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preview spring 2009germany | austria | switzerland management | company management
economics | politics
jobs | careers
marketing | sales
Welcome to REDLINE Verlag preview Spring 2009!
REDLINE Verlag is the new name of our former brand REDLINE WIRTSCHAFT.
REDLINE Verlag continues our successful tradition as a German publishing company with strong competences in social trends, busi-ness management tools and career strategies.
REDLINE Verlag stands for high-grade titles offering new economic and political perspectives in a rapidly changing world.
The highlights with international appeal this Spring are:
Mission America by John C. Kornblum and Dieter Kronzucker (pages 4-7): Land of unlimited possibility, God’s own country – or a danger for the world? John C. Kornblum and Dieter Kronzucker ana-lyse Obama’s America, explain the current situation there, show how Americans see themselves and risk a look into the future.
LOHAS by Anja Kirig and Eike Wenzel (pages 10-11): Embracing the green – all about the new lifestyle groups. Learn what makes LOHAS, neo-ecos & co. tick. Written by the authors of “Greenomics”.
Winning at Work and at Home! by Günter F. Gross (pages 26-27):The classic and international best-seller appears in its 20th edition. Günter F. Gross shows how to combine success in business with a happy and fulfi lling personal life. Published in 9 languages, it is one of the most important books published in recent years and an abso-lute must-read for every manager.
More Confi dent and Effective Presentations by Martin Dall (page 32):The standard guide on giving presentations, with tools and tips for newcomers and old hands.
New titles written by qualifi ed German authors are offered in our series:
Better Job Application (pages 36-37);New Business Line (pages 38-39);Specialist Know-how made easy (pages 40-41);WOMEN@BUSINESS (pages 42-45) together with WOMEN@BUSINESS minis, 25 titles published.
REDLINE Verlag offers exciting titles, fresh ideas and new trends.
Take a minute and browse through our pages! More information and our digital catalogue under:
www.redline-wirtschaft.de/seite-foreignrights.html
Yours,
Maria Pinto-PeuckmannRights Director / International Affairs
FinanzBuch Verlag GmbHImprint: REDLINE Verlag
Phone: +49-89-65 12 85-2 44Fax: +49-89-65 20 96E-Mail: mpinto-peuckmann@fi nanzbuchverlag.de
Dear colleagues,
THE ECONOMY AND POLITICS
Kornblum | Kronzucker Mission America 4
Wemhoff Milking the Middle Classes 8
Kirig | Wenzel Lohas – Embracing the Green 10
MANAGEMENT AND COMPANY MANAGEMENT
Schmitt Think XXL 12
Prahalad | Krishnan The Revolution of Innovation 14
Champy That Little Bit Better 16
Riesenbeck | Perrey The Mega-Power of Brands 18
Michelli Winning Customers for Life 19
Beise | Diederichs Placing Your Trust in MSEs 20
Oelke The Internet Stars 21
MARKETING
The Gitomer Series 22
SUCCESSFUL START-UPS
Engelken The Legal Guide to Setting Up in Business 25
JOBS & CAREERS
Gross Winning at Work and at Home! 27
Pogorzelski | Harriott | Hardy The Monster Method 29
Janson The 110% Lie 30
Reiss Who Am I and What Do I Really Want? 31
Dall More Confi dent and Eff ective Presentations 32
Roam Drawn Up on a Paper Napkin 33
Bruch | Clement (eds.) Top Job 2009 34
ADVERTISING & SALES
Saxer Plain Sailing in Sales 35
BETTER JOB APPLICATIONS
Lüdemann | Lüdemann The 111 Most Important Questions
in Job Interviews 37
NEW BUSINESS LINE
Egger Delivering Convincing Speeches and Addresses 39
MADE EASY
Schaff er Finding Eff ective Names Made Easy 41
WOMEN @ BUSINESS
Topf Rhetoric for Women 42
Topf Successful Negotiating Techniques for Women 43
Ruck Self-Presentation for Women 44
Lüdemann Quick-Wittedness for Women 45
CROSS-MARKETING
Ridderstråle | Wilcox Change Management 46
Ferstl (ed.) Never Broke 47
SERVICE
Addresses and contact details 48
CONTENTS 3
„One of our greatest talents
is our ability to re-invent
ourselves. And that is why the
USA will continue to play
a decisive role in the
21st century.
„And with the courage to
face the future!
„America must remain a world power.
The Europeans cannot imagine any other.“
John C. Kornblum:
“
“
John C. Kornblum is one of the most distinguished and suc-
cessful US diplomats of recent decades. Since the 1960s, he has
numbered among the most important advisers on US foreign
policy and has represented the US in Germany several times,
most recently as US Ambassador in Berlin. As permanent envoy
to NATO and the OECD, Kornblum has helped to shape relations
between Europe and the USA. Under the Clinton administra-
tion, he was involved in the resolution of the Bosnian confl ict
and in defi ning a new European security policy. Kornblum
has received many awards for his work and is one of the most
sought-after experts on Transatlantic aff airs.
THE ECONOMY AND POLITICS 4|5
„Is the USA going to lose its
status as a world power?“
„Then America is going
to have to change.“
„With fi nancial crises and
record losses?“
„Good Luck, America!“
Dieter Kronzucker:
Foto
s: li
nke
Seite
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pa-p
ictu
re a
llian
ce, r
echt
e Se
ite ©
get
ty im
ages
Dieter Kronzucker is one of the most important TV jour-
nalists and authors in Germany. A philosophy graduate, he
worked as a news correspondent in countries all over the
world, including Spain, Portugual, North America, several
Asian and Latin American countries and the USA. He also
presented the political news series Weltspiegel for German
TV channel ARD. For the ZDF channel, he created the format
of heute-journal, the most successful German TV news pro-
gramme, before leaving to work for Sat1 in 1991. In 2004,
he launched his own documentary series, Kronzuckers
Kosmos, on N24. Until 2007, he also lectured as professor
for television journalism and documentary reporting at
the University for Film and Television in Munich. Dieter
Kornzucker is an acknowledged expert on US politics.
Land of unlimited possibility, God‘s Own Country –
or a danger for the world?
The USA is standing at a crossroads in its history: after eight years under
George W. Bush, a disastrous war in Iraq and the collapse of the American econ-
omy, the American people have voted for change – America is a nation in the
process of re-inventing itself and searching for a way to overcome its present
problems. The whole world pins its hopes on new President Barack Obama.
But will America rise to the challenge? So much depends on America remaining
a prosperous country; the entire political structure of our world and of course,
the chance to forge a new partnership between the Old and the New Worlds.
