New Paradigm for Analytics and Information Management with an Agile, Information-rich, Platform-driven Approach for Business Decision-making

A New Paradigm for Analytics and Information Management

The role of Analytics and Information Management (AIM), since the beginning, has been to enable

effective decision making. Even in the wake of radical business and technological changes, such as

digital disruption, savvy consumers, regulations, big data and smart machines, the underlying

principle and the end objective still remains the same. So, what does this mean for Information

Management and Analytics, now and for the future?

Despite all these changes that is bringing in newer contexts and perspectives to look at available

information, the role ofAIM is still the same, the only difference is how available information can be

handled and brought in for business consumption and digital transformation. It is not a battle of

principles, rather than an endeavor to go beyond traditional boundaries and be future ready!

In order to stay competitive, businesses need sophisticated Business Intelligence and Analytics that leverages all available

information. In addition to insights and foresights, ability to quickly respond to business changes has become an important feature of

the new age decision-making system. The reality on the ground also warrants judicious selection of technology with reasonable

maintenance and nimble arrangements that are able to cope with the dynamic business demands. ®Cognizant BigDecisions will enable businesses to address specific Analytics and Information Management needs related to

changing dynamics.

®BigDecisions enables:

Analytic Apps andData-discovery Sandbox

Pre-wired Data Ingestionand Integration

Control on Cost, Time and Implementation

Digital, IOT andData-Sciences enabled business test-&-learn

Achieve Boundaryless

business possibilities

through digital

transformation led by rapid

data preparation and

analytics

Demonstrate “Art of the

possible” through self-

service data discovery and

exploration to gain rapid

insights

Establish state-of-the-art

Analytics & Information

Management Architecture,

on-board new data sources

and adopt quick test-&-

learn approach

Realize rapid business

value with visibility on

costs and timelines

BusinessTransformation

Business Agility

Sophisticated analytics

enriched with relevant

data sources on an agile

and flexible platform

to respond to changing

business needs

BusinessDiscovery

BusinessReliability

2®Cognizant BigDecisions

Ÿ Sentiment Analysis: Mine Customer sentiment across products and services portfolio

Ÿ Converge: Analytics infrastructure enabling Customer experience, operational health & location based services

Ÿ nXg Analytics: Next Generation Device Halos for device health & failure prediction and performance monitoring

Platform

1 Day

1 Week

1 Month

1Month1 Quarter

InfrastructureSetup

Customize Apps,New SmartConnector

Out-of-the-box AppsOnboard new Data SourceSet-up Analytics Sandbox

Install, Configure and Use an analytical app from our AppStore

Onboard new datasets using SmartConnectors

Use Data Discovery and Sandboxfor ad-hoc analysis

®With BigDecisions , create a new custom app with SmartConnectors,code generation and

®With BigDecisions , customize an application from our AppStore

Start populatingcanonical data modelsto kick-start analytics

Create newSmartConnectors to

onboard any new data source

Future Ready, Right NowOperating within the constraints of today’s business realities and transforming the

information systems to future information assets needs a new ‘platform’ oriented

mindset. With a robust, agile and industrialized

information delivery platform, business users will be

empowered with intuitive and self-service analytics

apps that will help generate actionable insights and

foresights, while keeping up with the fast changing

business environment.

Agile, Information-rich Approach to Business Decision-making

Prebuilt Business Insightswith BizApps

Build A Custom App

BI templates

®with BigDecisions , get a

cost effective Data

Analytics Platform on

cloud in a few hours

A scalable, robust platform for multi-structuredData Management

Playground Pre-built Insights

True self-service for Business Users and Data Scientists to explore and

analyze data rapidly

A library of analytical applications for faster

actionable insights

®BigDecisions enables sophisticated business analytics enriched with varied information sources on a flexible platform. Through an integrated Digital, IOT and Data-Sciences enabled test-and-learn environment, it facilitates rapid business experimentation, while reducing uncertainty in costs and time-to-value.

CROSS INDUSTRY

BANKING

Ÿ SightPrism: Insights on Customer journey across banking products and services

Ÿ ECPA: Enterprise Customer Propensity Analysis enables dynamic segmentation for BFS customers - to understand customer preferences and their propensity to purchase products

Ÿ Banking Pulse: Business performance monitoring solution for banking executives to assess and manage operations across banking LOBs

LIFE SCIENCES

Ÿ BDSA: ®BigDecisions Sales Analytics - Enabling end to end commercial operations reporting and analytics for Lifesciences customers

Ÿ CARE: Analytics for decision making in clinical operations, patient data, safety metrics and portfolio analysis

AUTOMOTIVE

Ÿ Telematics: Real time device analytics enabling better decisions for automotive enterprises, fleet operators, and consumers

RETAIL

Ÿ OneRetail: Smart Information Ecosystem for the Connected Retail Organization

3®Cognizant BigDecisions

®Cognizant BigDecisions won 2017 Microsoft Data Platform Partner of the Year Award

© Copyright 2017, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.

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About Cognizant Digital Business

Cognizant Digital Business (CDB) helps clients drive tangible business benefits and shift analytics from being cost centers to revenue centers. Our end-to-end blend of business and technology solutions enable u s to c re a te t ra n s fo r m a t i o n a l va l u e t h ro u g h a n a l y t i ca l innovation and information agility. Leading the data revolution, Cognizant AIM can shape your future with next-gen technologies leveraging fast data, IoT, machine learning and analytical storytelling.

For more information please send an e-mail to our global team at inquiry@cognizant.com http://www.cognizant.com or visit our website at

®For more information on BigDecisions System of Intelligence Platform, contact us at or visit our website at BigDecisions@cognizant.com https://BigDecisions.cognizant.com/portal/