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FROM THE PRESIDENT ................................... 2
MEMBER-GET-A-MEMBER PROMOTION ...... 7
WORLD CONFERENCE 2012 ........................... 4
ANNuAL GENERAL MEETING ........................ 3
SOuTHERN REGION CONFERENCE ............... 5
MEMBER FOCuS .............................................. 7
NEW INTERNATIONAL ExECuTIvE ................ 8
FREE WEBINAR ................................................ 5
GOOGLE GROuP .............................................. 7
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Vol. 01 No. 01 JULY 2012
barbados.iabc.com BUZZ The newsletter of the Barbados Chapter of IABC
New IABC Barbados Executive Board Elected
Board Planning a Programme to Add More Value for Members
ADD VALUE: Serve on a Sub-Committee Ramp up your membership!The 2012-13 Executive Board is setting up a number of sub-commitees in order to further the work of the chapter.It’s a great opportunity for all members of the chapter to get engaged and add value to themselves, to the chapter and to the profession as a whole.The sub-committees are: - Membership - recruiting new members and retaining the existing ones, creating membership value programmes.- Finance - assisting with financial maangement and reporting, creating and executing sponsorship opportunities. - Marketing and Communications - marketing, website management, writing articles, news releases, photography, updating Facebook and Twitter- Professional Development - creating and implementing programmes that contribute to the professional development of membersIf you want to get involved, please contact:- Keith Goddard - Membership:[email protected] Fay Toppin - Finance :[email protected] Marketng and Communications - Renatta Mohammed and Sara Odle: [email protected], [email protected] Sophia Cambridge and Carmel Haynes - Professional Development : [email protected], [email protected], your chapter needs you. Get involved!
WHAT’S NEW - New Executive Board - 2012 World Conference - IABC Barbados Needs YOU!
CONTENTS TO NOTE
(l to r) Renatta Mohammed, VP Communications; Marilyn Sealy, VP Administration; Sophia Cambridge, VP Professional Development; Keith Goddard, VP Membership; Pamala Proverbs, Senior Delegate; Fay Toppin, VP Finance. Sitting (l to r): Sara Ode, VP Marketing; Sharon Marshall, President; and Lynda Holder, Executive Vice President. Inset: Carmel Haynes, Co VP of Professional Development
A new executive board is ready and raring to go as it begins its term at the helm of IABC Barbados.The board was elected on July 4 during the chapter’s Annual General Meeting in the Christie Training Room at the Barbados Light and Power Company Limited - our home base. Dr. Sharon Marshall has been elected President. In accepting her nomination, Sharon said “I look forward to working with the board and leading the growth and development of the chapter, as we deliver the content, services and support to members which will help them build their careers and contribute to the profession.” Other elected members of the Executive Board include Lynda Holder, Executive Vice President (VP); Marilyn Sealy, VP of Administration; Sophia Cambridge and Carmel Haynes, Vice Presidents of Professional Development; Keith Goddard, Vice President of Membership; Sara Odle, Vice President of Marketing; Renatta Mohammed, Vice President of Communications; Fay Toppin, Vice
President of Finance, and Pamala Proverbs, Senior Delegate. In her ‘year in review’ report, Pamala noted that “the chapter has recorded significant growth in the membership during the past year”, and she urged local communication professionals to invest in themselves by becoming members and taking advantage of the member benefits. The board has set July 21 as the date for their strategic retreat to plan the work programme for the coming year, and will inform the membership of the results of that retreat. H o w e v e r , P r e s i d e n t Sharon is inviting members to let the new executive know what programmes, topics and speakers they would like to have, so that the board can deliver a work programme that adds value to them. At the AGM she set a target of 100% increase in membership, and challenged all members to make an effort to get at least one other business communicator to join IABC.