John C. Kornblum and Dieter Kronzucker analyse Obama‘s America, explain
the current situation there, show how Americans see themselves and risk a look
into the future. Will Obama be able to avert America‘s demise or will the ‚great-
est nation on Earth‘ drag the rest of the Western world down with it?
Top title – extensive media coverage for the authors –
THE ECONOMY AND POLITICS
What the book offers:
A sound analysis of Barack Obama‘s aims ■
Two experts from both sides of the ■ Atlantic take a look at the future
of the USA and American-European relations
With a look at the new President‘s fi rst 100 days in offi ce ■
John C. Kornblum | Dieter KronzuckerMission America
A world power at the turning pointapprox. 240 pages | 14.8 × 21 cm | Harback with dustjacket
24.90 € (D)
ISBN 978-3-86881-032-5 | Product group 1972
April 2009
6|7
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book presentation in Berlin
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Top title – extensive media coverage –
author to appear in 8 talkshows
One look at your wage slip is all it takes: the ‚average‘ wage earner is
rapidly becoming the loser in the German tax and social insurance
system. ‚Milking the Middle Classes‘ shows clearly and logically how
it is the middle classes in our society who are picking up the tab for
the rest – for pensions, social insurance, tax and much more.
The book unmasks the lies and false promises of the world of poli-
tics and explains the real truth behind the present disastrous situa-
tion. The author shows what needs to change in order to put an end
to the exploitation of the middle classes – so that those who really
do the work can fi nally reap their just rewards!
Clemens Wemhoff , born in 1958, graduated in
economic science. He then worked as assistant pro-
fessor at the University of Tübingen and as a lecturer
at several professional academies and managed
international projects as a business consultant for
four years. Since 202, he has been working for a DAX-
listed company as an expert on company pensions
schemes.
For your window display:
Free of charge for orders from 10 copies upwards.Order no.: FI 558
Contact your representative for details or call us on: 089 651285-154!
THE ECONOMY AND POLITICS
top!
Clemens Wemhoff Milking the Middle Classes
How politicians are ripping off the peopleapprox. 220 pages | 14.8 × 21 cm | Firm paperback
14.90 € (D)
ISBN 978-3-86881-022-6 | Product group 1973
April 2009
What the book offers:
Why the working population is paying more and more and getting less and less in return ■
All the facts and the bitter truth ■
Background knowledge for the Bundestag elections 2009 ■
8|9
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Green is chic and organic is in. Nowadays, respecting nature and the
environment no longer makes you a member of a politically active
minority. It represents a lifestyle embraced by a large section of the
population.
LOHAS (Lifestyle of Health and Sustainability) is the name given to
those who subscribe to the new ecologically friendly lifestyle. There
are solar panels on the roofs of their houses, they drive cars with hybrid
engines and put on their Birkenstock sandals, designed by Heidi Klum,
for a trip to the organic food store. Looking carefully at what you buy,
insisting on sustainability and economically friendly products is in.
This target group, which has enormous purchasing power, is the target
group of the future and will hopefully soon have the full attention of
the worlds of business and politics. This book advocates just that, ex-
plaining all you need to know about this new lifestyle, mindframe and
consumer group.
Anja Kirig is an editor and freelance journalist, for exam-
ple for the Frankfurter Allgemeine Zeitung. As an author,
she was also involved in the studies ‚Green Markets‘, ‚Health
Trend 2010‘ and ‚Lifestyle Report.‘
Dr. Eike Wenzel is a trend and future researcher, editor-
in-chief and member of the managing board of Matthias
Horx‘s Zukunftsinstitut.
Already published:
Wenzel | Kirig | RauchGreenomics
19.90 € (D)
ISBN 978-3-636-01556-3
‚LOHAS have inquiring minds. They want to know exactly why
wheatgrass juice with beetroot is so healthy. And yet the very next day,
you will find them back at Starbucks drinking a double latte machiato.‘
Esther Schweins
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THE ECONOMY AND POLITICS 10 |11
What the book offers:
Learn what makes LOHAS, neo-ecos & co. tick ■
The new environmental movement: attitudes, values, lifestyle ■
By the authors of ‘Greenomics’ ■
Anja Kirig | Eike WenzelLohas
Embracing the green – all about the new lifestyle groupsapprox. 180 pages | 16.8 × 22 cm | Folding fi rm paperback cover
19.90 € (D)
ISBN 978-3-86881-023-3 | Product group 1973
March 2009
Trend topic – extensive media attention
top!
Foto
: Act
omic
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‘‘Think XXL’ shows readers how to cast off old habits and make a
drastic change for the better.’ Daniel Libeskind
Bernd H. Schmitt is Robert D. Calkins Professor of
International Business at the Columbia Business School
and CEO of the The Ex fi rm of business consultants. He
advises international groups and managers in the USA,
Asia and Germany on questions of strategy, creativity
and innovation. He is also in great demand as a public
speaker on these topics. For more information, visit
www.meetschmitt.com
The only way to ensure long-term success is to think big – a motto
executives need to embrace again today. This book aims to encourage
managers to hold their own against the penny-pinchers and wor-
rywarts and concentrate on the essential – creative potential – so that
really innovative ideas can emerge.
Bernd H. Schmitt makes an empassioned plea for banishing the merely
average and the mediocre from our companies, setting new impulses
and taking truly original ideas seriously: he explains why the Tro-
jan Horse is a better guide than any charts, analyses or statistics that
merely document the past. This and many other examples show that
everything depends on truly pioneering ideas, on landing the big fi sh.
What the book offers:
A plea for a return to big ideas on our management fl oors ■
Entertaining, innovative, concrete ■
With tools and strategies for creative thinking in XXL format ■
Bernd H. SchmittThink XXL
The best management strategies and tools for creativity and innovationapprox. 180 pages | 14.8 × 21 cm | Hardback
24.90 € (D)
ISBN 978-3-86881-024-0 | Product group 1784
April 2009
MANAGEMENT AND COMPANY MANAGEMENT
12|13
top!
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C. K. Prahalad lectures and researches
as Professor of Corporate Strategy at the
renowned University of Michigan in Ann
Arbor, USA. He comes from India, is an
economic scientist and is considered a
pioneer of business thinking. Together with
Gary Hamel, he developed the concept of
core competence, and early in his career
was already working on innovative models
to combat poverty in the world.
M. S. Krishnan is Professor of
Business IT at the University of
Michigan.
‘Prahalad is the world’s most influential pioneering management thinker.’
