Upload
lymien
View
216
Download
1
Embed Size (px)
Citation preview
NEW DIRECTIONS IN HEALTH PSYCHOLOGY
Edited by Ajit K Dalal, University of Allahabad, Allahabad, India and Girishwar Misra, University of Delhi, Delhi, India
January 2012 / 512 pages Hardback: £ 47.50 (978‐81-321‐0755‐2)
New Directions in Health Psychology critically explores the psychological dimensions of health and well‐being in the Indian cultural context. Beginning with an analysis of the notion of health and well‐being, the book goes on to explore the strategies and identify the possible interventions that can be made to promote and facilitate health and well‐being in India. The discussion incorporates diverse domains, ranging from physical to spiritual, within which health is conceptualized. It also attends to the issue of health needs of disadvantaged sections in the society, women in particular, and emphasizes on indigenous knowledge in the area of health. Bringing together articles which are not easily available and providing an entirely new perspective, this book will attract a wide readership in the areas of social psychology, applied psychology, sociology, human development, anthropology, health psychology, clinical psychology and community development.
Continued Overleaf
Contents: List of Tables and Figures / Preface / Acknowledgements / Psychology of Health and Well‐being: Emergence and Development Ajit K Dalal and Girishwar Misra / 1: CONCEPTUAL FOUNDATIONS / Introduction / Evolution of the Concept of Mental Health: From Mental Illness to Mental Health R Srinivasa Murthi / Stress and Coping from Traditional Indian and Chinese Perspectives M N Palsane and David J Lam / Concept of Psycho‐social Well‐being: Western and Indian Perspectives Durganand Sinha / Cultural Perspectives on Nature and Experience of Happiness Ashok K Srivastava and Girishwar Misra / II: SOCIAL AND DEVELOPMENTAL CONTEXT OF HEALTH / Introduction / Puberty, Sexuality and Coping: An Analysis of the Experiences of Urban Adolescent Girls Namita Rangnathan / Mental Disorders in Women: Evidence from a Hospital‐based Study U Vindhya, A Kiranmayi and V Vajaylaxmi / Research on Families with Disabled Individuals: Review and Implications Lina Kashyap / III: PERSPECTIVES ON HEALING / Introduction / The Guru as Healer Sudhir Kakar / Working through Emotional Pain: A Narrative Study of Healing Process Jyoti Anand / Yoga and the State of Mind R L Kapur / Psychotherapy and Indian Thought Alok Pandey / IV: OVERCOMING DISTRESS / Introduction / Anasakti and Health: An Empirical Study of Anasakti (Non‐attachment) Namita Pande and Radha Krishna Naidu / Living with a Chronic Disease: Healing and Psychological Adjustment in Indian Society Ajit K Dalal / Near‐death Experience in South India: A Systematic Survey in Channapatna Satawant Pasricha / Resilience for Well‐being: The Role of Experiential Learning Sweta Srivastava and Arvind Sinha / V: CHALLENGES AHEAD / Introduction / Health Modernity: Concept and Correlates Amar Kumar Singh / Life Event Stress, Emotional Vital Signs and Hypertension Sagar Sharma / Perception of AIDS in Mumbai: A Study of Low Income Communities Shalini Bharat / Disaster and Trauma: Who Suffers and Who Recovers from Trauma, and How? Damodar Suar / About the Editors and Contributors / Index
STATE OF INDIA’S LIVELIHOODS REPORT 2011
Edited by Sankar Datta, Livelihood School and Indian Grameen Services, Hyderabad, India Orlanda Ruthven, Sector Expert and Vipin Sharma, ACCESS Development Services, New Delhi, India
SAGE Impact January 2012 / 172 pages Paperback: £ 14.99 (978‐81‐321‐0708‐8)
The State of India’s Livelihoods (SOIL) Report is an annual publication that aims to document recent trends and issues in the sphere of livelihoods promotion of the poor. A one‐of‐its‐kind report, it is the only document that aggregates the experiences and challenges of the livelihoods sector, analyzes case studies and reports the progress of both government and privately run programmes with respect to the 4Ps—People, Policy, Promoters and Potential.
