Evaluation!

Evaluation! Advert 1Before After

Why is my advert suitable for my advertising campaign? My photograph is suitable for my advert because it makes my model and her clothing stand out a lot from the grey, graffiti walls. The image of my model is enlarged and fits the size of the canvas very well. What changes have I made to my photograph and why? The difference between the before and after photos is I have cropped the image to the correct size to fit the landscape billboard. I enhanced the brightness and contrast of the photograph so that the ally way walls were lightened into the background and the focus was more on my model, I used the brightness to make my model stand out more from the background and I really like how I have enhanced the lighting because it makes her clothes, hair and face stand out. The model in my photograph is in focus and the background is slightly out of focus to make my model stand out more also the photograph is on a tilt of frame but my model is on the rule of thirds.

Advert 2Before After

Why is my image suitable for my advertising campaign ?My second photograph for my second advert is appropriate for landscape advertisements and it meets my target audience age group because my target audience was aged 18-25 years old and my model is of that age.

What changes have I made to my photograph and why? In this photograph I only made few changes. Firstly, I cropped the image to a landscape canvas with a tilted frame because when I took the photograph I took it on a slant so that you could clearly see that my model is slightly leaning. I then enhanced the brightness and contrast because in the first picture you can see that the tree is very lit up and looks out of focus so I decided to darken the picture so it wasnt as bright and now you can see that my model isnt as flushed out and you can see the tree and my model is now in focus more and you can see the features of the tree so the pattern and colours.

Before After

Why is my image suitable for my advertising campaign ?My last photograph for my last advert is appropriate for portrait advertisements so for billboards and it meets my target audience age group because my target audience was aged 18-25 years old and my model is of that age. What changes have I made to my photograph and why? Firstly, I cropped my original photograph and I cropped this more then I cropped the others so that my model would fit the portrait image which in this instance would be used for billboards. I enhanced the darkness and contrast to make it more brighter to make the wall background stand out more. Because it enhanced the colours and contrast it made my model look more focus and it made her face, hair and clothes stand out more and I also enhanced the birghtness and contrast to define the lighting so it was less of a dull picture.