VICTOR NEYNDORFF

HOW TO

@neyndorff

#howtoMOVE

WHO WANTS CREATE BEST PRACTICES?

WHAT MAKES A BETTER PRACTICE?

“GOOD ARTISTS

COPY,

GREAT ARTISTS

STEAL”

Who said this?

Get people excited

about boring stuff

How to design a best practice?Pablo Picasso

STEAL LIKE

AN ARTIST

What do you think?

ARE YOU WORKING IN

THE ENTERTAINMENT OR

ENGAGEMENT BUSINESS ?

Tell me,

and I forget

Show me,

and I may

remember

Involve me,

and I will

understand

450 BC Confucius

CREATINGEFFECTIVEEVENTS PEOPLE

L VE

WHAT MAKES A BEST PRACTICE?

Value creation with

meeting and events

• influence participants

• to do something

• which adds value for stakeholders

HOW TO CREATE A BEST PRACTICE?

How to create a best practice?

1. Turn Events in Experiences

2. Understand how people really think

and how things effect them

emotionally

3. Let people fall in love with the subject

How to

get people

excited

about

boring stuff?

EXHIBITIONS

BORING ?

VanGogh A Live - Grande Exhibitions

Turn event in experiences

•Immersive Experience

•Visually spectacular

•Digital surround sound

•Bold and Brave

Immersive Stage Design

Object Mapping

Turn boring into exciting

How to promote a

washing machine brand

at running event ?

Siemens Washmachine Demonstrations

Turn boring into exciting

•Immersive Experience

•Visually spectacular

•Relevant

•Fun

@neyndorff

#howtoMOVE

ExperienceMarketing

Build on People Insights

How to involve people

who are not at the event?

Inside the Trophy - Heineken

Know what turn people on

• Experience the passion

• Visually spectacular

• Make it hands on

• Use technology

Build on People Insights

How to engage people

as a sponsor of an

event?

Sponsorship of TED

Stillnes In Motion at TED 2015– Delta Airlines

BRAND HUGS – HUG ME

How to create a best practice?

1. Turn Events in Experiences

2. Understand how people really think

and how things effect them

emotionally

3. Let people fall in love with the subject

People

Centric

Emotional

& Personal

Change

behavior

Design of event

“INSPIRATION, WITHOUT ACTION, IS

MERELY ENTERTAINMENT.”

Agree or disagree?

What do you think?

Close your eyes

Let’s move!