Leading Today.

Shaping Tomorrow.

30Years and Counting

2018  –  2019 A nnua l Repor t

Leading Today.Shaping Tomorrow.

Table of Contents

A M ess ag e f rom th e Pres id e n t & C EO . . . 2  –  3

L ead e r s h ip & Com mit te es . . . . . . . . . . . . . . 4

T h om a s P . H a nd we rk L e g a c y S oc ie t y . . . . . . 5

H e re Com e th e B oom e r s . . . . . . . . . . . . . 6  –  7

3 0 Yea r s & Cou n t ing . . . . . . . . . . . . . . . 8  –   1 3

S tate m e n t of Ope ra t ion s . . . . . . . . . . . . . . 14

Com m u nit y B e n ef i t Re por t . . . . . . . . . . . . 15

A s the world around us changes, our residents demand more quality

and transparency. The Highlands at Wyomissing has continued to fulfill its mission and deliver on its promise from a position of strength gained through prudent long-term planning, resident and community support and strategic partnerships.

A Message f rom the Pres ident & CEO

2

“ I am proud to say we have

s tayed t rue to our foundat iona l be l ief s

wh i le embrac ing the changes

necessa r y to secure our fu tu re .”

– K ev in P. De Acosta Pr esiden t & CEO

3

As we celebrate our 30th

anniversary, I am proud to say we have stayed true to our foundational beliefs while embracing the changes necessary to secure our future. Our reputation for being a leader in transforming the senior experience has firmly entrenched us as the preferred provider in southeastern Pennsylvania. We are the best.

Thirty years ago, we began a mission that focused on enhancing community health and vitality for area seniors – and The Highlands was established. Our early history was shaped by the needs and desires of the GI Generation. It evolved for the preferences of the Silent Generation, which is more expressive than their title would describe. And now, Baby Boomers are challenging us to shift our focus once again to create a more wellness-inspired lifestyle designed to possibly prevent and stunt some of the diseases and illnesses associated with aging. Although we may have to change what we offer and constantly seek ways to engage our residents, we will deliver all of our services and amenities under the auspice of hospitality. It is through our friendly and generous interactions, and our focus on experiences for our customers, that we will propel The Highlands as a leader in healthy aging.

As themes of change continue to emerge, The Highlands delivers on its promises. You can read more about those fulfilled promises in our lead article. I cannot overstate the emphasis we place on honest, open and transparent management at The Highlands. This past year, we made a resolute effort to strengthen transparency between our Board, our leadership team and our residents. After

conducting a satisfaction and engagement survey, we listened and we are implementing and enhancing transparency tactics:

• Improve resident/town hall meetings and follow-up.

• Provide transparency to residents through Residents' Council on how the Board of Directors identifies directors, including resident directors.

• Work with Residents' Council in selecting a charitable organization to sponsor.

• Institute an annual social event between the Board and Residents' Council.

• Invite Residents’ Council members to attend LeadingAge PA's annual conference in Hershey, PA.

• Improve access to news and information on the resident portal.

We recognize and appreciate our residents’ contributions. They are what make The Highlands the vibrant, thriving community it is today. We will continue to look for ways to showcase their input and acknowledge the results.

I would like to introduce Curt Evans as our Chief Operating Officer (COO). The addition of Curt strengthens our leadership team exponentially and allows me to focus more on growth and business development.

We also are shaping our future with the addition of three new members to the Board of Directors: Bruce Smith, a Senior Vice President and Senior Relationship Manager for Fulton Bank and Future Resident Club member; Geoffrey Eddowes, a

Senior Vice President/Senior Operating Officer for the Penn Medicine/Lancaster General Health Women & Babies Hospital; and Dr. David George, retired physician from Reading Hospital - Tower Health and Future Resident Club member. They will play a lead role in helping us achieve our goals over the next three to five years. Their expertise will play a significant role in our vision to be a leader in healthy aging.

