New perspectives

in Switzerland for

Hamburg, 29.06.2017

Grüezi,

G+J Global Sales Conference 2017

Admeira

3

WIDE COVER

ALL KEY LANGUAGES HIGH REACH

QUALITY BRANDS

CONCENTRATED POWER

April 2016: the beginning

(Media) Landscape Switzerland

Grüezi!

Switzerland

Resident population by main language (2011)

German 64.5%

French

22.7%

Italian 8.7%

Romansh 0.5%

Other languages

20.8%

Facts

1291 founding of the

Confederation

8,327,100 inhabitants

41,825 km2

4 languages

Capital Bern

German

French

Italian

Romansh

Dominant language

(>70% per community)

Quelle: FDHA, Swiss Federal Statistical Office (SFSO) 2014/2015

Print 2 127

Swiss TV-Stations 27

Swiss Radio Stations 49

Cinema Screens 563

Posters / Billboards 90 000

Websites (relevant for Advdertising) 200-300

Media Landscape Switzerland

Source: Publicitas, Medienland Schweiz 2016

Media Offers Switzerland

Admeira -> 13 Radio Stations

Admeira -> 11 TV-Stations

Admeira -> 29 Titles

Admeira -> 29 Websites

20,1%

73,5%

81,9%

82,7%

95,5%

Cinema

Radio

TV

Internet

Print

Total Switzerland

Media Usage Switzerland

Source: Publicitas, Medienland Schweiz 2015

Print is still regarded as an informative

medium (95.5%), even though it has

been replaced by the Internet as the

preferred source of information for

managers (98.1%).

Conclusion

39%

32%

12%

12%

4% 1% Print

TV

Out-Of-Home

Internet incl.Search

Radio

Cinema

Media mix Swiss market 2016

Source: Mediafocus 2016

0

0

0 2014

2015

2016

and total advertising impact in CHF million

5.233

5.366

5.370

High purchasing power in Switzerland

Source: GfK https://www.gfk.com/fileadmin/user_upload/dyna_content/DE/documents/Press_Releases/2016/20161108_PM_GfK-Kaufkraft-

Europa-2016_dfin.pdf

42

.30

0

30

.24

8

27

.89

3

23

.69

9

22

.53

6

21

.87

9

21

.14

1

19.2

54

16

.70

9

13

.84

0

13

.67

2

0

10.000

20.000

30.000

40.000

50.000

per capita in EUR

Regions with the highest purchasing power

139,8

140,6

143,9

145,7

165,6

181

210,1

243,9

256,8

295,4

Cosmetics & bodycare

Events

Fashion & sport

Construction, industry,…

Finance

Leisure

Initiatives & campaigns

Retailing

Automotive

Food

CHF m

Advertising expenditure

The ten highest-revenue

sectors in 2016, all

types of media (in CHF

million)

Advertising market trend July 2016, Media Focus

Products

Strong media brands

The three pillars

Video sponsoring

Advertising with Admeira

Print Atelier cases

Traditional Content partnerships Integrations

Digital

Broadcast

Network

Targeting

Brand studio cases

15

92% WEEKLY REACH

Publishing

Our portfolio

63% WEEKLY

REACH

The publishing portfolio

21 carrier

titles

169 different

specials

1 760

publications in

total

Publishing portfolio

READERS: 3 480 000

NET REACH: 53%

TOTAL CIRCULATION: 2 059 382 copies

L’illustré F

"Little sister" of

Schweizer Illustrierte in

French-speaking Switzerland

Weekly integrated guide for

readers

General interest press

Schweizer Illustrierte D

Largest family magazine

with specials for everyone,

published weekly

Relaunch in August 2015

Beobachter D

Consumer magazine with advisory

function, published 2x monthly, with

each edition devoting itself to a

current theme. Subscribers can

obtain legal information free of

charge, as well as benefiting from

discounted tickets, books, and much

more

Overview of portfolio

ICON D

Included with

Handelszeitung &

Bilanz twice a year.