This volume of the SOIL Report presents the status of livelihoods during 2010–11. It analyzes different trends and various challenges affecting livelihood opportunities. It zooms in on some key debates and conflicts in the sphere of livelihoods arising from the global economic slowdown, the Indian agricultural crisis, food inflation and hunger, the status of health and education, drastic climatic changes, and so on. The report also looks at some of the major livelihood initiatives—such as skilling and employment; market inclusion; decentralization and revival of agri‐rural economy—and discusses their implications for the poor as well as for livelihood professionals.
Contents:
List of Tables / List of Figures / List of Boxes / List of Abbreviations / Preface / Acknowledgements / State of India’s Livelihoods 2011: A Time of Volatility Sankar Datta / Livelihoods of the Poor Radhika Desai / Reflections on Livelihoods Policies Ashok Kumar Sircar / State as the Largest Livelihoods Promoter Suryamani Roul / Private Industry and Services—What Is ‘India Inc’ Delivering in Employment to the Poor? Orlanda Ruthven / Potential and Possibilities Madhukar Shukla / About the Editors and Contributors
DARWIN’S BRANDS
Adapting for Success
Anand Halve, Chlorophyll Brand & Communications Consultancy, Mumbai, India
SAGE Response January 2012 / 188 pages Paperback: £ 14.99 (978‐81‐321‐0715‐6)
Darwin’s Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India—where competition from novel and captivating launches is relentless; where customers’ preferences change rapidly—these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in the hyper‐competitive marketplace of today.
Each of the stories in this book is unique but shares a common thread running through the evolution of the brands’ strategies and actions. These compelling stories will help brand practitioners, students and business managers chart‐out branding strategies and action‐plans that lead to business success.
Contents: List of Tables / List of Figures / Acknowledgements / Introduction / 1: CONSUMER GOODS / Thums Up: A Thundering Success / Cadbury’s Dairy Milk Chocolate: The Real Taste of Life / Saffola: Heart OK Please! / Maggi: 25 Years in 2 Minutes / Amul: The Taste of India / Lifebuoy: Where there’s Lifebuoy, there’s Health / II: HOME AND DURABLES / Titan: The times They are a Changin’ / Asian Paints: The Colours of Happiness / Hero Honda: Zero to World Leadership in 60 Months / Maruti: The Long and Winding Road / III: MEDIA / Femina: A Matter of Substance / IV: SERVICES / Airtel: If Only We Talk to Each Other / About the Author
RE‐USE–THE ART AND POLITICS OF INTEGRATION AND ANXIETY
Edited by Julia A B Hegewald, Institute for Oriental and Asian studies, University of Bonn, Germany and Subrata K Mitra, South Asia Institute, Heidelberg University, Germany
January 2012 / 368 pages Hardback: £ 47.50 (978‐81‐321‐0655‐5)
Presented here is a novel approach to understanding the relationship between the past and the present using the unique concept of re‐use, wherein elements from the past are strategically adapted into the present, and thus become part of a new modernity. The book uses this method as a heuristic tool for analysing and interpreting cultural and political changes and the transnational flow of ideas, concepts and objects. The chapters apply this concept to South Asia but the concept of re‐use and the method of its application are both general and amenable to cross‐cultural and comparative analysis.
Re‐use is a collection of well‐researched and lucidly written scholarly articles that apply the concept of re‐use to different aspects of cultural, political and material life—from art, architecture and jewellery to religion, statesmen and legislatures. By not treating artistic, political, religious and cultural developments as linear evolutions, this book encourages readers to understand them as a continuous modification of the past and a periodic return to earlier forms.
Beautifully illustrated with exquisite images, and containing a scholarly bibliography pointing in the direction of hitherto unexplored terrain, this new text will be a source of inspiration to the specialist and a source of delight to the general reader.
