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WILL AI
ENSLAVE OR
ENTERTAIN US?
N E W T V
H AM B U R G
2 8 - M AR - 1 9
What will your
customers viewers want
next?
We don’t ask consumers anything.
INNOVATIONS
Trends emerge as innovators
address people’s
basic human needs and
wants in novel ways.
The world is changing faster than ever.
We’re the same old humans with the same old human needs.
EXPECTATION TRANSFER
Consumers
live in an
Expectation
Economy.
NOT INDUSTRY SPECIALISTS
LOOK BEYOND THE COMPETITION
INNOVATIONS
LOOK FOR YOUR
LIGHT BULB MOMENT
That’s the short
version of our
Trend-Driven
Innovation
methodology.
Sign up for free:
daily innovation
newsletter &
quarterly report.
What will your
customers viewers want
next?
ONTO THE TRENDS!
Relevance
Companionship
Fairness
SENTIENT
SPACES
VIRTUAL
COMPANIONS
SUPERHUMAN
RESOURCES
GO…STARCRAFT...NEXT?
AI PORTRAIT ARTIST
BIASED ALGORITHMS
COMING TO A SCREEN NEAR YOU…
Fairness
In 2019, consumers will expect technology
to be ethical and unbiased and better than
human.
SUPERHUMAN RESOURCES
AI used to help
companies find
unlikely software
engineers
CATALYTE
OVERCOME
BIAS
Only 21% of quoted experts in
the Financial Times are
women.
Financial Times,
November 2018
Newspaper's bot
helps to prevent
journalist bias
FINANCIAL
TIMES
ALERT
AI creates
composite criminal
to draw attention to
Brazil's corruption
FORBES
BRASIL
EXPOSE BIAS
Algorithm based on
rockstar's diary
identifies those with
depression
ROLLING
STONE
SUPPORT
VIA AI
SUPERHUMAN RESOURCES
Can you use AI to ensure (or show) that your
digital creations are unbiased, ethical and
better than human?
73% of consumers say that no
retailer or service provider has
ever communicated with them in a
way that felt too personalized.
Accenture,
May 2018
Relevance
SEGMENT OF ONE
NEW DATA
Expectations created onlineare taken into the real world.
In 2019 smart physical spaces,
will know and react to their inhabitants.
SENTIENT SPACES
Facial recognition
technology used to
tailor messaging to
shoppers
FUNAN MALL
SENTIENT
MALLS
SCIENCE FICTION = SCIENCE FACT
Facial recognition
employed
to check gamers'
age
HONOR OF
KINGS
SENTIENT
SECURITY
DYSTOPIAN?
PRIVACY PARADOX
250 digital billboards
display art reflecting
the emotional state
of Stockholm
CLEAR
CHANNEL
SENTIENT ART
Service uses facial
recognition to spot
fans and share
videos
15SOF
SENTIENT
STADIUMS
AI cameras spot
people
who defy fashion
trends
NEW
BALANCE
SENTIENT
EXPERIENCES
SENTIENT SPACESHow will you create entertainment for spaces
and experiences that are reactive and
uniquely relevant to people?
Connection
“Siri, find me a software engineer with a
background in psychology and counseling?”
Virtual entities are making the leap from
functional assistants to true companions
VIRTUAL COMPANIONS
Chatbot converses
with users to help
them discover their
personality
REPLIKA
SELF-
DISCOVERY
Smart speaker can
read bedtime
stories
TMALL
CREATIVE
COMPANION?
Home assistant has
female character
‘living’ inside it
GATEBOX
COMPANION-
SHIP
RIDICULOUS?
Emotionally-
intelligent robotic
companion trialled
in retirement homes
ELLIQ
HEALTH
COMPANION?
Signs distribution
deal with Endel, an
algorithmic music
‘composer’
WARNER
MUSIC
CREATIVE
COMPANION?
Social AI bot
prompts Wattpad
writers with story
ideas
MICROSOFT
CREATIVE
COMPANION?
VIRTUAL COMPANIONS
Are you ready for a world where people are
looking for more than just virtual assistance, and
for virtual companionship?
ENSLAVE OR ENTERTAIN?
SENTIENT
SPACES
VIRTUAL
COMPANIONS
SUPERHUMAN
RESOURCES
Relevance
Companionship
Fairness
A NEW WAY OF SEEING
INNOVATIONS
You live in an
Expectation
Economy.
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daily innovation
newsletter &
quarterly report.
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