It is truly an honor and privilege to lead The Highlands. This is a special place comprised of people who are in the senior living industry for all the right reasons. Over the past 30 years, none of the accolades, innovation, and exceptional lifestyles and care The Highlands is known for would be possible without the commitment of our Board, our leadership and team members. It is their promise to making a difference in the lives of our residents and their families that is the basis for our transformational work. And it shows every day.

We expect to continue this journey well into the future, successfully transforming the senior experience and serving the ever-changing needs of our community’s seniors.

Thank you,

Kevin P. DeAcostaKevin P. DeAcosta President & CEO

4

Edward C. Barrett Kevin P. DeAcosta Timothy G. Dietrich, Esq. Geoffrey W. Eddowes David L. George, MD John W. Gruber, MD Deidra Hill, EdD Barbara J. Kline Richard J. Mable June T. Maier Michael J. Rowley

Sherry Sanger Daniel J. Winkler

OFFICERS

Chair: Timothy G. Dietrich, Esq. Vice Chair: Edward C. Barrett Secretary: John W. Gruber, MD Treasurer: Michael J. Rowley President & CEO: Kevin P. DeAcosta

Harriet Baskin John Boyle John Connelly George Gerhart, MD Ernest Heckman Anton Kleiner, MD Sydney Malick Janet Neel

Robert Sharetts

OFFICERS

President: John Boyle Vice President: John Connelly Treasurer: George Gerhart, MD Secretary: Harriet Baskin

AUDIT & RISK

Michael J. Rowley, Chair Daniel P. Becker Kevin P. DeAcosta Richard J. Mable Michael L. Mixell, Esq.

ENDOWMENT FUND

Bruce Bengtson, Chair Kevin P. DeAcosta George Gerhart, MD - Residents' Council Liaison Eve Kimball, MD Barbara J. Kline Janet Neel Marianne Pessognelli The Rev. Elton P. Richards Paul R. Roedel - Finance Committee Liaison Susan Wachs

EXECUTIVE & PERFORMANCE REVIEW

Timothy G. Dietrich, Esq., Chair Edward C. Barrett John W. Gruber, MD Michael J. Rowley

FACILITIES

Barbara J. Kline, Chair Steve Bobick Anita Lewis Chaney Kevin P. DeAcosta June T. Maier Daniel J. Winkler Curt Evans

FINANCE

Edward C. Barrett, Chair Bruce Bengtson Kevin P. DeAcosta Timothy G. Dietrich, Esq. Marianne Pessognelli Paul R. Roedel James Spencer David L. Thun

MARKETING

Deidra Hill, EdD, Chair Sharon A. Danks Kevin P. DeAcosta Jodi A. Gibble Margaret S. McShane The Rev. Elton P. Richards Sherry Sanger

STR ATEGY, POLICY & GOVERNANCE

Richard J. Mable, Chair Kevin P. DeAcosta Timothy G. Dietrich, Esq. Geoffrey W. Eddowes David L. George, MD John W. Gruber, MD Gerald P. Malick, MD The Rev. Elton P. Richards

B oard of Di rec tors

Res ident s ’ Counc i l

Commit tees

Leadership & Committees

The members listed above are as of June 30, 2019.

Senior Leadership Team Kevin P. DeAcosta President & CEO Curt Evans Chief Operating Officer Jodi Gibble Director of Marketing Heather Hetrick Administrator of Personal Care Lorena Lazarchick Director of Community Life & Engagement Marianne Pessognelli Chief Financial Officer Kristen Santangelo Administrator of Skilled Nursing

5

Thomas P. Handwerk Legacy Society Making a

Dif fe rence in the L ives That Fo l low What will your legacy be? Your legacy plan is a permanent reflection of your personal values and your concern for friends, family and community organizations. Whether you think of yourself as rich, poor or somewhere in between, you can make a gift to the organizations that you value. You can leave a legacy.