The Times
On our markets, the future belongs to those companies who combine
tailor-made offerings with global production. In order to do this, they
need to address customers individually and actively involve them in prod-
uct design and innovation by making use of global networks.
Management gurus C.K. Prahalad and M.S. Krishnan describe how com-
panies can systematically profi t from customer networks and integrate
them in their value creation chain. Take Finnish shoe manufacturer
Pomarfi n: The company measures each customer’s feet individually, but
has the shoes manufactured in Estonia using computer-controlled ma-
chines. Using these and many other real-life examples, the authors show
how innovation, effi ciency and individuality on a completely new level are
possible in future – and how this creates new corporate values.
Social structure of the company
N=1Mutually
generated, personalised experiences
R=GGlobal
access to resources and highly qualified personnel
Flexible and robust business processes and
targeted analyses
Technical structure of the company
THE ECONOMY AND POLITICS 0|0
C. K. Prahalad | M. S. KrishnanThe Revolution of Innovation
Value creation through new forms of global co-operaitonapprox. 320 pages | 14.8 × 21 cm | Hardback
34.90 € (D)
ISBN 978-3-86881-015-8 | Product group 1784
February 2009
What the book offers:
How companies can systematically profi t from global networks ■
The new book by management thinking pioneer C.K. Prahalad ■
With a wealth of examples from international companies of all sizes and ■
from all branches
MANAGEMENT AND COMPANY MANAGEMENT
14 |15
Already published by
FinanzBuch Verlag:
C. K. PrahaladThe Wealth of the Third World
29.90 € (D)
ISBN 978-3-89879-146-5
top!
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Jim Champy is one of the world’s most important
business strategists. His book ‘Business Re-engineering,’
(written together with Michael Hammer) was a world-
wide bestseller and sold more than 3 million copies. Jim
Champry is an experienced manager and consultant and is
at present Chairman of Consulting at Perot Systems.
What the book offers:
How to keep your company one jump ahead of the rest ■
Sensational examples, unconventional methods, ingenious ideas ■
The new book by the author of the bestselling ‘Business Re-engineering,’ ■
which sold more than 3 million copies worldwide
Gotcha! – Getting an edge over the competition
Who wouldn’t like to always be just one jump ahead of their rivals? Jim Champy, revolutionary business
thinker, shows how it is possible to achieve just that, even on the toughest markets. In this book, he outlines
eight ways to achieve more success and higher profi t and provides examples from the international business
world to show you just how. This is a book that will broaden the horizons of managers and entrepreneurs and
encourage them to think – and act – outside the box.
MANAGEMENT AND COMPANY MANAGEMENT
Jim ChampyThat Little Bit Better
8 ways to outpace the competitionapprox. 200 pages | 14.8 × 21 cm | Hardback
19.90 € (D)
ISBN 978-3-86881-029-5 | Product group 1784
March 2009
16 |17
‘This book, small in format, rich in ideas, is a must-read for all
decision-makers in future-oriented businesses.’
Frances Hesselbein, CEO of the Leader to Leader Institute
German
Rights
Hajo Riesenbeck | Jesko PerreyThe Mega-Power of Brands
Measuring, making, managing successUnique, limited special edition
408 pages | 14.8 × 21 cm | Firm paperback
19.90 € (D)
ISBN 978-3-86881-030-1 | Product group 1785
February 2009
Hajo Riesenbeck is a
Director in the Düsseldorf
offi ce of McKinsey &
Company and one of the
managers of the McKinsey
International Marketing
Practice.
The classic work on brands from McKinsey
in a unique, limited special edition
Brand success is possible! Brands are meas-
urable, can be systematically established
and managed. The McKinsey BrandMatik is
a holistic approach which combines precise
analysis and targeted practical skill with
creative impulses to provide a logical and
fact-oriented basis for setting up and man-
aging your brands.
‘Open, clear and well thought-out ...’
Harvard Business Manager
Jesko Perrey is a partner
in the Düsseldorf offi ce
of McKinsey & Company
and head of the German
Marketing & Sales Practice
What the book offers:
An established classic, over 10,000 copies sold ■
A unique and limited edition at a special price of € 19.90 ■
Only
19.90 €
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MANAGEMENT AND COMPANY MANAGEMENT
18|19
Service de luxe – how to give your
customers that Ritz feeling
Can you be completely customer-oriented
and offer excellence in service? Isn’t that
what every company hopes for? And with
the Ritz-Carlton Method, you can do just
that. The legendary Ritz-Carlton Hotels fol-
low fi ve principles for customer-orientation.
The idea of offering unparalleled service
starts with the management and person-
nel of the hotels and runs right down to the
Wow! Experience and the aim of leaving
a lasting positive impression with the guests.
In this book, Joseph A. Michelli analyses and
describes these aspects, shows in detail how
to put them into action, providing a guide
to total customer-orientation – an invalu-
able book not only for top hotels, but for all
companies and service enterprises.
Joseph A. MichelliWinning Customers for Life
How to create a premium service off ering with the principles of the Ritz-Carlton Hotelsapprox. 320 pages | 14.8 × 21 cm | Hardback with dustjacket
29.90 € (D)
ISBN 978-3-86881-013-4 | Product group 1784
March 2009
Dr. Joseph A. Michelli is an organisational psychologist
and the owner of the consultancy company Lessons for
Success, based in Colorado Springs, USA. His area of exper-
tise is the development of dynamic and productive work-
ing environments. He passes on his professional experience
as a business speaker and the author of several books.
What the book offers:
Give your customers the ultimate ■
experience with the Ritz-Carlton Method
With fi ve management principles for ■
immediate application
Author on extensive press tour through Germany
Already available:
Joseph A. MichelliThe Starbucks Secret
19.90 € (D)
ISBN 978-3-636-01560-0
Michelli | YokoyamaWhen Fish Learn to Fly
12.90 € (D)
ISBN 978-3-636-01417-7
German
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Marc Beise | Lutz DiederichsPlacing Your Trust in MSEs
How it is family companies that secure Germany’s future as a business locationapprox. 220 pages | 14.8 × 21 cm | Hardback
19.90 € (D)
ISBN 978-3-86881-021-9 | Product group 1784
March 2009
Dr. Marc Beise is economics editor with the
Süddeutsche Zeitung in Munich.
Lutz Diederichs is a member of the Executive
Committee of the UniCredit Corporate Banking
Division.
