Bibliografie:

1. Alden, Dana L., Wazne D. Hoyer, Chol Lee. (1993), Identifzing Global an Culture-

Specific Dimensions of Humor in Advertising: A Multifunctional Analzsis, Journal of

Marketing, vol.57, pp. 67-75.

2. Billig, Michael. (2005), Laughter and ridicule towards a social critique of humour,

SAGE publications.

3. Burdulea, Ionuţ. (2011), Umorul în publicitate, Lucrare de Licenţă, coordonator lector

univ. Dr. Loredana Ivan.

4. Cameron, Keith. (1993), Humour and history, London, Editura Intellect Books.

5. Chelcea, Septimiu. (2000). Sociologia opiniei publice. Bucureşti: Editura

comunicare.ro..

6. Felea, Oana, Iftele, Felicia. (2007), Umorul-mecanism de apărare, Revista SNPCAR,

vol.10, nr.2, 13.

7. Heather J. Crawford. (2007), Investigating the Effectiveness of Humour in Cross-

cultural Advertising, University of New South Wales.

8. Hwiman Chung, Xinshu Yhao. (2003) Humour effect on memory and attitude:

moderating role of product involvment, International Journal of Advertising, 22, pp.117-144

9. Oxford Dictionaries, http://www.oxforddictionaries.com/

10. Molineux, Christopher. (2013), How Humour Created The World: at TED

https://www.youtube.com/watch?v=JN3--Kdd_X8.

11. Spotts, Harlan E, Marc G. Weinbeger, Amz L. Parsons. (1997), Assessing the use and

impact of humour on advertising effectiveness: A contingency approach, Journal of

Advertising, 26,3; pp.17.

12. Sutherland, Max. [1993] (2008), Advertising in the mind of the consumer, Australia,

Editura Allen&Unwin..

13. Weinberger, Marc G; Gulas, Charles S. (1992), The impact of humor in advertising: A

review, Journal of Advertising, 21, 4; pp.35.