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Based on and inspired by the paper ‘Tomorrowland: Followed by humans or robots’ in which ‘questionable fans’ has been described, the new entries in the DJ Mag Top 100 2014 have been examined. This report is a preview of the Ranking EDM Monitor 2014 and helps to identify if Facebook fan pages of the DJ’s which entered the Top 100 in 2014 have a human following and help them to understand that they will depreciate their network value when a purge of Facebook takes place.
Citation preview
DJ Mag Top 100 New Entries 2014 ‘Followed by robots or humans’ (Nov 2014 - Apr 2015)
Published 8th of May 2015
(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz
Do you think from the purge moment of Facebook that DJ’s and their management are finally starting to understand the importance of real relationships with fans? DJ’s and managers are still willing to risk their reputation, (financial) value, integrity, ethics, trust, clients and relationships for a few hundred or thousands of ‘questionable fans’ on Facebook.
As a DJ you are part of the entire internet ecosystem. Even more so when you wish to have a better chance of being embraced by the end user or the (future) fan or client. In addition, as a DJ you must realize that you exist thanks to content (intellectual property) and that you offer functionality and that you are data.
Building a community takes time and investment. Purchasing fans is short sided when you understand social media. By the way, for those who do not know, it is in direct violation, for example with Facebook terms and conditions. These ‘questionable accounts’ could be defined as ‘questionable data’ which also depreciates the financial value of a company. Further to using ‘click farms’ or ‘robots’ when you are not injecting your cash in the right places you will be wasting money. This means in terms of metrics and demographical targeting you are trying to reach ‘questionable fans’.
Based on and inspired by the paper ‘Tomorrowland: Followed by humans or robots’ in which ‘questionable fans’ has been described, the new entries in the DJ Mag Top 100 2014 have been examined. This report is a preview of the Rankingz EDM Monitor 2014 and helps to identify if Facebook fan pages of the DJ’s which entered the Top 100 in 2014 have a human following and help them to understand that they will depreciate their network value when a purge of Facebook takes place.
Have you ever looked at a Facebook page of a DJ which recently augmented really quickly? You checked out his or her Facebook page and found that he or she gained thousands of fans in a short amount of time.
At first you may think to yourself this DJ must really know how to play the social media game and build a community. However, when you double check you will see that the engagement of the DJ itself is non-existent, even when the DJ has thousands or millions of fans. You checked on some of the ‘likes’ the DJ received on recent posts and it’s obvious they are from a country foreign to the DJ. It’s likely to determine these likes are robots.
This report has not been conducted to judge the way the DJ’s in this report operates his or her social media strategy or to judge if a DJ is cheating or not. But this study provides some lessons from which you might benefit when you operate your social media strategy and build real company value.
Lower but more accurate ‘Like’ counts actually help a DJ’s Facebook page. Administrators might not be able to tout the DJ’s Facebook pages’ size the same way, but they’ll be better able to assess what content is resonating with their audiences.
If a DJ’s Facebook page has 10,000 fans but 4,000 are ‘questionable’ and the administrator publishes an update that got 2,500 ‘Likes’, the administrator might think only a quarter of the fans are interested in that content. But with an accurate fan count of 6,000, the administrator would know nearly half the fans enjoyed the specific post and that they should post more with a similar vibe.
Meanwhile, on the user side of things, purging of ‘questionable accounts’ means fewer spam friend requests and comments, and a reduced risk of being scammed. You will also get a better idea of your real financial value of your data because numbers would not be inflated by ‘questionable accounts’. For sure it is good to conduct a due diligence on your Facebook page numbers once in a while when the red flags of questionable data show up.
INTRODUCTION SUMMARY
(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz
The best and only way to see success in social media is by investing in real fans. Invest in real people, real relationships, not in robots. At the end of the day those are the fans you develop your products and services for. They are a DJ’s real assets, the business model and the financial value.
4 aspects to take into consideration while managing your community:
‣ Consider the way you feel about the fans you follow and how they to speak to you. ‣ Offer your community valuable and a variety of updates. ‣ Establish a system to inform the stakeholders that are making your products,
content or whatever you create. ‣ Use data to help make decisions about how you want to interact with your
community and build your company value.
Since Facebook users fill in a lot of information about themselves – starting with basic information such as where they live, their gender and their age etc. – an advertiser can be quite specific when deciding who to buy Facebook Ads for. For advertising on Facebook ‘questionable data’ means wasting money on demographics which are corrupt.
Building a community takes time and investment. Listening to, participating in and anticipating on the data which is created in so-called ‘conversations’ and ‘interactions’ is what it’s all about. The generated data must be stored, analyzed and related to the data which you (possibly) already have. Keep in mind ‘questionable accounts’ will be defined as ‘questionable data’.