What the book offers:
Expertenforum Mittelstand: ■
An established institution when it comes to know-how for small and mid-sized enterpises
The 6 ■ th book in this series
Extra: Interview with ■ UniCredit boss Alessandro Profumo
Germany before the elections:
What is the future for MSEs? The dialogue
between politics and business.
The next German parliament will be elected
in autumn 2009, and the battle for votes has
already begun. For the sixth time, experts
and representatives of mid-sized enterpris-
es discuss urgent questions affecting the
future and draw their conclusions. Climate
conservation and tax relief for commuters,
the lack of skilled labour and educational
reform – where exactly does our country
stand today?
What does the world of politics expect of in-
dustry, what does the business world expect
of politicians, and what do the people want
from the worlds of business and politics?
Here, the Expertenforum Mittelstand,
which has become an established institu-
tion in the debate between these two poles,
poses urgent questions and offers surpris-
ing answers.
Previous books in this series:
Beise | Schmittmann (Eds.)Robbery? Rescue? Recovery?
19.90 € (D)
ISBN 978-3-636-03118-1
Beise | Schmittmann (Eds.)The Human Resource
19.90 € (D)
ISBN 978-3-636-03089-4
www.expertenforum-mittelstand.de
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MANAGEMENT AND COMPANY MANAGEMENT
20|21
Success through passion and commitment
Internet founders and their stories
The Internet offers almost boundless possi-
bilities for the development of new business
ideas and products. But few ideas actually
make it as far as the market, and even fewer
companies survive the initial years.
And yet there are start-ups that have be-
come top companies! Websites with astro-
nomical clickrates, business models which
have achieved unparalleled success. In this
book, Torsten Oelke offers a portrait of 13
Internet fi rms that have set new bench-
marks. He describes the motivation of
their founders, the passion with which they
pursued their goals, and explains how they
survived those often turbulent fi rst years.
To sum it up: Staying power, courage, self-
confi dence, creativity and that certain fac-
tor x are what make the difference between
the true player and the no-name. The stories
behind XING, GetAbstract, DaWanda,
Tipp24, Intershop etc. will inspire you to
seek your own recipe for success on the
world wide web.
What the book offers:
What makes Internet start-ups long-term successes ■
The secrets of the Web 2.0 founders ■
Includes portraits of the most successful companies ■
Torsten OelkeThe Internet Stars
Successful Web companies and their storiesapprox. 200 pages | 14.8 × 21 cm | Hardback
24.90 € (D)
ISBN 978-3-86881-001-1 | Product group 1786
Already available
Dr. Torsten Oelke has a passion for the process of
setting up a company, and he has lived that passion to
the full; as a company founder, as a business consult-
ant, as an entrepreneur, in business plans, articles and
books, for strangers, for friends, with partners. With
little ideas and big visions. But always with passion.
World
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Jeff rey Gitomer is the most sought-after
sales pro in the USA. Famous companies
such as Coca-Cola, BMW, Carlsberg Beer
and IBM number among his clients. Jeff rey
Gitomer is also a bestselling author. More
than 8 million copies of his books have
been sold worldwide to date. His column
‘Sales Moves’ appears in over 95 business
newspapers worldwide and is read by an
audience of 4 million each week.
Jewel editions by Jeff rey Gitomer – the bestselling series from the USA
These volumes by Jeffrey Gitomer are real treasures in book form offering support on our path to success in
private and professional life. The already published volumes on networking, optimum presentation and
optimising sales are now complemented by these books examining the aspects positive attitude, successful
selling and personal rewards. Each volume contains a wealth of ideas, entertainingly illustrated, versatile and
presented in a humorous and witty style. Each volume was a bestseller in the USA. And eight million copies
sold tell us:
These books are real gems!
Each volume: 200 pages / 13.0 × 19.5 cmPrinted linen with ribbon bookmark
Four-colour throughout19.90 € (D) Product group 1497March 2009
The Little Red Book of Ultimate
Answers for Sales Success
ISBN 978-3-636-01598-3
Already available
The Little Black Book of Good Contacts
ISBN 978-3-636-01612-6
Already available
The Little Green Book of Success
ISBN 978-3-636-01609-6
Already available
German
RightsGerman
RightsGerman
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Jeff rey GitomerThe Little Orange Book for Successful Selling
Great principles for ingenious sales pros
ISBN 978-3-86881-003-5
Jeff rey GitomerThe Little Platinum Book
for Making That Cash Register Ring
Strategies for greater satisfaction, motivation and
more money on your personal success account
ISBN 978-3-86881-002-8
22|23MARKETING
Special terms for your individual Gitomer campaign package: Contact your representative for details or phone us on: 089 651285-154.
Jeff rey GitomerThe Little Golden Book of
Positive Attitude
How to be more successful by
facing life with a resounding YES!
ISBN 978-3-86881-004-2
German
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The spot-on guides with a wealth of
specialist know-how and inspiration
Clear, logically presented and hands-on ad-
vice from the experts in this series of guides
written specially for businesses. For com-
pany founders, the self-employed, manag-
ing directors of SMEs and young executives
in the trades, commerce and the service
industry.
The optimum aids to setting up in business
GmeinerThe A-Z of Low Budget Advertising
ISBN 978-3-636-01191-6
15.90 € (D)
Evers | FleingOutstanding Positioning
ISBN 978-3-636-01452-8
17.90 € (D)
ZimmermannBig Success for Small Businesses
ISBN 978-3-636-01459-7
17.90 € (D)
BoressNow I Need Orders!
ISBN 978-3-636-01192-3
17.90 € (D)
CremerThe A-Z of Accounting
ISBN 978-3-636-01359-0
17.90 € (D)
StumpfThe Effi cient Business Plan
ISBN 978-3-636-01311-8
15.90 € (D)
LamprechtYour Business Presence Online
ISBN 978-3-636-01414-6
17.90 € (D)
Habeck | Böhmer-BauerCorporate Design on a Low Budget
ISBN 978-3-636-01354-5
17.90 € (D)
JansonSelf-Organisation and Time Management
ISBN 978-3-636-01415-3
17.90 € (D)
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Setting up your own business –
successfully!
There are many legal pitfalls to be avoided
when you set up in business. How can you
found a company without legal problems?
What can you do yourself and where would
you be well advised to get the services of an
expert?
In this book, Eva Engelken takes a look at
the most frequently faced legal challenges
facing people setting up in business and
explains exactly how you should proceed
in every situation. Registration , the choice
of the optimum legal form, what insurance
coverage you require and setting up a part-
nership on a sound legal basis – this is the
ideal book to help you get your business off
to a safe start.
