EVERYTHINGAUGUST 2013 ISSUE 3 PRODUCT NEWSLETTER CONTACT US: www.spi1986.com

Equus has made great strides since its introduction in 2011. In fact, so far this year, Equus is the number-one shopped premium luxury sedan, well ahead of the Mercedes-Benz S-Class, BMW 7 Series, Audi A8, Lexus LS and Jaguar XJ (according to an industry shopping analysis by Compete).

For 2014, Equus continues to come in Signature and Ultimate models. Here is a brief overview of the new features that are standard on all Equus models:

Exterior:

• New19-inchturbine-bladepolishedsilverwheels• Newfrontbumperfasciaandgrilledesign• Newsidemirrorsandtaillightgraphics• StandardLEDfoglights• NewNightShadowBrownexteriorcolor• AsofJulyproductionorder,BlackNoirPearl(AF)willbereplacedwithCaspianBlack(YB6)• AsofAugustproductionorder,TitaniumGrayMetallic(NY)willbereplacedwithParisianGray(V6S)• AsofSeptemberproductionorder,WhiteSatinPearl(AT)willbereplacedwithCasablanca White(YW6)

• AsofNovemberproductionorder,PlatinumMetallic(AU)willbereplacedwithSantiagoSilver(Y6S)

Interior:

• Redesignedinstrumentpanel,centerstack,centerconsoleandshiftleverdesign• Revisedsteeringwheelcontrollayout• Newivoryleatherinteriorenvironment• New,ultra-premiumgenuinewoodtrimselections• Redesignedrear-seatcenterconsolecontrols• Genuinewoodaccents:JetBlackwithWalnut,IvorywithAshorSaddleBrownwithMadrona

New 2014 Equus

MORE STYLE. NEW TECHNOLOGY.The 2014 Equus is the perfect example ofournewthinkingofnewpossibilities.Inside and out, the redesigned 2014 Equus is a premium luxury sedan with enhancements to the exterior and interior design, vehicle dynamics, material selection, driver technology displays, and advanced safety features.

Suspension:

• Revisedtuningtoenhanceride,comfortandhandling:– Sport mode receives crisper damper tuning for improved body control– Normal mode receives enhanced ride comfort– Snow mode added to drive mode system

• Revisedfrontsuspensionbushings

Additional Features:

• BlueLink® with 3 year Assurance Connected Care

• Larger7.0-inchTFTLCDclusterdisplay (Signature)

• Larger9.2-inchuppercenterstackLCDdisplay

• Climatecontrolsystemoffersthree distinct cabin temperature zones

• SmartCruiseControlwithstop/start(from0mph)• ProximitySmartKeywithkeyfobandcard-keytypes

Advanced Safety Features:

• StandardRearCross-TrafficAlert• StandardBlindSpotDetection(BSD)

Ultimate Features (Adds or Replaces Signature Features):

• Heads-updisplay(HUD)• Cooledrearseats• Powerrearsidewindowsunshades• Rear-seatpowerup/downheadrestraintswithmanualtilt• Rear-seatilluminatedvanitymirrors• Multi-viewcamerasystemwithforward-viewingcorneringcamera• Powertrunklid• Steeringwheel-mountedhapticdialcontrolforcentercluster• Full12.3-inchTFTLCDinstrumentclusterdisplayscreen• Rear-seatentertainmentsystemwithdual9.2-inchmonitors• Powerlumbar(rearoutboardseats)• Powerdoorclosure

If you have any ideas on new ways to introduce the Equus to prospective owners, please email James Stewart, Senior Group Manager, Premium Product Operations, Hyundai Motor America at: jstewart@hmausa.com

Dealer News

#1 EQUUS DEALER IN THE U.S. Puente Hills Hyundai in Southern California was already one of the largest Hyundai dealers in the nation—they are also the #1 Selling Equus Dealer in the nation for 2012.

DaveZuchowski,HyundaiMotorAmerica’s ExecutiveVicePresident,NationalSales(right);James Stewart, Senior Group Manager, Premium ProductOperations;andtheWesternRegionTeampresented owner Sam Lim (left) with a beautifully engraved vase to commemorate their Equus accomplishment.

In addition, the dealership staff was treated to a gourmetlunchtothankthemforalloftheirefforts.

