New Hampshire Alcohol Awareness Month Activities aam guide.pdf · New Hampshire Alcohol Awareness ... Creating a Public Service Announcement 3 ... their support for healthy lifestyles

An Action Guide for:

New Hampshire

Alcohol Awareness Month Activities

April 2016

Created by the Members of the

ALCOHOL AWARENESS MONTH NEW HAMPSHIRE DrugFreeNH.org

2 ALCOHOL AWARENESS MONTH NEW HAMPSHIRE DrugFreeNH.org

Purpose of This Action Guide The Partnership for a Drug-Free New Hampshire (PDFNH) is providing this guide as a resource for New Hampshire residents to participate in a variety of activities that will engage both adults and young people around the topic of alcohol awareness. The tools provided will give young people an opportunity to get involved in their community, as well as give adults a chance to network within their own communities. This can increase the capacity of an organized coalition and provide opportunities for various organizations to work together again in the future.

The Partnership for a Drug-Free New Hampshire

The Partnership for a Drug-Free New Hampshire (PDFNH) is a collaboration of community, regional, and state entities that work together with the mission to create and promote consistent statewide messages about the problems and solutions of substance misuse in New Hampshire through engagement of partners, members and champions. PDFNH is also increasing awareness that treatment can work and recovery is possible. For more information please visit drugfreeNH.org, email [email protected] or call 603-225-9540, ext. 121

Thank you for keeping New Hampshire kids

alcohol free!


Table of Contents Proclamation for Alcohol Awareness Month 2016 1

Sample Letter To Parents for Parents of High School Youth

2

Creating a Public Service Announcement 3 for Middle School and High School Youth

Annual Poster Contest from NH Division of Liquor Enforcement 4 for Kindergarten to High School Youth Show Me The Bunny Campaign, an Exclusive Event for New Hampshire 7 for Middle School and High School Youth

Take It Back! Alcohol Awareness Community Survey 10 for the Community

2016 Social Media Campaign for Parents, Youth, Schools & Community

11

General Facebook Information 13 General Twitter Information 15 Stand Up Street Team 16 for the Community

Project Sticker Shock 17 for Middle School and High School Youth

Write an Op-Ed 27

Resources

30


State of New Hampshire By Her Excellency

Maggie Hassan, Governor

A Proclamation

Alcohol Awareness Month

April 2016

WHEREAS, alcohol related issues, to include underage drinking, social hosting, binge drinking,

impaired driving, and alcoholism, can and do pose a significant challenge to all New Hampshire

communities and has the capacity to negatively affect the lives of all our citizens; and

WHEREAS, alcohol abuse is preventable and New Hampshire citizens should be aware of

treatment resources that are available and that recovery is possible; and

WHEREAS, all youth and adults at risk for alcohol abuse, in need of treatment or in recovery,

deserve to be treated with the utmost respect and dignity; and

WHEREAS, communities and organizations across New Hampshire are joining together to declare

their support for healthy lifestyles free of alcohol abuse including members from the law

enforcement, health, business, government and education communities.

WHEREAS, celebrating Alcohol Awareness Month provides all New Hampshire citizens an

opportunity to become more aware of the negative impacts of the misuse of alcohol and to

demonstrate their commitment to living a lifestyle free from the influence of alcohol abuse and any

negative effects;

NOW THEREFORE, I, MAGGIE HASSAN, GOVERNOR of the state of New Hampshire, do

hereby proclaim the month of April 2016 as Alcohol Awareness Month in New Hampshire. I want

to thank the New Hampshire Department of Health and Human Services’ Bureau of Drug and

Alcohol Services, the NH National Guard Counterdrug Task Force, the Partnership for a Drug-Free

New Hampshire, and the NH Division of Liquor Enforcement, as well as all New Hampshire’s

youths and adults who are committed to creating a State in which our citizens may live healthy

lives.

Given at the Executive Chamber in Concord, this

First Day of April, in the year of Our Lord,

two-thousand sixteen, and the independence of the

United States of America, two-hundred forty-one.

Maggie Hassan

Governor of New Hampshire


Sample Letter to Parents Dear Parents: I am writing to ask your help in insuring that your student’s parties, prom, graduation and other end of the year festivities are memorable and safe. Please join us in making every effort to prevent alcohol or other drug use. I will be addressing the junior and senior classes to talk about what we are doing to keep all activities safe and alcohol/drug free. Young people risk health related, and potentially fatal, consequences when they drink alcohol. These risks increase when alcohol is mixed with prescription or over the counter medication and/or illicit drugs. There are also legal consequences for persons under 21 years who possess alcohol with the intent to consume or who use a drivers’ license as false proof to purchase alcohol. A person who hosts a gathering where alcohol is consumed by minors is a crime and also may be liable for personal and/or property damages incurred by individuals at the gathering. Alcohol and other drugs, such as marijuana, over-the-counter, and prescription drugs, impair judgment, perception and motor coordination skills. Youth often underestimate the impact that drugs, especially marijuana, have on driving. Marijuana impairs vision, distorts perception of time and space, inhibits reflexes, and may cause drowsiness. These effects are especially frightening when we take into account a teenager’s inexperience behind the wheel. A student convicted of a DWI or DWAI (driving while your ability is impaired) may have his/her license revoked for at least one year. In addition, there will be fines and other penalties, including the possibility of jail. In order to provide a safe end-of-year event, I have some suggestions:

1. Communicate your expectations for appropriate behavior (no alcohol, no drugs), and adequately supervise any gatherings that take place in your home.

2. Discuss the laws concerning 1) unlawful possession of alcohol 2) using a driver’s license as false proof to purchase alcohol, and 3) automatic suspension of driver’s license for drivers under 21 with minimal amounts of alcohol in their bloodstream (zero tolerance).

