History of World Health Connection

• The CEO of World Health Connection began the website in November 2010.

• Since then, he has recruited and constructed a team of very talented young people to help run the website.• Financial Team• Marketing Team• Legal Team• Software Development Team

• Creating an Integrative Data Networking: Facilitating cancer research and collaboration amongst healthcare workers in sub-Saharan Africa (pilot program in Tanzania where we have contacts).

• There are approximately 530,000 new cancer incidences in sub-Saharan Africa each year and almost a third of all cancer deaths are preventable.

• The output of causality-focused research that correlates patients’ demographic and geographic information to genetic and environmental factors is not keeping pace with the rise of cancer incidences.

• The number of research teams and collaborative research projects in hospitals is severely limited by the triaging of organizational and human resource issues above data procurement efforts.

New Project

StrategyApplying the new product and service development funnel

to help us design a simple, cost-effective electronic data capture system that is focused solely on cancer research.

Healthcare workers can continue treating high volumes of patients while concurrently pursuing research goals that advance the quality of cancer care and prevention.

“While a little more than half of all firms use some type of new product development process, 76% of ‘best process’ businesses follow a specific strategy for their NPD activities. A new process will give you better, faster, and more profitable results”.

- David Goldsmith

New Product and Service Development Funnel Overview

Three Main Phases Ideation Elimination Development

Screens Ideation Screen Surface Evaluation Screen Detailed Evaluation Screen

Key Players Referees Gate Keepers

Ideation Screen

Expansion & Surface Evaluation

Surface Evaluation Screen

Detailed Evaluation

Detailed Evaluation Screen

Cross-Functional Development

CFD Gate

Testing

Testing Gate

Deployment

Deployment Gate

Launch Post Launch Review

Post Launch Review Gate

Applying The New Product and Service Development Funnel

Ideation

Idea BankIdea Bank

Idea Recycling

Ideation screen


Detailed Evaluation



CFD Gate

Testing

Testing Gate

Deployment

Deployment Gate



Ideation

How can we generate ideas to fill our Idea bank?

• Collect ideas internally (team)• Have members add ideas to a Google document

• Hold monthly meetings discussing the project.

Triggers of Innovation:• Wear other people’s hats• Pose questions• Spend more mental time in the future• Storyboard ideas• Mind Mapping

Ideation



Ideation

Surface Evaluation ScreenDetailed Evaluation



CFD Gate

Testing

Testing Gate

Deployment

Deployment Gate



Ideation Screen

Ideation ScreenBroad Criteria:• Is the software relevant to cancer research?• Can the software store data:

• Medical and socioeconomic histories, past treatment regiments and toxicities, cancer onset and progression, response outcomes, and physician case summaries.

• Does software agree with company’s goals?• Is the software feasible with the available resources? (cost under

$10,000)• Is the content we are collecting on this EDC system relevant?• What is the risk associated?Referees:• Software Development Team Member• Financial Team Member • Legal Team Member• Marketing Team Member

Ideation screen

Ideation

Surface Evaluation screenDetailed EvaluationDetailed Eval. Screen


CFD Gate

Testing

Testing Gate

Deployment

Deployment Gate



Surface Evaluation

• Conduct preliminary assessments:• Internet research, ask doctors/nurses, researchers,

focus groups, cancer patients. • How can this software differentiate itself from

other systems (delivery, design, market attractiveness)?

• Will this software create an advantage?• Technical assessment• Outline legal assessment• Outline financial assessment (How much will

building software cost?)

Surface Evaluation

Ideation

Ideation screenSurface Evaluation

Detailed EvaluationDetailed Evaluation Screen


CFD Gate

Testing

Testing Gate

Deployment

Deployment Gate




Confirmation:• Technical issues?

• Is it easy to navigate?• Is it easy to troubleshoot?

