New worlddocs.dpgplc.co.uk/Marketing/Kirkpatrick_Brochure/DPG... · 2020. 7. 21. · ROI vs. ROE 5 Personal and Organisational benefits of Kirkpatrick Certification 6 The New World

New world Kirkpatrick CertificationDelivered by DPG plc

www.dpgplc.com

Leading DPG Kirkpatrick certified organisations using the new world Kirkpatrick model

DPG are proud to be the UK’s Kirkpatrick Partners.

The Kirkpatrick methodology has been the industry standard for evaluation in the L&D world since

the 1950s, and was re-modelled in 2008 by the Kirkpatrick Partners to make it even more applicable to a contemporary business environment.

CIPD research consistently highlights the organisational need for thorough evaluation, yet ’64% of L&D Managers don’t prioritise this’ (CIPD Annual Review 2013)

The New World Kirkpatrick Methodology takes evaluation from Level 1 Reaction to Level 2 Learning and Level 3 Behaviour change – ensuring that Level 4 Resultsare achieved from Learning andDevelopment initiatives.

This brochure provides an introduction to the New World Kirkpatrick Model and how it can be effectively utilised by individuals and organisations of any size. Learn more about the history of the methodology, hear some Kirkpatrick success stories and discover more about becoming your organisation’s evaluation expert and providing tangible returns on your L&D investment.

KIRKPATRICK AND DPG –A HISTORY OF EVALUATING TO SUCCEED

2 / New World Kirkpatrick Certification New World Kirkpatrick Certification / 3

Delivered by DPG plc, Innovators in Kirkpatrick Qualifications www.dpgplc.com / 0330 660 0220

Contents

3 Kirkpatrick and DPG – a history of evaluating to succeed

4 Why Kirkpatrick? ROI vs. ROE

5 Personal and Organisational benefits of Kirkpatrick

Certification

6 The New World Kirkpatrick Model – and what it means to your organisation

8 DPG and the Kirkpatricks

9 Plans

10 Bronze Certification

11 2-day Programme Agenda

12 Silver Certification

14 Gold and Beyond

16 Why DPG? Top 10 benefits of choosing DPG

17 FAQs

18 Kirkpatrick In-House Opportunities

19 Contact us

“Fantastic. Gave a whole new

approach and opened my eyes to where we

have been mis-interpreting

the model.”

Providing tangible returns as a result of training is essential in proving the value of both individual training

programmes, and Learning and Development in general. ROI (Return On Investment) aims to isolate training benefits and calculate the financial return on an event. The real question with Kirkpatrick is: can you reliably isolate the effects of training from other business and external/environmental factors; and are all of the returns you’re looking for quantifiable?

Kirkpatrick methodology looks at returns in the form of ROE, Return on Expectations. This provides both qualitative and quantitative data to show the returns on training initiatives – because fundamentally, we recognise that training does not happen in a vacuum. Calculating ROE allows for the intangible benefits of training to be recognised as much as the financial ones, and the New World Kirkpatrick Model shows you how to create and present a compelling

chain of evidence to support your results and legitimise your development initiatives.

Kirkpatrick methodology also shows you how to present compelling results at numerous stages throughout your evaluation process – showing your stakeholders that your development initiatives are moving the organisation in the right direction and that behaviour change and results are being achieved immediately after training takes place.

Kirkpatrick methodology continues to be the basis of evaluation theory throughout the world. Being a Kirkpatrick-certified practitioner takes your understanding and application of the model to a higher level, and ultimately allows you to confidently display the returns on your training investment and the organisational results you have achieved through Learning and Development, legitimising its integral organisational function.

Personal Benefits

• Become your organisation’scertified Evaluation Specialist

• Understand how to demonstratethe strategic impact of yourL&D initiatives

• Become a member of an eliteglobal community of KirkpatrickCertified Professionals

• Lifetime access and supportwith the award-winning DPGOnline Community

• Personal Kirkpatrick Four Levels®Program Evaluation Plancompleted and submitted forgrading and feedback

• Unlimited access to theKirkpatrick Partners Certified-Only web pages and exclusivemembers-only resources

• Informal one-to-one consultingvia phone and email for one year

Organisational Benefits

• Ensure all L&D initiatives havethe strategic impact you need

• Use Kirkpatrick licensedmaterials within your ownorganisation

• Empower your employees toevaluate key programmes indepth, and learn how to fullyutilise your resources to evaluatesmarter, not more