3. Have adult chaperones if you are hosting a pre- or post- prom party, graduation party, etc., and do not allow alcohol or other drugs to be consumed.

4. Discuss the dangers of drinking and/or drug use with driving. Reassure your child that you will provide safe transportation home if necessary.

5. Know where your child will be. Check in by phone at intervals determined by you. Let’s promote an alcohol and drug free environment as a year-round plan. While students may complain about our concern and vigilance, studies show that young people appreciate when parents set limits out of caring and concern for their safety. Thank you for your anticipated assistance and cooperation.

Sincerely, School Principal


Create a Public Service Announcement

Using the media is an important step in delivering the message of prevention to the most people possible. Why not get your local youth involved in being the voices for those messages by hosting a radio PSA contest! Here are a few steps you can take to get his initiative off the ground:

Develop a relationship with a local radio station in your region. Speak with the Promotions Director about setting up a contest where submissions

will be judged and the winning PSA played on the air. If possible, see if the station will allow use of their studio to actually record a

PSA for you. Engage a school, club, and/or find a group of young people willing to commit the

time to research, write and record PSAs with adult supervision.

You will need to delegate a neutral group of individuals to judge the entries. It’s important to make everyone feels appreciated, despite the outcome of the contest. If possible, feature the winner, but request the station to play ALL of the entries on the air.

A possible suggestion to the station is having a “listener contest.” Stations are always looking for ways to give away tickets they have for their sales clients. A great way to create additional partnerships with business and community members.


2016 Alcohol Awareness Poster Contest COORDINATOR GUIDELINES

This packet contains general information about the 2016 Alcohol Awareness Poster Contest. Please read the

guidelines carefully. If you have any additional questions, you may contact Greg Gagnon at the New

Hampshire Division of Liquor Enforcement at 603-271-8531 or e-mail [email protected]

Designing a poster can be incorporated into existing drug and alcohol curriculum or integrated into other subject areas; art, social studies, health, English, etc.

Posters should contain a clear no – use message about underage drinking. We encourage using a

positive message – for example, the benefits of being alcohol-free or alternatives to underage

drinking. We cannot use posters that talk about tobacco or other drugs.

We encourage you to judge the posters at your local level and submit the top entries from the school

or district as it can be a part of other community activities or events. Many schools or communities

hold a contest during April as part of their Alcohol Awareness Month activities.

Involve your local community – for example,

Ask businesses to donate prizes for winning posters

Exhibit posters in areas at the schools, library, hospital or mall, etc

Invite community leaders to judge the posters

Publicize the contest and contributors in your local newspaper

All posters submitted must follow the following rules:

Posters should be no larger than 11” x 17” and can be in any medium

Posters must contain the following information neatly printed or typed on the back to be judged!!

Student’s Name

Grade

School or Coalition

Contact person from the school with e-mail address

Posters must be submitted by May 6, 2016 to:

New Hampshire Liquor Commission

Division of Enforcement and Licensing

57 Regional Drive, Suite #8

PO Box 1795

Concord, NH 03302-1795

A panel of judges will review posters and selection will be based on the alcohol message, medium and

presentation. Consideration will also be given to the student’s developmental level. Approximately 30

outstanding entries will be chosen and recognized at an Award Ceremony. All posters submitted for the

contest become the property of the New Hampshire Liquor Commission and will not be returned.

There will be 3 categories of winners selected:

First, Second and Third place posters overall are chosen will be reproduced

One (1) winner from each grade will be selected

One (1) runner – up from each grade will be selected

The Award Ceremony will be held in June to recognize all 3 category winners.

You can use the flyer on the Next page to publicize contest!

mailto:[email protected]


2016 Alcohol Awareness

Poster Contest The Alcohol Awareness Poster Contest is open to all NH students in kindergarten through 12th grade, including those that are home-schooled. This is an opportunity for you to turn peer pressure around and send your friends a positive message that alcohol doesn’t have to be a part of your activities. Outstanding entries will be chosen and the students will be recognized at a ceremony. We will contact the winners and ask to submit a release form.

Guidelines to follow submitting your poster: 1. Posters should discourage underage

drinking through a positive message.

We cannot use posters that talk about

tobacco or other drugs.

2. Posters should be no larger than 11” x

17” and can be in any medium.

3. Poster design may not incorporate any

copyrighted characters (i.e. comic and/or

television characters, no brand names i.e.

Bud, Bud Light. Red Sox, Patriots).

4. Posters must contain the following neatly

printed or typed on the back:

Student’s Name

Grade and School

School contact person with email address

5. Posters must be submitted by 5/6/16

Mailing address:

NH Liquor Commission

Division of Enforcement & Licensing

57 Regional Drive, Suite #8

Concord, NH 03301

Attn: Greg Gagnon

Poster entries missing the above information will

not be judged.

Benefits of being alcohol-free

Success in school

Have strong friendships

Attaining your goals

Become a role model

Ideas to help get you started

Our Investi-“GATOR” mascot image

may be used

Our BUYERS BEWARE public

awareness campaign telling adults not to

provide alcohol to minors.

Our “Make Good Choices” slogan may

be used

Create your own message about underage

drinking; unhealthy, consequences, illegal

Winners will be selected

1st, 2nd and 3rd place overall poster

Winners are chosen to be reproduced

Each grade will have a Winner &

Runner-Up poster to be printed in a

collage

All Winners will be recognized at a

special ceremony and receive a gift for

the student.

All posters submitted become the property of

the NH Division of Liquor Enforcement and

Licensing and will not be returned.

