NEW BRANDING LAUNCH UPDATE

EU

S O C I A L M E D I A P L A T F O R M S - E U

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S O C I A L M E D I A P L A T F O R M S - E U

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S O C I A L M E D I A P L A T F O R M S - E U

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T R A D E M E D I A R E L E A S E –E U P R E S S C OV E R AG E A C H I E V E M E N T S

• 25 MEDIA ARTICLES

• 514,000 REACH

• $23,000 AVE

E U P R E S S C OV E R AG E T R A D E T I T L E S

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E U P R E S S C OV E R AG E T R A D E T I T L E S

L I N K S T O E U T R A D E C OV E R AG E

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Trade online Fruitnet.comhttp://www.fruitnet.com/eurofruit/article/178789/brand-reboot-for-california-prunes

Trade online IEG VU

https://iegvu.agribusinessintelligence.informa.com/CO227352/New-brand-policy-for-California-Prunes-as-a-premium-product

Trade online Fresh Plaza .comhttps://www.freshplaza.com/article/9107485/new-look-for-california-prunes/

E U P R E S S C OV E R AG E T R A D E T I T L E S - P O L A N D

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E U P R E S S C OV E R AG E T R A D E T I T L E S - P O L A N D

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E U P R E S S C OV E R AG E T R A D E T I T L E S - P O L A N D

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E U P R E S S C OV E R AG E T R A D E T I T L E S - P O L A N D

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E U P R E S S C OV E R AG E T R A D E T I T L E S - P O L A N D

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L I N K S T O P O L I S H C OV E R AG E

Target Type Date Publication Link

Trade website 22/05 dlahandlu.pl http://www.dlahandlu.pl/nowe-produkty/branza-sliwki-kalifornijskiej-wprowadza-nowa-marke-california-prune,79509.html

Trade website 22/05 handelextra.pl https://handelextra.pl/artykuly/224798,sliwki-kalifornijskie-maja-nowa-marke

HCP website 23/05 foodforum.pl https://www.food-forum.pl/informacje_prasowe/492/nowa-marka-sliwki-kalifornijskiej.html

Trade website 23/05 portalspozywczy.pl http://www.portalspozywczy.pl/owoce-warzywa/wiadomosci/nowa-marka-sliwki-kalifornijskiej-california-prune,171745.html

Trade website 24/05 pfiow.pl https://pfiow.pl/wydazenia/1007-branza-sliwki-kalifornijskiej-wprowadza-nowa-marke-aby-zachecic-wszystkich-do-sprobowania-sliwek-suszonych-z-kalifornii

Trade website 27/05 ouichef.pl https://ouichef.pl/artykuly/224932,branza-sliwki-kalifornijskiej-wprowadza-nowa-marke

HCP website 28/05 dietetycy.org.pl https://dietetycy.org.pl/3-sytuacje-w-ktorych-warto-wprowadzic-sliwki-kalifornijskie-do-diety/

Trade website 28/05 kierunekspozywczy.pl https://www.kierunekspozywczy.pl/artykul,64347,branza-sliwki-kalifornijskiej-wprowadza-nowa-marke.html

E U P R E S S C OV E R AG E T R A D E T I T L E S – I T A LY

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E U P R E S S C OV E R AG E T R A D E T I T L E S – I T A LY

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E U P R E S S C OV E R AG E T R A D E T I T L E S – I T A LY

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E U P R E S S C OV E R AG E T R A D E T I T L E S – I T A LY

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E U P R E S S C OV E R AG E T R A D E T I T L E S – I T A LY

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E U P R E S S C OV E R AG E T R A D E T I T L E S – I T A LY

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E U P R E S S C OV E R AG E T R A D E T I T L E S – I T A LY

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E U P R E S S C OV E R AG E T R A D E T I T L E S – I T A LY

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E U P R E S S C OV E R AG E T R A D E T I T L E S – I T A LY

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E U P R E S S C OV E R AG E T R A D E T I T L E S – I T A LY

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E U P R E S S C OV E R AG E T R A D E T I T L E S – I T A LY

L I N K S T O I T A L I A N C OV E R AG E

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Target Type Date Publication Link

Trade Website 22/05 Foodaffairs.it http://www.foodaffairs.it/2019/05/22/nuovo-brand-per-il-consorzio-delle-prugne-della-california-concept-prunes-for-life/

Trade Website 22/05 MediaKey.tv.it https://www.mediakey.tv/leggi-news/nuovo-brand-per-il-consorzio-delle-prugne-della-california-una-nuova-ispirazione-per-scegliere-la-california-per-le-prugne

Trade Website 22/05 CorriereOrtofrutticolo.it http://www.corriereortofrutticolo.it/2019/05/22/brand-consorzio-delle-prugne-della-california/

Trade Website 22/05 Freshpointmagazine.it https://www.freshpointmagazine.it/produzione-mercati/nuovi-marchi/california-prunes-nuovo-brand-prugne-della-california/

Trade Website 23/05 Italiafruit.net http://www.italiafruit.net/DettaglioNews/49641/mercati-e-imprese/prugne-della-california-lanciato-il-nuovo-brand

Trade Website 23/05 Dmcmagazine.it http://www.dmcmagazine.it/nuovo-brand-per-il-consorzio-delle-prugne-della-california-uff-stampa-b-press/

Trade Website 23/05 BrandNews.it https://www.brand-news.it/brand/alimentari/food/nuovo-brand-per-il-consorzio-delle-prugne-della-california/

Trade Print 24/05 Pubblicom Now https://we.tl/t-rZxb3zRGko

Trade Website 24/05 Adcgroup.ithttps://adcgroup.it /noaccess.html?to=%2fadv-express%2fcreative-portfolio%2fbrand-identity%2fnuovo-brand-per-il-consorzio-prugne-della-california.html

Trade Website 27/05 Instoremag.it http://www.instoremag.it/attualita/il-california-prune-board-rinnova-il-suo-brand/20190527.106604

Trade Website 27/05 Distribuzionemoderna.info http://distribuzionemoderna.info/news/nuovo-brand-per-il-consorzio-delle-prugne-della-california

Trade Website 27/05 Mysnack.it http://mysnack.it/trend-consumi/2019/05/le-prugne-della-california-un-brand.html

Trade Print 14/06 Food https://we.tl/t-YImFVeWVCP

Rimini Wellness, Consumer Festival, Italy, May/June 2019

• ¼ million health-conscious consumers saw the new California Prunes branding.

• Prominently displayed during talks by our Italian Nutrition Ambassador, Annamaria Acquaviva.

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E U – P U B L I C I T Y – I T A LY

• The EU CPB team worked with event organizers to secure the exposure of the new California Prune logo in the media and event publicity.

For more information:

www.CaliforniaDriedPlums.org

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THANK YOU