• Focus valuable resourceson evaluating in depth thoseprogrammes with the higheststrategic impact

• Develop a highly-skilled teamof experts, able to demonstrateL&D impact

• Certify key individuals, or hold anin-house programme and embedthe Kirkpatrick Methodologythroughout your organisation

WHYKIRKPATRICK?ROI VS. ROE

PERSONAL AND ORGANISATIONAL BENEFITS

“Really likeable facilitators, I enjoyed the 2 days very much. They made me realise

and make sense of what should be obvious to

us all but unfortunately isn’t. This is a brilliant programme for others

in my field”

Ellie PrideUL International (UK)

“Definitely like to see more people using

this; motivates far more credibility in the field

as a whole”

Linda MorrisonNHS Trust



For too long, evaluation has been centred round Levels 1 and 2 – reaction and learning. Assuming that your

learners react well to a training initiative and acquire the relevant knowledge and skills, that learning has been a success – right?

WRONG.Knowledge and skill acquisition does not in itself satisfy the training goal – what good is an up-skilled workforce if they have not changed their behaviour on the job? No behaviour change means no impact and no improved business results, which means no returns on L&D expectations.

The New World Kirkpatrick Model takes evaluation further. Transforming learning into behaviour change and creating the subsequent business results that you need – is the bottom line of why we provide Learning and Development.

EMPOWERING LEARNERS AND ORGANISATIONS WITH KIRKPATRICK CERTIFICATION

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THE NEW WORLD KIRKPATRICK MODEL – AND WHAT IT MEANS TO YOUR ORGANISATION

New World Kirkpatrick Certification / 7


Loved the 2 days- thank you! Plenty to take away and put into good use immediately, more confidence in having conversations around evaluation with my clients’. ‘I will be recommending this to my clients as I’d like them to understand this and for us to be speaking the same language.”

Candice Bullmore and Yasmin Chowdhary, QA Training

“

Great practical course to support L&D professionals in demonstrating ROE effectively from the offset. Looking forward to evaluating L&D interventions more effectively and demonstrating the evidence of our success to the stakeholders.”

Katy Sakoor, Greencore

“

The programme was relevant and informative and I have got a lot from it. I know how to apply this in my business. In the past, evaluation was always an afterthought – now it will be in the forefront of my mind.”

Richard Wilde, Dixons Retail

“

“Really liked the 2 day peer group working to validate understanding and prepare

a plan for use back on the job.”

Greg Reed UL International (UK)

The Kirkpatricks

Dr. Donald Kirkpatrick was the creator of the Kirkpatrick Four Level Evaluation Model, the foremost training evaluation tool in the world. This was created in 1954 as part of Don’s doctoral dissertation, and later published in the ASTD Journal where it was soon adopted as an industry standard methodology.

Before his retirement, Don was one of the most sought-after speakers in the world of workplace learning and performance. Don passed away in 2014 but his work very much lives on.

Dr. Jim Kirkpatrick is a Senior Consultant for Kirkpatrick Partners. Jim delivers workshops and keynotes around the world on the Kirkpatrick Model and business partnership.

Wendy Kirkpatrick is the founder and president of Kirkpatrick Partners. Created in 2008, the New World Kirkpatrick Model updates Don’s work for a contemporary business environment, with more emphasis than ever on creating tangible business results and legitimising the key role of L&D in organisational success.

DPG

With over 20 years’ experience, an innovative approach and commitment to excellence, you’ll quickly discover how passionate we are. This passion drives our absolute commitment to delivering you a truly ‘best in class’ experience, designed using the latest thinking, technology and facilitation team.

Our customers love us. DPG enjoy a 98% recommendation rate. We keep in touch with and

listen to you across our social channels and award-winning DPG Community before, during and after your programme. This constant collaboration enables us to keep a step ahead of the rest whilst supporting you to achieve great things. The world is changing fast – we’ll keep you a step ahead. Now more than ever you need the breadth and depth of knowledge and skills to enable your organisation to develop and prosper. Together we can have a huge impact; it’s up to each and every one of us to play our part in raising the profile of our profession and demonstrating its ability to drive exceptional performance.