The Thomas P. Handwerk Legacy Society was established by The Highlands to recognize people who have included us in their estate plans. Members of the society have named The Highlands at Wyomissing in their wills or made us the beneficiary of another asset, such as a retirement plan, charitable gift annuity, insurance policy, trust, stocks and bonds or certificates of deposit, or made a cash gift of $5,000 or greater. We value their generosity and trust.

Charitable bequests cost nothing during your lifetime, but they can change the lives of future residents. We all have something to share. Even a small gift can have a big impact.

Make a will. Make a difference. Leave a legacy. Remember The Highlands at Wyomissing in your will.

For more information, contact: Marianne Pessognelli, CFO 484.220.8224 pessognellim@thehighlands.org

Anonymous

Richard C. Baumbach

Mr. and Mrs. Bruce Bengtson

Merri M. Bengtson

Shirley K. Boscov

Margaret and Paul Brass

Doris Funk Cosgrove

Dorothy G. DeHaven

Rev. and Mrs. Marvin E. Dewalt

Mary Drehs

Pastor Charles E.* and C. Louise Fair

Hazel H. Geracimos

Evans and Barbara Goodling

Rev. Paul and Barbara Hetrich

J. Frederick and Dolores “Dee” Hiehle

John F. “Jack” Horrigan, Jr.

Shirley D. Jackson

Valeria Karpen

Drs. Daniel and Eve Kimball

Dr. and Mrs. Anton Kleiner

Barbara J. Kline

Betty and Karl Leuffen

Marian and Robert Longenecker

Irvin M. Loose*

Donald E. Mattern

Janice S. Miller

Kenneth* and Barbara Miller

Earl and Shirley Mutter

Janet H. Neel

Eunice M. Noll

Harold W.* and Jeanne Perkins

Rev. Elton P. and Anne S. Richards

Dr. John Robertson

Mr. and Mrs. Paul Roedel

Jay H. and Elaine H.* Rosenson

Sylvia L. Ross

Willard L.* and Bette K. Ruhe

Mr. and Mrs. G. David Schlegel

Donald R. Schlegel

M. Alice Schappell*

Mary Jane Schofer

Robert and Janice* Sharetts

Robert* and Grace Snedeker

Donald and Joanne van Roden

Susan Wachs

William* and Margaret Walter

Phillip Wolfe in memory of Peter Wolfe

Joan L. Worthington

Gary C. and Nancy B. Zweig

* Person is deceased

The members listed are as of June 30, 2019. If you remembered The Highlands at Wyomissing in your estate plans but your name is not here, please tell us so we can honor and thank you by making you a member of the Legacy Society.

6

In the 2012 Annual Report, we looked at the differences between The Highlands’ two

main resident demographics: the GI Generation, those born between 1901 and 1924, and the Silent Generation, those born between 1925 and 1945. The results highlighted the reasoning behind the newly completed core renovation project and showcased how The Highlands was meeting the needs of current residents while preparing for the preferences of a new generation of seniors.

At the time, the first Baby Boomers, those born between 1946 and 1964, were just beginning to retire. Fast forward seven years. As The Highlands marks its 30th anniversary this year, the community is just beginning to welcome the first Boomers.

From now until 2025, millions more Boomers will reach retirement age. While trends show that many will plan to keep working, either out of necessity or desire, one thing remains certain – this generation will have the biggest impact on the senior living industry – and on The Highlands – like none other before it.

ONCE AGAIN, THE HIGHLANDS IS READY.

From the renovations of Personal Care and the addition of Memory Support neighborhoods, to the planned addition of new villas,

The Highlands is, once again, leading the way in preparing for the next influx of new retirees and shaping its vision of The Highlands’ next chapter.

“But we know that pleasing the Boomers will go beyond physical upgrades and housing,” says Highlands CEO Kevin DeAcosta. “Boomers are pioneering a new way of thinking about what it

means to be a senior. They want to experience culture, they want to keep learning and they want to live more active lifestyles than previous generations.”

