View
383
Download
1
Embed Size (px)
DESCRIPTION
2012 Social Media for Nonprofits Conference breakout session featuring Kim Mahan with IntelliGraph
Citation preview
New and Not So New Channels
ConnectVA Social Media for Nonprofits ConferenceDecember 6, 2012
Kim MahanFounder, Maxx PotentialCo-Founder, IntelliGraph
@kimmahan
New(er) Kids on the Block
Who are they for?
What do they do?
Do I need to be managing these too?!?
US Usage Data
The basics Primary audience and usage Best practices Best kept secret/killer use case
Evaluation Framework
Founded 2007, still private w/ IPO intentions Social network that let’s you ‘Check-in’ and share your
location with others in your network Like Facebook ‘Check In’ with a game layer Users can search a directory of businesses nearby or add
new locations to the pool Businesses can offer specials to users that check-in, or
special ‘badges’ that people can earn Users can see other users that have checked in, and
leave tips for other users Easy sharing to Facebook and Twitter
FoursquareBasics
Interface
Web
Mobile
Audience
From Foursquare (last updated September, 2012): 25 million people worldwide Over 3 billion check-ins Over a million businesses using the Merchant
Platform 100+ employees in NY (HQ), San Francisco,
and London
From Factbrowser: Higher daily usage among Hispanics 60% of users are male 41% are between the ages of 25 and 34 80% of active users have made a decision
based on a tip
Best Practiceshttp://business.foursquare.com
Claim your business (free) Share updates/photos (free) Offer specials, or get a window cling (free) Access analytics about check-ins (free) Advertising or offer custom badges (NOT free)
Best Kept Secrets/Killer Apps
Their API’s ‘Explore’ section is a great city guide…explore
RVA!
Launched by Google in June 2011 Similar functionality to Facebook, plus
integration with other Google tools, like Gmail and G-chat
One-directional ‘Follow’ allowed Concept of ‘Circles’ for easy grouping of
audiences Data incorporated into search relevancy
algorithms
Google PlusBasics
Interface
Audience
From Google (last updated September, 2012): 400 million registered users 100 million active on a monthly basis
From ReadWriteWeb: Early adopters of G+ have been mostly male,
high concentration of engineers & developers (71.24%)
The dominant age bracket (35%) is between 25 and 34
Amount of time spent is *significantly* lower than on other services like Facebook and Twitter
There is higher usage while at work than at home (consider posting during the day)
Best Practices
http://www.google.com/+/business/
Set up your brand page Think of it more like
Twitter than Facebook Use good SEO techniques:
names, places and keywords, and Bold your headlines and any keyword phrases to add SEO value (use *)
Ask questions; great platform for dialogue and interaction
Best Kept Secrets/Killer Apps
Hangouts!!Powerful and *free* videoconferencing capability
Founded October 2010, sold to Facebook for $1BILLION in September 2012
Photo-sharing network that let you easily apply creative filters and effects to photos
Started as iOS-only, added Android in Spring 2012 Open API has fostered many add-ons and viewer
apps (ex: Pinstagram, Webstagram, Statigram, Photoflow)
Easy sharing to Flickr, Facebook and Twitter Common to use hashtags, like twitter
InstagramBasics
Interface
Audience
From Instagram (last updated July, 2012): More than 100 million photos have been
uploaded 35+Million accounts have been created
From Pew Research: Skewed heavily toward a younger (under 30)
crowd Extremely popular among college students Usage is very difficult to measure through
traditional means like Alexa, because there are so many interfaces, and the overlap with Facebook & Twitter
Best Practiceshttp://business.instagram.com
Business pages have been available for just over a month
Custom URLs http://instagram.com/businessname
Badges program for promoting from other sites
Best Kept Secrets/Killer Apps
The Weekend Hashtag ProjectAwesome art, great way to be promoted
Founded March 2010, still private A social network that functions as a “virtual
pinboard” Ability to follow individual boards or people, and to
reshare content to your own feed and followers Users can choose “Pin It” from within their browser
and add pictures, along with a link, to their boards Much of what is shared is product photos “Visual crack” – major user interface innovation
PinterestBasics
Interface
AudienceFrom Pinterest (sort of :)
Reports vary: From 70% to as high as 90% are women
Much broader age range: 25 – 54 20MM+ registered, 4MM+ Unique visits per
day Above average income, interests are highly
skewed toward fashion, food, home decor and crafts
Best Practiceshttp://business.pinterest.com
Great case studies available online (Allrecipes, Etsy, Jetsetter)
Build your profile, custom URL pinterest.com/business
Providing useful boards is key to driving interaction
Best Kept Secrets/Killer Apps
Pin It to Win It! Promotions
Also worth your time:
Honorable Mentions
Other Questions???