What the book offers:
The legal guide for people setting up ■
in business and small companies
The most challenging legal problems ■
and how to master them
Contains practical examples, tips and ■
helpful addresses
Eva Engelken, lawyer and former editor of the Handelsblatt,
founded the Journalistenbüro für Wirtschaft & Recht,
which focuses on legal, fi scal and economic topics. As a
business journalist, she writes for various media such as
Wirtschaftswoche, VDI-Nachrichten, Consultant-Magazin,
Handelsblatt, Süddeutsche Zeitung and MesseToday.
Eva EngelkenThe Legal Guide to Setting Up in Business
approx. 220 pages | 14.8 × 21 cm | Firm paperback
17.90 € (D)
ISBN 978-3-86881-025-7 | Product group 1775
April 2009
SUCCESSFUL START-UPS 24 |25
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Günter F. Gross, born in 1929, has been
supporting companies for many years
as a consultant on questions of strategy
and the generation of new ideas and
is the author of numerous bestselling
books. Since 1953, discerning companies
have chosen Günther F. Gross as keynote
speaker at important corporate events.
His lectures and strategy conferences
are considered as outstanding sources of
ideas, inspiration, encouragement and
impetus for dynamic action. More than
350,000 entrepreneurs, executives and
sales professionals in Europe, India and
the USA have attended his lectures and
conferences. More than one thousand
professors, many of international renown,
have been his guests.
‘This book is an intensely rewarding read ... Though one should always beware of superlatives, ‘A Professional in Your Job, in Private Life an Amateur?’ is one of the most important books published in recent years and an absolute must-read for every manager.’
Management Wissen
‘ This book off ers a thousand gems of advice and wisdom for the people of today. It’s a book you can dip into between your fi rst two cups of coff ee of the day, a sort of mental jogging programme which is invaluable when you have read it through and have all your favourite passages to hand.’
Gerda Berger, business journalist
A classic in a special anniversary edition
The global besteller in 9 languages
This book containing 1000 tips, gems of wisdom and advice on how to
achieve better quality in your professional and private life is celebrating its
anniversary – the bestseller by Günther F. Gross, ‘Winning at Work and at
Home!’, now appears in its 20th edition.
What do you need to live happy and content in today’s world? Bestselling
author Günther F. Gross has the answers to this and many other questions.
For twenty years now, he has been teaching people how to retain a balance,
composure, a willingness to tackle problems and an optimistic view on
life – long before the term work-life balance became fashionable. More than
120,000 avid readers of this book have profi ted from more zest for life and
greater satifsfaction.
New and exclusive to this special edition: a concrete private-professional
programme that shows you what habits are important for your personal
happiness and how to cultivate them.
JOBS & CAREERS 26|27
Günter F. GrossWinning at Work and at Home!
Top performance on the job, better quality in private lifeapprox. 320 pages | 14.8 × 21 cm | Hardback with dustjacket
20.00 € (D)
ISBN 978-3-86881-034-9 | Product group 1975
May 2008
20 ■ th edition, 120,000 copies sold
Special price for this anniversary edition: € 20.00 (normal price € 24.90) ■
Extensive media coverage ■
With an
additional chapter
‘Private-professional
programme’ –
only in this edition!
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What the book offers:
Practical know-how from the experts to help ■personnel managers fi nd the best of the best
For the fi rst time in book form, the ■exclusive Monster programme for
loyal staff and long-term employment
Cheaper than any external agency ■
More than ever before, what companies need today is personnel with the req-
uisite specialist know-how and experience, but also with the required charac-
ter profi le. However, it’s not so easy to fi nd the best of the best and even more
diffi cult to keep them, above all if you don’t want to spend a fortune on fees for
headhunting agencies and personnel consultants.
In this book, the makers of Monster, Steve Pogorzelski, Jesse Harriott and Doug
Hardy, reveal for the fi rst time the tried and tested methods for fi nding suit-
able personnel used at monster.de, the most successful online recruitment
portal. With the help of this systematic and practically oriented guide, person-
nel managers can profi t from the experience of these leading experts instead
of spending time developing complex and expensive selection procedures.
Steve Pogorzelski was CEO
at Monster and responsible for
sales and customer relations in
over 40 countries.
Jesse Harriott developed the
Monster employment index
(MEI), the fi rst instrument for
success measurement in online
recruitment and which was
implemented in the USA and
in Europe.
Doug Hardy has been working
with the Monster programme
since 2002.
Steve Pogorzelski | Jesse Harriott | Doug HardyThe Monster® Method
How to fi nd and keep the best staff approx. 280 pages | 14.8 × 21 cm | Hardback
24.90 € (D)
ISBN 978-3-86881-014-1 | Product group 1784
March 2009
28|29JOBS & CAREERS
top!
German
Rights
What the book offers:
The anti-perfectionism guide for ■
everyday professional life
Set the right priorities – and fi nd ■
more enjoyment in your work!
With training programme, tests and ■
exercises
Simone Janson is a journalist
writing for publications such as
stern.de, Financial Times Deutschland
and changeX. In her weblog at
www.berufebilder.de she regularly
off ers survival tips and background
information on the business world.
Simone JansonThe 110% Lie
How to achieve more by being less perfectapprox. 208 pages | 16.8 × 22 cm | Firm paperback
17.90 € (D)
ISBN 978-3-86881-027-1 | Product group 1497
Already available
Perfectionists get to Heaven –
others are successful!
Of course, every company wants perfect
employees. And in this book, ‘The 110%
Lie,’ Simone Janson explains why these are
not always the most successful employees.
With their high expectations, perfectionists
can be their own worst enemies, often fail-
ing to meet deadlines because the project
is not quite perfect yet and tending to see
everything in terms of black and white. The
author, herself a ‘reformed’ perfectionist,
shows how you can learn to enjoy your job
again and how you can be even be more
productive if you overcome the compulsion
to be perfect.
Already available:
Simone JansonSelf-Organisation and Time Management
17.90 € (D)
ISBN 978-3-636-01415-3
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Steven ReissWho am I and What Do I Really Want?
Learning to recognise and utilise your own motives and those of othersapprox. 280 pages | 14.8 × 21 cm | Firm paperback
24.90 € (D)
ISBN 978-3-86881-033-2 | Product group 1497
May 2009
What the book offers:
Recognise your own goals and ■
wishes and those of others with the Reiss Profi les™
Tried and tested in business life ■
and in sport
With an individualised test ■
Learn how to recognise subconscious motives
and make use of them in professional life.
