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The following slides were developed to support a lunch time round table at the The Sydney Business Chamber in April 2010. The focus of the conversation was how business is reacting to changes in the way people are accessing and using digital content.
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Sensis online and mobile mapping and lifestyle search
New opportunities in a changing world
social media apps &contentmobility
a wave of technological change
point of sale
social media…
“there are very public conversations going on out there, you can listen in, engage and amplify”
mobility…
“making the web an anytime, anywhere proposition”
…all web-enabled”
“devices for almost every occasion…
apps & content…
“apps have made the web useful, Apple tidied it up and now that model is being copied by all manufacturers”
maps…
“the best map apps don’t feel like a map”
Point of sale: US Smartphone users buy up big
Look up the address or store hours of a store I would like to visit
look for retailer or product coupons
check the price of an item in a store, to make sure it’s a good deal
make a purchase after seeing the product in a store
make a purchase without seeing the product in a store
68%
43%
36%
34%
28%
Compete: “Q3 2009 Smartphone Intelligence Survey” as cited in press release, January 4, 2010 and published in eMarketer.com
“the real promise of the internet has always been to totally re-write the way buyers and sellers interact”
co-operating, not just co-opting
informing
helping each other
creating new things together
Thank you