P O R T FO L I O

/ AR T D I R E C T I O N

/ DESIGN

This is the culmination of my work from 2006 until

now, with an emphasis on advertising and identity. For

more details and who I worked with and other pieces

please visit my website.

01

W H AT YO U ’ L L F I N D

DEL TACO

REDBOX

SCHARFFENBERGER

CITY OF HOPE

BENEFIT: CONCEPTUAL

ADVERTISING

MIXED LOGOS

MUSEUM OF CRAFT AND DESIGN

TCB COURIER

DENTAL PLANS

VANWAVE

BATTLEHOOCH

KENDRA MCKINLEY

MACAFRAMA

IDENTITY & BRANDING

MISCELLANEOUS WORK

PRINT & PACKAGING

> > >

ADVERTISING

ADVERTISING

/ ADVERTISING

I WORKED WITH DEL TACO AT CAMP+KING (AD AGENCY) FOR 3 YEARS. THE

WORK SPANNED DIGITAL MEDIA, BROADCAST SPOTS, AND EVEN IN STORE

SIGNAGE. THE UNFRESHING BELIEVABLE CAMPAIGN GAVE US ROOM TO

HAVE FUN, BE DIFFERENT, AND MOST IMPORTANTLY CREATE A WORLD

THAT WAS MEANT SPECIFICALLY FOR DEL TACO.

DEL TACO

• DEVELOPED THE UNFRESHING BELIEVEABLE CAMPAIGN

• DEVELOPED NEW BRANDING

• MIXED BRAND COLLATERAL

• BROADCAST SPOTS (TV/WEB)

A R T D R I E CT I O N A N D B R A N D I N G

/ D E L TA C O

H T T P S : / / V I M E O . C O M / 8 2 3 1 5 0 6 5

“ C O U S I N S ”

: 3 0

SIGNAGE COMP (TESTING PHASE)

STYLE GUIDE

REDBOX IS THE PLACE WHERE FUN LIVES, AND TO PROVE IT THEY NEEDED

A FUN DESIGN SENSE TO MAKE THEIR RED-BOXES STAND OUT. WE (C+K)

DEVELOPED AN AUGMENTED REALITY APP AS WELL DIGITAL COLLATERAL

TO ACCOMPANY IT. THIS ALSO INCLUDED A CUSTOM ALPHABET IN

MARQUEE LETTERS TO BE FEATURED ON THEIR KIOSKS.

/ADVERTISING

REDBOX

• DEVELOPED CUSTOM ALPHABET

• DESIGNED WEB ASSETS

G R A P H I C D E S I G N

/ R E D B O X

C U S TO M A L P H A B E T

A U G M E N T E D R E A L I T Y A P P A N D W E B B A N N E R S

FOR SCHARFFEN BERGER I HELPED CREATE INSTAGRAM COLLATERAL.

THE IDEA WAS THAT PEOPLE SUBMITTED PICTURES OF THEMSELVES

TO THE INSTAGRAM ACCOUNT, RECEIVED A CUSTOM HEADLINE, THEN

SAW THEIR IMAGE AND HEADLINE UPLOADED PUBLICLY. THE AUDIENCE

MEMBERS GOT TO TAKE PART IN THE AD CAMPAIGN, AND IT WAS A LOT

OF FUN TO BE A PART OF.

SCHARFFEN BERGER

/ADVERTISING

G R A P H I C D E S I G N

/ S C H A R F E N B E R G E R

•CREATED INSTAGRAM MEDIA FOR BUS ADS

I N S TAG R A M D E S I G N S FO R “ WO N D E R F U L LY

C O M P L I CAT E D ” CA M PA I G N .

/ ADVERTISING

DENTALPLANS.COM NEEDED TO START THEIR BRANDING FROM SCRATCH.

WE HELPED CREATE AN ENTIRE CUSTOM EMOTICON SYSTEM, AND ADDED

A FUN COLOR PALLET THAT COMPLETELY REFRESHED THEIR LOOK.