Continued Overleaf
Contents: List of Plates / Preface / Art and Politics: The Dialectics of Duality, Affinity and Confluence Julia A B Hegewald and Subrata K Mitra / Towards a Theory of Re‐use: Desecration, Retro and Fake Versus Improvement, Innovation and Integration Julia A B Hegewald / The Past in the Present: Temple Conversions in Karnataka and Appropriation and Re‐use in Orissa Julia A B Hegewald and Subrata K Mitra / Chola and Neo‐Chola Temple Architecture in and around Kumbakonam, Tamil Nadu George Michell / Indian Jewellery and Nineteenth Century Britain: Evolving Patterns of Re‐use Nick Barnard / Re‐use in the Yakshagana Theatre of Coastal Karnataka Katrin Binder / Indian Painting at the Beginning of the Twentieth Century: Modernism and Re‐use of Ancient Pictorial Traditions Tiziana Lorenzetti / Politics of Art and the Art of Politics: Re‐use of ‘Tribal’ Arts and Artefacts in Modern Orissa Prasanna K Nayak / Another Form of Re‐use? Institutional Continuity and ‘Indigenisation’ of Westminster Parliamentarism and Western Party Politics in Post‐colonial India Clemens Spiess / Myth, Idea, Dream and Vision: Nehru’s Discovery of India Jivanta Schöttli / Use and Re‐use of ‘Pakistan’ in the Indian Muslim Press (1932—1947) Thierry DiCostanzo / Buddhism and Collective Emancipation in Modern India: B R Ambedkar’s Re‐use of Buddha’s Dharma in the Dalit Movement Edward A Rodrigues / ‘The Jain Way of Life’: Modern Re‐use and Reinterpretation of Ancient Jain Concepts Sabine Scholz / Icons, Nations and Re‐use: Marianne, France, and Bharat Mata, India Subrata K Mitra and Lion König / Glossary / About the Editors and Contributors / Index
LEGENDS IN MARKETING: PHILIP KOTLER
Nine Volume Set
Series Edited by: Jagdish N Sheth, Emory University, Atlanta
Volume 1: Marketing Theory and Orientations Edited by: Ravi S Achrol
Volume 2: Analytical Marketing Edited by: Robert C Blattberg
Volume 3: Creating and Managing the Product Mix Edited by: Venkatesh Shankar
Volume 4: Improving the Role and Practice of Marketing Edited by: Tim Ambler
Volume 5: Strategic Marketing Edited by: Glen Urban
Volume 6: Globalization and International Marketing Competition Edited by: Michael R Czinkota
Volume 7: Marketing in the New Economy Edited by: Patrick J Duparcq
Volume 8: Broadening the Concept and Applications of Marketing Edited by: William L Wilkie
Volume 9: Marketing: Its Social and Ethical Side Edited by: Paul N Bloom
Series: ‘Legends in Marketing’, 5 January 2012 / 2448 pages / Hardback: £ 700.00 (978‐81‐321-0519‐0)
Continued Overleaf
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler. Known as one of the foremost authorities on marketing, a great listener and speaker, and a truly pioneering author, Professor Kotler is ranked as one of the six most influential business thinkers.
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University’s Kellogg School of Management in Evanston, Illinois, USA. He has been hailed by Management Centre Europe as “the world’s foremost expert on the strategic practice of marketing.” Professor Kotler is known to many as the author of what is widely recognized as the most authoritative textbook on marketing, Marketing Management, now in its 14th edition and the world’s leading graduate‐level textbook in marketing. He has also authored or coauthored over 50 books dealing with the marketing of places, persons, social causes, health, education, religion, museums, and the performing arts. In addition, Professor Kotler has published more than a hundred and fifty articles in leading journals, including the Harvard Business Review, Sloan Management Review, Business Horizons, California Management Review, and the Journal of Marketing. He received his master’s degree at the University of Chicago, USA and his Ph.D. at Massachusetts Institute of Technology, USA, both in economics, under the tutelage of three Nobel‐Prize–winning economists. He did postdoctoral work in mathematics at Harvard University, Massachusetts, USA and in behavioral science at the University of Chicago.