Questions? Please contact Greg Gagnon:

Phone 603-271-8531 or

[email protected]



2016 Poster Contest State of NH Liquor Commission Release

I hereby consent to the use of:

My photograph or video likeness (or that of my minor child) in any New Hampshire

State Liquor Commission publication or web site or for any State of New

Hampshire advertising or public relations purpose.

Any or all of the following personal information of student winners of the Poster

Contest on posters, or other materials printed by the New Hampshire State Liquor

Commission (NHSLC) and/or the NHSLC web site: (check all that apply)

First Name

School

Grade

This consent shall not be revocable except by written agreement of the parties.

I waive any fees or other compensation, and I hold harmless the State of New Hampshire or any of

its agents, employees or contractors including photographers and videographers.

Parent Name _______________________________________________ (Please print clearly)

Parent Signature _______________________________________________

Student Name _______________________________________________ (Please print clearly)

Address _______________________________________________

_______________________________________________

Telephone Number _______________________________________________

E-mail (optional) ________________________________________________

Please mail or fax this form to: Attention Special Services Unit: New Hampshire Liquor Commission, Division of Enforcement and Licensing 57 Regional Drive Suite #8, Concord, NH 03301 Phone number (603) 271-8531 Fax number (603) 271-3758


Please complete and return immediately

The intent of this campaign is to raise awareness regarding the impacts of influences on youth, either positive OR negative. Similar to the “Tag-It” campaign conducted by Above The Influence, this campaign relies on aggressive participation by youth themselves. Upon completion, participants will have identified sources of influence on their lives, helping them embrace the positive and reject the negative influences. This campaign can be assigned as an overnight endeavor, or it can be extended to include a week of aggressive observation by the participants. What do participants have to do?

1. Begin by identifying a group that can benefit by this type of campaign. Remember, the target audience is youth. They can be part of ANY organization, however, such as school, church, camp, etc.

2. Copy the bunnies on the following pages or visit DrugFreeBunnyNH.org website and download the two posters.

3. Students should be assigned to individual teams. 4. Each student will be assigned a digital camera, a camera phone, or some other

means of recording their team’s efforts. 5. Students will then go out into an assigned area, and document the negative

influences by writing in the type of influence they are recognizing on the negative bunny poster, then attaching that poster temporarily to that influence. The same can be done with any positive influences, using the positive bunny poster. (Students should be advised that vandalism is of real concern, and that at no time should a flyer be permanently attached to any public or private property, unless it is their own.)

6. Students will report back to their respective classes and photos or flyers can be posted and discussed.

The following two pages include the flyers you will use for this activity.

Feel free to copy as many as you may need.

For drugfreebunny stickers or posters email [email protected] Visit drugfreebunnyNH.org

http://www.drugfreebunnynh.org/




www.DrugfreeBunnyNH.org



www.DrugfreeBunnyNH.org



Community Alcohol Personality Survey

Communities dot the landscape in a thousand different ways. Your community may be a college campus, a city, rural town or even a neighborhood. With most communities, alcohol problems are like an iceberg. We can see the tip, but have no idea how big it really is. As a result, alcohol issues go undetected, and unfortunately unresolved.

The purpose of the TAKE IT BACK CAP Survey is to help you identify s specific problems with alcohol in your community. Determining what strategy to use to solve these problems should be based on the specific needs of your community.

To access this survey, please go to: http://drugfreenh.org/resources/media-room This survey provided by: www.utakeitback.org ©2007 FACE. All rights reserved

http://drugfreenh.org/resources/media-room

http://www.utakeitback.org/


2016 Alcohol Awareness Month Social Media Campaign

In celebration of Alcohol Awareness Month, we’re asking parents, teachers, school administrators and youth to commit to reducing the negative effects of alcohol abuse by participating in this innovative new social media campaign. We’ve put great thought into developing a series of messages that we’ll distribute over the course of the month in April, which we will distribute via Facebook, Twitter, and Instagram! These messages will not only provide adults with valuable information written in a way that parents can use to share with their youth, but also with messages that youth can share with their peers directly.

If you’re a parent, sign up to receive the messages that you can then share with your kids.

If you’re a teacher or school administrator, share this opportunity with the parents of your school or district, then share the guidance with the youth of your school and get them involved in the campaign!

Here’s some of the details…

FACEBOOK To get started, visit www.facebook.com/DrugFreeNH and like our page! Once you do, you’ll receive daily posts during the month of April. The first post will be a very brief message that you can share with your child during the day, a message that will educate them as to the hidden harms that might accompany early alcohol use, such as potential damage to muscles and joints, short and long term memory, concentration, etc. The second post each day will include a tip on how a parent can easily demonstrate an interest in supporting one of the 40 most influential factors that can lead to a healthy and happy adolescent, such as finding a local volunteer opportunity for your child, showing interest in your child’s artistic endeavors, complimenting your child on their choice of outfits each day, etc.

http://www.facebook.com/DrugFreeNH


TWITTER

If you’re a Twitter account holder, follow us at https://twitter.com/DrugFreeNH You’ll receive the same updates as on Facebook, simple and easily teachable moments to share with your kids each day during Alcohol Awareness Month.

INSTAGRAM Sign up and create your own Instagram account. Find out your child’s Instagram handle, and start sharing with your child via one of the most popular ways for youth to communicate today! Once you’re registered, go to: www.drugfreenh.org/resources/media-room. Click on the Instagram link to follow US on Instagram. Each day, you’ll receive two updates, one that offers quick tips with images that can help your child get through their day, such as how they can find a resource at their own school if they need a professional to talk to, how they can manage stress during their day, etc. The second is a message that you can share with your child that was written by youth, for youth, and includes a simple, uplifting message! YOUTUBE

Encourage your schools or community group to participate in the “What Have You Got To Lose” campaign. We’re asking young people to take 10 to 15 second videos of an activity that they value or cherish, an activity that could be adversely affected by alcohol abuse.