Most of us are unaware of our own motives,
which means we fall short of achieving our
aims and reaching our full potential in profes-
sional and everyday life. And many do not
recognise what motivates those around them.
This results in misunderstandings and dishar-
mony and also in a failure to motivate others
for our corporate aims.
The unique Reiss Profi les™ show you how
to use 16 basic values to draw up individual
and revealing motivation profi les giving a
comprehensive personality profi le. Compa-
nies such as the Metro Group AG, REWE AG
or Douglas Holding swear by this method, as
does the German handball team. This is the
optimum tool for personnel managers and
anyone who would like to learn more about
themselves and others.
30|31JOBS & CAREERS
Steven Reiss is Professor of Psychology and Psychiatry at Ohio
State University and Director of the Nisonger Center for Mental
Retardation. His research fi ndings have been published in more
than a dozen languages and infl uenced many of his colleagues.
The Reiss Profi le Deutschland GmbH (www.reiss-profi le.de) trains
personnel developers, coaches and trainers as certifi ed Reiss Profi le
Masters and off ers consultancy services advising companies,
athletes, institutions and individuals on the application of the Reiss
Profi les™ for boosting mental performance.
‘The result of my Reiss Profile™ … was 98 per cent Klopp.’
Jürgen Klopp, trainer of Borussia Dortmund
German
Rights
At the age of 29, Martin Dall founded his fi rst
training company. He has personally trained sev-
eral thousand people and has acted as a consultant
to top executives on eff ective presentation and
business rhetoric. As the owner of the international
training institute HPS, he is the head of a highly
qualifi ed team of trainers and numbers many
leading companies from all industries among his
clients.
What the book offers:
The standard guide on giving ■
presentationsWith tools and tips for ■
newcomers and old handsWith a preface by Prof. Emil Hierhold ■
All you need to know about giving presen-
tations – from structuring to delivery
The days of impatient audiences, wasted
time and opportunity and personal frustra-
tion are over. With this book, every pre-
sentation you give will be a resounding
success! It’s actually not that diffi cult if you
just follow a few basic rules. From optimum
preparation of your information to giving
your address a logical structure and a story-
line to visualisation and the latest guide-
lines on presentation design, the author of
this book offers a wealth of tips and tools
to help you improve your presentations.
Suitable for newcomers and old hands alike,
it explains how to make your presentations
more convincing and motivating. Read this
book, and you will get standing ovations
instead of glassy eyes!
Martin DallMore Confi dent and Eff ective Presentations
approx. 400 pages | 17 × 24 cm | Hardback/four-colour
49.90 € (D)
ISBN 978-3-86881-028-8 | Product group 1784
March 2009
World
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A picture says more than a thousand words –
and says it quicker
Business negotiations today often involve
lengthy PowerPoint presentations and a
wealth of documents. But what if you are
negotiating in a restaurant or at a railway
station instead of the boardroom or if you
are conducting negotiations at short notice
and have no time for lengthy preparation?
You may fi nd yourself having to make your
point by outlining your ideas on a paper
napkin or on the back of your business card!
In this book, Dan Roam shows you how to
marshal your business ideas, visualise them
in your mind and summarise them sponta-
neously in a quick sketch. It includes a wealth
of examples illustrating that – of course, with
the exception of your tax declarations – you
need no more space than the back of a beer-
mat to outline most business ideas!.
What the book offers:
Outline your business ideas with ■
convincing sketchesUse visual thinking to solve ■
problems and sell ideasWith examples for all business ■
situations
Dan RoamDrawn Up on a Paper Napkin
Presenting your ideas convincingly with just a few strokes of the penapprox. 280 pages | 17.7 × 17.7 cm | Hardback
19.90 € (D)
ISBN 978-3-86881-016-5 | Product group 1784
May 2009
32|33JOBS & CAREERS
Dan Roam is the founder and President of
Digital Roam Inc., a consultancy agency that
helps managers to break down complex
problems with the help of visualisation. He
lectures to clients and at conferences worldwide
on this subject. His unique approach has helped
companies such as Google, eBay, General Electric,
NewsCorp and Sun Microssystems and has been
used by the US Navy.
Ranked number 5 on the business books list at Amazon.com!
German
Rights
Heike Bruch is Professor and
Director at the Institute for
Management and Personnel
Management at the University
of St. Gallen. She is the author
of numerous articles and
books and acts as a consultant
advising companies on change
management, leadership and
organisational energy.
What the book offers:
The reference guide for ■
jobhunters and employers
Benchmark for ■
medium-sized enterprises
Articles by career professionals on ■
current trends
The 100 best companies to work for
in Germany
Every year, the Top Job initiative from Com-
pamedia GmbH, the leading benchmarking
institute in this fi eld, publishes this informa-
tive guide pinpointing the 100 most attrac-
tive employers among mid-sized companies
in Germany. The book is the optimum work
of reference for job-hunters and offers
personnel managers in medium-sized busi-
nesses Best Practice examples to help them
fi nd and win the best employees.
For example, Prof. Dr. Fredmund Malik
writes on training and further training as a
management task which can be critical to
the success of a company, Wolfgang Clem-
ent explains the signifi cance of the demo-
graphic factor for medium-sized companies
and Werner Tiki Küstenmacher describes
the advantages of a tidy workplace. Other
subjects covered include effective job ap-
plications, the shortage of skilled labour,
online networks and the needs of the new
generation of fathers who want to combine
family and career.
Heike Bruch | Wolfgang Clement (eds.)Top Job 2009
The 100 best employers in medium-sized enterprisesapprox. 160 pages | 16.8 × 22 cm | Folding fi rm paperback cover
19.90 € (D)
ISBN 978-3-86881-011-0 | Product group 1497
February 2009
Wolfgang Clement,
lawyer and journalist, was
Minister President of the state
of North Rhine Westphalia
and federal minister of the
economy and labour from 2002
to 2005.
34 BERUF & KARRIERE
only
Retail-
rights
Selling with no holds barred
What do you do when you know your cus-
tomer would really like to buy your product,
but is still hesitating? How do you overcome
their objections and convince them that
your product is the best – without lowering
your price?
Sales expert Umberto Saxer knows how:
with the power of persuasion – and 21 tech-
niques for every possible situation in the
life of a salesman. He shows how you can
react fl exibly to each individual customer’s
requirements and close the deal to the satis-
faction of both parties.