• Legal issues (patient privacy)?• Strategic fit?• Marketing potential, barrier to entry (will researchers be

interested)?• What is the benefit to the patient/researcher?• Evaluate the risk.• Additional areas of elimination.Referees:- Legal Team Member - Doctor- Healthcare worker- Cancer Patient in Africa- Software Development Member


Ideation



Detailed Eval. Screen


CFD Gate

Testing

Testing Gate

Deployment

Deployment Gate



Detailed Evaluation

Detailed Evaluation• Idea rationale• Competitive Analysis

• Understanding current data systems.• Calculate growth rate of software.• Calculate size of market (cancer patients in

Tanzania).• Market Investigation

• Target market (who will want to use this system?)• Outline software benefits.• Outline software strategy/potential investors.• Discuss cost effectiveness (getting our money’s worth)• Estimate timeline (creating system and implementing

it)• Forecast

Ideation




CFD Gate

Testing

Testing Gate

Deployment

Deployment Gate




• What is the best option?• Is the initial audience response positive?• Are the cancer statistics or trends changing?• Is $10,000 enough to create an optimal

software?

Decision to commit and proceed to idea

Referees: • Financial Team Member• Software Development Team Member • Marketing Team Member• Doctor • Cancer Research Scientist


Ideation


Surface Evaluation ScreenDetailed EvaluationDetailed Evaluation Screen

CFD Gate

Testing

Testing Gate

Deployment

Deployment Gate




• Prototype Initiation• Outline software program (design).• Ensure that all team members have been

updated on software development and their appropriate roles.

• Begin legal process (file for patents or rights) or resolve any problems

• Update financials • Marketing

• Define a timeline• Create market launch plans

• Continue to compile hospital/patient feedback• Sub NPSD processes.

Cross Functional Development

Ideation





Testing

Testing Gate

Deployment

Deployment Gate



CFD Gate

Cross Functional Development Gate

• Review probable execution• Meet updated financial numbers ($10,000 to

implemement)?• Has there been positive feedback?• Review work

Go to test or do not proceed?

Gatekeepers: • Financial Team Member• Website Development Member• Cancer Researcher• Healthcare Worker

Ideation




CFD Gate

Testing Gate

Deployment

Deployment Gate



Testing

• Conduct user feedback (provide a model)• Surveys• Panels- doctors, researchers, pharmaceutical

companies, people in healthcare industry• Scrutinize customer acceptance

• Financial analysis (meet numbers to create

system and implement it).

• Extensive validation

Testing

Ideation




CFD Gate

Testing Deployment

Deployment Gate



Testing Gate

Testing Gate • Quality of testing reviewed

• Are there flaws in the software?• Quality of validation• Organize data and analyze

• Were results positive or negative?• Financial review (how much money was spent?)• Employee review• Go/kill point

Gatekeeper: • Marketing Team Member• Software Development Member• Financial Team Member• Legal Team Member

Ideation




CFD Gate

Testing

Testing Gate Deployment Gate



Deployment

Deployment• Prepare for idea launch/ engage in

necessary activities.• Is everything in order and ready (is the

software setup)?• Finalize launch schedule (when can the

software be ready by and implemented?).

• Start to prepare marketing (how will we get people to use it?).

Deployment Gate• Last check before launch.• Confirm readiness• Review of threats to success (software

bugs)• Final approval for launch

Gatekeeper• Software Development Team Member• Marketing Team Member• Legal Team Member

Ideation Screen



Detailed Evaluation


Ideation

CFD Gate

Testing

Testing Gate

Deployment

Deployment Gate

LaunchCross-Functional Development

Post Launch Review


Launch

• Initiation of all activities involved in launch.• Creating software• Implementing software in hospitals,

clinics, and doctors offices in Tanzania.• Deliver final software.

Ideation Screen



Detailed Evaluation


Ideation

CFD Gate

Testing

Testing Gate

Deployment

Deployment Gate

LaunchCross-Functional Development

Post Launch Review


Post Launch Review

• Review final costs.• Review benefits of software.• Review strengths/weaknesses of software• What improvements can be made?• Can we use this software in other locations?• Review what has been learned.• Meet with team and discuss.

• Did everyone perform their jobs?• Evaluate performance

• Create future review dates

Ideation Screen



Detailed Evaluation


Ideation

Testing Deployment Launch Post Launch Review

CFD Gate Testing Gate Deployment Gate Post Launch Review Gate


Ideation Screen



Detailed Evaluation


Ideation

Testing Deployment Launch Post Launch Review

CFD Gate Testing Gate Deployment Gate




• Review post launch review data

• Is the software functioning as planned?

• Is the software generating the information we need

for cancer research?

• Are cancer patients getting the proper help in Africa?

• Were accurate decisions made?

• Review forecasting.

• Are there any further improvements?

Thank you!

Questions or Comments?

Documents

New Product and Service Development