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NEW AGE AGILE FINANCE –THE HUL EXPERIENCE
SRINIVAS PHATAKCFO, HUL
24TH AUGUST 2018
HINDUSTAN UNILEVER LIMITEDINDIA’S LARGEST FMCG COMPANY FOR 86+ YEARS
2
Turnover of ~$ 5 billion
Market capitalisation of
~$ 55 billion
India’s MostInnovativecompany.
World’s No. 8.
More than 9 out of 10
households use one or more of
our brands
Presence in > 8 Mnoutlets
3.3 million tons / 45
billion pieces sold every
year
THE WORLD AROUND US IS CHANGING..
A decade ago...
No one owned a smartphone
Twitter was an English word for bird-song
We didn’t know ‘the Facebook’
We shopped almost exclusively in ‘real’ shops
3
IT IS AN AGE OF CHANGE AND DISRUPTION
Aspirations: RISING
Consumers: GLOCAL & WITH PURPOSE
Channels: TRANSFORMING
World: VUCA
Competition: INTENSE
Tech:DISRUPTIVE
Regulatory:EVOLVING
Cu
sto
me
rs a
nd
Co
nsu
me
rsEn
viro
nm
en
t
4
THE FUTURE OF INDUSTRY IS ALREADY HERE
PersonalisationCurated and tailored experiences
Convenience = NowExpectation of instant gratification
Every routine automatedAutomated replenishment
Immersive shopping experienceShopping, media & entertainment together
Third-party everythingAsset-light operations, open talent economy, ubiquitous automation and run by algorithms
Best-in-class today... "New Normal" tomorrow
5
IN THIS RAPIDLY CHANGING INDUSTRY LANDSCAPE …
6
THE ROLE OF FINANCE IS ALSO BEING REDEFINED..
CONSUMER: PATH TO PURCHASE IS MORE COMPLICATED
From: Linear path to purchase To: Multiple touch points
How we make our brands more relevant ?
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MEDIA: CHALLENGING TRADITIONAL MODELS
5 years ago Next 5+ years
How do we allocate resources for efficacy and effectiveness ?
8
CHANNELS: DIFFERENTIATED APPROACH
Traditional Trade Emerging channels of the future
How do we target consumers, correlate spends to sales ?9
EXCITING TIMES FOR FINANCE TO PLAY AN EVEN BIGGER ROLE
Drive Return on Resources:
Capital, Revenue and People
10
WHAT DO THE STAKEHOLDERS EXPECT FROM FINANCE ?
World class Governance More Impact Forecast the future Catalyst of change
11
Leading with Impact
FUTURE FINANCE : THE AGENDA
Unlock Value Drive Agility
Protect Value
Fuel Growth
13
Leverage Technology
KEY BUILDING BLOCKS
Organisation
Talent
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2
3
4
Technology
Culture and Values
14
1. FINANCE ORGANISATIONRESHAPED FOR AGILITY
Finance Shared Services
Financial Controlling
Exp
ert
ise
HUL Finance Leadership Team
Information & Analytics
Finance ExcellenceTeam (FET)
Finance Business Partners (Agile)
CFO
There is no such thing as good or bad organisation, it just has to be appropriate and fit for purpose
15
Proactive risk management with real time controls monitoring
Standardisation and centralisation for high quality accounting and reporting
Seek and deploy global expertise effectively
Unlock value through process transformation
THE CONTROLLER ORGANISATIONSHARPER FOCUS ON PROTECTING AND UNLOCKING VALUE
Global Financial Controls Framework (GFCF)
RTR/Gen PTP MTD OTC
16
5
10 + 5
236
3
11 + 6
19
15
916
7
2
15 Access Controls
IT General Controls
Process Controls
Centralized Monitoring & Reporting capability
Treasury, Tax, Pensions,
Payroll, + other
Global and local controls
Local Framework
LEGEND: Automated : Service provider
/central functions
: Unit : OC/Control Tower
Global Controls framework
GST Roll out
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Truly agile pool –
Not dedicated to a person/category
High Value bets
End to end thinking
THE FINANCE BUSINESS PARTNERSSHARPER FOCUS ON VALUE CREATION
Generating fuel for growth
M&A
Market Development
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2. TALENTCREATING FUTURE-READY TALENT
IDPs
Building capabilitiesAttracting right talent Diversity & Inclusion
Well-being
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AI and Data Science
3. TECHNOLOGYLEVERAGE FOR COMPETITIVE EDGE
What data do we
have today and
what more we
needto meet
the business
strategy
Data Strategy Finding the sweet spot
Distinctive Technology giving
Competitive Advantage
Appropriate
Large Part
of the Value
Chain
Consumer
Need/ Unmet
Problem
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TECHNOLOGY ARCHITECTURE
Juicing out our core Systems
Data Analytics and Visualisation
Intelligent automation and AI
5
Technology is cool, but you have got to use it !
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LIVE WIREREAL TIME DATA ANALYTICS AND VISUALISATION
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4. CULTURE AND VALUES
Alongside the enduring values of Unilever
Values ledPurpose driven
Integrity
Coach Curious
Own
Pride
Respect | Pioneering | Integrity | Responsibility
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THE JOURNEY OF DISCOVERING PURPOSEPEOPLE WITH PURPOSE THRIVE
100% Finance personnel with
Purpose
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FOSTERING A CULTURE OF..
Entrepreneurial mindset Experimentation
Doing well by doing good
CollaborationEmpowerment
Having FUN…Glocalization
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• Integrated with business with a strong consumer centricity
• Change Mindset… catalyst
• Purpose-driven and Values led
• Agility in decision making
• Building Capabilities in self and teams
• Leverage Technology
IN SUMMARY..FINANCE LEADING WITH “IMPACT”
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