Boomers have also learned the importance of wellness in both mind and body as the key to living longer and happier lives. “That

changes our paradigm,” adds Kevin. “We now must think of senior living as a lifestyle rather than as merely providing a home."

The Highlands' Director of Marketing, Jodi Gibble, says it’s easy to see why we should make this change in thinking. “The Boomers are looking forward to living longer life spans with the independence they have come to

know in their generation,” she says. They are skeptical of an environment that places boundaries on their freedom and their choices and are looking for services, amenities and more personalized programming that we may not typically associate with traditional senior living community life.”

Boomers are interested in senior living communities with amenities such as convenient shopping, entertainment, computer and technology tutoring, more sophisticated dining, medical care and medication services. They expect Wi-Fi, fitness programs, off-site activities and educational opportunities. They’ve

taken an active interest in sustainability in order to provide a better future for their families. They desire experiences similar to what they might find in a hotel or country club setting.

“Their expected impact has already prompted us to enhance the design of some physical spaces and to elevate our programming,” says

Here Come the Boomers

“ The B oomers a re look ing for ward to l i v ing longer l i fe

spans w i th the independence they have come to know in the i r generat ion . They a re

skept ica l of an env i ronment that p laces boundar ies on

the i r f reedom and the i r cho ices and a re look ing for

se r v ices , amen i t ies and more persona l ized programming that we may not t yp ica l l y assoc ia te w i th t rad i t iona l

sen ior l i v ing communi t y l i fe .”– Jodi Gibble , T he Highl a nds '

Dir ector of M a r k et ing

7

Lorena Lazarchick, Director of Community Life & Engagement. “To meet their needs, we must be able to showcase richer socialization, robust health and wellness opportunities, lifelong learning and an overall lifestyle that helps Boomers achieve their aspirations for this stage of life.”

“We know Boomers demand a quality of life that is equal to or better than life before retirement,” says Kevin, “and we’re prepared to give it to them.”

“For example,” he adds, “we’re growing our IT Department and have been consistently upgrading technology throughout the community because we know Boomers expect to remain digitally connected.

We know they value choice, and in order to impress these savvy seniors, we are taking measures to ensure we are creating a lifestyle filled with adventure, discovery and fun.

We know they demand more attention to wellness than do members of the Silent and GI generations, so we are redefining spaces to promote wellness and looking at ways to expand, enhance and engage.

We know they desire better service, so we are taking a cue from hospitality’s innovative practices.”

Kevin adds that among the biggest challenges he believes providers will face as more Boomers continue to retire is that many prefer to remain at home. “With the advancements in technology, they will be able to do so,” he says. “Their desire to stay at home is forcing us to examine how we may enhance our home care program and create opportunities for retirees to enjoy a continuing care lifestyle beyond our walls.”

“Social integration and the benefits that come from being surrounded by people in similar situations is hard to match outside of a community setting,” says Jodi. “Our social experience would be hard to match outside our campus, but we are committed to finding new options because we know tomorrow’s consumer will demand something different. We will work tirelessly to figure out how we can craft a lifestyle that will make this chapter the best chapter of their lives – whether it’s in our home or in theirs.”

Personal Care fireplace

Personal Care lounge

Memory Support hallway

Memory Support salon

A G l impse of the FutureBelow is a preview of how The Highlands is preparing for the future with its new Personal Care and Memory Support areas.

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3 0 Years . 3 0 G if t s .Over the past 30 years, many residents have sponsored or donated monetary gifts that have positively impacted The Highlands.

These generous gifts have helped us create a better life for both our residents of today and those who will be part of our future. The pool, meditation room’s stained-glass door, grand entranceway fountain, outdoor benches, music programs and entertainment, and so much more have all been made possible through various gifts.

Residents, family members and members of the local community frequently ask us what they can do to help secure – and enhance – The Highlands’ future. We’ve thought of a way …

In celebration of our 30th anniversary, we are providing an opportunity to sponsor a gift that will benefit our residents and improve the services and amenities we offer.