This set has been edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is widely known for his scholarly contributions in the fields of consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. A prolific author and recipient of various awards and scholarships, Professor Sheth has worked for many industries and companies in the US, Europe, and Asia.
Continued Overleaf
Volumes in this set
Volume 1: Marketing Theory and Orientations Editor: Ravi S Achrol
Volume 2: Analytical Marketing Editor: Robert C Blattberg
Volume 3: Creating and Managing the Product Mix Editor: Venkatesh Shankar
Volume 4: Improving the Role and Practice of Marketing Editor: Tim Ambler
Volume 5: Strategic Marketing Editor: Glen Urban
Volume 6: Globalization and International Marketing Competition Editor: Michael R. Czinkota
Volume 7: Marketing in the New Economy Editor: Patrick J Duparq
Volume 8: Broadening the Concept and Applications of Marketing Editor: William L Wilkie
Volume 9: The Social and Ethical Side of Marketing Editor: Paul N Bloom
Contents:
Volume 1 Appendix of Sources / Timeline / Legends in Marketing / Legends in Marketing: Philip Kotler Volume Introduction: The Big Bang Theories of Philip Kotler Ravi S Achrol / Behavior Models for Analyzing Buyers / Some Needed Extensions in the Theory of Marketing Programming / Coping with the Complexities of Marketing /Metamarketing: The Furthering of Organizations, Persons, Places and Causes / Demarketing, Yes, Demarketing (with Sidney J Levy) / A Generic Concept of Marketing / Buying Is Marketing Too! (with Sidney J Levy) / The Major Tasks of Marketing Management / Atmospherics as a Marketing Tool / A Critical Assessment of Marketing Theory and Practice / Megamarketing / Creating the Responsive Organization (with Roberta E Clarke) / Humanistic Marketing: Beyond the Marketing Concept / From Mass Marketing to Mass Customization / It’s Time for Total Marketing / Marketing’s New Paradigm: What’s Really Happening Out There / Reconceptualizing Marketing: An Interview with Philip Kotler / Marketing and Merchandising / From Market Driven to Market Driving (with Nirmalya Kumar and Lisa Scheer) / The Service‐Dominant Logic for Marketing: A Critique (with Ravi S Achrol) / Holistic Marketing: A Broad, Integrated Perspective to Marketing Management (with Kevin Lane Keller) / Alphabet Soup / Perspectives of Other Scholars / Some Major Contributions of Philip Kotler to Marketing Theory John C Narver / “The Master of Conceptualizations” Torger Reve / Commentaries on Some Selected Articles of Philip Kotler Robert E Spekman / Emergence of Specialized Streams of Inquiry in Marketing and the Evolving Marketing Nomenclature: Some Reflections on Phil Kotler’s Contributions to Marketing Literature Rajan Varadarajan / Commentary on the Achrol–Kotler Critique of Dominant Logic Robert E Spekman / On the Ontology of “Dominant Logics” in Marketing David W Stewart / Ravi S Achrol Interviews Philip Kotler / Getting to Know Philip Better: An Interview with Philip Kotler / About the Editors and Contributors
Volume 2 Appendix of Sources / Timeline / Legends in Marketing / Legends in Marketing: Philip Kotler / Volume Introduction: Quantitative Marketing Modeling—Philip Kotler / Elements in a Theory of Growth Stock Valuation / The Use of Mathematical Models in Marketing / Toward an Explicit Model for Media Selection / The Competitive Marketing Simulator—A New Management Tool / Quantitative Analysis in Marketing Research Courses / Computerized Media Selection: Some Notes on the State of the Art / Evaluating Competitive Marketing Strategies through Computer Simulation / New Mathematics for Marketing Planning / A Design for the Firm’s Marketing Nerve Center / Operations Research in Marketing / Decision Processes in the Marketing Organization / Computer Simulation