Now is a very good time to get started, since in August IABC will offer a Member-Get-A-Member promotion where members can get up to one whole year’s membership for free. You should have already received an e-mail from headquarters about this. The details are also on page 7. So get started, help yourself and help to grow the chapter. One of the first tasks of the new term will be to ratify and adopt the Chapter Bylaws. The draft document will be circulated electronically to members and placed on the agenda for the first regular business meeting. The strategic theme for the year will borrow unapologetically from the IABC membership document - Credibility. Influence. Success. The Bylaws and the Code of Ethics are two of the main documents that will reinforce the credibility of our organization, lead to influence in our community and contribute to the success of our members.
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FrOM ThE PrESIDENT
Dr. Sharon Marshall
My wish is that you take full advantage of everything on offer at the local, regional and international levels.
I am excited by the prospect of the year ahead; I am certain that it’s going to be a great year.
Colleagues,
I wish to begin my first address to you as president of the chapter by thanking you for the confidence which you have reposed in me by electing me to the presidency of IABC Barbados, to serve you for the 2012-13 term.
For the past two years, I have served as Vice President Membership and Marketing, and I believe this board experience has equipped me to take on the challenge of executive leadership.
As president, I will serve as the chief executive officer of IABC Barbados and exercise general supervision over executive affairs of the chapter. I hope to build on the foundation laid by Christal McIntosh, our founding president, and Pamala Proverbs, our immediate past president. I thank them both for the excellent contributions which they have made to securing appropriate recognition for the profession in Barbados.
I think that we have come a long way since the pioneering years of the chapter, but we still have some distance to travel before we can be satisfied that we have accomplised all of the goals which we have set for ourselves.
You have also chosen an excellent executive board, which is already up and working for you. Even though we are still to have our strategic retreat (that’s scheduled for July 21), we’ve started bonding as a team, and there is already a strong spirit of collaboration among us.
The other part of the equation is you. As I said at the Annual General Meeting, you’ll get as much out of your IABC membership as you are willing to put in.
We’re creating an opportunity for all of our members to get involved in some way in the running of the chapter’s activities. We’re establishing four sub-committees to manage four main areas of our work - Membership, Finance, Marketing and Communication, and Professional Development.
IABC is a wonderful professional resource for interested business communicators around the globe. Among the resources on offer are webinars, conferences, books, research findings, and networking opportunities.
YEAR IN REvIEW2011-12 was a very good year Highlights:
* Three excellent professional development seminars with Andre Bello, Toney Olton and Richard Dick.
* Two board members atended the Leadership Institute in Miami in February. * Schools Outreach Programme was well received, with presentations to the Foundation School and The St. Michael School. * Presentation on communications to the Parish Ambassadors.
* Webinar on how seventeen-year-olds are driving organizations to pioneer new social interactivity techniques. This was sponsored by CIBC FirstCaribbean International Bank.
* Five members attended the 2012 World Conference in Chicago.
Pamala Proverbs * Seven members have registered for and been accepted in the Accreditation Completion Programme.In her year-end report to the membership, outgoing president, Pamala Proverbs, pointed to many successes during the year in review of which the * The president successfully completed her Accredited chapter could be proud. Business Communicator process, making her the first ABC in Barbados.She thanked the members of the outgooing board for their support during the year. She also expressed appreciation to the corporate entities which * Membership reached 33 by June, the highest level since theprovided sponsorship for the activities of IABC Barbados. establishment of the chapter in June 2008. Pamala pledged her support to the incoming board, and urged businesscommunicators to invest in their own development.
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last executive board at the AGM. Co-Vice President Professonal Development , Jackie Marshall-Clarke for excellent work in sourcing speakers for professional development events, and for her overall contribution to the chapter, even in the face of increased professional responsibilities.Vice President Membership and Marketing, Sharon Marshall, was recognised for her sterling contribution to the growth of the chapter’s membership.
Annual General MeetingTHE PRESIDENT’S AWARD: Outgoing president, Pamala Proverbs, presented awards to two members of the
When IABC Barbados mounted a membership recruitment campaign in March, then Vice Predent Membership and Marketing , Sharon Marshall, threw out a challenge to the members of the executive board.