Equus PR News

2014 EQUUS MEETS THE PRESSIt’salways“bignews”whenacarthecaliberoftheEquuscomestomarket.So,tocelebratetherelease of the 2014 Equus, Hyundai Motor America staged three press events. They were held in AnnArbor,MiamiandNewYork.Theyincludedaproductwalkaroundpresentationandachancefor journalists to get behind the wheel. More than 100 journalists attended these events and, sincethen,we’vealreadyseenmorethan50storiesonthe2014Equuseitherinprint,onlineorbroadcast,aswellasnumerousTwitterandFacebookposts.

Equus on the Go

13TH ANNUAL TCA GOLF TOURNAMENTItseemseverywhereyoulook,you’llfindtheEquusandGenesis.Hyundaiwasthepresentingsponsor of the 13th Annual TCA Charity Golf Tournament for Habitat for Humanity,heldatOakCreekGoldCourseinIrvine,California.ThecourseincludedtwoPar3holesandHyundaiwasoffering an Equus to any golfer who shot a hole in one. Unfortunately, no one drove home in an Equus. . . but everyone had fun.

This was a great environment to display both the Equus and Genesis, as it exposed these premium sedans to a wide range of golfers, many of whom already drive a premium brand.

There was also a test drive promotion—tournament participants who visited their local Equus dealerandtookatestdrivereceivedadozenpremiumgolfballs.

GREENWICH CONCOURS D’ELEGANCEOne of the most prestigious car shows on the East Coast is the annual Greenwich Concours d’Elegance. It was held June 1–2 and brought out the best of the best in automobiles—and the Equus and Genesis were also on display along with other premium brands.

A large number of participants stopped by the display to learn more about the Equus and Genesis, and were pleasantly surprised by the style, luxury, fit and finish of these premium sedans. With the Hyundai vehicles positioned between Lexus, BMW and Mercedes-Benz vehicles, attendees were able toseeforthemselveswhyHyundaiisquickly becomingamajorforceinthepremiummarket.

Hyundai will also be at the Pebble Beach Concoursd’EleganceinAugust.

DEALER NEWS AND EVENTS

DEALER NEWS AND EVENTSDealer Success Stories

EQUUS AT ATLANTA STEEPLECHASE TerryReidHyundaiinCartersville,Georgia,steppeduptheirmarketingwhentheysigneduptobe the Official Car of the 48th Annual Atlanta Steeplechase horse races at KingstonDowns.

This not only exposed the Equus to a new audience, the dealership also invitedtheirVIPEquusownerstoattendthe event. Plus, a raffle was held, with the winner receiving a one-year lease of a brand-new Equus. The proceeds went to benefit the University of GeorgiaCollegeofVeterinaryMedicine.

CREATING A VIP EXPERIENCE More and more Hyundai dealerships are embracing that they are in a unique position to attract a new breed of customers— customerslookingforapremiumvehicleanda premium ownership experience.

One example of that is Jim Ellis Hyundai in Atlanta, Georgia. As part of a dealership renovation,theydecidedtocreateaVIP Customer Waiting Lounge that includes theater-style chairs and a large flat-screen TV(shownleft).Therearealsoindividual

workstations,eachwiththeirownflat-screenTV.Thismakeseveryoneoftheircustomersfeelspecial—andit’smoreluxuriousthansomeoftheso-calledluxurydealersinthearea.

PUENTE HILLS’ STRETCH EQUUS Need a limo? Sam Lim, owner of Puente Hills Hyundai in California, wanted to provide a new level of first- class transportation—so he created the world’sfirstEquusstretchlimo—that’stakingpremiumtoanewlevel!

DINNER + EQUUS TEST DRIVEBurnsHyundaiinMarlton,NewJersey,triedsomethingunique:Theyhosted20–25guestsat an event at The ChopHouse Restaurant, where they were treated to beverages and hors d’oeuvres—aswellasachancetowalkaroundandtest-driveeitheraGenesisoranEquus.This event was quite popular, as it was away from the dealership, so participants were more relaxed and more open to explore these two premium sedans. Attendees also received a bottle of Burns Equus wine and a branded cooler bag. This type of event goes a long way to demonstrate the elegance of owning a Hyundai premium sedan.