THE WISH LIST

We’ve created a wish list of items that residents, family members and friends of The Highlands can sponsor. We hope there is something on the list that captures your heart and inspires your generosity. We also welcome your ideas and suggestions.

ENDOWMENT FUND

When you make a donation or memorial gift to The Highlands, it will make the greatest impact in the lives of our residents through benevolent assistance and additional programs. The Endowment Fund benefits The Highlands’ residents who, through no fault of their own, have exhausted their resources. Contributions may be made through direct gifts, charitable gift annuities, life insurance designations and bequests.

For a list of our wish list gifts, or for information on contributing to our Endowment Fund, contact Marianne Pessognelli, CFO, at pessognellim@thehighlands.org or 484.220.8224.

Three Decades.Three Generations.One Community.

Years & Counting

A s The Highlands celebrates its 30th anniversary, the community is – for the

first time – serving three different generations of seniors: the GI Generation, the Silent Generation and the Baby Boomers.

“Since this is the only time in the foreseeable future The Highlands will be in this situation, we thought it was appropriate to highlight and celebrate residents from each generation – many of whom are second-generation 'Highlanders.'" says Jodi Gibble, The Highlands' Director of Marketing.

9

Sidney and Esther Bratt are GI Generation 'Highlanders' whose story is unlike most other residents of The Highlands at Wyomissing from that generation. The Bratts are Holocaust survivors who are enjoying every minute of what they call an easy, fun lifestyle at The Highlands. However, their journey to this chapter of life started very differently ...

ESTHER’S MIR ACLES

Esther says it was a miracle she survived the horrors of the Holocaust, but in truth, it was a series of miracles that led to her family’s survival.

Esther is from a city, Vilnius, that was once in Poland and is now the capital of Lithuania. In 1941, her city was occupied by Nazi troops who moved the 100,000 Jews living in the city into Jewish ghettos. For two years,

G I G enerat ion – S idney & Es ther B rat t

she and her family lived in the Jewish ghetto as they watched their friends and neighbors be taken away – presumably to concentration camps. “It was hard to watch your friends being taken away,” says Esther. “You never knew when you’d be the one.” After two years in the ghetto, Esther and her family were transported to a local labor camp.

Esther says that living in the camp was a horrific experience – an experience that would go from bad to worse. She was grateful she was still with her parents and said it was nothing short of a miracle that the three were able to remain together.

In March of 1943, the Nazi Schutzstaffel, also known as the “SS,” decided children weren’t of any use in the labor camps.

Babies and children of all ages were “loaded into trucks” and taken away. Esther was tall for her age (13), so when a Nazi soldier attempted to put her onto the truck – with a gun held to her head – her father said she was older than she was and said she was a reliable worker. The soldier believed her father and let Esther go – a miracle.

The new camp was being led by a German who was not a member of the SS. His name was Major Plagge, and Esther described him as someone like Oskar Schindler (the namesake of the movie Schindler’s List, who was credited for saving the lives of over 1,200 Jews by employing them in his factories). The family was chosen to go to that camp and survived there for a year – another miracle.

“ I t was the r ight th ing to do. We moved

here four yea rs ago and have en joyed

ever y minute .”– Est her Br at t, T he Highl a nds

R esiden t

10

As the Russians approached, Esther’s family was warned by Major Plagge to flee the camp because the SS was planning on exterminating everyone who remained. Esther’s father happened to meet a Polish man who was known to hide fleeing Jews. Esther’s father sent Esther and her mother. The two were able to walk out of the camp unscathed because the guard at the gate was drunk – a miracle.

They reached the house and were hidden in a small cellar hideout. “It was like heaven,” says Esther. “We were safe.”

Esther and her mother were safe, but they didn’t know the fate of Esther’s father. One day they heard someone approaching the cellar door. Fear turned into elation when the door opened and they saw Esther’s father. The three of them remained in the cellar until the Germans were defeated. More miracles.