She promised a spa treatment to the person who succeeded in getting the most new members to join the association.
Lynda Holder and Marilyn Sealy were the top recruiters.
They were presented with their prizes at the AGM.
Nice wowrk, ladies.
IABC Barbados BuZZ July 2012 3
When IABC Barbados mounted a membershiprecruitment campaign in March,then Vice President Membership and Marketing , Sharon Marshall, threw out a challenge to the members of the executiveboard.
She promised a spa treatmentto the person who succeeded in getting the most new members to join.
Lynda Holder and Marilyn Sealy were the top recruiters.
They were presented with their prizes at the AGM.
Nice work, ladies.
World Conference 2012Five Members at Chicago Conference
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CONFErENCE hIGhLIGhTS
(l-r) Wanda Mayers, Sophia Cambridge, Pamala Proverbs, Janice Sutton and Sharon Marshall took advantage of the sessions at World Conference 2012.
The 2012 IABC World Conference was held at the Chicago Sheraton Hotel and Towers from June 23-27. It offered sessions in seven tracks - Strategic Leadership, Career Builder, Reputation & Brand, Employee & Change Communication, Media & Public Relations, Marketing & Business and Global Trends. More than 1400 communicators from around the world converged on the Windy City for this event. Among them were five members of IABC Barbados - Wanda Mayers, Sophia Cambridge, Pamala Proverbs, Janice Sutton and Sharon Marshall.
Networking
Dining Out
Gold Quill Awards Gala Dinner
On Dine-Around night, the host chapter’s hospitality committee recommends great local restaurants for conference attendees to get together with each other and network.
On this night, the Barbados delegation made their own dinner arrangements.
They even managed to include two of Sharon’s relatives who live in Chicago.
The Gold Quill is the IABC gold standard of recognition for excellence in communication.
Each year the awards are presented at a gala dinner during the World Conference. Communicators from around the world are recognised by their peers.
We hope that some day soon someone from the Barbados chapter will be walking on stage to collect their award and bring glory to the chapter.
4 IABC Barbados BuZZ July 2012
Southern Region Reception
The World Conference provides many opportunities to meet and share experiences with fellow communicators.
It’s also a chance for the different IABC regions to build closer bonds with the members who are part of their region.
The Southern Region, of which the Barbados chapter is a part, hosted a reception for conference participants from the region.
It was an opportunity to socialise, network and make new friends.
The event was hosted at a pub away from the conference hotel, so it also gave participants a chance to stretch their legs and see something of Chicago other than the conference meeting rooms and their individual hotel rooms.
It’s clear from these photographs to the left that the Barbados delegation had a ball at the D4 Irish Pub & Cafe.
It was a welcome, relaxing break from scurrying to get to meeting rooms in time for the start of seminars and general sessions.
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Start Planning to Attend
IABC WORLD conference 2013 will be held in New York, June 23-27.
The new president has set a target of a 100% increase in the size of the Barbados delegation. Five went this year, so that means 10 next year.
As the outgoing president said in her address at the AGM, business communicators should be prepared to invest in their own professional development.
If your employer can’t, or won’t, finance your attendance, you should give serious consideration to funding it yourself.
GETTING THERE
Here are some ideas to make it affordable to attend:
* start saving now - a little at a time will eventually add up to a lot.
* register early - February, early early bird rates. May, early bird rates.
* try to find sponsorship.
* use your airline miles for the trip.
* share ground transportation.
* share a hotel room.
* stay with friends or relatives.
* buy one less pair of shoes.
* eat out less.
Winning WandaOne IABC Barbados member who already has her registration for next year taken care of is Wanda Mayers, Manager - Marketing, Communications & Research at Insurance Corporation of Barbados Ltd.She was the lucky winner of the end-of-conference draw for a free conference registration.Like the lottery people say “If you don’t have a ticket, you don’t have a chance.”
