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ARTIFICIAL INTELLIGENCE + LOCAL MARKETING - New Budding Romance [Lucy Meets Watson]
February 1, 2017
Scott Litman Managing Partner
Equals 3
Rick Ducey Managing Director
BIA/Kelsey
2 © 2017 BIA/Kelsey. All Rights Reserved. | Live Tweeting: #artificialintelligence
Welcome & Agenda
Scott Litman Managing Partner Equals 3
What We’ll Cover: Data-Driven Audience Planning and Local Marketing
(Complimentary Report Download)
A.I. and Marketing – Putting Data to Work for Us
Lucy Meets Watson
Q&A
BIA/Kelsey 2017 Analyst Predictions Report
Rick Ducey Managing Director BIA/Kelsey
Speakers:
3 © 2017 BIA/Kelsey. All Rights Reserved. | Live Tweeting: #artificialintelligence
Data-Driven Audience Planning and Local Marketing More and more data is flooding into the marketing pipeline on buy and sell sides
Live Tweeting: #artificialintelligence
bit.ly/ProgrammaticTV2017 bit.ly/DataDrivenLocalAudiencePlanning
Available for Complimentary
Download
4 © 2017 BIA/Kelsey. All Rights Reserved. | Live Tweeting: #artificialintelligence
A.I. and Marketing – Putting Data to Work for Us
Chatbots and home assistants are changing our experiences and expectations.
Live Tweeting: #artificialintelligence
5 © 2017 BIA/Kelsey. All Rights Reserved. | Live Tweeting: #artificialintelligence
Lucy Meets Watson Taming Big Data with an A.I. companion and the IBM Watson platform
Scott Litman Managing Partner
Equals 3
Live Tweeting: #artificialintelligence
What is Watson? IBM has been developing cognitive computing for years, investing billions.
IBM campaign to promote Watson In 2011, Watson competes on Jeopardy
7 © 2016 Equals 3
Content & Experience
Social & Relationships Data Advertising &
Promotion Commerce & Sales
August 2015
Manage- ment
The Problem Companies have invested in massive amounts of data to drive business strategies and results. Yet how much of that data is actually being shared and leveraged?
“51% of companies say they are using more than 21 different marketing tech tools, but only 9% of marketers say they have all the marketing technology they need and fully utilize the tools they have.”
Marketing Technology Strategy Survey Summary Report, Ascend2 and Research Partners
Too much
data Marketing technology landscape, March 2016, chiefmartec.com
Too many systems
8 © 2016 Equals 3
The cognitive companion to the marketing professional, built for Fortune 1000 marketers
and the agencies that service them.
9
Built on a foundation from IBM
Introducing
© 2016 Equals 3
The cognitive companion to the marketing professional, built for Fortune 1000 marketers
and the agencies that service them.
10
Who is Lucy for?
© 2016 Equals 3
Introducing
The cognitive companion to the marketing professional, built for Fortune 1000 marketers
and the agencies that service them.
11
What can Lucy help with?
© 2016 Equals 3
Introducing
Our Value Proposition Gain a competitive edge with Lucy on your team: Crunch massive amounts of data, automate labor-intensive tasks and spend you time on higher-level functions.
12
Early adopters of technology
historically outperform
their competitors
© 2016 Equals 3
“The impact Lucy has already made on our business in a short time is significant.”
Laura McElhinney SVP, Media Technology Havas Media
7 © 2016 Equals 3
You + Lucy = 3
For more information: www.equals3.ai @equals3ai
Q&A and next steps Thank you for your time!
© 2016 Equals 3
16 © 2017 BIA/Kelsey. All Rights Reserved. | Live Tweeting: #artificialintelligence
Special Offer for Webinar Attendees Use Code PREDICT17
for $40 off the list price BIA/Kelsey analysts offer over 20 valuable predictions for 2017 to map the most pressing opportunities of the local marketing and advertising landscape. Predictions cover key topics for print, broadcast, mobile, social and digital media.
Details on Purchasing: bit.ly/2017predictionsreport
programmatic advertising retransmission consent local television over-the-
air (OTA) revenue franchise marketing
The report examines: emerging technologies voice search national versus local ad spend trends and activities of small-
business marketing
Questions & Comments:
© 2017 BIA/Kelsey. All Rights Reserved. This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and
other civil or criminal penalties under federal law. BIA/Kelsey disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.
Rick Ducey [email protected]
www.biakelsey.com [email protected] | (703) 818-2425