Network Content Development Grant Funding

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my

Roslan MohamadDirector

Content and Industry Development Department Malaysian Communications and Multimedia

Commission

24th February 2009


The Content Industry Value : Player and Revenues

• Scriptwriters• Actors• Animators,• Games developer

• Media Prima• Astro• RTM• Maxis• Digi• Celcom

• Telekom• MBNS• RTM

Total Revenues- Not available

Content Creation Content Aggregation/Dissemination

Revenues in 2007Broadcasting- RM 3.12 billion (exclude RTM)Mobile – RM 3.22 billion (Non-voice-20% of revenues)

Total revenues (excludes ASPs and infra) ofSKMM’s service providers in networked content industry are RM 6.34 billion (2007)

Non- SKMM’s Domain SKMM’s Domain

PublishCreate DistributePackage

• Production houses -TV, Advert, Film


Roles of SKMM

Roles & function of Suruhanjaya Komunikasi dan Multimedia Malaysia (SKMM) in Content Development as per National Policy Objectives are:

1.To promote Malaysia as a major global centre and hub for communications and multimedia and for content services. 2.To grow and nurture content as cultural representation that facilitates the national identity and global diversity.

Framework of Content Development

Networked ContentIndustry

ACTIVITIES•Policy and Regulation

•Capacity Building•Financial Assistance

OBJECTIVES•Malaysia as global hub

for content services(Sec 3.2 CMA 98)•MyICMS 886 –

adequate local contentand sizeable

export revenue

FOCUS AREAS

•Information based content•Education

•Entertainment•E-Commerce

TARGET GROUPS

•Malaysian Individuals•SME Companies

APPROACHES•Strategic Collaboration

•Industry Players•Government Agencies

•ASEAN/Regional Bodies•International Bodies

SCOPES•Mobile Communication

•Broadcasting•Internet/Online



2007 2008Fertilizing and Seeding the Soil 2009 2010Blossoming

Ind

ustr

y R

even

ue

e x c i t e m e n t

Protecting and Nurturing

v a l u e i m a g e

• Review and introduce newdemand creation policy• Continuous monitoring andreview projects and its mechanic• International capacity buildinginitiatives by exporting• our expertise to other countries• Review NCDF and introducenew mechanism• Host international contentsexhibition expo seminars• Showcase Malaysian contentsoverseas• Establish strong supportSystem for Malaysian to ventureoverseas market

Content Development Timeline

• Framing the local content definitionand enforcement• Availability of quality informationAbout the industry• Introduction of demand creation policy• Establishment of NCDF• Strategic Collaboration initiativeswith industry players• Conduct hands on capacity buildingworkshops• Well developed focused capabilities,for example in:

•Information Documentaries•Education•Entertainment Animation•Commerce

• Enforcement of the demandcreation policy• Continuous monitoring and reviewprojects and its mechanic• Inter regional capacity buildinginitiatives• Increase NCDF allocations• Intensified Strategic Collaborationinitiatives with industry playersincluding international players• Host ASEAN or regional contentsexhibition expo seminars• Showcase Malaysian contentsoverseas• Ensuring rapid deployment of newcontents distribution channelsi.e. DTTB, WiMAX, 3G & Broadband


Current Initiatives on Content Development

Human Capital/Capacity Building

Financial Assistance/Incentives

Policy and Regulatory

• Mobile – Mobile Content Challenge - RM 100,000 (Annually)• TV - Next Gen ContentPreneurs Award – RM 20,000 (Annually)• Establish Mobile Content Club in IHLs –(Work In Progress)• Organize Mobile Content W/shops for IHLs –(Work In Progress)• Providing alternative channel for IHLs (broadband TV) – (Work In Progress)

• Networked Content Development Grant – approved around RM 4 million grants to 6 companies. Evaluated 24 submissions• Working with WC2 to review and propose incentives for content industry • Participate in market access program to assist Malaysian companies to market their content to the world - MIPTV with Finas and MDEC

• Develop standard Malaysian content definition for content industry • Develop demand creation policy for Malaysian content by reviewing of CASP(I) license that will be expired in 2010

Promotion/Awareness

• Awareness programs with industry -Seminar on Opportunities in Content Industry to general public (on going)• Create greater awareness by organizing Speaking engagements• Participating in Exhibitions • Organizing Seminars which related to content industry


WHAT IS CONTENT??

Communications & MultimediaAct 1998 defined “CONTENT” as:

Any sound, text, still picture,moving picture or other audio-visual representation, tactile representation or any combination of the preceding which is capable of being created,manipulated, stored, retrieved andcommunicated electronically.

Network is defined as an interconnected electronic channel for the distribution of content:In-Scope• TV (Free-to-air, Subscription, Digital, Interactive)• Radio (Analogue & Digital)• Online Networks (PC, WebTV, Wireless, e.g. 2.5G, 3G, 4G, Wi-Fi, Public Kiosks)• Electronic Billboards• Digitally Distributed Cinemas Out-of-Scope• Print (Newspapers, Books, Magazines, Billboards)• Traditional Cinemas • Electronic Offline Storage (CD, CD-OM, DVD) • Company Intranets


Networked Content is all content that accessible over publicly available electronic networks

Definition of NetworkDefinition of Content

Content is defined in the Communications and Multimedia Act, 1998 and includes the following:• Text• Audio• Audiotext• Still Pictures• Moving Pictures• Software

Including, but not limited to:• Advertising Content• Animation• Foreign Content• Live Events• Online Newspapers• Online Gaming/Gambling/ Computer Games


Fund established by the Commission to render

assistance in the form of grants towards achieving

the national aspiration of creating Malaysia as the

global hub for content services.