What the book offers:
How to counter the customer’s ■
arguments in a professional manner
Strategies and tips from sales pro ■
Umberto Saxer
The classic work for ■
sales professionals: in a new, revised, third edition
Umberto SaxerPlain Sailing in Sales
21 techniques for overcoming objections eff ectively and fl exiblyapprox. 240 pages | 14.8 × 21 cm | Hardback
29.90 € (D)
ISBN 978-3-86881-009-7 | Product group 1785
3rd, revised new edition
March 2009
34|35ADVERTISING & SALES
Umberto Saxer is the founder
of sales cybernetics and the
owner of the Umberto Saxer
Training AG. He has more
than 20 years’ experience as a
record-breaking salesman, sales
manager and top sales trainer
and is the author of numerous
sales training books.
Already available:
Umberto SaxerPhone for Success
29.90 € (D)
ISBN 978-3-636-01573-0
World
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ISBN
978
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BN 9
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Each volume € 17.90 (D), Product group 1787
Get in the overtaking lane with ‘Better Job Applications’
For school leavers and graduates, ■
fi rst jobbers, job applicants, jobhunters and people changing to another branch
Practically oriented guides ■
to applying for jobs
ISBN
978
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Giving the right answers can open the
doors to new career prospects
Only candidates who give convincing an-
swers in job interviews will get the chance
of a successful career. Personnel managers
have a complex system and challenging
questions by means of which they test the
applicants’ specialist and personal compe-
tence, and these can often be a minefi eld
for the candidates. In this book, careers
experts Carolin and Heiko Lüdemann from
the CoachAcademy offer a wealth of sample
questions and exercises to help you fi nd the
best answers, master any job interview situ-
ation and pass with fl ying colours.
What the book offers:
Negotiating the minefi eld of ■
job interviews
Unbeatable tips from the ■
careers experts
A tried and tested classic in a ■
fully revised edition
Carolin Lüdemann | Heiko LüdemannThe 111 Most Important Questions
in Job Interviews
Competent and convincing answersapprox. 208 pages | 16.8 × 22 cm | Firm paperback
17.90 € (D)
ISBN 978-3-86881-012-7 | Product group 1497
April 2009
36|37BETTER JOB APPLICATIONS
Carolin Lüdemann is a lawyer and trained business
coach. Since 2001, she has been training up-and-
coming young executives at the CoachAcademy, As a
careers expert, she makes regular radio and TV appear-
ances and writes articles for various newspapers.
Heiko Lüdemann is the founder and CEO of the
CoachAcademy. For more than ten years, he has trained
specialist and expert personnel in sales, management,
presentation techniques and self-management. More
information at: www.coachacademy.de
World
Rights
Only 10.00 € (D)
Practical guides for only 10 euros
Condensed know-how for everyday business life ■
Practical ‘Operating instructions’ ■
Information from the professionals at your fi ngertips ■
ISBN
978
-3-6
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-014
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978
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BN 9
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-016
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-014
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-3-6
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The guide to speaking with self-confi dence
and conviction
Rhetoric expert Klaus Egger shows that with
optimum preparation, inspiring and motivat-
ing speaking is a piece of cake. However, it is
important to follow the rules of successful
rhetoric. This book can help you write effective
speeches, make use of appropriate stylistic ele-
ments and deliver your presentation profes-
sionally. Step by step, the author explains how
to grab your audience’s attention – ideal for
preparing lectures, addresses on special occa-
sions, sales presentations or speeches.
What the book offers: Klaus EggerDelivering Convincing Speeches and Addresses
approx. 120 pages | 17 × 24 cm | Firm paperback
10.00 € (D)
ISBN 978-3-86881-026-4 | Product group 1784
March 2009
38|39NEW BUSINESS LINE
Klaus Egger learnt his trade from such
masters of rhetoric as Matthias Pöhm and
Prof. Friedemann Schulz von Thun. In 2005,
he not only won his fi rst public speak-
ing Award, but also founded his training
company, EggerRhetorikPlus.
The basics of successful public speaking ■at a glance
Optimum preparation ■
Professional and convincing presentation ■
World
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Each volume only 19.90 € (D)
Keep it simple – Specialist know-how made easy
ISBN
978
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Practical guides to business management topics and work techniques ■
Clearly presented, competent in content ■
With a wealth of illustrations, examples, tips and checklists ■
For young specialists and executives and anyone entering the fi eld ■from other branches
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Joachim Schaff erFinding Eff ective Names Made Easy
How to choose the right name for your product, company or website approx. 250 pages | 14.8 × 21 cm | Firm paperback
19.90 € (D)
ISBN 978-3-86881-035-6 | Product group 1785
February 2009
What the book offers:
Choosing the right name for ■
products, companies, websites etc.
Take advantage of the subconscious ■
power of names
A sound and practically oriented ■
guide
MADE EASY 40|41
Joachim Schaff er is a qualifi ed educational
scientist and author and has run the coaching
institute Brainfresh since 1995. The publication
of ‘Tell Me Your Name and I’ll Tell You Who You
Are’ brought him extensive media coverage.
Choosing the wrong name can be the
beginning of the end
Advertising and brand names can make
all the difference between success and
failure for a product or a company. Al-
luring names such as Google, Auris or
E.ON stick in people’s minds. But choose
the wrong name and it’s quite a different
story. The strategists at Mitsubishi, for
example, had overlooked one thing when
selecting the name Pajero for their new
off-roader – in Spanish-speaking coun-
tries, pajero is a slang word for ‘wanker.’
In this sound and expert hands-on guide,
author Joachim Schaffer offers practical
tips and a wealth of background informa-
tion on letters and word groups.
Already published by mvg Verlag:
Joachim Schaff er | Klaus KrebsYou Are What You Say
12.00 € (D)
ISBN 978-3-636-06343-4
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Say what you mean and the world is
your oyster!
For men, language is wielded as an instrument
of power, whereas women tend to scale their
speech down and belittle themselves: They
say yes when they really mean no, use ‘soft’
language, relativise things and make excuses in
advance. This does not mean that women have
to copy male rhetoric in order to be success-
ful in professional life. They already have all
the skills they need for career success – they
only need to discover their true potential,
activate and cultivate their talents. In this book,
Cornelia Topf shows how easy this is: All you
have to do is say what you mean to get what
you want!