Send us these video clips to [email protected] along with the media release available on www.drugfreenh.org/resources/media-room for every identifiable participant. At the end of the month, we will compile a video montage of all of these clips that can be shared through your local social media outlets. We may even feature your clips in our next broadcast TV PSA!

https://twitter.com/DrugFreeNH

http://www.drugfreenh.org/resources/media-room


http://www.drugfreenh.org/resources/media-room


General Facebook Information

How to Change Your Cover Picture:

1. To upload a picture to Facebook, it needs to be saved on your computer or network.

This step will vary based on what picture you are using and what software you have on

your computer.

2. Once the picture is saved on your computer, go to your organization’s Facebook Page and

hover over the cover picture on your page’s timeline. In the bottom, right-hand corner of

the picture, a gray button that says “Change Cover” will appear. Click on this button.

3. Select “Upload Photo.”

4. Select the file from wherever you saved it on your computer.

5. Click the blue “Save Changes” button under the cover picture.

How to Post a Status:

1. You can post a status update from your News Feed or organization’s Page. Click on the

Facebook logo in the upper left-hand corner to get to your News Feed. Click on the name

of your organization in the upper right-hand corner to get to your Page. (If you are signed

in as yourself, instead of as the organization, you may need to switch by clicking the down

arrow in the upper right-hand corner and selecting your organization under

“Use Facebook as:”

2. Click your cursor in the box that says, “What’s on your mind?”

3. Type your message. When done, click “Post”.

How to Post a Link on Facebook:

1. You do not have to have the link in your message in order to link people to website.

2. Copy and paste or type the link into the “Update Status” box.

3. Wait a few seconds.

4. Once information about the website shows up under the text box (you will see the name

of the website and a little picture from the site), you can delete the link and type your

message. The information below will remain and will still link viewers to the website.

5. For the posts in this packet, you can just copy and paste the posts (including the links

after the post) into the “Update Status” box. Once the information about the website loads

(you will see the name of the website and a thumbnail picture from the site), you can then

delete the link from the post.

6. You can also leave the link in the post, but some consider this poor Facebook etiquette.


How to Post a Picture or Video on Facebook:

1. If you would like to post a picture or video that is saved on your computer to

Facebook, click on Photo/Video” in the status box.

2. Choose “Upload Photo/Video.”

3. Click “Browse” and select the file you would like to upload.

4. Add text in the box above the picture or video and click “Post.”

How to Mention another Facebook Page:

Mentioning another organization in your post puts your post on their Timeline and all of their

followers’ News Feeds.

1. When you want to mention the organization, type an @ sign, followed by the

organization’s name (no space). Click on the correct organization’s name when it pops

up under your post.

How to Like another Facebook Page:

1. Once on the Page of the organization you want to Like, click the Like button on the

right-hand side, under their Cover.

2. You can also Like an organization directly from the search results by clicking the Like

button next to the organization in the search results.

How to Share a post from another organization:

1. Find a post you would like to share. This can be from your News Feed or an

organization’s Page.

2. Click “Share” under the Post.

3. Enter your own text into the pop up box and click Share Link/Album/Status/Etc.

(exact wording will vary based on type of content sharing).


General Twitter Information

How to Tweet:

Note: A tweet can be sent from your Home tab or the Compose new Tweet button (look for

the picture of the quill) in the upper right-hand corner of your screen.

To Tweet from your Home tab:

1. Type your text in to the box that says “Compose new Tweet…” and click Tweet.

Remember, Tweets must be 140 characters or less, including spaces. Links will be

automatically shortened.

To Tweet using the Compose new Tweet button:

1. Click the Compose new Tweet button on the upper right-hand corner of your screen.

Remember, Tweets must be 140 characters or less, including spaces. Links will be

automatically shortened.

2. Type your text in to the pop up box and click Tweet.

To Include a Hashtag in your tweet:

1. To include a hashtag in your tweet, just add a pound sign (#) before a word with no

spaces. This should be included in all tweets (even if you’ve edited or created your own to

suit your region).

To Monitor a Hashtag: 1. To monitor a hashtag, click the Discover tab in the upper left-hand corner of your screen. 2. Type the keyword or hashtag you would like to monitor in the search box. A list of Tweets

containing the word or hastag will come up.

To Mention another Twitter user:

1. When you want to reference another Twitter user in your Tweet, just include their handle.

A handle is the user’s unique identifier that starts with an @ sign.

2. Start typing the handle with the @ sign. Options will populate. Select the correct user you

would like to mention.

To Follow another Twitter user:

1. Search for a Twitter user by handle or name on the Connect tab by entering the handle or

name in to the search box.

2. Click the Follow button next to the appropriate search result.

3. The Follow button can also be found when you are on the user’s page.

To Retweet:

1. Hover over the Tweet you would like to Retweet.

2. Click the Retweet button.


Stand Up Street Team*

Stand Up New Hampshire is a local, community-based coalition initiative designed to provide guidance and direction to coalitions that are seeking to support health promotion and prevention, early intervention and problem-solving, support to treatment services, and support to recovery services in their communities. The goal of the Stand Up and Strike Team is to implement the activities that have been carefully considered and planned by the community coalitions. Planning for activities already includes all sectors of the community and involves careful consideration of possible outcomes, but someone needs to implement these strategies, and that’s the job of the Stand Up and Strike Teams. Alcohol Awareness Month is an annual campaign that provides guidance to implement a coordinated, community effort to provide education and outreach concerning alcohol related issues. To develop a Strike Team, Stand Up coalitions will identify an existing youth group in order to provide training so that they may support AAM on multiple levels. The coalition can provide training for the youth group to educate them as to the processes and strategies of an effective community-based coalition. Youth Positive Asset Development – In partnership with their local coalition, youth can work to identify resources that are contributing to non-use and prevention in their community, and list them out. They will target and reach out to those community resources, acknowledging their contribution and thanking them. A celebration of these communities, calling out contributing resource providers and awarding their participation, will help ensure their sustainability and participation in future community work. Strike Teams will be the implementation groups for activities included in this guide as well as other strategies identified by the coalition. *Developed in partnership with the NH National Guard Counterdrug Task Force