Purchasing ‘questionable fans’ is short sided when you understand social media. By the way, for those who do not know, it is in direct violation with Facebook terms and conditions. And finally, not to forget it is also a waste of money. At the end of the day Facebook will purge these bought robots and your community will devaluate in the broadest sense of the word. So you as a DJ will be depreciated financially and will lose fan trust ...
‣ 24 DJ’s (new entries) from the Top 100 2014 in this report have been examined over the last 6 months.
‣ DVBSS biggest fan growth in 6 months time ‣ Two purge moments (in the middle of March 2015 and
at the end of April 2015) by Facebook in 6 months time ‣ Borgore biggest loss of fans during the first purge
moment ‣ DVBSS biggest loss of fans during the second purge
moment ‣ 2 DJ’s (Carnage and Yves V) show almost no cumulative
growth in 6 months time ‣ Borgeous did the most posts in 6 months time, Deorro
and Audien showed the lowest post activity ‣ DVBBS has by far the most questionable data
ADVICE Key Findings
76%
24%
3LAU
Audien
Borgeous
Borgore
Carnage
Code Black
DJ Snake
DVBBS
Deorro
Don Diablo
Firebeatz
Gabry Ponte
Kura
MAKJ
Merk & Kremont
Oliver Heldens
Quintino
Radical Redemption
TJR
The Chainsmokers
VINAI
WolfPack
Yves V
Zomboy
(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz
NEW ENTRIES - DJ MAG TOP 100 - 2014
The votes for the Top 100 DJs Poll 2014 — more than 900,000 — have been counted and verified, and Hardwell has been voted the world’s No.1 DJ for 2014.
A quarter of the Top 100 DJs are different to 2013, showing what a fast-moving international scene Dance music is. There are 24 new entries, and altogether 30,000 different DJs were voted for. In the new preview of the EDM Monitor 2014 Rankingz looked at the performance of the new entries on several social media channels such as Facebook.
0
1.000.000
2.000.000
3.000.000
4.000.000
10-11
-14
13-11
-14
16-11
-14
19-11
-14
22-11
-14
25-11
-14
28-11
-14
01-12
-14
04-12
-14
07-12
-14
10-12
-14
13-12
-14
16-12
-14
19-12
-14
22-12
-14
25-12
-14
28-12
-14
31-12
-14
03-01
-15
06-01
-15
09-01
-15
12-01
-15
15-01
-15
18-01
-15
21-01
-15
24-01
-15
27-01
-15
30-01
-15
02-02
-15
05-02
-15
08-02
-15
11-02
-15
14-02
-15
17-02
-15
20-02
-15
23-02
-15
26-02
-15
01-03
-15
04-03
-15
07-03
-15
10-03
-15
13-03
-15
16-03
-15
19-03
-15
22-03
-15
25-03
-15
28-03
-15
31-03
-15
03-04
-15
06-04
-15
09-04
-15
12-04
-15
15-04
-15
18-04
-15
21-04
-15
24-04
-15
27-04
-15
30-04
-15
3LAU Audien Borgeous Borgore Carnage Code Black DJ Snake DVBBS Deorro Don Diablo Firebeatz Gabry PonteKura MAKJ Merk & Kremont Oliver Heldens Quintino Radical Redemption TJR The Chainsmokers VINAI WolfPack Yves V Zomboy
(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz
DVBBS
Fan growth on Facebook
-300.000
-225.000
-150.000
-75.000
0
75.000
150.000
10-11
-14
13-11
-14
16-11
-14
19-11
-14
22-11
-14
25-11
-14
28-11
-14
01-12
-14
04-12
-14
07-12
-14
10-12
-14
13-12
-14
16-12
-14
19-12
-14
22-12
-14
25-12
-14
28-12
-14
31-12
-14
03-01
-15
06-01
-15
09-01
-15
12-01
-15
15-01
-15
18-01
-15
21-01
-15
24-01
-15
27-01
-15
30-01
-15
02-02
-15
05-02
-15
08-02
-15
11-02
-15
14-02
-15
17-02
-15
20-02
-15
23-02
-15
26-02
-15
01-03
-15
04-03
-15
07-03
-15
10-03
-15
13-03
-15
16-03
-15
19-03
-15
22-03
-15
25-03
-15
28-03
-15
31-03
-15
03-04
-15
06-04
-15
09-04
-15
12-04
-15
15-04
-15
18-04
-15
21-04
-15
24-04
-15
27-04
-15
30-04
-15
