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NEVER STOP DISCOVERING

NEVER STOP DISCOVERING · influencers’ stories, insider tips and unique discoveries. The audience is a group of highly-engaged travelers, who trust in our community-generated content

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Page 1: NEVER STOP DISCOVERING · influencers’ stories, insider tips and unique discoveries. The audience is a group of highly-engaged travelers, who trust in our community-generated content

N E V E R S T O P D I S C O V E R I N G

Page 2: NEVER STOP DISCOVERING · influencers’ stories, insider tips and unique discoveries. The audience is a group of highly-engaged travelers, who trust in our community-generated content

The Discoverer is a modern travel publication that transports a community of 4.5+ million travelers to far-off and familiar destinations. It produces weekly editions that spotlight cities around the world and a blog that highlights influencers’ stories, insider tips and unique discoveries. The audience is a group of highly-engaged travelers, who trust in our community-generated content.

The Discoverer is powered by its parent company Inboxlab, an expansive network of brands that deliver educational and inspiring content via the inbox.

Our Mission

Page 3: NEVER STOP DISCOVERING · influencers’ stories, insider tips and unique discoveries. The audience is a group of highly-engaged travelers, who trust in our community-generated content
Page 4: NEVER STOP DISCOVERING · influencers’ stories, insider tips and unique discoveries. The audience is a group of highly-engaged travelers, who trust in our community-generated content

This made me want to throw my hands in the air, push my desk violently away, grab my purse...and go on an adventure! Bermuda, you just made it on my bucket list. What a discovery!

B E R M U D A | E D I T I O N 2 4

N A D Y A S O M O E N G U M I

Page 5: NEVER STOP DISCOVERING · influencers’ stories, insider tips and unique discoveries. The audience is a group of highly-engaged travelers, who trust in our community-generated content

4.5m+ S U B S C R I B E R S

60% F E M A L E

4 0 % M A L E

76%

5 9 % H H I > $ 7 5 K

H O M E O W N E R S

97%U . S . - B A S E D

31%A V E R A G E

O P E N R A T E

7.3%A V E R A G E

C T R

Page 6: NEVER STOP DISCOVERING · influencers’ stories, insider tips and unique discoveries. The audience is a group of highly-engaged travelers, who trust in our community-generated content

M A R R I E D

59%

W I D O W E D / D I V O R C E D / S E P A R A T E D

21%

M A R I T A L S T A T U S

E M P L O Y E D F U L L - T I M E

39%

R E T I R E D

43%

E M P L O Y M E N T S T A T U S

Audience DemographicsT R A V E L B E H A V I O R

82% Are likely to travel in the next

12 months

65%

Will spend at least 6% of their income on travel

25%

Will spend more than 10% of their income on travel in the next year

84%

Would like to receive information on travel deals for the destination

featured in each email

1,034,5000Avid Readers (have read more

than five editions and opened one of the last two editions)

94,000+Subscribers have 10,000+

followers on Instagram

A U D I E N C E

8%35-4430%

65-74 14%45-54

27%55-64

12%75+

9%18-34

A G E R A N G E

Page 7: NEVER STOP DISCOVERING · influencers’ stories, insider tips and unique discoveries. The audience is a group of highly-engaged travelers, who trust in our community-generated content

May JuneE D I T O R I A L C A L E N D A R

03 D O H A C I T Y , Q A T A R | E D T I O N 1 0 2

10 C O O K I S L A N D S | E D T I O N 1 0 3

17 N O R M A N D Y , F R A N C E | E D T I O N 1 0 4

24 M O N T E V I D A , U R U G U A Y | E D T I O N 1 0 5

06 S T . L U C I A | E D T I O N 9 8

13 S P L I T , C R O A T I A | E D T I O N 9 9

20 S E V I L L E , S P A I N | E D T I O N 1 0 0

27 B E N D , O R E G O N , U S A | E D T I O N 1 0 1

Page 8: NEVER STOP DISCOVERING · influencers’ stories, insider tips and unique discoveries. The audience is a group of highly-engaged travelers, who trust in our community-generated content

Edition Sponsorship$30,000

1,210,000Average Impressions

30.6%Average Read Rate

0.3%Average CTR

S P O N S O R S H I P

W H A T ’ S I N C L U D E D ?