EQUUS/GENESIS/AZERA EVENTMungenast Hyundai in St. Louis, Missouri, recently staged an event for their new Equus, Genesis and Azera owners. More than 60 customers attended and were treated to an evening of catered food, wine tasting with a sommelier and their first glimpse of the 2014 Equus. In addition, dealership staff were on hand to help answer any questions about their current Hyundai vehicle orthenewmodels.Thiswasagreatwayto“connect”withcustomersandgetthembackto the dealership.

TRAINING NEWS

THE POWER OF PREMIUM To elevate the training at the dealership level for our Premium Products, Hyundai has developed atrainingworkshopentitled“ThePowerofPremium.”These4-hoursessionswillrunfromAugusttoSeptemberinLosAngeles/OrangeCounty,SanFrancisco,NewYork,Philadelphia, Dallas, Houston, Orlando, Chicago and Atlanta. Additional training in other cities will be conducted by the Regional Premium Product Manager. The goal is to communicate the premium vision of Hyundai, review the 2014 Equus and help dealers provide customers with a premium customer experience.

Whiletheinformationcontainedinthisnewsletterwasdeemedtobecorrectatthetimeofprinting,specificationsandequipmentmaychange.NowarrantyorguaranteeisbeingextendedinthisbookandHyundaireservestherighttochangeproduct specifications and equipment at any time without incurring any obligation. Information as of July 2013.

ACCESSORY NEWS

EQUUS ACCESSORIESOwninganEquusisasingularexperience—andtotakethatownershipexperiencetonewlevels,there’sawidearrayofaccessoriesthatareavailable:

• AdaptorCableforiPod® • RearBumperAppliqué• CargoOrganizer • PremiumFirstAidKit• CarpetedFloorMats • HoodOrnament• LicensePlateFrame • RoadsideAssistanceKit• SeatbackProtector • CarpetedTrunkMat• VehicleCover • WheelLocks

COMPETITIVE COMPARISON

THE EQUUS & GENESIS EDGEThechartbelowprovidesabriefoverviewofhowthe2014Equusandthe2013Genesisstackupagainsttheirkeycompetitors.Asyou’llsee,boththeEquusandGenesisreallyimpresswiththeir5.0-literV8,plustheyhaveanexceptionallyspaciousinteriorandtrunk—morereasonswhyitmakessensetochooseaHyundai.

Feature 2014 Equus 2013 Genesis 2013 Lexus LS 460

2013 BMW 750i

2013 Mercedes-Benz S550

2013 Cadillac XTS Platinum

2013 Chysler 300C Luxury

Engine 5.0-literDOHC DualCVVTV8

3.8L:3.8-literDOHCV65.0L:5.0-literDOHCV8

4.6-liter DOHC VVT-iEV8

4.4-literDOHCV8turbo 4.6-literV8turbo 3.6-literDOHCV6 5.7-literOHCV8

Horsepower—Premium Fuel (@ rpm) 429 @ 6400 (421 @ 6400 regular)

3.8L: 333 @ 64005.0L:429@6400

(421 @ 6400 regular)

386 @ 6400 445@5500 429@5250 304 @ 6800 363@5200

Torque—Premium Fuel (lb.-ft. @ rpm) 376@5000 (365@5000regular)

3.8L:291@51005.0L:376@5000

(365@5000regular)

367 @ 4100 480@2000–4500 516@1800–3500 264@5200 394 @ 4200

Standard Automatic Transmission 8-speed with SHIFTRONIC® 8-speed with SHIFTRONIC® 8-speed with sequential shift

8-speed with STEPTRONIC 7-speed with sequential shift

6-speed with sequential shift

5-speedwith SHIFTRONIC®

PassengerVolume(cu.ft.) 109.3 109.4 103.0 106.0 109.4 104.0 106.3

TrunkVolume(cu.ft.) 16.7 15.9 18.0 14.0 16.4 18.0 16.3

TotalInteriorVolume(cu.ft.) 126.0 125.3 121.0 120.0 125.8 122.0 122.6

S = Standard Equipment O = Optional Equipment NA = Not Available = Hyundai Advantage

TRAINING AND ACCESSORY NEWS