New directions at the Council: Enabling next generation manufacturing with modeling, simulation & HPC David Padgham Policy director, HPC Initiative Council

New directions at the Council: Enabling next generation manufacturing with modeling, simulation & HPC

David PadghamPolicy director, HPC InitiativeCouncil on Competitiveness

HPC User Forum21 April 2009

Council on Competitiveness - HPC InitiativeCopyright© 2009 – Permission Required to Reproduce in any Format

The Council on Competitiveness is the only group of corporate CEOs, university presidents and labor leaders committed to the future prosperity of all Americans and enhanced U.S. competitiveness in the global economy through the creation of high-value economic activity in the United States.

Council Mission


Council basics

• Founded in 1986 by John Young

• Non-profit, non-partisan

• 170+ members and affiliate organizations

• Set public policy action agenda to drive

– U.S. productivity growth

– High living standards

– Success in global markets


Council leadership

• Deborah L. Wince-Smith, President

• Charles O. Holliday, Jr. (DuPont), Chairman

• Shirley Ann Jackson (Rensselaer Polytechnic Institute), University Vice Chairman

• Douglas J. McCarron (United Brotherhood of Carpenters and Joiners of America), Labor Vice Chairman

• F. Duane Ackerman (BellSouth Corporation), Chairman Emeritus


Council HPC Initiative

• The Council’s High Performance Computing

Initiative (HPC) is intended to stimulate and

facilitate wider usage of HPC across the private

sector to propel U.S. productivity, innovation and

competitiveness

• Begun in the early 2000s

• Presently engaged with grants from DARPA, DOE,

and others to facilitate and better understand HPC

adoption in industry and make modeling and

simulation a best practice


HPC Initiative leadership

HPC Advisory Committee

A brain trust of senior executives from the government, academia, private industry, vendors, and other key constituencies.

Co-Chairs

David E. Shaw, Chairman

D.E. Shaw & Co., Inc.

Richard Herman, Chancellor

University of Illinois, Urbana-Champaign


Advance–Collaboration with IDC

–The first study to benchmark industry’s use of HPC to drive innovation for competitive gain.

–Showed that few suppliers to U.S. tier 1 companies in the surveyed industries use HPC (or even desktop workstations) today.

Reveal– First-ever broad industry survey to examine why companies have not made the switch from desktop PCs and workstations to more powerful high performance computers, given their proven competitive benefits.

– Barriers included cost, lack of expertise, lack of software

Reflect– A study benchmarking the findings from Reveal against a group of “desktop–only” and entry level HPC users within a focused industrial sector.

Case Studies– Showcasing industrial use of HPC to accelerate innovation

– Procter & Gamble, Medrad, PPG Industries, Microsoft, and others

Earlier work


The challenge: potential HPC stakeholders need evidence before adopting a new technology

• Policy maker

– How much impact will it have on the overall domain/field/economy?

– How does it fit in with other policy initiatives?

• Business owner

– What kind of benefits can I expect?

– What will it cost me?

– Why should I believe it will work in my case?


Our approach: documenting HPC success

SuccessfulHPC adopters

Interviews

Case study reports

Outreach to policymakers and business leaders

for increased HPC adoption,

innovation, and US prosperity


Let’s fill in the missing middle

World Class/LeadershipComputing

High-End HPC Users

Leading-EdgeHPC Users

DesktopOnlyUsers

Entry-LevelHPC Users

National ProductivityOpportunity

Adapted from OSC Graphics

NU

MB

ER

OF

US

ER

S, A

PPLI

CA

TIO

NS

© 2007 by the Council on Competitiveness and the University of Southern California

NUMBER OF PROCESSORS, MEMORY SIZE, JOB COMPLEXITY

“Missing Middle”


• U.S. facing more serious global competitive challenges than ever before

• We can no longer compete on traditional cost and quality terms

• The ability to create new value will determine competitive advantage

• Innovation is the path to sustained competitive success and economic strength– and HPC is a proven innovation accelerator

The new path to prosperity


New Council focus on HPC in manufacturing

• Leveraged the experience and insight within our advisory committee and meetings with key stakeholders from industry, academia, and government

• Realized the enormous potential for HPC to enable next-generation manufacturing in the U.S. – especially as modeling and simulation push deeper into the supply chain

• Developed two white papers to inform policymakers about this important national opportunity


First white paper: High performance computing to enable next-generation manufacturing

Makes the case that HPC is the real “game-changer” for US manufacturers and calls for

– Improved coordination of the overall federal approach to HPC (seek a more balanced program across DOE, NSF, and so on)

– Increased outreach to manufacturing CEOs

– Establish industry focused HPC center

– Invest in US HPC expertise (e.g., education, training etc.)


Second white paper: U.S. manufacturing – global leadership through modeling and simulationNational call to service to manufacturing sector leaders

1. Create a national manufacturing initiative to leverage leaders’ expertise and experience with modeling and simulation

2. Facilitate formation of a software consortium of advanced computing users to address some of the most difficult software issues (e.g., moving legacy code to new architectures, algorithm development, licensing, etc.)

3. Establish advanced computing service centers to serve each of the 50 states to coordinate and increase access to resources, provide for professional development, and facilitate discovery of modeling and simulation for innovation

4. Focus on “simulation-based manufacturing” and demystify HPC


Where we are now

• Continuing to engage and inform policymakers– Council President Deborah Wince-Smith testified

before the Senate Energy Committee in March (technological innovation and manufacturing were key focus points)

– Working to get meeting with DOE Secretary Steve Chu to discuss these and other ideas

– Ongoing dissemination of white papers and case studies

• Working on upcoming events that will address modeling and simulation with HPC


Upcoming HPC related events

• Council on Competitiveness State of Innovation Summit: Moving Beyond Lab and Boardroom (June 23 – Washington, DC)

– In partnership with SEED Magazine

– Look for more details soon at compete.org

• C3A: Compute & Collaborate for Competitive Advantage (Sept. 28-30 – New Orleans)

– Joint conference between the Council, NCMS, and AMT focusing on HPC in manufacturing and how the technology is changing the landscape of research, manufacturing and product design.

– http://www.ncms.org/c3a/


Where we are now (2)

• Working on a new DARPA grant to study HPC adoption in companies within the DOD’s supply chain

– Please contact me if you have ideas about companies that might be a good fit

• Continue to look for compelling modeling and simulation success stories for additional case studies

– In fact, we’re releasing 4 new case studies today


Four new modeling & simulation success stories• Goodyear leveraged high performance computing resources to design and launch the Assurance® all-weather tire, a hit that helped them not only improve their competitive position, but helped them launch a flurry of new tires that resulted in record profits.

• PING Golf relies on its powerful supercomputing system and advanced simulation software to design newer, better golf clubs and stay at the top

• Pioneer Hi-Bred uses HPC to open a window into the future, allowing them to make more informed decisions about their applied breeding programs and giving them the ability to help meet some of the world’s most pressing demands regarding the availability of food, feed, fuel, and materials.

• Whirlpool Corporation uses HPC to take a systems approach in designing its broad and varied line of appliances, including the packaging that protects products during shipping


Cynthia McIntyre, Senior VP - [email protected]

David Padgham, Policy director - [email protected]

Kara Guthrie, Research associate - [email protected]

1500 K Street, NW, Suite 850

Washington, D.C. 20005

202-682-4292 (phone)

202-682-5150 (fax)

See http://www.compete.org/hpc/ for more information

and access to all our HPC publications

Contact the Council HPC Team

Documents

New directions at the Council: Enabling next generation manufacturing with modeling, simulation & HPC David Padgham Policy director, HPC Initiative Council