Aimed at consumption-

and brand-aware

readership, focus on

fashion, jewellery

and beauty

Luxury press

Style D

Fashion & lifestyle

magazine International and

national stars

from showbiz,

sport and culture

Bolero D / F

Luxury magazine in

German- and French-

speaking Switzerland

Bolero Men is included

with magazine twice a

year

Overview of portfolio

T Magazine F

Luxury and

lifestyle magazine

is included with Le

Temps 20 times a

year

Montres Passion D / F

Magazine that has

devoted itself

entirely to the

subject of watches,

included with SI

and Le Temps twice

a year

Teleclub Magazin D

At the beginning of the

month, Teleclub clients are

provided with the full

programme spectrum free of

charge – informative, clear,

indispensable

Yellow/special interest

GlücksPost D

Weekly women’s magazine

focusing on people

(royals), including

sections such as “Better

living” & a quiz/puzzle

section

Schweizer LandLiebe D

Swiss crafts and tradition as

focal point. The magazine

invites the reader back to

nature, encouraging them to slow

down and rediscover timeless

values. Appears six times a

year.

Overview of portfolio

Bilanz D

Weekly newspaper for

opinion-formers and

persons in leadership

positions.

Financial, economic & business press

Le Temps F

Quality daily

newspaper for French-

speaking Switzerland.

Weekday editions have

one section, Saturday

editions have two.

Handelszeitung D

Weekly publication,

largest business

publication in

Switzerland for

opinion-formers and

people in management

positions.

Overview of portfolio

PME F

Leading monthly

magazine for people

who demand practical

relevance from

economic publications & high expectations of

journalistic quality

Schweizer Versicherung D

The B2B magazine for

insurance, finance, and

pensions.

Financial, economic & business press

Homes D

Included twice a year

with Bilanz, dedicates

itself to all topics

relating to home living

and the real estate

market.

Schweizer Bank D

Monthly B2B magazine. No. 1

publication for bankers,

targets decision-makers in

banks, financial

institutions & pension

funds, as well as their

respective readerships, as

an industry platform.

Overview of portfolio

Publishing - NEWS

Our portfolio

Relaunch

PME Magazine

PME Magazine

Editorial concept

PME Magazine – the information source for

leaders.

Reporting on Western Swiss SMEs and

their managers

Quality journalism

Indispensable source of information

Practice- and solution-oriented

Now in every edition:

Start-up companies

Further training

cash VALUE

cash VALUE - concept

cash VALUE is aimed at private and

institutional investors interested in

business and finance-related topics.

It provides background reports, expert

opinions, tips, analyses, and

interviews relating to the theme of

“cash investments”. In addition, it

contains rock-solid facts and figures,

and offers advertisers an outstanding

quality environment.

Date of publication: 1 December 2017

cash VALUE – distribution & readership

Delivery and targeted mailing to cash bank clients:

15,000 recipients: 60% men, 40% women

Further circulation:

10,000 copies: including ZH/BE/BS airports,

universities of applied sciences, financial forums

and trade fairs

e-paper (cash.ch: NET-Metrix profiles 2016-2)

Reach: 266,000 unique users, 71% men, 29%

women, 39% earn more than CHF 10,000 / month

Digital

Our portfolio

60% WEEKLY REACH

60% WEEKLY REACH

The digital portfolio

Environment

pools Network

Single sites Pools & network

Environment Audience

Distributors in comparison

UU in ‘000 +

reach

per month

UU in ‘000 +

reach

per week

UU in ‘000 +

reach

per day

Source: NET-Metrix profiles 2016-2

4.819

4.484

3.247

2.532

1.899

Admeira

Digital

Network

Tamedia PPN

20min & Tio

Kombi

Newsnet

NZZ-Netz

Admeira Digital network:

aufeminin, gofeminin, alfemminile, beobachter.ch, bilanz.ch, Blick am Abend, Blick Online, Bluewin, cash.ch, energy.ch, finanzen.ch, handelszeitung.ch, Illustré, Le Temps, local.ch,

PartyGuide, schweizer-illustrierte.ch, search.ch, students.ch, tele.ch, teletext.ch, TV8, usgang.ch

Tamedia PPN:

20min.ch DE+FR, 20min Friday DE+FR, 24heures.ch, annabelle.ch, BAZ, BEZ, Bilan, derbund.ch, doodle.com, femina.ch, fuw.ch, homegate.ch, lematin.ch, tagesanzeiger.ch, tio.ch, tdg.ch,

zattoo.com

Newsnet:

24heures.ch, BAZ, BEZ, derbund.ch, lematin.ch, tagesanzeiger.ch, tdg.ch

NZZ-Netz:

luzernerzeitung.ch, NZZ, AZ-Nordwestschweiz-Netz, St. Galler Tagblatt

75%

54%

3.604

3.339

2.210

1.445

949

Admeira

Digital

Network

Tamedia PPN

20min & Tio

Kombi

Newsnet

NZZ-Netz

1.932

1.812

1.310

621

314

Tamedia PPN

Admeira

Digital

Network

20min & Tio

Kombi

Newsnet

NZZ-Netz

42%

32%

60%

56%

37%

24%

16%

32%

30%

22%

10%

5%

81%

The Admeira “content pools”

Source: NET-Metrix profiles 2016-2

Strong reach in high-quality editorial theme environments

Around ½ million unique users

Net reach in the 14-24 year-old

target group 14%

All relevant environments for

young people in Switzerland

Over 860,000 unique users

High affinities in the business and

luxury target group

Over 1.8 million sports fans

31% net reach

All relevant Swiss sports

environments

new with cash

Over 1 million women

37% net reach in the women

target group

All relevant Swiss women

environments

new

Digital - NEWS

Our portfolio

New to the portfolio

The #1 sports platform

in Europe

16 websites

10 languages

19 million app downloads

51 million unique visitors a month

worldwide

11 million social fans

“Eurosport tells sports

stories to more fans in

more European countries

than anyone else”

aufeminin group, globally leading New to the portfolio

Reach & unique users Per month in ‘000

Reach & structure cash.ch

Source: NET-Metrix profiles 2016-2 / Audit 2017-04

Education

oblig

. m

iddle

hig

her

Income

27%

14-34

36% 37%

35-54 55+

Gender Age

68%

32%

< CHF 4,000 CHF 4,000 -8,000 > CHF 8,000

8% 21% 39%

Language regions Affinity

123

115

113

Wirtschaft

Auto

Politik

94%

4.5%

4.5%

5.1%

5.0%

12%

46%

42%

1

266

174

210

139

Facts & figures

Unique clients 354,000

Visits 2,763,802

Average session

duration 6:45 minutes

Page impressions 11,594,414

4.5%

4.7%

5%

5.1%

what women want – comparison of platforms

Net reach & unique users in '000 per month

Source: NET-Metrix profiles 2016-2

Admeira women pool 29% net reach

More than 1.7 million unique users

Net reach in the target groups:

Women: 37% (1.08 million unique users)

Healthcare, medicine; nutrition: 29%

Cosmetics, bodycare, beauty: 33%

1.707

286

1.059

632

395

172

132

118

117

Admeira Women Pool

Tamedia Pool Féminin

aufeminin,

gofeminin,…

beobachter.ch

schweizer-

illustrierte.ch

annabelle.ch

Illustré.ch

wireltern.ch

femina.ch 2%

2%

2%

3%

7%

11%

18%

5%

29%

new

Wirtschaftsnetz – advertising meets finance

Net reach & unique users in '000 per month

Source: NET-Metrix profiles 2016-2

861

785

267

490

481

266

237

142

134

113

Das Wirtschaftsnetz

Newsnet Wirtschaft

NZZ Business-Pool

Le Temps

finanzen.ch

cash.ch

handelszeitung.ch

fuw.ch

Bilan

bilanz.ch 2%

2%

2%

4%

5%

8%

8%

13%

14%

5%

High-calibre business

journalism with maximum

reach More than 860,000 unique users

Over 14% net reach

Simple booking

Full contact optimisation

INTERESTS

Cars & motorcycles Fashion & beauty

Car enthusiast

Motorcycle enthusiast

Fashion

Jewellery & watches

Cosmetics & care

Sports Lifestyle

Sports

Football

Ice hockey

Running & fitness

Winter sports

Motor sports

Luxury

Organic & healthy

Food & drink

Culture & events

Celebrity & gossip

Consumer electronics Travel

Phones, tablets, gadgets

Entertainment

(TV, hifi, computer, films…)

Games

Travel & holidays

City breaks

Family holidays

Finance Home & garden

Assets

Mortgages

Insurance

Furniture & decoration

DIY

Pets

SOCIODEMOGRAPHIC

Gender

Female

Male

Age

up to 24

25-34

35-44

45-54

55-64

65+

Place of residence

Economic area

Canton

District

Income

Up to CHF 4,000

Up to CHF 8,000

Over CHF 8,000

Household

Single

Family with children

Parents with baby

Household budget

Size of household

INTENT

Fashion segments by Zalando

Fashion Style

Casual

Business

Essentials

Consumer Type

Household

Sustainability

Family

Sport & fitness

Outdoor

Career & success

Lifestyle

Average shopping basket

value

High (> CHF 250)