Esther’s family remained in their city. She attended a Russian school for one year. While her family was eternally grateful to the Russians, her father did not want to live in a Communist country. They began exploring options. They ended up in a refugee camp in Austria. The United States was supplying food to the camp. “We discovered the joy of peanut butter and tuna fish,” says Esther. “It was the beginning of a love affair.”

Eventually, the family met an American chaplain who offered to help them immigrate to the United States. All they needed was an affidavit from a relative. Esther’s uncle lived in New York. They only had a name and a city, but the chaplain was able to find him. He secured the necessary paperwork, and on June 18, 1946, Esther and her family arrived in New York.

Ironically, 69 years later she and Sidney moved to The Highlands on June 18, 2015.

SIDNEY’S STORY

Sidney is from a town in Germany, which is now part of Poland. It was an idyllic town where residents lived and worked together as friends and neighbors.

That changed in 1938. Sidney’s father was arrested (for being Jewish) on the night of Kristallnacht – the Night of Broken Glass. Jewish residents were forced into ghettos. Children no longer played together. Neighbors no longer spoke. “It was a different, dark world,” says Sidney.

In 1939, families were allowed to send one child away to an allied country via the Kindertransport. Sidney was the only one strong enough to go. At age 10, clinging to his mother’s promise that the family would be reunited, he boarded a train with no idea where he was headed.

He ended up in England. He first landed in a refugee camp with 2,000 other displaced children. He eventually went to a smaller settlement where he stayed for the duration of the war.

In 1941 – on the day of his Bar Mitzvah – he learned his father was alive. In 1945, his father made it to London and the two were reunited. Together, they searched for his mother and siblings – to no avail.

Sidney and his father stayed in Europe until 1948 when they ended their search. Sidney’s father got remarried and the three of them immigrated to the United States.

A HAPPY LIFE

Sidney and Esther met in the Catskill Mountains on Labor Day in 1950. They got married six months later. In April, the pair will celebrate their 69th anniversary.

“It has been a long, wonderful life,” says Sidney. “We were blessed with three beautiful daughters and eight wonderful grandchildren. We are so very lucky.”

Sidney founded two building supply businesses in the Reading area and still goes to work every day – at age 91. “My businesses are like children,” he says. “I watch them grow and I can’t give them up. The minute I stop having fun, I’ll retire.”

The couple moved to The Highlands at Wyomissing due to the urging of their children. “It was the right thing to do,” says Esther. “We moved here four years ago and have enjoyed every minute.”

The Bratts are active residents who say they take advantage of everything the lifestyle offers. “We have a lot of fun here,” says Sidney. “Life is easy – and good.”

50 years after Sidney and his father left England, Sidney once again attempted to learn the fate of his mother and siblings. Unfortunately, he was unable to find any documentation that his family ever existed.

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The S i lent G enerat ion – Bruce & Ruth Anne Bengtson

Gaelsong residents Bruce and Ruth Anne Bengtson are among The Highlands’ younger “Silents,” who say that even though they aren’t part of the Boomer generation, they appreciate The Highlands’ forward thinking and recognize the challenges of providing a lifestyle for three distinct groups of retirees.

As Gaelsong residents, the Bengtsons are reaping the rewards of The Highlands’ vision. “We are similar to the Boomers in that we are very independent and we very much value our freedom,” says Ruth Anne. “Living at Gaelsong means we have the best of all worlds. We have an active life outside of the community. I do my own cooking but when I don’t want to, we can go right up to the Bistro, Wyomissing Club Room or Terrace Room. We enjoy close relationships with our wonderful neighbors and when we want to socialize with bigger groups, again we have it, and it’s just a short walk away.”