Aims to facilitate and encourage Malaysians involvement in the creation, production and distribution of highly creative, original and marketable networked content for domestic and international markets.

WHAT IS ?

To ensure growth and development of the networked content industry and complement

the existing initiatives by other

governmental agencies

Networked Content Development Grant


RM20 million Allocation

Grant

Production and distribution of original, marketable Malaysian networked content

Applications

Vet/Approval

NCDG Business and

Technical Committee

NCDG Management Committee


NCDG Factsheet

Assessment

Project Proposal

Eligibility

Focus Areas

Fund Size

Others

Successful applicants

NCDG


Focus Areas of NCDG Focus areas are Mobile content (for 2.5G and 3G) and TV

content. Types of content:

i. Information based content – content created based on information such as tourist attraction locations, nearest hotels with ratings and prices etc.

ii. Entertainment – content created for entertainment such as multiplayer gaming, folklore music and jokes, funny video clips etc.

i. E-commerce – transactional based content such as m-shopping, interactive advertising etc.

i. Education – content utilised for educational purpose such as quick notes and formulas; interactive education content etc.

Main


Eligibilityi. Malaysian individual/registered SME company;ii. Yet to be given grants from other Funds;iii. Not blacklisted or have records of failure in their

past project implementation upon receiving similar grants from other Government agencies; and

i. In line with objectives and focus areas of the NCDG.

Fund Size Up to a maximum of 70% of total project cost. The procurement of infrastructure is allowed up to

20% of the approved grants. At one time, only one grant can be extended to one

applicant, subsequent grants are allowable but ≤3 times.

Main


Assessment of ApplicationConcept [ 25% ]• Creative & appealing• Unique value proposition• Demonstrate export potential/universality

Business potential [ 40% ]

• Ability to be exploited through different

platforms/channels• Market size• Marketing strategies, potential revenues• Subscribers

Operational capacity [ 35% ] • Key manpower experiences• Technical & technology knowledge• Strategic collaborations with any third party• Financial commitments and investments Main


Project ProposalConcept

• Full description of the content’s concept and its unique

value proposition

• Focus area of the content ie education, information-based, entertainment or e-commerce

Business potential

• Business model, target market

• Potential revenue & number of subscribers

• Anticipated market size

• Cost breakdown ie manpower, hardware, software,

IP licensing fee, training etc

• International collaborations (if any)

Operational capacity

• Track record (if any), experience & profiles of key manpower

• Project timeliness ie trial, launch etc

• Technology & technical arrangements/agreements (if any)

• Strategic collaborations with third party (if any)

• Financial commitments and investmentsMain


Successful applicants shall enter into a contract with SKMM upon approval.

SKMM shall seek full reimbursement of funds disbursed in the event of the incompletion of the project or termination due to contravention of terms or failure to meet milestones satisfactorily.

i. The full amount is to be repaid based on zero interest rate.

ii. Repayment period is to be determined and agreed by both parties.

Others

Main


Project Overview: MMDSF is an outrageous animation series starringMama, the ambiguously old yet zesty sports-crazedgrandma. She does whatever it takes to prove age isno barrier to achieving dreams that may seem a littleout of this world.

Achievements:• International sales – Japan, Singapore, Russia,

Middle East, Canada, Italy• TV customers includes Cartoon Network, NTV7,

ASTRO, Telekom Italia• The characters of Mustang Mama were licensed to

Yahoo and featured in Philippines, Singapore and Vietnam in August 2008

• MMDSF was nominated for the category of “Best TV Animation for All Ages” at the Cartoon On The Bay 2008, held in Italy

INSPIDEA Sdn Bhd -Mustang Mama Diehard Sports Fan Season 2 (MMDSF 2)


MURASU SYSTEMS SDN BHD- Mobile Jawi

Project Overview:Enable mobile phone users to compose text in Jawi andsend that across as an SMS or email message.

Achievements: • The first Mobile Dhivehi News Reader was launched

with Wataniya in Maldives, May 2008• Strategic collaboration with Utusan Melayu to launch

the World’s First Jawi News Service for mobile phones, August 2008

• Signed an agreement with Maxis to offer Jawi as a Maxis branded service.


Firdaus Maju Sdn Bhd- Alexander Bukan Zulkarnain

Project Overview:a 6-episode TV documentary, seeks to dismiss the notion that Alexander the Great is IskandarZulkarnain

Achievements:• Strategic collaboration with Celcom to offer

video content via IVVR 3G and Streaming Server

• TV documentary is to be broadcasted on Astro in Feb, 2009

• Negotiating with Maxis, P1 Networks and Digi to offer the video content on their networks.

• Alexander Bukan Zulkarnain was featured in Mingguan Metro, Nov 2008


Just Mobile Sdn Bhd- Interactive TV Games Tournament (ITG)

Project Overview:ITG is an interactive TV GameShow that allows the viewer to play mobile games and upload their scores to the TV broadcaster.

Achievements:Two java games graphics design and sound effects are completed:• Turtle Smash• Gemex (Marble Breaker)

Screen captures of 2 java games

Bill AdamAnimated Greeting Cards (Mobigreets)

Project Overview:

Mobigreets offers the first animatedSeasonal MMS product greeting cards with audio available for download to mobile phones in the United Kingdom.It is also an environmentally friendly alternative to the conventional printedcard.

** Work in progress


Trinity Wizards - MyMoPetz

Project Overview:

MyMopetz is a J2ME mobile gameapplication which is connected via GPRS to the MOPETZ gaming community. It is to enable the continuous expansion of the user’s gaming universe by allowing new content to be introduced on a periodic basis.

** Work in progress


THANK [email protected]


Documents

Network Content Development Grant Funding