Project Sticker Shock

Purpose:

65% of underage youth obtain alcohol from an older adult. Project Sticker Shock is designed to reach adults who might purchase alcohol legally and provide it to minors. Stickers thanking the customer “For Keeping Kids Alcohol Free” and warning about the penalties for furnishing alcohol to minors are placed on all multi-packs of beer, wine coolers, and other alcohol products that might appeal to underage drinkers. The impact of the stickers is increased by media coverage of the event and by longer-lasting signs to be displayed by participating retailers. The project represents a partnership between youth, retailers, concerned parents and community members, prevention professionals, and law enforcement with the goal of educating potential furnishers, raising public awareness about underage drinking, and strengthening the deterrent effect of the law against providing alcohol to minors. The sticker provides a message – educating adults as to the penalties involved if they purchase alcohol for anyone under the age of 21. It serves as a reminder that purchasing alcohol or providing alcohol to minors is illegal and can be punished by fines up to $2,000 and up to 1-year in jail.

To request these stickers for your sticker shock project, please email

[email protected]



Project Sticker Shock: Implementation Guideline

Basic Core Guideline:

1. Stickers should be placed on multi-packs of alcoholic beverages, not directly on bottles or cans.

2. Stickers should not cover brand names or bar codes. 3. Youth (high school age) should be supervised by adults (chaperones and store staff) at all

times in the store.1 4. Ask the store staff if they have any specific requests, expectations, or restrictions about

where/how stickers should be applied. 5. If packages must be moved to apply stickers, only adults over age 21 and/or store

employees should handle the alcohol. 6. For youth groups implementing Project Sticker Shock, adult coordinators/teachers should

ensure that youth under 18 have parental permission to participate in the project. 1Whenever youth are stickering beer, an adult chaperone must be present to supervise. This is crucial for many reasons, including the need to ensure that you are not criticized for breaking the law yourselves, since the handling of alcohol by minors is also prohibited by law (unless it is in the scope of employment).

More Details and Suggestions: 1. Permission Slip / Media Release: All youth participating in visiting retailers and

stickering beer should have a permission slip/media release form signed by their parent/guardian and kept on file by an adult coordinating the group’s efforts. All adults involved should also sign this form so that it can function as a media release form and be kept on file. A sample permission slip/media release form is included in this guide.

2. Law Enforcement: At any media events where youth will be handling beer, you should

have a representative from law enforcement present. It is a good idea to have law enforcement involved whenever possible, but it is especially essential at media events, again to avoid any criticism about youth handling beer illegally, as well as to demonstrate the value of youth and law enforcement working together.

3. Retailers: Please be fair to all alcohol retailers by offering them equal opportunity to

participate. If you live in a large town, it may be difficult to visit all retailers personally to invite their participation. In that case, send a letter to all alcohol retailers inviting their participation, and then follow-up with a personal visit to those whose participation is most important to you (youth are most effective in this role!).


4. Raising Awareness: The real impact of the Sticker Shock campaign is not in the stickers themselves, since once the stickered alcohol is sold the stickers are gone. The real impact is by raising awareness of community and youth involvement and the NH State Laws.

5. Evaluation: Please help us in our efforts to evaluate the effectiveness of this campaign. Return the Team Evaluation Form to us as soon as possible after the end of the campaign. Also, please ask your retail partners to fill out the Merchant Evaluation form within two weeks. If you would like to re-visit your retailers and collect those surveys, please then return the whole set to us. That would guarantee we get them back and give you an opportunity to get feedback from the stores and build your relationship with them.

6. On any press releases or other written public materials, please acknowledge this in

partnership with NH Alcohol Awareness Month and Partnership for a DrugFreeNH.org.

Suggestions for a Successful Implementation: 1. Youth should take lead roles whenever possible. The message of Project Sticker Shock is

most effective when it is delivered by youth. 2. Don’t be afraid to ask stores to participate. Most retailers want to sell alcohol responsibly

and be upstanding members of the community, and most will want to participate. Assume the best and be confident that you are offering them an opportunity to partner with you to meet a mutual goal. Most of them will be happy to participate.

3. Keep a camera handy and take lots of pictures. Take a picture of youth putting stickers on

in every store that participates. Invest in some disposable cameras if you have multiple teams so that each team can take pictures. Create a brag book, post to your web site (and/or send with release forms to the Partnership for a Drug Free NH, 105 Pleasant Street, Concord, NH 03301 or [email protected]) to be able to show the work your team did and the partnerships you developed.

4 Figure out a way to get your participating retail partners some positive recognition, as well as other partners, such as your local law enforcement. Possible ideas include:

Take out an ad in your local paper, naming them and thanking them for their participation

Create a thank you certificate for them to hang up Send them a personalized thank you letter signed by your whole group

5 The adults involved should also plan to celebrate and recognize the work of the youth

who guide and carry out this initiative – get pizza after the stickering is completed, encourage recognition for their efforts from the school board, etc.

6 Have fun and be proud of yourself for doing something that will save lives and make your

community a healthier, happier, and safer place to live! Know that your hard work is appreciated!