In addition to Kirkpatrick Certification, DPG:

• Are the Level 7 CIPD partners,offering Advanced Level 7Qualifications

• Offer CIPD Qualifications atFoundation and IntermediateLevels 3 and 5

• Provide a broad spectrum ofLeadership and Managementdevelopment solutions, includingcoaching and ILM qualifications

• Are proud of our uniquelyobjective online diagnostic tool,MAP 2.0

• Offer bespoke 180 and 360degree managementdevelopment systems

Remaining true to our core purpose enables us to be exceptional at what we do. We do not spread ourselves thinly and as such can constantly keep innovating and bringing you the best.

DPG AND THE KIRKPATRICKS

LEVEL CERTIFICATIONCREATE A PLAN

BRONZE LEVEL CERTIFICATIONEXECUTE PLAN & REPORT RESULT

SILVER

Attain Bronze Level Kirkpatrick Certifi cation by attending a 2- day Bronze Certifi cation programme and successfully completing a Kirkpatrick post-work Evaluation Plan.

After completing the pre-work, 2 day workshop and post-work assignment, you will be confi dent and competent in applying the Model to Learning and Development projects in your organisation. Your personalised plan will receive feedback from our Kirkpatrick-Accredited facilitators, who will support you in championing the Model within your organisation.

Become Silver Certified in the New World Kirkpatrick Model by attending the 1-day Silver programme and conference calls before successfully completing an Individual Action Plan and Final Report.

The Silver Certification workshop focuses on how to engage your stakeholders and present your successes. Designed to be attended when a programme is in implementation, Kirkpatrick silver level certification is obtained after the participant makes a final presentation of the programme’s outcome and results via a conference call scheduled within 12 months of course attendance.

GOLDLEVEL CERTIFICATION

SHARE PLAN RESULTS &

BEST PRACTIC

The gold level is open to those who have attained Kirkpatrick silver level certification, and is provided at no charge.

Silver-Certified individuals become Gold Certified by presenting or publishing a programme evaluation process, results or best practices in a way that assists other training or business professionals. Examples include having an article published in a trade magazine, presenting at a trade event or to an audience outside of your own organisation, or having a case example included in a book, journal or white paper.

PLANS8 / New World Kirkpatrick Certification New World Kirkpatrick Certification / 9


LEVEL CERTIFICATIONCREATE A PLAN

BRONZE

The Kirkpatrick Model comprises the foremost training evaluation methodology in the world.

In this course, you will learn how to apply the methodology to your own programmes to maximise business results.

Throughout the 2-day programme you will learn the Kirkpatrick four levels, receive a participant manual filled with examples and templates that you may borrow and adapt to build your own tools and course critiques, and gain a complete understanding of what each level measures. You will also explore the reasons why training evaluation is critical to training success and hear case studies and success stories from companies that have used the Kirkpatrick Model effectively.

You will learn the Kirkpatrick Decision-Making Model to help you to allocate training resources effectively. A unique feature of this course is the exploration of how to ensure that what is learned transfers to on-the-job behaviours. You will learn why training alone is not enough and receive guidance to ensure that what you teach actually gets used on the job.

You will receive a grade and personalised comments on your own training evaluation plan which you submit at the end of the course to become Kirkpatrick bronze level certified. This is backed up with 12 months’ support from your facilitators via phone, email and the DPG Online Community.

“A lot of the time I’m asked to create an e-learning course to ‘save money’,

which I can do. However, the Kirkpatrick Model will help me to prove it will do a lot more than save travel costs!”

Claire TeasdaleVirgin Active



Course Objectives

• Objectively determine where toallocate training resources tocreate the most business impact

• Create an effective programmeevaluation plan that maximizesresources employed

• Define the critical differencebetween effective training andtraining effectiveness

• Identify appropriate evaluationmethods and tools for anyprogramme

AGENDA

Day 1

• Module 1:Introduction to theKirkpatrick Model

• Module 2:Level 4: Results

• Module 3:Level 3: Behaviour

• Module 4:Level 2: Learning

• Module 5:Level 1: Reaction

Below are details of the objectives attached to the Kirkpatrick Bronze certification, along with details of how the course is delivered.

