Embed Size (px)
Citation preview
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
NASAWATCH.COM
New Horizons #PlutoFlyby
National Aeronautics and Space Administration
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Overall – Social Media Reach• Potential reach of all social media
posts (NASA & non-NASA) across 21 different social media platforms using one or more of the following keywords between July 13-17, 2015:
Pluto, “New Horizons”, #PlutoFlyby, or #Pluto:
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Overall – Number of Mentions• Number of social media posts (NASA &
non-NASA) across 21 different social media platforms mentioning one or more of the following keywords between July 13-17, 2015:
Pluto, “New Horizons”, #PlutoFlyby, or #Pluto:
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Instagram Sneak Peek• Posted at
7am ET, July 14
• 350,000 likes• 13,500
comments• Most
successful NASA Instagram
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Instagram Sneak Peak• Shared the Instagram link onto @NASA and
@NASANewHorizons Twitter Accounts; NASA and New Horizons Facebook Page; and the +NASA Google+ Page
• Amplified by Instagram’s Twitter account (39.8 million followers)
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Top NASA Post - Twitter• Total Potential
Reach: 38.6 million• Total Actual
Impressions: 4,099,997
• Total Engagements (replies, retweets, favorites): 65,900
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Total NASA Posts - Twitter• 99 tweets and
replies from @NASA about New Horizons from July 13-17
• Total Actual Impressions from New Horizons tweets/replies: 70,975,508
• Total Engagements (replies, retweets,
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Top NASA Post - Facebook• Total People
Reached: 29,868,032
• Total Engagements (comments, likes, shares): 851,175
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Total NASA Posts - Facebook• 49 posts on the NASA
Facebook page about New Horizons from July 13-17
• Total People Reached: 144,423,240 (57,129,443 were people who like our page. 87,293,797 were viewers who do not like the NASA page)
• Total Engagements (comments, likes,
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Top NASA Post – Google+• Total Engagements
(comments, +1’s, shares): 4,800
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
TrendsTopics about the mission trended on both July 14 and 15 on Twitter and
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Reddit AMA• Over 2,800 questions in 90 minutes• #14 top Reddit AMA’s of all time on the site• Most popular NASA Reddit AMA ever• Was the #1 item on
all of reddit.com on July 14
• Team of 5 experts gave 107 answers
• 8,705,379 subscribersto the AMA subreddit
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Facebook Q&A• Had 6 experts
provide 138 answers in 60 minutes
• Received 3,609 questions
• Total Facebook Q&A reach: 1,395,200
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
#askNASA TweetChat Q&A• 2 experts provided
63 answers in 45 minutes
• 1,200 #askNASA questions asked by Twitter users
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
#askNASA Questions during Press • 11,564 #askNASA posts came in
during July 14 across 21 different social media platforms
• We asked between 3-6 questions live on NASA TV during each press conference
• Answered an additional 25-41 questions with 1 expert following each
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
YouTube Creator Interviews• SciShow (2,724,011
subscribers)• Scott Manley (433,652
subscribers)• MinutePhysics
(2,889,630 subscribers)
• Epic Rap Battles of History (12,361,824 subscribers)
• Smarter Every Day (2,907,163 subscribers)
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Follower Growth (July 13-17)• @NASA Instagram: 385,790 new
followers• NASA Facebook: 336,965 new likes• @NASA Twitter: 203,983 new followers• @NASANewHorizons Twitter: 145,601
new followers• NASA Google+: 79,206 new +1’s• New Horizons Facebook Page: 29,094
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
President Obama Reaction
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Political Reactions
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Other Brand Posts
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Other Brand Posts
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Other Brand Posts
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Other Brand Posts
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Other Brand Posts
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Notable Figure Reactions
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Memes
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Memes
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia
Sad Pluto Memes
Thursday, July 23, 2015
National Aeronautics and Space Administration
http://www.nasa.gov/socialmedia 29
Text
Thursday, July 23, 2015