Project Sticker Shock Action Plan: Step-by-Step

STEP 1: Meet as a group and develop a local implementation plan

Identify the alcohol retailers in your community. Decide whether to send them an invitation letter and/or visit them personally to

invite them to participate. Distribute permission slips to each participating youth and adult volunteer

(necessary for all, because it serves as the media release form as well). Assign responsibilities and deadlines (you may want to use the Action Plan form) Establish future meeting dates/times.

STEP 2: Contact alcohol retailers and line up participating stores Send letters/make visits to each store to invite them to participate. Decide how

you will follow up if they can’t give you an immediate answer. Develop a schedule for visiting each store to place the stickers Make appointments with each store and decide who (youth and adults) will visit

each store on the agreed-upon day. If possible, you may want to do all the stores in town in the same trip, if one team can do them all. If there are too many stores for this, you may want to set up more than one team and divide up the stores.

When you make your appointment, find out how many multi-packs of beer, wine coolers, etc. are likely to be accessible to you on the day you visit so you can roughly plan how many stickers you will need at each store (plan to sticker only the alcohol that is easily accessible – only adults over 21 should move or rearrange large boxes, not youth!). You should also ask how many posters they would display.

STEP 3: Develop a media plan

Do you want to have a media event to kick off your local campaign? Assign one student or a group of students to develop a media plan and invite local media to your event.

STEP 4: Do It! Be sure all youth and adults involved have turned in a permission slip/media

release. If useful to your group, fill out the tracking form listing each retailer so you can

track your progress. Have fun and take pictures! Avoid liability issues – youth should not be in the coolers, back rooms, or storage

areas of the establishments. Plan to sticker only the alcohol that is easily accessible.


Offer to leave additional stickers with the store manager if they wish to place more

stickers on the less-accessible items themselves, and/or if they are willing to continue stickering beyond your campaign. Also, don’t forget to give them one or more signs to display.

Stickers should be placed on the cardboard in a way that does not cover the brand name or the UPC symbol. Do not place stickers directly on bottles or cans.

Videotape the news coverage and clip newspaper articles.

STEP 5: Celebrate and recognize participants / Evaluate your efforts Recognize all participants and find a way to publicly thank them: youth, adult

volunteers, law enforcement, retailers, etc. Have a post-campaign debriefing to talk about what you accomplished and identify

anything that could be improved next time. Fill out the Team Evaluation Form and send it with your store info forms and

copies of any local newspaper articles on Sticker Shock (as well photos or clips) to: Partnership for a Drug Free NH, 10 Ferry St. Suite 307, Concord, NH 03301.

Encourage your participating retailers to send/fax back their Merchant Evaluation form (if you wish, visit them again to collect it and thank them for participating).

Action Plan Example Below:

What needs to be done? Who will do it? By When? Comments


Project Sticker Shock: Permission Slip / Media Release Form

Adult participants must sign this form as well, to serve as a media release. Name: _________________________________________________________________Age (if under 21):___________ Address: ______________________________________________________________________________________________ Phone: ________________________________________________________________________________________________ Group Name:________________________________________Contact person:_______________________________ Dear parent/guardian/participant: Project Sticker Shock is a state wide campaign that our group, ___________________________________, is participating in. This activity aims to reduce underage drinking by limiting youth access to alcohol. The goal is to educate adults who might provide alcohol to youth about the law that prohibits furnishing alcohol to minors. Youth will place warning stickers on multi-packs of beer, wine coolers and other alcoholic beverages at participating local stores. The sticker warns that it is illegal to provide alcohol to minors. It is important that your child have your permission to participate in this activity because it entails handling packages of alcoholic beverages in each store. An adult chaperone will be present at all times. If you have any questions, please feel free to call the contact person listed above at the following phone #_________________________. Terms: 1. I give permission for my child to participate in Project Sticker Shock. 2. I understand that the activity involves participants placing stickers on alcoholic beverages

at local retail stores. 3. I understand that there will be adult supervision at the site to assure that reasonable and

foreseeable safety precautions are taken. 4. This event may involve local and statewide media. I give my permission and release for

my child’s (if under 21) photograph or electronic image to be captured and associated with Project Sticker Shock.

5. I have read and understand this authorization consent form and agree to all terms

outlined here. _________________________________________________________ Date: _______________ Signature of parent or legal guardian (or self if participant is at least 21 years old)


Project Sticker Shock: Store Information Form

Date of Campaign: _____________

Youth/Community Group:___________________________________________________________

Return this form to:____________________________________________ By date:____________

Questions? Contact:__________________________________________________________________

_______________________________________________ name of store _______________________________________________ contact person _______________________________________________ mailing address _______________________________________________ street address (if different) _______________________________________________ town & zip code _______________________________________________ phone # _______________________________________________ fax # For group use: Person(s) who requested store’s commitment to participate:___________________________________ Date planned for stickering visit:___________ Visit completed:____________________________________ Evaluation form collected:____________ Thank you sent/delivered (after campaign):___________ Comments:

Participating stores need to provide the following information:

Approximately how many multi-packs

of each of the following types of

alcoholic beverages do you expect

to sell (on average) during the month

of April?

Beer: ____________

(i.e. 6. 12. 18, 24, or 30 packs)

Wine coolers: ____________

Other: ____________

(other alcoholic beverages

that might appeal to underage

drinkers)

Total: ____________

Note: our intention is to provide enough stickers for each participating store to carry the campaign

through Aprilst (4 weeks), depending on the

volume of requests and the availability of stickers.