The Edition is The Discoverer’s flagship product reaching more than 4.5 million subscribers every Monday.

• Custom header integration• Message from Our Sponsor section• Sponsorship (Example: “Stay Here”)

Page 9: NEVER STOP DISCOVERING · influencers’ stories, insider tips and unique discoveries. The audience is a group of highly-engaged travelers, who trust in our community-generated content

Dedicated Section $5,000

320kAverage Impressions

D E D I C A T E D S E C T I O NChoose from the Stay Here, Discoveries, Guide Me and What to Eat sections to highlight your brand. Reach our community of Discoverers and generate an average of 320,000 impressions in the weekly edition.

Dedicated Email

D E D I C A T E D E M A I L All eyes are on your brand in a Discoverer dedicated email. Our editorial team keeps your campaign goals in mind and crafts content to help push subscribers down your conversion funnel.

225kAverage Impressions

Raise your hand if you’re ready for a vacation. Us too. Our friend at Great Value Vacations have some of the best pre-built vacation packages complete with flights to destinations around the world. A hand-crafted sailing tour of Greece? A luxurious tay in a 5-start Irish resort? What about a food tour of thailand put together by local experts? We’re snagging you an additional $100 off per person for all these trips and more now through January 28th.

Don’t know where to start? Check out the below top-rated tours and favorite regions for 2019. Get ready to set your vacation message to “Away.”

E X P L O R E T O U R S

$6,000 per 500k subscribers

Page 10: NEVER STOP DISCOVERING · influencers’ stories, insider tips and unique discoveries. The audience is a group of highly-engaged travelers, who trust in our community-generated content

$0.65 per click

$0.75 per click

D A I L Y N E W S L E T T E R

N E W S L E T T E R T A K E O V E R

The Discoverer distributes its travel deals newsletter to highly targeted and engaged audiences. By incorporating our voice with your brand, we can optimize the conversion funnel.

Add a little something extra by taking over a Discoverer travel deals newsletter. With an introduction to get subscribers inspired and all traffic directing to your deals, you’ll have more opportunity to convert.

Travel Deals Newsletter

220k-1mImpressions

From Kellie, Editor at The Discoverer

Page 11: NEVER STOP DISCOVERING · influencers’ stories, insider tips and unique discoveries. The audience is a group of highly-engaged travelers, who trust in our community-generated content
Page 12: NEVER STOP DISCOVERING · influencers’ stories, insider tips and unique discoveries. The audience is a group of highly-engaged travelers, who trust in our community-generated content

$14,000

Sweepstakes

9.2mAverage Impressions

72.3kAverage Entries

I N C L U D E SSweepstakes hosting and recruitment of aligned partners, dedicated email, dedicated landing page and all legal coordination.

Optional Add-OnsS W E E P S T A K E S

$5,000Dedicated Email Follow Up

Estimated Impressions: 125k

$2,250Dedicated Email Follow Up to Entrants

Estimated Impressions: 22k

$0.75 per record

Subscriber Data

Page 13: NEVER STOP DISCOVERING · influencers’ stories, insider tips and unique discoveries. The audience is a group of highly-engaged travelers, who trust in our community-generated content

Yours is the ONLY leisure/ecommerce email newsletter that I allow in my work inbox. I love taking little mental vacations with your editions.D A N E M I K L A U S

Page 14: NEVER STOP DISCOVERING · influencers’ stories, insider tips and unique discoveries. The audience is a group of highly-engaged travelers, who trust in our community-generated content

C O N T A C T U [email protected]

W E B S I T Ethediscoverer.com

H E A D Q U A R T E R S1550 Wewatta St. #2120, Denver, CO 80202

We look forward to discovering with you.