3LAU Audien Borgeous Borgore Carnage Code Black DJ Snake DVBBS Deorro Don Diablo Firebeatz Gabry PonteKura MAKJ Merk & Kremont Oliver Heldens Quintino Radical Redemption TJR The Chainsmokers VINAI WolfPack Yves V Zomboy
Fan purge
Fan purge
(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz
Fan purge moments by Facebook
-60.000
-50.000
-40.000
-30.000
-20.000
-10.000
0
Fan loss (first purge)
-66.986
-10.877
-16.575
-6.618
-11.191
-18.010
-2.606
Gabry Ponte (13/3) Gabry Ponte (14/3) TJR (15/3) DVBBS (16/3) Quintino (17/3) DVBBS (18/3) Borgore (19/3)
(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz
1.000.000
2.000.000
3.000.000
4.000.000
22-04
-15
23-04
-15
24-04
-15
25-04
-15
26-04
-15
27-04
-15
28-04
-15
3LAU Audien Borgeous Borgore Carnage Code Black DJ Snake DVBBS Deorro Don Diablo Firebeatz Gabry PonteKura MAKJ Merk & Kremont Oliver Heldens Quintino Radical Redemption TJR The Chainsmokers VINAI WolfPack Yves V Zomboy
Fan purge
(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz
Fan purge moments by Facebook
-200.000
-180.000
-160.000
-140.000
-120.000
-100.000
-80.000
-60.000
-40.000
-20.000
0
Fan loss second purge on 24-04-15
-65.762-68.549-67.174
-81.620-83.814
-71.765
-210.384
-67.954
-89.816
-98.846
Borgeous Borgore DJ Snake DVBBS Deorro Firebeatz MAKJ Quintino The Chainsmokers Zomboy
(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz (c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz
10-1
1-14
30-0
4-15
3LAU
Audi
en
Borg
eous
Borg
ore
Car
nage
Cod
e Bl
ack
DJ
Snak
e
DVB
BS
Deo
rro
Don
Dia
blo
Fire
beat
z
Gab
ry P
onte
Kura
MAK
J
Mer
k &
Krem
ont
Oliv
er H
elde
ns
Qui
ntin
o
Radi
cal R
edem
ptio
n
TJR
The
Cha
insm
oker
s
VIN
AI
Wol
fPac
k
Yves
V
Zom
boy
3LAU
Audi
en
Borg
eous
Borg
ore
Car
nage
Cod
e Bl
ack
DJ
Snak
e
DVB
BS
Deo
rro
Don
Dia
blo
Fire
beat
z
Gab
ry P
onte
Kura
MAK
J
Mer
k &
Krem
ont
Oliv
er H
elde
ns
Qui
ntin
o
Radi
cal R
edem
ptio
n
TJR
The
Cha
insm
oker
s
VIN
AI
Wol
fPac
k
Yves
V
Zom
boy
Start +6 months
(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz
-150.000
0
150.000
300.000
450.000
600.000
750.000
900.000
3LAU
Audien
Borgeo
us
Borgore
Carnag
e
Code B
lack
DJ Sna
ke
DVBBSDeo
rro
Don Diab
lo
Fireb
eatz
Gabry
Ponte
KuraMAKJ
Merk & Krem
ont
Oliver H
elden
s
Quintin
o
Radica
l Red
emptio
nTJ
R
The C
hains
mokers
VINAI
WolfPac
kYv
es V
Zomboy
7.596-138
8.608
457.689
43.40217.69728.138
186.260
240.946
9.884
65.271
102.229
21.557
142.124
291.573
95.665
891.170
240.313
819
90.590
-33.920
594.956
-7.743
338.535
Fans (cumulative in 6 months)
(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz
0
83
167
250
333
417
500
3LAU
Audien
Borgeo
us
Borgore
Carnag
e
Code B
lack
DJ Sna
ke
DVBBSDeo
rro
Don Diab
lo
Fireb
eatz
Gabry
Ponte
KuraMAKJ
Merk & Krem
ont
Oliver H
elden
s
Quintin
o
Radica
l Red
emptio
nTJ
R
The C
hains
mokers
VINAI
WolfPac
kYv
es V
Zomboy
125136
95
402
130
182
77
160167167
154
334
186
207212
57
362
184
202199
408
323
5760
Posts (cumulative in 6 months)
(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz
0,0750
0,1500
0,2250
0,3000
10-11
-14
13-11
-14
16-11
-14
19-11
-14
22-11
-14
25-11
-14
28-11
-14
01-12
-14
04-12
-14
07-12
-14
10-12
-14
13-12
-14
16-12
-14
19-12
-14
22-12
-14
25-12
-14
28-12
-14
31-12
-14
03-01
-15
06-01
-15
09-01
-15
12-01
-15
15-01
-15
18-01
-15
21-01
-15
24-01
-15
27-01
-15
30-01
-15
02-02
-15
05-02
-15
08-02
-15
11-02
-15
14-02
-15
17-02
-15
20-02
-15
23-02
-15
26-02
-15
01-03
-15
04-03
-15
07-03
-15
10-03
-15
13-03
-15
16-03
-15
19-03
-15
22-03
-15
25-03
-15
28-03
-15
31-03
-15
03-04
-15
06-04
-15
09-04
-15
12-04