2-DAY PROGRAMME AGENDA

Day 2

• Module 6:A Purposeful Approach toTraining and Evaluation

• Module 7:Case Studies

• Module 8:Applying Your Knowledge

• Module 9:Action Planning

LEVEL CERTIFICATIONEXECUTE PLAN & REPORT RESULT

SILVER

Kirkpatrick silver level certification provides structure and support to help you successfully

execute a complete programme evaluation plan. Its blend of cutting-edge skills and ongoing support begins with a full-day session during which participants share a formal progress report and obtain expert and peer feedback in a conversational environment.

During this course and through ongoing support, you will learn the key questions to ask during data collection and analysis, as well as how to use that information to ensure maximum on-the-job application and subsequent results.

You will also learn how to identify and leverage success factors for future initiatives. Common challenges and their solutions will be discussed in large and small group discussions.

The course concludes with the creation of individual action plans for programme execution and final reports. Kirkpatrick silver level certification is obtained after the participant makes a final presentation of the programme’s outcome and results to Kirkpatrick Partners via a conference call scheduled within 12 months of course attendance.

“I really enjoyed attending the course because it has been a great opportunity

to revisit the training strategy of my courses, focusing on priorities and always keeping

in mind the expections and KPI we will achieve with training”

Roberta GentileAcademy Director /

Emerson Network Power Systems



Prerequisites

You have to be Bronze Certified and have completed the 2-Day Bronze programme to be eligible for our Silver programme

Programme Contents

All participants will receive:

• Pre-work chapter andassignment

• Interaction with otherprofessionals during andafter the programme

• Workbook includingtemplates, tools andexamples

• Lifetime membership to theDPG Community, an onlinecommunity of over 2000 HRand L&D Professionals

• Copy of the book ‘Trainingon Trial’ by Jim Kirkpatrickand Wendy Kirkpatrick

• Action plan to create andpresent a final programmereport to earn KirkpatrickSilver level Certification,certificate of completionand lapel pin

• Two conference calls forall Kirkpatrick certifiedindividuals

• Membership in a peer groupfor monthly conference calls

• Informal consulting viaphone/email for one yearfrom date of programmeattendance

Below are details of the objectives attached to the Kirkpatrick Silver certification, along with details of how the course is delivered.

Course Objectives

After this programme, we will expect you to:

• Analyze evaluation data to makeeducated decisions duringprogram implementation

• Identify program success factorsand results

• Create a compelling reportand presentation of ultimateprogramme value for stakeholders

AGENDA

• Module 1:Introduction

• Module 2:Data Analysis andDecision Making

• Module 3:Bringing Your Plan to Life

• Module 4:Overcoming ObjectionsUsing the KirkpatrickFoundational Principles

• Module 5:Developing and PresentingYour Final Report

• Module 6:Action Planning

PROGRAMME AGENDA

LEVEL CERTIFICATIONSHARE PLAN RESULTS &

BEST PRACTICES

GOLD

Kirkpatrick gold level certification provides a way for professionals to share the accomplishments

obtained from their application of the Kirkpatrick Model to their training programmes and to gain recognition for themselves and their execution team. It is designed for professionals who want to make a difference in the world of training and development above and beyond their own organisations.

The gold level is open to those who have attained Kirkpatrick silver level certification. It consists

of presenting or publishing your programme evaluation process, results or best practices in a way that assists other training or business professionals. Examples include having an article published in a trade magazine, presenting at a trade event or to an audience outside of your own organisation, or having a case example included in a book, journal or white paper.

Gold level certification is provided to Kirkpatrick silver level certification holders at no charge as a service to the industry.



“Applying the Kirkpatrick Model has enabled us to create and demonstrate value for our

business partners – its robustness has helped us to build trust and credibility, the critical

components in any partnership.”

David DewhurstGMD Partnerships Ltd

1. Guaranteed success or yourmoney back – so confident in

the quality of our programmes and support we guarantee your success or your money back.

2. 98% recommendation rate –from existing DPG customers.

3. £250 credit towards yournext DPG programme upon

successful completion.

4. Lifelong membership to theaward winning online ‘DPG

Community’ – a growing network of 2,000+ HR/L&D professionals, it’s fun, its social and brings together industry leading, cutting edge content from around the world to you all in one place. Enjoy free webinars from the world’s leading lights in HR/L&D and much, much more. Tap in to a rich network

to get help with any study or work-related challenges or just to chat about how things are going.