Project Sticker Shock: Sample Letter to Local Alcohol Retailers

LETTERHEAD (including your group’s name, contact address, & phone number)

Date Retail Store Name Retail Store Address Town, State, Zip Dear (Name of Store/Owner/Manager): Communities all over New Hampshire and the US are trying to figure out what they can do to prevent the alcohol-related deaths or injuries. This year, you have a unique opportunity to partner with a group of concerned youth in our community to recognize Alcohol Awareness Month and take action to prevent such a tragedy from happening in our town. _______________________ (Group Name) is a group of youth and adults working together to address issues related to underage drinking in ____________________(community/ies). We will be participating in a Project Sticker Shock Campaign that aims to reach those individuals over age 21 who legally purchase alcohol and provide it to a minor. The campaign consists of stickers being adhered to multi-packs of alcoholic beverages (beer, wine coolers, etc) in participating retail stores. A team of youth, accompanied by an adult chaperone, will visit each store at a time of mutual convenience during the scheduled campaign dates, to place the stickers. If you prefer to have your employees place the stickers on your own during those dates, we will be happy to simply deliver the appropriate number to you. We recognize your desire to sell alcohol responsibly and would like to showcase your business as a cooperating partner in this effort. To prepare youth and media schedules, we need you to respond. If you have questions, or to confirm your participation in this event, please contact: ________________________________(Name of local contact person, contact phone #, email, etc.) Thank you for your kind attention. We look forward to working with you in this public information campaign to prevent adults from providing alcohol to youth. Sincerely, Signature of local contact person (Name and title of local contact person) Enclosure: Sticker sample


Project Sticker Shock: Team Evaluation Form

Use this form to evaluate your event and make improvements in the future. 1. How many retail stores participated in your group’s Sticker Shock project?_________ 2. How many stickers and posters did you distribute (approximately)? _____ stickers _____ 3. Did any stores refuse to participate?___________ If so, how many?_________ 4. What reasons did they give for not participating? 5. What media activities did you build into your plan? 6. Did any media coverage result?_______ If so, please describe (attach examples if possible): 7. How would you rate the overall success of your group’s sticker shock project? 1 2 3 4 5 6 8. What were some of the positive outcomes/results from your group’s sticker shock project? 9. What would you suggest doing differently next time?

Terrible – wouldn’t do it again

Great! Can do it again Okay – would do it again, but would make

substantial changes


Project Sticker Shock: Merchant Evaluation Form

To Participating Merchants: Please fill this form out 1-2 weeks after your participation in the Sticker Shock Campaign. This will help us greatly in our evaluation of the Sticker Shock Campaign and our planning efforts for the next time. Thank you for your help! Have merchants complete this form and submit back to yor coordinator for review. 1. How would you rate the overall success of the Sticker Shock Campaign from your point of view? 1 2 3 4 5 6 2. Why did you choose to participate in the Sticker Shock Campaign? 3. Did you receive any customer comments about the stickers or the signs? What feedback did you receive? 4. What are some positive outcomes/results you have seen as a result of the sticker shock project? 5. What would you suggest doing differently next time? 6. Any other comments/feedback?

Store Name: ___________________________________

Address: _______________________________________

Town & Zip: ___________________________________

Contact Person: _______________________________

PH: ______________________________________________

Terrible – wouldn’t do it again

Okay – would do it again, but would make

substantial changes

Great! Can do it again


Write an Op-Ed

Writing and placing an op-ed or bylined piece in a print or online media outlet can be critical to raising awareness for Alcohol Awareness Month. An op-ed is a way for you to express your opinion and perspective on a certain subject or initiative. To gain additional attention for your op-ed, reach out to well-known organizations in your community and offer to co-write an op-ed or online article with them. Having an established partner might catch the eye of an editor and increase the chances that your op-ed is published.

Instructions:

1) Contact Person: Call the editorial page of the most widely circulated newspaper/media outlet in your city. Ask if they accept “op-ed” pieces and find out the name of the person to whom they should be directed.

2) Write Op-Ed: Type the sample cover letter, on your organization’s letterhead, for signature by one of your board members or the head of your organization. Type the sample op-ed double-spaced on blank paper. Submit both the cover letter and the op-ed to the appropriate person.

3) Follow-Up: Follow up with a phone call to the appropriate person several days later. Ask if the op-ed has arrived and whether it is being considered for publication.

4) Denied, Try Again: If your initial attempt is unsuccessful, repeat the process with other newspapers/media outlets in your area, but make sure that no more than one newspaper/media outlet at a time is considering your op ed. If one does not agree to publish it, submit the op-ed to other newspapers/media outlets.

5) Copies to NCADD: Send copies of any related press or published op-eds (as e-mail attachments preferred) to:

Leah Brock NCADD 217 Broadway, Suite 712 New York, NY 10007 E-Mail: [email protected]