Medium (CHF 50 -250)

Low (< CHF 50)

Other segments on request

Admeira targeting options

Broadcast

Our portfolio

79% WEEKLY REACH

Credibility and relevance

Firmly anchored in national consciousness

Consideration of all Swiss language regions

Consideration of majorities

and minorities

Distinctiveness of programmes

Quality

The key differences

11

30

6

Admeira Goldbach Media other

We generate the greatest advertising impact in CH

Source: Mediapulse TV panel (MediaWizard), all Switzerland, 01.01.-31.12.2016, target group incl. guests, all platforms, overnight+7

51%

47%

2%

Admeira Goldbach Media other

Share of advertising impact (% GRP) by distributor, TG 15-59, 19-23h

Number of

channels

Share of

advertising impact

(GRP)

Admeira is synonymous with a high-end, focused and high-performance TV portfolio. Admeira’s eleven channels

generate over 50% of total TV advertising impact - Goldbachmedia distributes almost three times as many channels,

but achieves less reach.

Premium full

programme for D-CH

with distinctive Swiss

reference.

Covering the whole of CH – overview of broadcasters

Exciting and emotional

entertainment & sport.

The news channel for

German-speaking

Switzerland.

Clear programming with

fixed theme evenings,

quality environments, and

a Swiss reference.

Diversity across all

genres, proprietary

productions and many

premiere showings.

Focus on culture,

entertainment and

live sport for a young

public.

Our Swiss SRG channels

W-CH as market

leader with national

identity & regional

anchoring.

The young & urban

sports, youth, and

cultural French-

speaking Swiss

broadcaster.

The strongest French

private broadcaster with a

high-quality and

distinctive full

programme.

The strongest French

digital private

broadcaster with a full

programme that

complements TF1.

The ideal supplementary

broadcaster for targeting

young and difficult-to-

reach target groups.

Our private channels from Switzerland and France

808,000 viewers

18.2% market share

Source: Mediapulse TV panel (Instar Analytics), 01.01.-31.12.2016, D-CH/F-CH/I-CH, TG: 15-59 incl.

guest use, 19-23h,

549,000 viewers

10.8% market share 247,000 viewers

1.5% market share

340,000 viewers

24.8% market share

174,000 viewers

8.4% market share

70,000 viewers

28.3% market

share

40,800 viewers

9.9% market share

70,392 viewers

0.5% market share

198,984 viewers

10.5% market share

59,566 viewers

2.3% market share

48,953 viewers

1.5% market share

F-CH D-CH

18,2

10,8

1,5

0,5

4,0

1,8

SRF 1 SRF zwei SRF info S1 RTL CH ProSieben CH

Admeira broadcasting: reach & quality

Source: Mediapulse TV panel (Instar Analytics), D-CH, F-CH, I-CH, 01.01.-31.12.2016, target group 15-

59 incl. guests, Mo-Su, 19-23h, overnight+7, all platforms

D-CH / F-CH / I-CH / TG 15-59 / market share in % / 19-23 h

24,8

8,4

10,5

2,3

1,5

12,1

RTS Un RTS Deux TF1 CH TMC CH NT1 CH M6 CH

RSI LA 1 & RSI LA 2 with

28.4% and 9.9% (compared to

teleticino with 0.9%) still out in

front!

Exploiting innovative

advertising formats

Admeira Roadshow 52

Interactive TV advertising

Admeira Roadshow 53

Interactive TV advertising

Zielgruppenspezifische Werbung

54 Admeira Roadshow 54

Target-group specific advertising

Zielgruppenspezifische Werbung

55 Admeira Roadshow 55

Target-group specific advertising

Broadcast - NEWS

Our portfolio

Marketing of TV advertising

of new sports TV channel

MYSPORTS

(from late summer 2017)

25 April 2017 / Admeira

New to the portfolio

TF1 Group extends partnership with

Admeira for another 3 years until

2020

25 April 2017 / Admeira

Prolongation TF1

Group

Our commitment

The best partner for your

Business succes - today and

tomorrow