in the Analysis of New‐Product Decisions / Mathematical Models of Individual Buyer Behavior / The Future of the Computer in Marketing / Marketing Simulations: Review and Prospects (with Randall L Schultz) / Corporate Models: Better Marketing Plans / A Guide to Gathering Expert Estimates: The Treatment of Unscientific Data / Operations Research in Marketing / Perspectives of Other Scholars / Pioneering Days of Operations Research in Marketing Andris A Zoltners / Kotler’s Simulation Modeling Lakshman Krishnamurthi / Commentaries on Some Selected Works of Philip Kotler Anne Coughlan / Robert C Blattberg Interviews Philip Kotler / About the Editors and Contributors Volume 3 Appendix of Sources / Timeline / Legends in Marketing / Legends in Marketing: Philip Kotler / Volume Introduction Venkatesh Shankar / Marketing Mix Decisions for New Products / Phasing Out Weak Products / Competitive Strategies for New Product Marketing Over the Life Cycle / A Guide to Long‐Range Product‐Market Planning / Targeting Prospects for a New Product (with Gerald Zaltman) / Harvesting Strategies for Weak Products / Design: A Powerful but Neglected Strategic Tool (with G Alexander Rath) / Strategic Marketing for New Programs (with Karen F A Fox) / Flawed Products: Consumer Responses and Marketing Strategies (with Murali K Mantrala) / Idea Management / Perspectives of Other Scholars / Venkatesh Shankar Interviews Philip Kotler / About the Editors and Contributors Volume 4 Appendix of Sources / Timeline / Legends in Marketing / Legends in Marketing: Philip Kotler / Volume Introduction: Kotler’s Practitioner Papers Tim Ambler / Diagnosing the Marketing Takeover / It’s Time to Cut Down on Advertising Waste (with Fred C Allvine and Paul N Bloom) / Marketing Professional Services (with Richard A Connor Jr.) / The Marketing Audit Comes of Age (with William Gregor and William Rodgers) / From Sales Obsession to Marketing Effectiveness / Marketing’s Drive to Maturity / The Future Marketing Manager / The Marketing Planning Process (with Karen F A Fox) / A Framework for Marketing Image Management (with Howard Barich) / Turbo Marketing through Time Compression (with Paul J Stonich) / Auditing the Marketing Function (with William H Rodgers and Gerard A Osborne) / Boards Should Tune in to Corporate Marketing Programs / The Marketing Consultant (with Robert Spekman) / A Three‐Part Plan for Upgrading Your Marketing Department for New Challenges / Ending the War between Sales and Marketing (with Neil Rackham and Suj Krishnaswamy) / What CEOs Need to Know and Do about Marketing (with John C Westman) / Marketing: The Unappreciated Workhorse / Rethinking the Chain: Make Marketing Leaner, Faster and Better (with Robert Shaw) / Perspectives of Other Scholars / Kotler, Marketing, and Me Patrick Barwise / Philip Is Everywhere Hugh Davidson / Philip Kotler: The Great Marketing Generalist Fletcher / Tim Ambler Interviews Philip Kotler / About the Editors and Contributors
Continued Overleaf
Volume 5 Appendix of Sources / Timeline / Legends in Marketing / Legends in Marketing: Philip Kotler / Volume Introduction: Kotler on Strategic Marketing Glen Urban / Profits and the Marketing Concept / Marketing during Periods of Shortage / Strategic Remarketing: The Preferred Response to Shortages and Inflation (with V Balachandran) / Strategies for High Market‐Share Companies (with Paul N Bloom) / Market Challenger Strategies / Marketing Warfare in the 1980s (with Ravi Singh) / Being Known or Being One of Many: The Need for Brand Management for Business‐to‐Business (B2B) Companies (with Waldemar Pfoertsch) / Perspectives of Other Scholars / Glen Urban Interviews Philip Kotler / About the Editors and Contributors Volume 6 Appendix of Sources / Timeline / Legends in Marketing / Legends in Marketing: Philip Kotler / Volume Introduction: Why International Marketers Need to Read Kotler Michael R Czinkota and Charles J Skuba / The World’s Champion Marketers: The Japanese (with Liam Fahey) / Japanese Strategic Marketing: An Overview (with Liam Fahey) / Strategic Global Marketing: Lessons from the Japanese (with Somkid Jatusripitak and Liam Fahey) / Global Standardization—Courting Danger / Global Marketing Strategies / Meeting the New Competition from Japan and the Far East / Semiotics of Person and Nation Marketing / The Potential Contributions of Marketing Thinking to Economic Development / Ending Global Stagnation: Linking the Fortunes of the Industrial and Developing Countries (with Nikhilesh Dholakia) / Globalization—Realities and Strategies / There’s No Place Like Our Place! The Marketing of Cities, Regions, and Nations (with Donald Haider and Irving Rein) / The Asian Apocalypse: Crisis Marketing for Consumers and Businesses (with Swee Hoon Ang and Siew Meng Leong) / Only the Sustainable Succeed: Lessons from Asian Survivors (with Hermawan Kartajaya) / Country as Brand, Product, and Beyond: A Place Marketing and Brand Management Perspective (with David Gertner) / How Can a Place Correct a Negative Image (with David Gertner) / Perspectives of Other Scholars / An Academic Perspective: Philip Kotler’s International Orientation and Its Long‐Term Impact on the Marketing Discipline A Coskun Samli / Kotler and Marketing in Europe: Texts, Thoughts, Talks, and Towns Douglas West and Isabelle Szmigin / Michael R Czinkota Interviews Philip Kotler / About the Editors and Contributors Volume 7 Appendix of Sources / Timeline / Legends in Marketing / Legends in Marketing: Philip Kotler / Volume Introduction: The Visionary Contributions of Philip Kotler Patrick J Duparcq / Prosumers: A New Type of Consumer / Role of the Marketing Department in the Organization of the Future / Mapping the Future Marketplace / Managing Direct and Online Marketing / Marketing in the Network Economy (with Ravi S Achrol) / Marketing in the Age of Information Democracy (with Mohanbir Sawhney) / Nine Major Shifts in the New Economy (with Dipak Jain and Suvit Maesincee) / Perspectives of Other Scholars / The Future with a Baseline Ward Hanson / The Impact of Web 2.0 on Business‐to‐Business Marketing Thomas Steenburgh and Das Narayandas / The Converging of Disparate Fields Edward C Malthouse / Technology and Marketing: Not an Entirely New Story Patrick J Duparcq / Patrick J Duparcq Interviews Philip Kotler / Impact of Technology on Marketing: An Interview with Philip Kotler / About the Editors and Contributors
Continued Overleaf
Volume 8 Appendix of Sources / Timeline / Legends in Marketing / Legends in Marketing: Philip Kotler / Volume Introduction: Broadening the Concept and Application of Marketing: Background and Overview William L Wilkie / Broadening the Concept of Marketing (with Sidney J Levy) / Marketing Education for the 1970s / Beyond Marketing: The Furthering Concept (with Sidney J Levy) / Education Problems and Marketing (with Bernard Dubois) / Third Sector Management—The Role of Marketing (with Michael Murray) / Applying Marketing Theory to College Admissions / The Market for Personal Growth Services (with Lenore Borzak) / Educational Packagers: A Modest Proposal / Marketing and Public Relations: Should They Be Partners or Rivals? (with William Mindak) / Marketing: A Definition for Community Colleges (with Leslie A Goldgehn) / Strategic Planning for Higher Education (with Patrick E Murphy) / Business Marketing for Political Candidates (with Neil Kotler) / “Dream” Vacations: The Booming Market for Designed Experiences / How to Set the Hospital’s Marketing Budget / Broadening the Concept of Marketing Still Further: The Megamarketing Concept / The Marketing of Parochial School Modeled as an