New Atlanta Falcons stadium presentation by 360 Architecture, including concepts of proposed athletic complex

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Renderings and ideas about new athletic facility presented on 4/30/13 to Georgia World Congress Center Authority board

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  • NEW STADIUM PROJECT

  • EMBRACE CHANGERE-IMAGINE THE GAME DAY EXPERIENCE

    PERMISSION TO CHALLENGE EVERYTHING

    EXPERTS OUTSIDE THE INDUSTRYACT RESPONSIBLY

    REJECT CURRENT THINKING

  • WORKSHOP

  • NFL CASE STUDIES - BOWL INTIMACY

    + BOWL INTIMACY

    + BOWL EFFICIENCY

    + REVENUE GENERATION

    GLADIATOR ROMAN COLOSSEUM

  • PRECEDENTS

  • DESIGN CONTINUUM

    YOU ARE

    HERE

    RESPONSIBLE DESIGN

    BIRTH OF OPERABLE ROOFS

    LIFE CYCLE OF AN IDEA...

    INNO

    VATI

    ON

    MARGINAL IMPROVEMENTS$ INCREASE

    FLEXIBILITY DECREASED

    FANS NOT IMPRESSED

    TECHNOLOGY OVERTAKING GAME DAY

    OBSOLETEDECLINE OF VALUE AND EXPERIENCES

  • 2 SCHEMES 1 PROCESS

  • PANTHEON

  • + SMALLER PIECES

    + LIGHTER WEIGHT

    + MOVING SHORTER DISTANCE

    + STRUCTURAL INTEGRATION

  • STRESS DIAGRAM

  • STRESS DIAGRAM

  • BOWL

  • SUPER STRUCTURE

  • VIDEO HALO

  • SPONSOR MEDIA AT ENTRIES

  • OPERABLE SYSTEM

  • SECONDARY STRUCTURE

  • EXTERIOR SKIN

  • OCULUS IN OPEN POSITION

  • STADIUM ENVELOPE

  • FLEXIBILITY

    MAXIMIZING MID-SEASON COMFORT AND THE GAMEDAY EXPERIENCE

    ENERGY USE TRENDING DOWNWARD

    NON-OPERABLE ROOF; FULLY ENCLOSED AND

    CONDITIONED FOR ALL GAMES

    OPERABLE ROOF; GAME MODE IS TYPICALLY CLOSED

    AND CONDITIONED

    OPERABLE ROOF; GAME MODE IS TYPICALLY OPEN AND MIXED-MODE

    NO ROOF;FULLY OPEN AIR AND

    UNCONDITIONED FOR ALL GAMES

    INTEGRATED AND HIGH-PERFORMANCE DESIGN

  • EMBRACE THE MID-SEASON

  • NATURAL VENTILATION

    + ROOF OPEN

    + MID-SEASON WEATHER

    + NFL OR COLLEGIATE FOOTBALL GAME

    + ZERO ENERGY USE

    + SPECTATOR COMFORT

    Roof aperture allows the ingress of daylight and the release of warm air

    Summer Sun 1 PM August 1st

    Winter Sun 1 PM December 21st

  • SOLARIUM

  • + OPEN CONCOURSES

    + MAXIMIZES OPEN AREA

    + INTERIOR / EXTERIOR INTEGRATION ROOF REMAINS ABOVE STADIUM

    + COMPACT OPEN CONFIGURATION

  • NFL CONFIGURATION

  • WORLD CUP CONFIGURATION

    DRAFT

  • FINAL FOUR CONFIGURATION

  • We need a long-term solution to keep the Falcons competitive in terms of the fan experience,

    said Blank, alluding to attracting fans to games

    despite the rise of technology that makes viewing

    a game on TV at home an immersive experience.

    ARTHUR BLANK, FALCONS OWNER, NY TIMES

  • EMBRACE CHANGERE-IMAGINE THE GAME DAY EXPERIENCE

    PERMISSION TO CHALLENGE EVERYTHING

    EXPERTS OUTSIDE THE INDUSTRYACT RESPONSIBLY

    REJECT CURRENT THINKING

  • VIDEO BOARDS INDUSTRY STANDARD

  • FOOTBALL INTHE ROUND360 OF IMMERSION

  • replace with animationworld cup

  • NAMING RIGHTS INDUSTRY STANDARD

  • METLIFE STADIUM

  • METLIFE STADIUM

  • ONE GAMEONE SPONSOREVERYDAY IS A SUPERBOWL

  • SUITE / CLUB / LOUNGE INDUSTRY STANDARD

  • ADAPTABLESUITESMADE TO ORDER VIP EXPERIENCE

  • IMPACT SEATINGSEAT TREMORS AT EACH HIT

  • THE 100YARD BARNEVER LOSE TRACK OF THE BALL

  • FLEXIBLESEATING SYSTEMCHANGE CAPACITY PER EVENT

  • CONCESSION STAND INDUSTRY STANDARD

  • A TASTEOF ATLANTACONCESSIONS BY LOCAL EATERIES

  • THE FANTASYFOOTBALL LOUNGETHE NEXT LEVEL OF INTERACTIVE FOOTBALL