The only series of business guides ■written especially for women
Tried and tested tips from ■the experts
Careers, networking, independence ■
Cornelia TopfRhetoric for Women
Say what you mean – and get what you want!approx. 240 pages | 16.8 × 22 cm | Firm paperback
19.90 € (D)
ISBN 978-3-86881-020-2 | Product group 1497
February 2009
What the book offers:
All you need to know about the ■
power of female rhetoric: diplomatic and eff ective
Tips and tricks for dealing ■
with confl icts
2 ■ nd, updated and extended edition
World
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Cornelia TopfSuccessful Negotiation for Women
Eff ective, competent, convincingapprox. 208 pages | 16.8 × 22 cm | Firm paperback
19.90 € (D)
ISBN 978-3-86881-019-6 | Product group 1497
May 2009
WOMEN @ BUSINESS 42|43
What the book offers:
Achieve your own objectives and ■
learn to negotiate professionally for more success in professional and private life
Includes the best negotiation ■
techniques – for even the trickiest situations
Tips and tricks to help you avoid ■
the most common mistakes and pitfalls
Dr. Cornelia Topf is an acknowledged expert on suc-
cessful communication. For more than twenty years,
she has been an executive coach, trainer, speaker and
the managing director of the well-known institute for
successful communication metatalk in Augsburg.
You can achieve much more by improving
your negotiating skills!
Negotiation skills are crucial for profes-
sional success. There is an art to negotiating
successfully: you require diplomacy, a sound
knowledge of human nature and how to em-
ploy effective techniques and strategies.
In this book, Cornelia Topf shows readers
how to master negotiations – and win! She
describes techniques for optimum prepara-
tion, for combatting stress, assessing others
accurately and handling stalemate situa-
tions. The ideal guide for women who want
more success in negotiations!
World
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Karin Ruck iis a consultant and
trainer for customer relationship
management, networking and
co-operations. She is the owner
of an agency for customer
marketing in Frankfurt/Main.
What the book offers:
A career catalyser for women in ■
business
The most eff ective training pro- ■
gramme for women who want to put their best foot forward
With the success formula ‘MARKE’ ■
and First Aid box
Self-marketing – how women can present
themselves more effectively
How many women are underestimated by
bosses and colleagues at work? Almost all of
them. And yet all too often, when it comes
to promotions, assignment to projects
and customer orders, they are passed over.
There’s only one thing to do – learn how to
draw attention to yourself! And successful
trainer Karin Ruck knows how to set about
doing just that.
In this book, she explains why self-market-
ing is so important for women. She shows
her readers how to recognise their poten-
tial and how to show themselves and their
successes in the best possible light. It’s true
both in professional and in private life: the
squeaky wheel gets most oil!
A highly motivating book for women in
business.
Karin RuckSelf-Presentation for Women
The Dos and Don’ts of successful self-PRapprox. 208 pages | 16.8 × 22 cm | Firm paperback
19.90 € (D)
ISBN 978-3-86881-017-2 | Product group 1497
April 2009
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Reacting quickly and spontaneously with
skilful repartee
We all know the situation. The minute you
leave the meeting, put down the phone or
fi nish your presentation, you think of just
the right witty comment to disarm your op-
ponents. Too late! And usually it is women
who are slow to fi nd the right come-back.
Carolin Lüdemann has developed a train-
ing programme especially for them. This
book explains why women are most easily
sidetracked, what situations benefi t most
from a witty come-back and how to react
appropriately. Step by step, readers learn
the most effective techniques with the help
of targeted exercises.
What the book offers:
A step-by-step programme for ■
boosting confi dence and self-esteem
The most eff ective techniques from ■
a careers expert
Includes a Quick Guide of training ■
exercises
Carolin LüdemannQuick-Wittedness for Women
The quick, appropriate and intelligent come-backapprox. 208 pages |16.8 × 22 cm | Firm paperback
19.90 € (D)
ISBN 978-3-86881-018-9 | Product group 1497
March 2009
44|45WOMEN @ BUSINESS
Carolin Lüdemann is a lawyer and
trained business coach. As a careers
expert, she makes regular radio and
TV appearances and writes articles for
various newspapers. Up-and-coming
executives and managers from indus-
try, consultants and representatives of
professional associations attend her
training seminars and lectures.
World
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46
What the book offers:
Practical application of the ideas from ‘Karaoke Capitalism’ and ‘Funky Business forever.’ ■
Jonas Ridderstråle | Mark WilcoxChange Management!
The idea box: Why companies need to changeapprox. 280 pages | 17.0 × 24.0 cm | Hardback
39.90 € (D)
ISBN 978-3-86880-009-8 | Product group 1784
March 2009
Dr. Jonas Ridderstråle is the
number one among the new
generation of management
gurus in Europe. Together with
Kjell A. Nordström, he is the
author of the two bestselling
titles Karaoke Capitalism and
Funky Business forever.
Mark Wilcox is the founder
of the British consultancy
RedThread Consulting. Before
this, he worked in various
companies for 25 years, for
example as head of personnel
development for Sony Europe.
Already published by Redline Verlag:
Ridderstråle | NordströmFunky Business forever
24.90 € (D)
ISBN 978-3-636-03043-6
Ridderstråle | NordströmKaraoke Capitalism
24.90 € (D)
ISBN 978-3-636-03043-6
Inspiring! Some business books tell you Why, others
explain How. This book does both. In the brilliant ideas
box, management guru and bestselling author Jonas
Ridderstråle provides insights into the business world
of today and of the future. And if you turn the book
upside down, you have the practical toolbox in which
experienced manager Mark Wilcox shows you how to
bring about change.
The two authors combine concepts, case studies
and practical examples to create a model for positive
change.
CROSS-MARKETING
German
Rights
German
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NEVER BROKE!NEVER BROKE!Books it pays to read
Cordula Natusch
Barbara Kettl-Römer
Financial Guide
for Young People
ISBN 978-3-89879-426-8
Carola Ferstl
The Most Important Answers
to the Financial Crisis
How safe is my money?
ISBN 978-3-89879-464-0
Cordula Natusch
Barbara Kettl-Römer
Financial Guide
for Young Families
ISBN 978-3-89879-488-6
Cordula Natusch
Barbara Kettl-Römer
The Health Care Reform
How to get the most out of it
ISBN 978-3-89879-458-9
Carola Ferstl
The Financial Guide
for Clever Women
ISBN 978-3-89879-427-5
Scheduled for publication in January 2009 Scheduled for publication in April 2009
NIEMALSPLEITE!Bücher, die sich auszahlen
Mit zahlreichen Service-Tipps!Satter Geldbeutel statt Pleite!
The new series of guides
in FinanzBuch Verlag –
presented by Carola Ferstl,
Germany's best-known female
financial expert.
Each volume 16.90 euros
approx. 200 pages, flexible cover
January 2009
Dispatches
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AUSTRIA
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