Exchange Process (with Bruce Wrenn) / Can (Should) Religion Be Marketed (with Bruce Wrenn, Norman Shawchuck, and Gus Rath) / What Does It Mean for Pastors to Adopt a Market Orientation (with Bruce Wrenn, Norman Shawchuck, and Gustave Rath) / How the Arts Can Prosper through Strategic Collaborations (with Joanne Scheff) / Crisis in the Arts: The Marketing Response (with Joanne Scheff) / The Marketing of Leadership / Political Marketing: Generating Effective Candidates, Campaigns, and Causes (with Neil Kotler) / Can Museums Be All Things to All People?: Missions, Goals, and Marketing’s Role (with Neil Kotler) / The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought / Being Known or Being One of Many: The Need for Brand Management for Business‐to‐Business (B2B) Companies (with Waldemar Pfoertsch) / Perspectives of Other Scholars / Philip Kotler as Provocateur, Agent, and Champion Alan R Andreasen / Social Marketing: Some Social and Marketing Reflections Gerald Zaltman / Philip Kotler, My Friend and Colleague Sidney J Levy / William L Wilkie Interviews Philip Kotler / About the Editors and Contributors Volume 9 Appendix of Sources / Timeline / Legends in Marketing / Legends in Marketing: Philip Kotler / Volume Introduction: Philip Kotler’s Perspective on Marketing’s Social and Ethical Side Paul N Bloom / The Elements of Social Action / Social Marketing: An Approach to Planned Social Change (with Gerald Zaltman) / What Consumerism Means to Marketers / Advertising in the Nonprofit Sector / Axioms for Societal Marketing / A Marketing Approach to Energy Conservation (with Arthur Sterngold) / Strategies for Introducing Marketing into Nonprofit Organizations / The Marketing of Social Causes: The First 10 Years (with Karen F A Fox) / Reducing Cigarette Smoking: An Opportunity for Social Marketing? (with Karen F A Fox) / Strategic Marketing for Non‐Profit Organizations (with Alan R Andreasen) / Not‐for‐Profit Marketing (with Alan R Andreasen) / Competitiveness and Civic Character / Best of Breed (with Nancy Lee) / Is Marketing Ethics an Oxymoron? / Ethical Lapses of Marketers / Alleviating Poverty: A Macro/Micro Marketing / Perspective (with Ned Roberto and Tony Leisner) / Marketing in the Public Sector: The Final Frontier (with Nancy R Lee) / Perspectives of Other Scholars / A Reflective Commentary on Philip Kotler Sonya A Grier / Social Action Work Kash Rangan / “The Contributions of Philip Kotler to CSR and Marketing Ethics” Patrick E Murphy / Paul N Bloom Interviews Philip Kotler / About the Editors and Contributors
RIOTS AND AFTER IN MUMBAI
Chronicles of Truth and Reconciliation
Meena Menon, Deputy Editor, The Hindu, Mumbai.
January 2012 / 360 pages Hardback: £ 27.99 (978‐81-321‐0700‐2)
Riots and After in Mumbai provides a synoptic record of events in Mumbai, focusing essentially on the history of riots in the city. Using this framework, it attempts to understand the sociopolitical and cultural realities of present‐day Mumbai through a collection of narratives of the people affected by the communal riots of 1992–93.
The author uses a novel approach, combining historical records from the pre‐Independence era (1893–1945) and personal interviews of both Muslims and Hindus living in the city. It also looks into the political manipulations that ordinary people of both communities alike are subjected to by the ruling powers and political parties.
This book will help the reader form a bridge between the Mumbai’s past and present in order to better understand the relations between the two communities. On the one hand it undercuts the cosmopolitan image that the city holds, and on the other, speaks volumes of the reconciliation—without any real justice—that has happened over the years in the minds of the people who live together despite much brutality and strife.