Bruce adds that the lifestyle not only offers enriched living but also provides unmatched security. “You’re basically investing in your future healthcare and needs,” he says. “Whatever you need within The Highlands’ continuum will be accessible and covered. So you’re basically locking in what you’re going to have to pay for the rest of your life. That’s the very definition of long-term care insurance. It’s the best insurance policy you can have.”

The Bengtsons have a long history with The Highlands. Bruce was on Reading Hospital's Board of Directors when The Highlands was just a vision. “I saw the first shovel go into the ground,” he jokes. “I knew we were building something special and take great pride in knowing that we’re just as special 30 years later.”

Bruce is currently the Chair of the Endowment Fund Committee, the committee that oversees The Highlands’ Benevolent Care Fund (see sidebar page 8).

Ruth Anne’s parents both resided at The Highlands – her father was in Skilled Nursing; her mother started in a Residential Living apartment before moving to Personal Care. “It was a huge relief to have both of my parents on the same campus getting the care they each needed.”

Ruth Anne says the experience she and Bruce have at The Highlands is much different than what her parents experienced. “While they both enjoyed their time at The Highlands and valued the relationships they formed, they were very private. My father came because he needed care; my mother came to be near him. They were past the age where they could fully take advantage of the lifestyle. It’s a shame, but it was a different time.”

Ruth Anne advises people to move to The Highlands early so they can take advantage of the active lifestyle. “It’s been a pleasure to watch The Highlands evolve into the community it is today. It’s so different than when my parents were here,” she says. “People today have such different needs and interests. There are more options – and more experiences – across the board. There’s so much to do here if you want it. Why wait?”

“ The High lands has a lways been

an indus t r y leader because of i t s

pers i s tent focus on shaping the fu tu re . Ever y th ing we do here i s des igned

to benef i t the res ident s of today — and tomorrow.”

– R esiden t Bruce Bengtson

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Robert “Bob” Work is one of The Highlands’ growing population of Baby Boomer residents. Bob agrees the community has evolved since his parents were residents.

Bob’s father was a resident in Heather Court. Shortly after he settled in, a Residential Living apartment became available and his mother moved quickly thereafter. “My family was very pleased with the care and lifestyle The Highlands afforded my parents,” he says. “I am grateful that I now have access to those wonderful services – along with a lifestyle that suits my needs and interests.”

“One th ing that hasn ’t changed at The High lands  –

the qua l i t y of the people .”

– R esiden t i a l Li v ing R esiden t Robert Wor k

From chorus to volunteering to a new “job” in the library, Bob takes full advantage of the lifestyle The Highlands offers. “Life here is fun and truly worry-free. Everything I need is right here. Transportation: check. Support if I need it: check. Friends and opportunities: check, check. Great food: check.”

Bob says that while much has changed at The Highlands – even in the three years he’s been a resident – the one thing that hasn’t changed is the quality of the people. “The residents and the staff are wonderful and welcoming,” he says. “I made

The Boomer – Robert Work

friends within the first five minutes of my arrival. It doesn’t matter if you’re a Boomer like me or a member of the GI Generation like my mother; being surrounded by warm, caring people makes all the difference in the world.”

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“ W hen we move in , i t w i l l k ind of

be a ‘c i rc le of l i fe ’ moment … f i r s t my

dad , then us .”– Fu t ur e R esiden t

Club a nd Boa r d M em ber Bruce Sm i t h

Young Boomers Bruce and Sarah Smith say they recognize the benefits of rightsizing and the value of more simplified living. They have already traded in a big home for a smaller townhome lifestyle. They also recognize the advantages of forward thinking, which is why they are members of The Highlands’ Future Resident Club.

“Who wants the headache that comes with maintaining a big home?” says Sarah. “We’ve been there, done that and now we can better focus our energies on what’s most important to us. When we decide to move to The Highlands, we know life will be even better.”

Bruce says one of the key reasons he and Sarah joined the Future Resident Club is because they believe the greatest gift you can give your children is to have a plan in place for the future. “We were at a point in our lives, with the children living on their own and out of town, where we were ready to simplify our day-to-day responsibilities around our home. We are now well prepared to move to The Highlands when we feel the timing is right.”

