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NEW SUPPORT SERVICE FOR
SPOUSES OF EXPATS
Animation and presentation by :
Céline Chabée, Certified coach and trainer
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RECAP OF FIRST MEETING:
Demystify and share your experience about change, transition and expatriation Highlight your achievements over your career and personal history Build and spotlight your professional identity Identify the milestones of your professional project in Quebec
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MEETING# 1
• Outcomes ?
• Any applications for your next steps ?
• Any challenges?
• Any Others issues?
Context
Challenge Time,
Place
Actions
Contribution
Results
Consequenc
es
Skills Personality
traits
Ex :
Marketing
Trainee in
Pharmaceu
tical
company
First
perman
ent job
(6
months)
•Researching,
defining and
evaluating
data in the
field of
Alzheimer’s
Disease
• Elaboration
of the market
research &
competitive
intelligence
portion of the
annual
business plan
•Strategic
thinking,
and
analysis
on market
research
• critical &
synthesis
spirit
• writting
•Responsive
•Initiative
•Highly
motivated
•Commitment
•Precise
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A CLEAR AND REALISTIC PROJECT
YOU ENVIRONMENT
JOBS
Key Skills
Personal style
Values & motivators
Achievements
Interests ...
Job offers,
Missions,
Occupations
Opportunities
Economical issues
Political variables,
Legal
Technological
Sociocultural ....
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VISUALIZATION
Your dream job Leafing through “Careers and Professions section”, you read the announcement of
your dream Job !
Title : …………………………..
Organization/Company : …………………………..
Responsibilities :
• …………………………
• …………………………
• …………………………
• ………………………….
Mandate/Challenge you will be face : ………………………………….
Skills required:
• …………………………
• …………………………
• …………………………
• …………………………
Location: ………………………
Salary : ……………………………………
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WRAP UP YOUR REFLECTIONS
Take time out to share your insight
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AGENDA
1. Quick reminder of the first meeting
Wrap-up the “Vision of the Ideal Job”
2. Meeting #2: Clarify your career plan
• Market investigation and assessment: the first steps in
networking
• Identify your brand
• Personal Branding and basic marketing material:
Resume and business cards
• Elevator Pitch
3. Case story...
4. Additional resources
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A CLEAR AND REALISTIC PROJECT
YOU ENVIRONMENT
JOBS
Key Skills
Personal style
Values & motivators
Achievements
Interests ...
Job offers,
Missions,
Occupations
Opportunities
Economical issues
Political variables,
Legal
Technological
Sociocultural ....
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WHAT IS YOUR COMPETITIVE ADVANTAGE?
What is your competitive advantage?
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MARKET ANALYSIS
Future Targets & reality check
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MARKET ANALYSIS
How to get familiar with your new environment ?
Phase 1 : Start with basic information
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EXPLORE YOUR MARKET SEGMENT & SECTOR OF ACTIVITY
• What is precisely your trade & sector of activity ?
• What are the opportunities, and related sectors ?
• Is your profession regulated?
Websites of professional associations (conditions for the
exercise, requirements)
• What are the professional standards in the industry ?
(labour market information, minimum hourly wage, paid leave,
parental leave entitlements, redundancy rules, etc.).
• What are the names of the different positions,
occupations?
Downloadable Pdf http://emploiquebec.net
To be consulted: Potential employers database with IMT online and click on the tab "business directory"
Sectorial Committees (Comité sectorial de la main d’oeuvre)
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DIPLOMAS AND EDUCATION
Whatever the values of foreign qualifications: diplomas are hardly appreciable for the employer in Quebec
Obtain a comparative evaluation by the MIDI (Department of Immigration and Cultural Communities) www.micc.gouv.qc.ca
REMEMBER
In Quebec, Skills and Experience are
often more important than education
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RESOURCES FROM COMMUNITY ORGANIZATIONS & GOVERNMENT SERVICES
Carrefour Jeunesse Emploi
Programme Interconnexion
Mesures d’aide financière
(PRIIME) Club de Recherche d’Emploi
Défi Montréal Mentorat Montréal
ARM (Arrangement de
Reconnaissance Mutuelle) sur certaines professions prioritaires
http://www.immigrantquebec.com/travail-vie-professionnelle/aide-a-lemploi-pour-personnes-
immigrantes/
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MY MARKET
How to get familiar with your new environment ?
Phase 2: Gathering
additional information from
people in the target
community
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NETWORKING
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BUSINESS NETWORKING
Business networking is a socioeconomic activity
by which groups of like-minded businesspeople
recognize, create, or act upon business opportunities.
