New information ecosystem: Then and Now

NETWORKED INDIVIDUALSHow they are reshaping social life and learning environments

Lee RainieDirector – Pew Internet ProjectUniversity of Connecticut Libraries Spring Forum4.14.10

April 14, 2010 2Networked Individuals

New information ecosystem: Then and Now

Industrial Age

Info was:

Scarce

Expensive

Institutionally oriented

Designed for consumption

Information Age

Info is:

Abundant

Cheap

Personally oriented

Designed for participation


2000

46% of adults use internet

5% with broadband at home

50% own a cell phone

0% connect to internet wirelessly

<10% use “cloud”

= slow, stationary connections built around my

computer

The internet is the change agent Then and now

2010

75% of adults use internet

62% with broadband at home

80% own a cell phone

53% connect to internet wirelessly

>two-thirds use “cloud”

= fast, mobile connections built around outside servers

and storage


Media ecology – then (industrial age)Product Route to home Display Local storage

TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album

News mail

Advertising newspaper delivery phone paper

Radio Stations non-electronic

Tom Wolzien, Sanford C. Bernstein & Co


Media ecology – now (information age)Product Route to home Display Local storage

cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game console

game console paperSatellite radio e-reader / Kindle storage sticks/disks

e-reader/Kindle

Adapted from Tom Wolzien, Sanford C. Bernstein & Co

Ubiquitous computing ageCloud computing

“Internet of things”





e-reader/Kindle


48% of adults own laptops – up from 30% in 2006

37% of adults own DVRs – up from 3% in 2002

18% of adults own personal gaming devices

37% of adults own game consoles

43% of adults own MP3 players – up from 11% in 2005





e-reader/Kindle


… and this all affects social networks1) their composition

2) the way people use them3) their importance

4) the way associations can play a part in them


Behold the idea of networked individualismBarry Wellman – University of Toronto

The turn by people from groups to social networks = a new social operating system


Technology has helped people change their networks

• Bigger• Looser• More segmented • More layered

=• More liberated• More work• More important as sources of support and

information, filters, curators, audience


Big societal forces pushing us toward networked individualism

• Affluence and affordable technology• Expanding consumer options• Income and wealth volatility• Job security and longevity• Rise of free agency and freelancing• Changes in family composition, roles,

responsibilities• Trends towards management of retirement

and health care• Rise of DIY politics and religion


9 ways the inform and influence ecosystem has

changed in the digital age and pushed along networked

individualism


Information ecosystem change – 1

Volume of information grows




The variety of info sources increases and democratizes and the visibility of new creators is enhanced in the age of “social media.”


Social networking

57% of online adults use social network sites

73% of online teens use them


Picture sharing

~50% of online adults post pictures online~70% of online teens do that


Posting comments on websites/blogs

26% of adults post comments on sites


Twitter

19% of adults use Twitter or other status update methods

8% of teens use them


Blogs

11% of online adults keep blogs14% of online teens keep them

>40% of internet users read blogs


People’s vigilance for information changes in two directions:

1) attention is truncated (Linda Stone)

2) attention is elongated (Andrew Keen; Terry Fisher)



Velocity of information increases and smart mobs emerge

84% of online adults are in a group with online presence~50% belong to listservs or regular group emails

~40% get email or text alerts



Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places people are



The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact

-- Metaverse Roadmap Project

1) Augmented Reality



The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact

-- Metaverse Roadmap Project

2) Mirror Worlds



Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us”

~40% of online adults get RSS feeds ~35% customize webpages



Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself

31% of online adults rated person, product, service



Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold.


Networked Individuals … have a different …

• Sense of information availability – it’s ambient and “I control the playlist”

• Sense of time – it’s oriented around “continuous partial attention” and then intense digging

• Sense of community and connection – it’s about “absent presence” as much as its about “membership”

• Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences


The dark sides of networked individualism?

• Tech-induced isolation• Tech-induced distractions – danger and

diversions• Loss of privacy• Social balkanization and intensifying

extremism• Failures of “information markets”• New tools for bad people and bad groups


Why good social networks (and social networking) matter

• Healthier• Wealthier• Happier• More civically engaged = better communities-----------------------------• Diversity makes a difference – you creating

“bridging” and “bonding” social capital• Size of network makes a difference – you add to

people’s deposits of social capital


Thank you!

Lee RainieDirectorPew Internet & American Life Project1615 L Street NWSuite 700Washington, DC 20036Email: [email protected]: http://twitter.com/lrainie 202-419-4500

mailto:[email protected]

http://twitter.com/lrainie

Documents

New information ecosystem: Then and Now