NCRDs Sterling Institute of Management Studies

A PROJECT REPORT ONA Business Plan For startingTwist Chocolate Company

Submitted to:-Prof. Mayur MalviyaPrepared by:-Saili A. Patil- 55

Business Information Name of Company: Twist Chocolate Market Target: Tourism Place (At present Alibaug ) Factory Outlet: Near the factory Location of production: At Alibaug VisionOur vision is to be the leading manufacturer of chocolates all over India.

MissionThe chocolate which we bring in market the consumer should like it and increase our sale.

Target Market Upper class Middle class Lower middle class All age groups

About Chocolate IndustryThe chocolate market is estimated around 33,000 tonnes valued at approximately Rs. 8 billion. Bars of moulded chocolates like amul, milk chocolate, dairy milk, truffle, nestle premium, and nestle milky bar comprise the largest segment, accounting for 37% of the total market in terms of volume. To push sales chocolate companies have been targeting mainly adult audiences. Chocolates are being presented as snack food for the new target audiences. The chocolate segment is characterized by high volumes, huge expenses on advertising, low margins, and price sensitivity.Indian Chocolate Industrys Margin range between 10 and 20%, depending on the price point at which the product is placed. The input costs in India are under check owing to the 24% decline in the prices of sugar.

Competitors1)Cadbury2) Nestle 3) Amul 4) ITC5) Parle

Core CompetenciesThe core competencies on which our company will compete are: TasteThis is new type of chocolate which give refreshing taste to the consumer.

QualityGood quality chocolate will only have cocoa butter in it. The more cocoa butter in the chocolate, the better the chocolate.Fresh fruits will be used.

Target AudienceThe details of the target audience are as followsAge:- 3-50Gender:- The distribution of gender if done as followsFemale- 65 %Male- 35 %

Our ProductsOur company will be dealing in the manufacturing of 4 products. They are: Nuts Chocolate Strawberry Chocolate Mango Chocolate Date Chocolate

ProductFrom customers point of view, chocolate is the product which shows their impulse buying behavior. Customers are looking for new taste chocolates.

NicheOur niche market would be the children and young generation as chocolate is mostly liked by children and youngsters.

Marketing strategy for niche market Attractive packing: Our Company will focus on packaging to attract children. Good quality and healthy chocolates are the factors on which marketing will be done.

Promotion Local news paper Hoardings on Mumbai Goa highway road.

Distribution channelsOur products would be distributed only at factory outlet which will be near factory.Location of the Plant:-1. Our manufacturing unit will be located in Alibaug.2. Labour is easily available since there are many such labour contractor available in Alibaug. 3. We will get skilled and unskilled labour as per our need.4. Technical people are also available easily to monitor the quality and consistency of our product as Mumbai is near.Legal formalities: DIN (Director Identification Number) which is printed, signed, and sent to Ministry of Corporate Affairs. TAN (Tax Account Number) for income taxes from Income Tax Departments Assessing Office. Registered Enroll with Establishment Act (State/Municipal), Shops, and Office of Inspector. Certificate from ministry of food processing industries and also doing as business certificate required for our chocolate industry.

PersonnelThe machine is fully automatic so need of personnel is less. We need skilled worker for packaging and storage of our product. There would be a need of professional for checking and maintaining the quality of product.InventoryThe basic raw material required for making chocolate is Sugar, Full Cream Milk Powder, Cocoa Butter, Cocoa Mass, Vegetable Fat, Emulsifiers, Fresh Fruits and Flavors.

Revenue ModelCAPITAL (Rs.1.5Cr) Land Rs. 30,00,000 Construction Rs. 10, 00,000 Machines Rs. 30,00,000 Legal Rs. 50,000 Raw Material Rs. 1,00,000 Employees Rs. 5,00,000 Packing Rs. 2,00,000 Insurance Rs. 25,00,000 Extra amt for risk Rs. 40,00,000