Wanda Mayers
Wanda visited the Exhibition Hall and got her card stamped by the exhibitors, and the put it in the jar with those of other hopefuls.Not bad for a first-time conference attendee. Congratulations, Wanda!
Free WebinarWEBINAR TITLE: Engaging Employees in the Strategic Direction of your Organization. That’s the title of the next free-to-members webinar.
WEBINAR PRESENTER: Linda Donlin, of the Mayo Clinic, Minnesota, USA. WEBINAR DATE: September 12, 2012, running from 12 noon -1:00 p.m. Eastern Daylight Time.
CAN YOu host it at your workplace?
DO YOu know anyone else who might be able to?
PLEASE LET the Vice Presidents, Professional Development know.
E-MAIL ADDRESSES: [email protected], and [email protected].
Southern Region ConferenceIABC Southern Region has 28 active chapters in 4 countries and 14 of the 50 U.S. states. SoReg covers the widest geographical area of IABC.
Barbados and the other Caribbean chapters are part of this region.
The 2012 Southern Region conference is scheduled for September 26-28 in Charleston, South Carolina.
It will be held at the Francis Marion Hotel.
Check the Southern Region website periodically for more details. http://southernregion.iabc.com.
Next Year in New York 2013 World Conference set for The Big Apple
6 IABC Barbados BuZZ July 2012
Member Focus Karla Sealy is the newest member of IABC Barbados. Karla signed up at the AGM on July 4.
She’s doing freelance work at the moment.
We welcome her to IABC, and hope that it will be a mutually beneficial relationship.
Lynda Holder is celebrating her 4th IABC anniversary on July 18.
Lynda is head of marketing and communications at the Barbados Transport Board.
Congratulations, Lynda!
Google GroupWe ‘ve set up a google group to facilitate sharing and discussion within the chapter.
Want to feel more of a part of your professional organisation?
Got a communications issue that you could use another opinion on?
Someone in the chapter might have been there and done that. And the good news is, they’re only an e-mail away.
Just send an e-mail to barbados-iabc-chapter @googlegroups.com.
Be Heard!
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Have you always wanted to be an accredited business communicator?
Accreditation is IABC’s professional credential program recognizing communicators who have reached a globally accepted standard of knowledge and proficiency in their chosen field. This peer-reviewed program challenges candidates to demonstrate their knowledge of strategic communication planning, implementation, measurement and ethics.
Candidates meeting the
requirements of the programme earn the designation Accredited Business Communicator (ABC).
Now is the time to take the
accreditation leap and receive a scholarship from your regional board of directors in the process.
The Southern Region of IABC
wants to recruit new ABCs in its region and is now offering Accreditation Scholarships to its members!
The 2012/2013 Southern Regional
Accreditation Scholarship will cover half of a member’s application fee
once the member has earned accreditation.
For more information on
accreditation, or to begin the application process, go to: http://www.iabc.com/abc/
If you are a current candidate
or prospective candidate for accreditation, and a member of a Southern Region Chapter, please contact Paul Lindsley, ABC, Southern Region accreditation coordinator, for more information about these scholarships . You can reach him at: [email protected].
Member-Get-A-Member promotion August brings a chance to get up to one year’s membership free
Members who recruit new professional members will get three free months of membership for each new member they bring in, up to a full year at no charge (see the complete rules below). The promo-tion will begin on 1 August 2012 and run through 31 August, Pacific time.
IABC members have been invited to join the campaign in an email sent in July,. There’ll also be notices in the What’s New newsletter and on the website www.iabc.com. All chapter and region membership volunteers are eligible for the promotion.
Here are rules for the promotion:
The new member must identify the refer-ring member in one of the following ways:
For mailed, faxed and online enrollments: Write the referring member’s first and last name and chapter (or region if he or she is a member-at-large) on the application form.
For phoned enrollments: Mention the referring member’s first and last name and chapter (or region if he or she is a member-at-large).