-15
15-04
-15
18-04
-15
21-04
-15
24-04
-15
27-04
-15
30-04
-15
3LAU Audien Borgeous Borgore Carnage Code Black DJ Snake DVBBS Deorro Don Diablo Firebeatz Gabry PonteKura MAKJ Merk & Kremont Oliver Heldens Quintino Radical Redemption TJR The Chainsmokers VINAI WolfPack Yves V Zomboy
Engagement over 6 months
(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz
0,0750
0,1500
0,2250
0,3000
10-11
-14
13-11
-14
16-11
-14
19-11
-14
22-11
-14
25-11
-14
28-11
-14
01-12
-14
04-12
-14
07-12
-14
10-12
-14
13-12
-14
16-12
-14
19-12
-14
22-12
-14
25-12
-14
28-12
-14
31-12
-14
03-01
-15
06-01
-15
09-01
-15
12-01
-15
15-01
-15
18-01
-15
21-01
-15
24-01
-15
27-01
-15
30-01
-15
02-02
-15
05-02
-15
08-02
-15
11-02
-15
14-02
-15
17-02
-15
20-02
-15
23-02
-15
26-02
-15
01-03
-15
04-03
-15
07-03
-15
10-03
-15
13-03
-15
16-03
-15
19-03
-15
22-03
-15
25-03
-15
28-03
-15
31-03
-15
03-04
-15
06-04
-15
09-04
-15
12-04
-15
15-04
-15
18-04
-15
21-04
-15
24-04
-15
27-04
-15
30-04
-15
3LAU Audien Borgeous Borgore Carnage Code Black DJ Snake DVBBS Deorro Don Diablo Firebeatz Gabry PonteKura MAKJ Merk & Kremont Oliver Heldens Quintino Radical Redemption TJR The Chainsmokers VINAI WolfPack Yves V Zomboy
Post Interaction over 6 months
(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz
0
2.000.000
4.000.000
6.000.000
8.000.000
10.000.000
12.000.000
3LAU
Audien
Borgeo
us
Borgore
Carnag
e
Code B
lack
DJ Sna
ke
DVBBSDeo
rro
Don Diab
lo
Fireb
eatz
Gabry
Ponte
KuraMAKJ
Merk & Krem
ont
Oliver H
elden
s
Quintin
o
Radica
l Red
emptio
nTJ
R
The C
hains
mokers
VINAI
WolfPac
kYv
es V
Zomboy
625.071
184.11395.876
5.812.760
655.142
215.705191.207
600.559
1.762.240
167.720
1.629.981
743.443573.673
753.091
1.769.220
355.621
11.471.977
1.728.242
114.369
1.740.976
3.477.139
3.810.420
140.986300.984
Likes, Shares and Comments (cumulative in 6 months)
(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz
Denis Doeland (Utrecht, 1971) started his career in the Music (Dance) Industry. Back in 1993 he owned record shop ‘Bad Vibes’. This was actually the place from where the Dutch entertainment and media company ID&T (known from events like Thunderdome, Sensation, Mysteryland, Tomorrowland & Tomorrowworld) initiated their activities. Denis joined ID&T, and has been with them from 1993 until 2011.
Early 2002, Denis founded also his own consultancy company, DDMCA (Denis Doeland Management Consultancy en Advies). Denis assists brands, companies and organizations to apply copyright, internet and social business to meet the new expectations of fans, clients, staff members and other involved parties. Denis helps give their voice a place in their business and in the internal organization.
Denis offers his services in the form of, among other things, consultancy, analysis, lectures, valuation, training, social media monitoring and internet monitoring.
Clients: Radio 538, 22tracks, 8ballMusic (Miss Montreal), Armada Music (Armin van Buuren), Eurosport, UDC (Dance Valley), Art of Dance (Pacha Festival, Masters of Hardcore, Mindcontrollers), Most Wanted DJ Agency, Monumental (Awakenings), Refune (Sebastian Ingrosso & Alesso), Protocol Management (Nicky Romero), Sorted Managemt (Hardwell), Oger, Lief!, Dance Therapy, JunkieXL and Amsterdam Dance Event.
About
Denis Doeland Management, Consultancy & Advice
P: +31 20 4272880 M: +31 6 13520250
E: [email protected] L: linkedin.com/in/denisdoeland
T: @denisdoeland W: denisdoeland.com
W: ddmca.com
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