Contents:
List of Abbreviations / Areas Covered / Period of Research / Methodology / Sources Of Information / Preface / Acknowledgements / Introduction / The City of Gold / Cow Protection, Temple, and Mosque Disputes Go Way Back: A Chronicle of the Communal Riots in the Bombay Presidency / Jogeshwari Riots: Old Wounds, New Ghettos / Extended Ghettos: Naya Nagar / Displacement and Polarisation / Loss of Livelihood / Perceptions of Justice / Conclusion / Appendix / Bibliography / Index / About the Author
PUBLIC POLICY AND CITIZENSHIP
Battling Managerialism in India
Arvind Sivaramakrishnan, Senior Deputy Editor, The Hindu and Asian College of Journalism, Chennai, India
January 2012 / 304 pages Hardback: £ 27.99 (978‐81‐321‐0633‐3)
Public Policy and Citizenship analyses the two dominant public‐policy approaches in India—managerialism and neoliberalism—and argues that they have had a profoundly damaging impact. Drawing upon a substantial body of published work, the book shows how managerialist and free‐market systems are fundamentally incoherent and destructive.
The discussion in this volume revolves primarily around Indian public policy on health, agriculture, and education. The author argues that the condition of these areas, and therefore the condition of hundreds of millions of people, is worse than many analysts claim it to be. Using examples and evidence from a range of countries and public‐policy systems, the book also shows the ways in which the managerialist application of public policies founded on neoliberal terms undermines the idea of citizenship in democracy.
The strength of the book is that it demonstrates links between public policy, the philosophy of the social sciences, and political philosophy, all in the light of everyday issues and concerns.
Contents:
Acknowledgements / Introduction / Managerialism: Empirical Failure and Conceptual Catastrophe / The Free Market as an Instrument of Public Policy / Health Policy / Agriculture / Education / Towards Citizenship / Bibliography / Index / About the Author
MICROFINANCE INDIA
State of the Sector Report 2011
N Srinivasan, Independent researcher, journalist and consultant, New Delhi
SAGE ImpactJanuary 2012 / 164 pages Paperback: £ 39.99 (978‐81‐321‐0705‐7)
Microfinance India: State of the Sector Report 2011 presents the growth of the microfinance sector in India in its entirety. It offers in‐depth, well‐researched and thoroughly analysed evidence on how the sector has made an impact at various levels of the economy and society. The report provides most recent statistical data relating to the sector’s growth and expansion across models. It highlights perspectives on current issues and documents new interests, new investments and innovations in the sector. The report collects information from authoritative sources, studies and reports on the sector and field studies on specific developments of interests. It also brings perspectives from key policy makers through exclusive interviews.
Highlighting on more topical themes, this year’s report begins with an overview of the microfinance sector, which faced significant problems during 2010–11. It then evaluates the performances of the SHG and MFI models and discusses thematic issues such as social performance management and financial inclusion in detail. The Andhra Pradesh events have been covered in depth in an exclusive chapter. The newly launched National Rural Livelihoods Mission has been critically examined for the first time in this year’s report.
As the best reference book on the annual trends and progress of the Indian microfinance sector, this report is a must for every microfinance practitioner.
Contents:
List of Tables, Figures, Boxes, Annexes and Abbreviations / Foreword Vipin Sharma / Preface / Overview—Despair to Hope / Self‐help Group Bank Linkage Programme—Early Signs of a New Thrust / Microfinance Institutions—Slow Recovery from a Disaster / Andhra Pradesh—Dream Turns Nightmare / Investment Climate—Fairweather Partners / Social Performance Management—Beyond Responsible Finance and Customer Protection / Policy Environment and the Regulation—Hard Times Ahead / National Rural Livelihoods Mission—Will It Go Beyond Finance? / Financial Inclusion—March of the Banks / Global Trends in Microfinance / Future—Beginning Again? / Appendix / Bibliography / About the Author