In other words, the referring member’s name must be provided at the same time the check or credit card number is received to be eligible for this promotion. We cannot apply credit if the referring member’s name
isn’t mentioned, so please be sure it is. We want everyone to benefit from their efforts!
The new member must not have been an IABC member since April 1, 2012.
The limit for this promotion is four members, which would provide the referring member with a full year of membership at no charge. For members who already have lifetime membership (e.g., 500 Club members), you can donate your free months to the member of your choice, even the member you referred!
The new member must be a professional member (not a student member), although recruiting members can be any type.
IABC Southern Region Announces Accreditation Scholarships
Free-to-members webinars archived for listening at your convenienceFree learning for members! The webinars below were recorded and archived, and are available to listen to at any time. Just click on the headline above to find links to the sessions below...and more! COMING SOON: The Power of Framing: Challenging the Language of Leadership Gail Fairhurst, University of Cincinnati recorded July 11, 2012 Engage, Inform and Retain: Employee communications for a company acquisition David J. Flaherty, Molina Healthcare, Inc. recorded May 9, 2012 When bad things happen to good organizations: making reputation management matter for nonprofits Martha Muzychka, ABC, Praxis Communications recorded April 11, 2012 Communicating to employees for healthy behavior change Michelle James, Intel Corporation recorded March 14, 2012 Step up to brand advocacy Tim Connelly, Best Buy Corp recorded February 22, 2012
Google+ for Communicators Shel Holtz, Holtz Communication + Technology recorded January 12, 2012
IABC Barbados BuZZ July 2012 7
Introducing a New Slate of Officers for 2012–2013 International Executive BoardThe International Association of Business Communicators (IABC) has announced the new slate of officers for its 2012–2013 international executive board. The slate was been approved by the current executive board and ratified by delegates of IABC chapters and regions at the annual general meeting held at the World Conference in Chicago. As the governing body of IABC, the international executive board develops the strategic plan and direction for the association under the guidance of bylaws approved by the IABC membership. The board supervises, controls and directs the affairs of the association; actively pursues IABC’s mission; determines its policy within the limits of the law, bylaws and articles of incorporation; upholds the IABC Code of Ethics; and supervises the disbursement of funds.
The slate of officers put forth by the executive board includes the following: ROBIN MCCASLAND – VICE CHAIR (automatic succession to 2013–2014 chair) McCasland is an accomplished professional who specializes in human resources (HR) communication. She owns Brain Biscuits Strategic Communication in Dallas, Texas. Before becoming an independent consultant, Robin was a director in the communication practice of Buck Consultants, a Xerox Company. Previously, she spent nearly 15 years in communication, marketing, and public relations roles with Texas Instruments Incorporated and Burlington Northern Santa Fe Railroad. She is a past chair of the IABC Research Foundation and former member of IABC’s international executive board. McCasland served on the boards of the IABC Southern Region and the former IABC District 5. She has been president of the Dallas and Fort Worth IABC chapters, and was honored as IABC Dallas’s Communicator of the Year in 2000. She has received an IABC Gold Quill Award, a Silver Quill Award and several Bronze Quill Awards over the past two decades. She has also received Communicator Awards for distinction in HR communication programs. McCasland is a graduate of The University of Texas at Austin. MICHAEL J. AMBROZEWICZ – DIRECTOR Ambrozewicz is manager of corporate communications and diversity & inclusion at DIRECTV. He oversees global strategy communications as well as communications for employees, human resources programs and all benefit plan participants. He has won numerous awards for his communication efforts, including an IABC Gold Quill Award. His responsibilities also include managing DIRECTV’s diversity and inclusion strategy, which coordinates initiatives targeted at the company’s consumer and community marketplaces, inclusive workplace culture and diverse workforce. Ambrozewicz served two terms as president of IABC Los Angeles, for which he was recognized with an IABC Chapter Leader of the Year honorable mention award. He holds a degree in international business administration and a degree in German studies from Loyola Marymount