Embed Size (px)
Citation preview
late
st in
nova
tions
pginnovation.com
New Ariel Touch of Lenor fresh compact powder detergent will enable consumers in Central and Eastern Europe to care for their favorite clothing by adding refreshing, long-lasting scents with every wash. In addition, it will continue to provide Ariel’s trusted, impeccable stain removal and cleaning.
•More than just a pleasant scent, this laundry
detergent powder features a technology that
gradually releases scent so that clothes retain
long-lasting freshness.
•Consumers can choose from a range of fruity
and floral scents – both invigorating and relaxing
– to recharge their mood throughout the day. This
innovation is part of a larger integrated regional
campaign promoting Lenor Aromatherapy, which
recognizes how scent can enhance mood.
This scent-focused addition to the Ariel line features innovative technology:
Recharge yourselfwith freshness
About Ariel Touch of Lenor fresh Technology:
•Ariel Touch of Lenor fresh compact powder
contains a perfume system which gradually
releases perfume from the fabric over time,
resulting in a long-lasting fragrance experience.
This means that the Ariel Touch of Lenor fresh
powder provides more fragrance intensity than
regular Ariel.
•In addition, advanced laundry technologies provide
impeccable stain removal and cleaning that
consumers expect from an Ariel product.
Contact
NicolettaRomanoCEEMEAFabric&HomeCare
ExternalRelations+41580045406
Availability:
Ariel Touch of Lenor fresh will be available in
all Central and Eastern Europe in February 2011.