A business network is a type of social network whose
reason for existing is business activity. There are
several prominent business networking organizations
that create models of networking activity that, when
followed, allow the business person to build new
business relationships and generate business
opportunities at the same time. A professional network
service is an implementation of information technology
in support of business networking. Many
businesspeople contend business networking is a
more cost-effective method of generating new
business than advertising or public relations efforts.
This is because business networking is a low-cost
activity that involves more personal commitment than
company money.
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WHAT DO YOU THINK?
Networking is a bit like “string-pulling“
Networking can help me to access the
“hidden Job market”
Through networking, I am less
exposed to competition
Networking is using the name of
someone to get introduced to another
person
Networking is thinking about how to
use others to achieve my personal
goals
As a newcomer, I have no network! *String-pulling : Focus exclusively on relationships (often placed above) rather than
skills to get a job or recruit someone
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FEW TIPS TO START NETWORKING IN MONTREAL…
• Establish an exhaustive list, keep detailed
records (date, name, occupation, company,
telephone and comments) and follow-up
• Business Cards
• Active listening more than personal pitch
• Medium-term vision :
What am I willing to share in order to grow
with this network?
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NETWORKING
Who? Where?
What?
How?
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IF YOU WERE AN ATTRACTIVE PRODUCT …
Market your skills, market yourself
What are my specific
characteristics? Who are my customers?
What are the
benefits
I bring?
What
promotion?
What experience
the customers
could live? ...
Where to find me?
What about my
reputation? At what price?
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NETWORKING
Who? Where?
What?
How?
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WHO? « IF I WAS A PRODUCT...»
Friends
Alumni
Colleague
Partner’s Network
Members of professional
association/order
Community ex : + de 120 000 French people in Qc
Sectorial
Committees
Family
Associations
Ex-colleagues
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NETWORKING
Who? Where?
What?
How?
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WHAT?
What do I tell them in order to make them buy?
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NETWORKING
Who? Where?
What?
How?
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HOW, WHERE?
Industry congress &
conference
Volunteering Interests
Training
Social media
Meetings Lunchs
Specials events
office get-togethers
“5@7”
Time
Energy
$$$
Availability
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HOW, WHERE?
• Bénévole en affaires
• CABM: Centre action bénévole de Montréal
• http://www.accesbenevolat.org/
• Meet-up
• EventBrite
• InterNations
• UPop
• Arrondissement.com
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IDENTIFY YOUR OPTIONS
SELF-ASSESSMENT MARKET ANALYSIS
From Marge Watters:
« It’s your move »
Vision of the dream job
Your
contribution
& How you meet
the market
needs
Positions
Industry
Organizations
YOUR OPTIONS …YOUR NEW PROFESIONAL GOAL
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Option A
Competitive
Advantage A
Option B
Competitive
Advantage B
Option C
Competitive
Advantage C
OPTIMAL
Action plan
Personal branding
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REALITY CHECK
Same Role
Different Market
Same Role
Same Market
Different Role
Different Market
Different Role
Same market
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PERSONAL BRANDING
Promote the project, expertise and reputation
EMERGE
Your future Company = Your Customer
Who likes to adopt branded products and services
that are unique and with added value
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WHAT MAKES A BRAND STRONG?
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WHAT APPLICATIONS ?
Personal
branding
Social media
CV
Business
Plan
Public
Relation Networking
Career Development
Start-up creation
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PERSONAL BRANDING
Three steps :
1. Discover your brand
2. Develop communication tools
to make known your brand
3. Live your brand
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BUILD YOUR PERSONAL BRAND
7 useful questions:
1. KNOW: What was your academic background ?
2. KNOW-HOW: What am I able to...? (Skills)
3. PERSONAL STYLE & VALUES : I am recognized
as someone who…
4. KEY ACHIEVEMENTS : What are my success
stories/achievements?
5. EMOTIONAL DIFFERENTIATION: What makes
your unicity?
6. IDEAL CLIENT: What is your “ideal client”?
7. POSITIVE INTERACTION STYLE : How do you
communicate in the most convenient way with him?
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AN UNIQUE IDENTITY
Or
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COMMUNICATION EFFICIENCY
• How to reach your ideal client?
• Which key words would be relevant for my
client?
• Which channel to be used?
CV
Business cards
Website
Book and conference
A blog
Active participation in focus group…
Leaflet
Let yourself be genuine
and enjoy the interaction!