5. Access your study materialsanytime, anywhere from any

web enabled device – at DPG all your study materials and more are online so you can work smartly where and when it suits you.

6. Bespoke programmes – at DPGwe pride ourselves on offering

much more than just off-the-shelf solutions. We will work with your organisation in building bespoke in-house Kirkpatrick programmes and other development solutions.

7. Multiple programme startdates, enabling you to join

when it suits you – just contact DPG for further information.

8. Our facilitators are all currentHR/L&D professionals – we

hand pick our team based on their subject knowledge, practitioner experience and ability to inspire and develop you.

9. UK network of first classtraining venues – we partner

with De Vere and Marriott to ensure your learning experience is second to none.

10. No hidden cost andflexible payments – our

price includes everything you need to be successful and more.

TOP 10 BENEFITS OF CHOOSING DPG

FAQ16 / New World Kirkpatrick Certification New World Kirkpatrick Certification / 17


If I want to become Kirkpatrick Certified, do I need to complete the bronze, silver and gold levels?

No. You can obtain just bronze level certification; thousands of professionals have done this worldwide and successfully applied their knowledge. Upgrading to silver and gold level certification is always an option at any point in the future.

Do I need to complete bronze level certification to be eligible to attend silver level certification?

Yes. The bronze level programme is a prerequisite for silver level certification. The silver level programme incorporates work that is completed at the bronze level and builds upon this.

Can I obtain the Kirkpatrick Certified status without taking the programme?

Like any degree or credential, completing the programme is a requirement to earn the right to call yourself Kirkpatrick Certified.

Does attending these programmes certify me to teach the Kirkpatrick methodology?

No. These programmes certify you to use the licensed Kirkpatrick templates and materials within your own organisation.

How much does it cost to become Kirkpatrick Certified?

For up-to-date open programme costs and to arrange a consultation for an in-house programme, get in touch with the DPG Leadership & Management team.

Who will be on the course with me?

Our delegates cover a broad spectrum of organisations and job roles. These include Learning and Development practitioners and managers, HR professionals and business partners. See our client list for more information on the organisations that have trusted us to become Kirkpatrick Certified.

Where are these programmes held?

We partner with De Vere and Marriott hotels and hold our open programmes at central London locations. For in-house programmes, we will happily travel to your offices or preferred training venue throughout the UK and EMEA.

Are there any entry requirements?

There are no formal or job-related prerequisites for our Bronze programme; if you are ready to learn we will support you in becoming Kirkpatrick Certified.

“I found the material great to work with and it always answered all of

my questions. Great learning aids!”

Mark RanfordMagnox

If you have a sufficient number to develop, an in-house programme may be the answer. These programmes are bespoke and

allow you to either work on one initiative or develop a number of highly focused evaluation plans, depending on your specific business need.

We have held in-houses both in the UK and in mainland Europe. We are happy to travel to you and arrange everything, so you are free to focus on the benefits of the training.

Having a large group of Kirkpatrick-Certified individuals can be an invaluable business asset; not only do these individuals have the knowledge and skills acquired in their training, they also have a collaborative and focused approach to evaluation and implementing real change once back in the workplace. This creates an atmosphere of cohesion, teamwork and trust. Many organisations have found this shared approach to learning to be an invaluable added bonus to Kirkpatrick training and their organisational success.

For up to date pricing information and to reserve a place on our next Kirkpatrick Bronze or Silver programme, please contact the DPG Leadership & Management team.

If you’d like more information on an in-house programme, why not get in touch to arrange a free business consultation?

Tel: 0330 660 0220Email: [email protected]: www.dpgplc.co.ukTwitter: @DPGplc

Registration and Pricing

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CAN YOU DELIVER IN-HOUSE? ABSOLUTELY

New World Kirkpatrick Certification / 19


DPG plc Head OfficeThe Ellesmere, 93 Walkden Road, Manchester M28 7BQ

Delivered by DPG plct 0330 660 0220e [email protected]# @DPGplc

www.dpgplc.com

DISCLAIMER: The information contained within this brochure was correct at the time of going to print and is subject to change. This brochure is available in large print format upon request.

Documents

New worlddocs.dpgplc.co.uk/Marketing/Kirkpatrick_Brochure/DPG... · 2020. 7. 21. · ROI vs. ROE 5 Personal and Organisational benefits of Kirkpatrick Certification 6 The New World