Sample Op-Ed

To the Editor: Dear Editor: April 2016 is Alcohol Awareness Following the leadership of the National Council on Alcoholism and Drug Dependence, Inc. (NCADD), thousands of communities throughout the country are joining together to focus on the number one public health issue -- alcohol-related problems and alcoholism and their effect on individuals, families and communities. (INSERT NAME OF YOUR ORGANIZATION) is leading that effort locally. And the news is not all bad. We hope that you will consider publishing the enclosed op-ed piece to stimulate discussion about one of the most important public health issues in (INSERT NAME OF YOUR COMMUNITY). Thank you for your consideration. Sincerely, (INSERT NAME & TITLE) (INSERT NAME OF ORGANIZATION) OP-ED: In (ADD NAME OF COMMUNITY), it is estimated that (XX) people are in recovery from alcoholism. You may not see them or know them, but they are contributing to our businesses, connecting with their families, and giving back to the community. They have struggled with their own personal nightmares and have set their feet solidly on a path toward hope. Yet, for others to join them and be a part of building a stronger, healthier community, we need to take action – now. By working together, we can make a difference in the life of someone in need and help fulfill the promise of a more hopeful tomorrow for generations to come. Alcoholism does not discriminate -- it affects people of all ages, ethnicities, genders, geographic regions, and socioeconomic levels. And too many people are still unaware that alcoholism is a disease that can be treated, just like we treat other health disorders such as diabetes and hypertension. An estimated (NUMBER) people needed treatment last year in (COMMUNITY/CITY/TOWN/STATE), and we need to address this real issue. Having (BEEN IN RECOVERY FOR XX YEARS / WORKED IN THE RECOVERY FIELD FOR XX YEARS / OTHER STATEMENT OF PERSONAL EXPERIENCE), I have seen firsthand the benefits of recovery. Individuals who embrace recovery achieve improved mental and physical health, as well as stronger relationships and a sense of self-worth. “Alcohol is a drug -- a powerful, mood-altering drug – and alcoholism is a chronic disease, from which people can and do recover,” says David E. Lewis, M.D., a member of the Medical-Scientific Committee of the National Council on Alcoholism and Drug Dependence, Inc. (NCADD). “Over the past two decades, scientific research has revolutionized our understanding of how alcohol and drugs affect the body and the brain. We now know that prolonged, repeated alcohol and drug use can result in fundamental, long-lasting changes in the body including brain structure and functioning.”


Alcoholism and alcohol-related problems touch all Americans, directly or indirectly, as our nation’s number one public health problem. Currently, nearly 14 million Americans -- 1 in every 13 adults -- abuse alcohol or are alcoholic. Several million more adults engage in risky drinking patterns that could lead to alcohol problems. In addition, approximately 53 percent of men and women in the United States report that one or more of their close relatives have a drinking problem. And, in purely economic terms, alcohol use problems cost society more than $224 billion per year due to lost productivity, health care costs, business and criminal justice costs (the equivalent of $746 for every man, woman and child in the United States). “The good news is that we are making progress,” says Greg Muth, chairperson of NCADD’s board of directors. “It is now estimated that more than 20 million individuals and family members are living lives in recovery. These individuals have achieved healthy lifestyles, both physically and emotionally, and contribute in positive ways to their communities.” As a society, we’ve got to do a far better job of increasing awareness and understanding among the public and educate our young people that underage alcohol use is extremely risky behavior,” says Muth, “that they may be endangering not only their own lives, but the lives of friends, neighbors, and loved ones. “The bottom line,” he adds, “is that we all have an investment in reducing the devastating impact that alcohol has on us as individuals, family members and members of our communities. We need to educate ourselves – as parents, teachers, clergy, employers, counselors, friends and neighbors – about the devastating power of alcoholism and the healing power of recovery.” To this end, every April, people across America celebrate Alcohol Awareness Month, urging all Americans to promote treatment and recovery options and to support all those whose lives have been affected. (NAME OF ORGANIZATION) is celebrating Alcohol Awareness Month by holding a variety of informational and educational events (OR NAME SPECIAL EVENT) to raise public awareness and to reduce the stigma often associated with alcoholism -- stigma that prevents millions of individuals and families from seeking help. A huge turn-out at these events will send a signal that (NAME OF COMMUNITY) embraces recovery and wants to provide much-needed support. I urge local businesses, community organizations, colleges, schools, administrators, and government agencies to get involved in these activities. These are small and easy steps to take, and they can make a tremendous difference in the lives of many in our community. We must continue our efforts to reach out to those who are suffering and to help our next generation avoid the many problems associated with alcohol abuse and alcoholism. It’s our kids we’re talking about. (INCLUDE AUTHOR NAME, TITLE, AND BRIEF SUMMARY OF QUALIFICATIONS THAT MAKE HIM OR HER AN EXPERT ON THIS TOPIC)


Resources

Check the Stats NH: www.checkthestatsnh.org NH specific stats along with tools and resources for parents, including prevention strategies and ways to talk to your kids about drugs and alcohol. The Cool Spot: www.thecoolspot.gov Young teens place for information on alcohol and resisting peer pressure Above the Influence: www.abovetheinfluence.com Helps teens to be more aware of the influences around them, and to carefully consider their risks when faced with tough decisions Too Smart to Start: www.toosmarttostart.samhsa.gov/ Get the facts about the downside to drinking alcohol with advice from teens, a puzzle, and links to other websites with information about alcohol. NIDA for Teens: www.teens.drugabuse.gov The National Institute on Drug Abuse (NIDA) created the NIDA for Teens Web site to educate adolescents ages 11 through 15 (as well as their parents and teachers) on the science of addiction DrugFreeNH.org: www.drugfreeNH.org A place for individuals, families, and communities to get informed, get involved and get help! NH Bureau of Liquor Commission: www.nh.gov/liquor/index.shtml For more information on laws and the Buyer’s Beware program.

Thank you to the following Members from the Partnership for a Drug-Free NH involved in this

project: NH Regional Networks, Drug-Free Communities and Coalitions, the NH Center for

Excellence, the NH National Guard Counterdrug Task Force, the NH Division of Liquor

Enforcement, and the NH Department of Health and Humans Services’ Bureau of Drug and

Alcohol Services.

www.checkthestatsnh.org

www.thecoolspot.gov

www.abovetheinfluence.com

www.toosmarttostart.samhsa.gov/

www.teens.drugabuse.gov

www.drugfreeNH.org

www.nh.gov/liquor/index.shtml

Documents

New Hampshire Alcohol Awareness Month Activities aam guide.pdf · New Hampshire Alcohol Awareness ... Creating a Public Service Announcement 3 ... their support for healthy lifestyles