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BUSINESS CARDS
Goal : personal details with keys skills/ position
NAME + Contact details
Title & Profile
One or two sides Eng-Fr
Relevant Design & coherence
Verso with missions or keys services
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YOUR RESUME IN QUEBEC
Goals : Highlight your SKILLS and PERSONNAL STYLE
5 Steps
1. Career goal and profile
2. Area of expertise (in relation to job position)
3. Professional expertise : subcategorize in 2 sections
• With direct relation to the targeted job (verb of action+++)
• Without direct relation to the target position (short list)
4. Education : secondary studies précising Quebec equivalent level.
5. Interest, volunteering
http://www.immigrantquebec.com/travail-vie-professionnelle/cv-et-entrevue-a-la-quebecoise/
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YOUR RESUME IN QUEBEC
• 2-3 pages OK
• Quebec Terminology
• Personalisation depending on the targeted job
position
(lexical of the offer and corporate culture of the
company targeted)
• Equivalent/Diploma (Qc equivalent)
• Key achievements, concrete results precising how
your key actions have contributed to the company
results (qualify & quantify)
• Highlight your abilities to communicate, to deal
with change, to resolve conflicts or to lead teams.
• Personal values & personal style
• Cover letter (concise style)
• Age
• Nationality
• Marital status
• Photo
• Unnecessary
details
• Handwritten letter
To be avoid:
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THE QUEBEC VERSION OF YOUR RESUME «Step by step...»
Start from your professional assessment
(personal mind-map) and reflect your personal brand
New
Professional goal
Change of:
• country
• strategy
• challenges
• business
rules
.
Before Transition
After NAME
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TIME FOR SHORT FEED-BACK
GROUPS OF 2 (20 MIN)
WHAT FIRST IMPRESSION EMERGES FROM YOUR RESUME? (5MIN ON EACH CV + 5 MIN OF FEED-BACK):
1- FIRST IMPRESSION? 2- WHAT KEYWORDS ? 3- GLOBAL PERCEPTION OF PERSONAL BRANDING?
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PITCH ELEVATOR
Goal: create a contact so that the listener remember you
The message will be : • Simple
• Short (30 à 45 seconds)
In order to master your message : • Write it down
• Train yourself…
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PITCH ELEVATOR
• What are the key elements that must be
known from you?
- Who are you?
- What do you do? (past, present)
- Projection here and on longer term
- Networking:
• Why are you here?
(introduced by, motivation, reason ...)
• Announce how you intend to follow up or
reverse the roles.
(Key Questions, gain mutual information)
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PRESENCE & CONSISTENCY ON SOCIAL MEDIA
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PRESENCE & CONSISTENCY ON SOCIAL MEDIA
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CONSISTENCY
Ensure consistency in your branding
What you
Write What
you say
What
others say
about you
Resume
Tools
Marketing
Networking
Interview
Advisors-Recruiters
Recommendations
References
Adapted from Marge Watters “It’s your move”
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CASE STORY
CHRISTINE J.
RELOCATION AGENT:
CAREER TRANSITION AFTER 12 YEARS IN THE US
MARKETING
France => Florida
Florida => Texas
Texas => Montréal
2000
2004
2010
Career Path before Montreal
New professional goal
2010
2011
2012
New start of her career
Teaching?
Studying? Social
working?
?
- Achievements
- Skills
- Personal style
- Values
- Etc.
New goal : Relocation
Career Path since Montréal
Professional
coaching
Resume
Business cards
Social media
Networking
Traditional US resume
Resume tailored
to Qc market
(competency-
based
approach)
80 216 friends
0 267 contacts
Personal branding
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RECAP OF MEETING#2
Put into perspective your vision of the ideal job and the market reality. Build the most realistic and fulfilling project possible. Investigation your segment : Networking
Sharing experience and opportunities between MI members
Establish your own brand Consistent communication with the marketing tools
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NEXT STEPS…
Personal Branding The Brand Called You: Make Your Business Stand Out in a Crowded
Marketplace par Peter Montoya et Tim Vandehey
Resume, cover letters…
“It’s your move” Marge Watters
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OUR AGENDA AT A GLANCE
FR 9:30am ENG 1:30pm
Cycle 1 : 02/06, 02/20, 03/13 & 03/27
Cycle 2 : 04/03, 04/17, 05/01,& 05/15
Cycle 3 :05/29, 06/12, 06/26, & 07/10
Cycle 4 :09/25, 10/02, 10/16, & 10/30
Cycle 5 : 11/06, 11/20, 12/04 & 12/18
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COMPLEMENTARY INFORMATION
For any complementary information, please contact :
Céline Chabée Certified Coach ACC
514-952-6980
