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Networking through the Internet: Using blogs to enhance your reputation and get business
LinkedIn Legal Blogging Group Webinar
April
232009
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lexBlog
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Building Blogs for Lawyers
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Building Blogs for Lawyers
What we’ll cover
• The need to network through the Internet
• Blogs as a networking tool• Success stories• Advantages of blogs• Who reads blogs• Growth of lawyer blogs• Elements of a professional blog
Trust us: You’re in good hands
McKeown
O’Keefe
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lexBlog
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Building Blogs for Lawyers
Why networking through the Internet• Global economy driven by the Net• Internet allows for relationships• Blogs allow demonstration of what your
target audience cares about• Not just SEO• Strategic ROI• Getting high quality referrals
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Building Blogs for Lawyers
A blog is not a product
• Not content on websites, newsletters, alerts
• Conversation at networking event of your target audience
• Results are extraordinary
Success stories
• Rush Nigut• Francis Pileggi• Chris Cheatham• Dan Schwartz
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Building Blogs for Lawyers
CT Employment Law Blog
• 5000 visits in first 6 weeks• Few calls a week, new client• Nearly 100 incoming links from third
party websites and blogs• Regularly cited by leading law &
employment bloggers (3 of the most read)
• CT law periodical coverage
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Blog advantages
• Cost savings• Extend your content’s reach –
RSS• Time savings• Radar = effectiveness
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Building Blogs for Lawyers
• 75% of reporters to locate experts & get insight on stories
• Senior executives• 20% plus read business blogs• 96% generally familiar with
blogs• 30% good familiarity with blogs
• Busiest people read blogs
Who is reading blogs?
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Building Blogs for Lawyers
Elements of successful blog
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Building Blogs for Lawyers
• 3,000 plus law blogs• 4 new law blogs per day• > 44% of large law firms• 40% growth in large law firm blogs from
March to November ‘08
Law firm adoption of blogs
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Building Blogs for Lawyers
• 75% of reporters to locate experts & get insight on stories
• Senior executives• 20% plus read business blogs• 96% familiar with blogs• 30% have familiarity with blogs
• Busiest people read blogs
Who is reading blogs?
But…..
• Ethics & liability• Firm’s culture• Experimental culture
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Building Blogs for Lawyers
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lexBlog
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Building Blogs for Lawyers
LexBlog’s turnkey professional solution
• Initial stage– One on one blog strategy– Custom, personalized design– One-on-one training
• Ongoing– License of LB publishing platform– SEO– Exposure/syndication/reach– Access to LexBlog experts– Analytics– Monthly blog education series
Thanks & for more info or questions:Kevin McKeown, EVP Client DevelopmentDirect: 206 388 [email protected]
Kevin O’KeefeDirect: 206 [email protected]
lexBlog
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Building Blogs for Lawyers
www.lexBlog.com
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Building Blogs for Lawyers
• Blogs covered by advertising rules?• Cannot give specific advise• Cannot breach client confidences• Do not create attorney client relationship• No false or misleading
communication • Use disclaimer
Ethics
lexBlog
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