Bruce knows the significance of that gift. His father was a resident of The Highlands. “We tried to convince both of my parents to move to The Highlands, but they placed such a high value on the independence of being in their own home," he says. "After Mom passed, my father agreed that moving to The Highlands was the right decision. He enjoyed his apartment, the fitness center, and friends – both new and old. When his health declined, he was provided excellent care in Skilled Nursing.”

Future Residents – Bruce & Sarah Smith

Sarah says that, in addition to having a solid plan in place for the future, there are other advantages to joining the Future Resident Club. “As a future resident, we can better secure the home we want. We can use the fitness center any time we want (even on Sundays when most other gyms are closed), we are invited to all the events, are kept abreast of all the goings-on and most importantly, because you never know the hand you’ll be dealt, it’s smart to be prepared.”

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Sources of Revenue

Operat ing Expenses

n Residential Living (64%)

n Personal Care (7%)

n Skilled Nursing (24%)

n Other Operations (5%)

Residential Living . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $20,541,521

Personal Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,525,846

Skilled Nursing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,270,444

Other Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,725,774

Total Net Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . $31,063,585

Salaries & Wages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$9,886,602

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,465,115

Employee Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,715,782

Depreciation & Amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,995,684

Contract Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,434,319

Real Estate Taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,549,691

Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,847,076

Total Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $31,894,269

Net Income/(Loss) from Operations . . . . . . . . . . . . . . . . . . . . . . . ($830,684)

Investment Return . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,343,117

Other Non-Operating Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $97,414

Unrealized Gains (Losses) on Investments . . . . . . . . . . . . . . . . . $1,672,084

Change in Net Assets Without Donor Restrictions . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,281,931

n Salaries & Wages

n Other

n Employee Benefits

n Depreciation & Amortization

n Contract Services

n Real Estate Taxes

n Interest

Fi sca l yea r end ing June 3 0 , 2019

Statement of Operations

$

$

$

$

$

$

15

Direc t Res ident CareUncompensated Benevolent Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $156,400

Support provided to residents who, through no fault of their own, no longer have sufficient resources to pay for the services they receive.

Bad Debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $45,200

The cost of providing care to those residents we believe likely would have qualified for financial assistance under our charity care policy.

Communi t y Improvement S er v icesReal Estate Taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,550,000

The Highlands is a non-profit organization that recognizes the importance of supporting the services provided by the community of Wyomissing by paying real estate and school taxes.

Financial and In-Kind Donations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $234,400

Contributions made by The Highlands and its employees to non-profit organizations. In-kind donations include cash, employee hours, use of meeting space, equipment and cabinetry to local community organizations and more.

Patient Care Community Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$13,200

Employee hours donated to the community while on payroll to support blood drives, flu shot clinics, United Way of Berks County, Bridge of Hope®, New Journey Community Outreach and Helping Harvest Fresh Food Bank.

Community Health Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $99,900

The use of The Highlands meeting rooms by outside organizations, including Tower Health, Berks Encore, Alvernia University, Reading Area Community College, United Way of Berks County and other community health organizations.

Resident Volunteer Contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,200

Meeting rooms used by residents for volunteer activities that support outside organizations such as United Way of Berks County and Tower Health.

Community Benefit Total – Fiscal Year 2018 – 2019 . . . . . . $2,106,300

MISSION

To enrich the lives of senior adults through sponsorship of a high-quality, non-profit

Continuing Care Retirement Community.

VISION

Our community sets the standard of excellence in retirement living by providing

exceptional quality of life, security and value.

CORE VALUES

Community Spirit Quality Commitment

Innovation Financial Responsibility

Team Spirit

Community Benefit Report

2000 Cambridge Avenue • Wyomissing, PA 19610 610.775.2300 • fax 610.775.9851 • TheHighlands.org