DENTAL PLANS

I D E N T I T Y A N D B R A N D I N G

/ D E N TA L P L A N S

• DESIGNED PRIMARY IDENTITY

• CUSTOM TYPOGRAPHY

• ANIMATION

• BRAND COLLATERAL

LO G O , C O L L AT E R A L , A N D W E B D E S I G N .

Vampire

Chatter Box

Serious

Worried

Buck-teeth

Whoops!

Gentleman

Tongue Tied

Monster

Shocked

Blushing

Dirty MouthBracesHero Smile

Basic Smile

Mom

Squishy Face

Dad

Mr. Cool

Spikey Hair

C U S TO M T Y P E FAC E S

Vampire

Chatter Box

Serious

Worried

Buck-teeth

Whoops!

Gentleman

Tongue Tied

Monster

Shocked

Blushing

Dirty MouthBracesHero Smile

Basic Smile

Mom

Squishy Face

Dad

Mr. Cool

Spikey Hair

/ ADVERTISING

CITY OF HOPE NEEDED CAMPAIGNS THAT WOULD GET PEOPLE EXCITED,

AND NOT SAD, ABOUT LOOKING FOR CURES FOR CANCER, AIDS, AND

DIABETES, THIS ISN’T AN EASY TASK BUT WE CREATED “MADE IN THE CITY

OF HOPE,” AND “CITIZENS OF HOPE” CAMPAIGNS THAT GAVE INDIVIDUALS

THE CHANCE TO EXPRESS WHAT GAVE THEM HOPE, AND SHARE THIER

STORIES.

CITY OF HOPE

A R T D I R E CT I O N

/ C I T Y O F H O P E

• DESIGNED PRIMARY IDENTITY FOR “CITIZEN OF HOPE”

CAMPAIGN

• PRINT

• BRAND COLLATERAL

G R A P H I C S A N D I L LU S T R AT I O N S

Celebrity Softball Challenge2014

presented bypresented by

presented by presented by

2014

Celebrity Softball game

Celebrity SoftballChallenge

2014

Celebrity Softballgame

2014

'Home Plate' Version- Wants to see CoH logo above plate/between bats- 2014 after 'game' vs at bottom- On horizontal version, second one is missing star on right and needs larger 'presented by Staples'

LO G O D E S I G N & P R I N T WO R K

/ ADVERTISING

MIXED CONCEPTUAL WORK FOR BENEFIT COSMETICS

BENEFIT COSMETICS

A R T D I R E CT I O N

/ B E N E F I T C O S M E T I C S

• FULL CONCEPTUAL EXPLORATION OF CAMPAIGNS

SORRY I’MNOT SORRYSORRY I’MNOT SORRY

SORRY I’MNOT SORRYSORRY I’MNOT SORRY

IDENTITY

MIXED LOGOS

LOGO DESIGN AND STATIONERY

LOGO DESIGN WITH

MICHAEL OSBORNE (AT MODSF)

/ B R A N D I N G A N D I D E N T I T Y

TCB COURIER

B R A N D I N G A N D I D E N T I T Y

/ T C B C O U R I E R

• PRIMARY IDENTITY DESIGN

• PROMOTIONAL PIECES

• MERCHANDISE/SOFT GOODS

MERCHANDISE DESIGN

IDENTITY

CO U R I E R

PLACE ORDERVIEW MENUSc ontact

WEBSITE (WIP)

/ AR T D I R E C T I O N

BATTLEHOOCH

A R T D I R E CT I O N

/ B AT T L E H O O C H

• PRESS PHOTOGRAPHY

• MUSIC VIDEO (WIP)

• STYLING

ALBUM COVER AND PRESS PHOTOGRAPHY

/ AR T D I R E C T I O N

VANWAVE

A R T D I R E CT I O N

/ VA N W AV E

• SOCIAL MEDIA

• MUSIC VIDEO

• MERCHANDISE

BRANDING AND MERCHANDISE

VIDEO COLLATERAL

/ AR T D I R E C T I O N

KENDRA MCKINLEY

A R T D I R E CT I O N

/ K E N D R A M C K I N L E Y

• PRESS PHOTOGRAPHY

• MUSIC VIDEO

MUSIC V IDEO AND PRESS PHOTOGRAPHY

PRINT & PACKAGING

PRINT & PACKAGING