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Career Development Center
Presented by Nancy Stubblefield, Career Coordinator
College of Mass Communication
Networking or Not Working
What is Networking?
“Networking is making links from people we know to people they know, in an organized way, for a specific purpose, while remaining
committed to doing our part, expecting nothing in return.”
Donna Fisher and Sandy Vilas, Power Networking
Networking Involves:
• Establishing goals• Analyzing the kind of
help you need in achieving your goals
• Developing your interpersonal skills
• Building and cultivated your network Networking Exercise: Who do you
know in your network?
Why is Networking Important?
• Establishes a connection
• A referral generates 80% more results than a cold call
• Two-thirds of new hires did not respond to an opening posted on the Internet, anywhere
Things to consider
• People like to give advice
• People like to be recognized as a resource
• People like to be helpful
• Networking is a two-way street – it’s not just asking for help, but agreeing to be helpful in return
The Law of 250
• Every person knows as least 250 people• Each of your contacts knows at least 250
people – that’s 62,500 at your 2nd level• Each of your 2nd level contacts knows 250
people – that’s over 15,000,000
Corollary to Law of 250
• Typically not your 1st level contact that eventually hires you – contact will probably be 2, 3 or 4 levels deep
• Some sociologists have found that “acquaintances are more likely than family members to give individuals direct information and to recommend them for opportunities.”
Mark Granovetter, “The Strength of Weak Ties”
4 Layers of Separation
Level 1Contact
Level 2Contact
Level 3Contact
Level 4Contact
Your FriendAlice
Alice’s UncleBill
Bill’s FriendCarol
Carol’s BossDavid
You
Level 1 Contacts
• Friends• Neighbors• Relatives• Church members• Friends of parents/relatives• Teammates• Professors• High school teachers • Current/former classmates• Student organizations• MTSU alumni
• Career Development Center• Employers who give
presentations on campus• Former employers• Co-workers• Service providers• Other job candidates• Professional associations• People dependant on
networking (realtors, insurance agents, etc.)
Focus on the help you need
• Finding a job
• Asking for a referral
• Making a career change
• Increasing knowledge in targeted career area
• Improving visibility to others
• Generating new business/professional contacts
Tips and Techniques
• Assert yourself positively• Ask good questions• Be a good listener• Present yourself attractively• Be viewed as knowledgeable or
skillful in a particular area• Show interest in empowering others
Develop Interpersonal Skills
• Create an introductory opening line for recruiters at job fairs
• Develop an different line when you are asking the recruiter to pass your resume on to another person in his/her company
• Smile• Make eye contact• Practice!
Tips and Techniques
Networking at Formal Events
Tips and Techniques
• Never just use first name
• Print large and legibly• Wear name tags on RIGHT SIDE
(it’s in the line of sight when shaking hands)
• Add description below your name, when appropriate
Make your nametag work for you
Set Networking Goals
• Make at least one live networking contact per day
• Communicate regularly with your contacts
• Keep a log of all contact interactions
Everyone loves a college student
• Take advantage of being a student
• Current Students = Puppies
• Recent Grads = Stray Dogs
Say what?
• “May I ask for your advice?”• Develop a 10-second sound bite• Expand to a 30-second elevator pitch• Prepare a set of opening lines
– Statements/questions for career fairs, parties, professional association meetings, etc.
• Practice, practice, practice
Keep Your Network Going
• Don’t let your contact list gather dust
• Connect others• Keep your contacts
updated on your progress
• Always thank people• Don’t stop networking
when you get a job!
Sources
Seven Secrets to the Hidden Job Market-- Don Asher
Networking in the Real World: Turning Your Contacts into Careers
-- Maureen Smith
Web Resources
MTSU Career Development Centerwww.mtsu.edu/~career
Quintessential Careerswww.quintcareers.com
Rutherford County Chamber of Commercewww.rutherfordchamber.org
Nashville Area Chamber of Commercewww.nashvillechamber.com