University. A native Californian, he lives in Los Angeles and has resided in Germany and Poland. TERRY CERISOLES – DIRECTOR Cerisoles is vice president of technology communications for Turner Broadcasting System Inc. worldwide. In this role, she leads technology-focused communications for the company’s critical technical initiatives, including the build-out of the digital production facility, the rollout of TNT and CNN’s high-definition networks and, most recently, CNN’s worldwide transition to file-based production. Her articles on production facilities and workflow change management have appeared in broadcast industry trade magazines. Last year she was honored with the Atlanta chapter’s President’s Award for leading four initiatives simultaneously. Besides serving as her chapter’s vice president of membership, she is currently the chair of the IABC Investment Committee. She is a certified “Getting Things Done” trainer, and is the national president of an animal rescue nonprofit. vITA KERNEL, ABC* – DIRECTOR Kernel has more than 20 years of experience leading strategic communication projects in the media, corporate entities and consultancies. She is the founder of Studio Kernel and collaborates with the Science and Research Centre of the University of Primorska. Her work focuses on corporate communication, promotion of natural and cultural heritage, and planning and communicating sustainable development of organizations. She was the initiator of integrated reporting in Slovenia, where she lives. Kernel has won multiple Gold Quill Awards. She was active in the re-establishment of the IABC Slovenia chapter where she held several senior positions, including that of the president in 2007–2008. JEFF J. BISHOP – SECRETARY/TREASURER (as a second term in this role) Bishop has more than a dozen years of experience providing communication and public relations council to a variety of organizations. He is currently communication coordinator with Forest Products Association of Nova Scotia—the voice of the forest industry in his home province. Bishop has been active with IABC throughout his career, including two terms as president of IABC/Maritime Canada and a term as chair of IABC/Canada East Region. He holds a Bachelor of Arts in political science from St. Francis Xavier University, and an Advanced Diploma in Public Relations from the Nova Scotia Community College. The 2012–2013 IABC international executive board will comprise of: Chair – Kerby MeyersVice-Chair – Robin McCasland Past Chair – Adrian Cropley, ABC Directors Tom Roux Peter Yorke Jeff J. BishopJames Lynch, ABC Kristen Sukalac Terry CerisolesRussell Grossman, ABC Michael Ambrozewicz vita Kernel, ABC
Chris Sorek Joins IABC as Executive Director
Chris Sorek
IABC has appointed Christopher Sorek as executive director. Sorek has more than 30 years of experience in communication, public affairs and community relations. He comes to IABC from The Drinkaware Trust based in the U.K., where he was CEO. Chris officially took on his new role with IABC on July 2, 2012. “The executive board and I are thrilled to announce the appointment of Chris as IABC’s new executive director. Chris brings a wealth of experience from senior international roles within associations and the corporate world. With his background as a communication professional and his experience in strategically aligning and growing organizations, he is the right person for the job,” says Adrian Cropley, ABC, 2011–2012 chair of IABC. “Chris will work closely with the Executive Board as he drives our operations in delivering on our 2012–14 strategic plan.”
Sorek has a master’s degree in international marketing and communications and has worked on public information and humanitarian issues in Europe, Africa, Asia, and Latin America. He started his career as a journalist and editor for newspapers and magazines in the United States. He then turned to internal communication and political action committee activities for a large regional bank before moving to Unisys’s international public relations team. He was asked to join Ogilvy & Mather in 1987, where he headed offices in Taiwan and Singapore and helped develop the agency’s Asia-Pacific network before joining Cohn & Wolfe in New York to lead and manage global corporate clients.
In 2001, Sorek joined the International Federation of Red Cross and Red Crescent Societies in Geneva as head of communications. He returned to the private sector to work for SAP AG in Germany, De Beers, and the European Bank for Reconstruction and Development before joining Drinkaware as chief executive in 2008.
IABC Barbados BuZZ
Got news that you want to share with the chapter in BUZZ? articles? photographs? Then please contact us:
[email protected] [email protected]
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