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New Editorial and Publishing Technologies. Carolyn Brown, CPE Publishing Consulting. Why should editors care?. Remember when you had to learn to use a fax machine? Edit on computer? The landscape for publishing is changing, and we need to learn and adapt - PowerPoint PPT Presentation
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Carolyn Brown, CPEPUBLISHING CONSULTING
New Editorial and Publishing Technologies
Why should editors care?• Remember when you had to learn to
use a fax machine? Edit on computer?
• The landscape for publishing is changing, and we need to learn and adapt
• You may be a publishing manager, and you want to go in the best direction for the publications you manage
A changing landscapeFrom documents to contentFrom linear processes to collaboration
and repeated loopsFrom one use to reuseFrom print product to multi-platform
delivery
And a transition for content producers
• Content producers — traditional publishers and many non-publishers now producing content — have had to adapt
• Many have some elements of – traditional print-based systems– emerging content-based systems
Traditional print-based systems
• Word document• Circulated by email
Traditional print-based systems
• Revised and commented by others
• Versions saved manually in folder on network
Traditional print-based systems
• Finalized document laid out manually in desktop publishing software
• Images and tables from database data incorporated manually
Traditional print-based systems
• Proofread manually (on paper or PDF)
• Further revisions made manually to page layout
• Printed
Traditional print-based systems
• Cut-and-pasted manually into Web content management system (CMS) or coded manually in HTML
• Further manual revisions in CMS or HTML
• Published on Web site
Emerging content-based systems
• Collaborative Web- or server-based authoring and revision
• Routing to collaborative users andtracking of versions
Emerging content-based systems
• Structured content — text, data, images
• Structure invisible to users• Changes are made to a single,
definitive, updated version• Data and
images updated dynamically
Emerging content-based systems
• Automated, rapid publication to all formats
print layoutPDF
Content HTML e-book mobile
Challenges for content producers
• Content producers need to start or accelerate the transition for many reasons– Complex authoring and revision processes– Remote authors and editors– Speed up production– Avoid errors– Incorporate just-in-time data–More content to produce
but no increase in budget
Common requirements• Documents from many sources need
to be put into a common structure
Common requirements• Writers, reviewers and editors across
the country and around the world working on the same content…
Common requirements• Versions need to be tracked …
• 1• 2• 3• 4• 5
Common requirements• And routed to users
Common requirementsDocuments need to incorporate images…
Common requirements• Or dynamic data from a database
Common requirements• Final documents need to be
published immediately– In print/PDF• Basic format
Common requirements– In print/PDF• Graphic design
(example supplied by The Conference Board of Canada, used with permission)
Common requirements– On a Web site (via CMS or direct to
HTML)
Common requirements– In an e-book format
Common requirements– In a mobile format
SoftwareThese needs are being met through new types of software• Collaborative platforms
• Content management systems (CMS)– Web site CMS
• Drupal – Enterprise CMS
• Hummingbird, Documentum, Alfresco, Open Text
Software– Component CMS• Organizes documents and chunks of
documents• Content is often structured in XML
or a database• “Discovers” similar text in other documents
and coordinates re-use from a single document
Software• Production based on international standards
for digital publishing• Another session on XML — this standard
format can be used by many types of software and files are therefore software-independent
PDF epub XML XSL XSL-FO
Software• Many new products coming from the
desktop publishing world, automating production in several formats
Arbortext Typéfi• Writers and editors may work in
traditional Word files or in XML-based word-processing software
Outcomes• Speed — production reduced to minutes• Accuracy — no more manual corrections• Transparency — paper trail• On time — easier to meet deadlines• Automate manual tasks• Avoid staff costs or
free up staff for higher-value work• Publish simultaneously in all formats• Reuse content• Ease future software migrations
Editors’ brave new world• Editors will work within these new
systems• May be editing in XML-based word-
processing software• Or may be managing publications
through collaborative, single-source workflows
• May suggest modernization to management
• Be the change!