Network Consulting_Optimization Solution

8/3/2019 Network Consulting_Optimization Solution

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2010 Hewlett-Packard Development Company, L.P. The informationcontained herein is subject to change without notice

SERVICE PROVIDERNETWORK SOLUTIONS

Overview

APJ Network Consulting Services


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Technology to Increase Capacity Will Not KeepTraffic Growth

Built Capacity

Traffic

Demand

LTE and offload (Wi-Fi & femtocells) are projected to reduce the cost peabout 50% by 2014*

However, traffic is estimated to grow exponentially at very high rate.

LTE & O

2000 2010 20152005 2013

Used Capacity


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Optimization Produces a Network Multiplier Effect - Imm

Built Capacity

Increases effective capacity by 30-40%

No customer adoption required immediate benefit

Cumulative multiplier effect on all other network investments

Used Capacity

Effective Capacity

2000

Optimiza

LTE & O

2010 20152005 2013

Demand


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Policy Enforcement Enables Differentiated ServicMonetize Demand

Differentiated services deliver service based on value and willi

Used Capacity

Built Capacity

Effective Capacity

2000 2010 20152005 2013

PolicyEnforcement

Optimiz

LTE & O

Demand

d d O /M


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5 Footer goes here

Interne

Backbone/IP

Provide

GW

SGSN

Router

GGSN

Service Provider

IP Network

Access

Network

Web/MediaOptimization

VideoOptimization

Network anMonetizatio

End-End Optimization /MonetizationSolution Scalable

Cache Farm


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OptimizationMedia-Optimization - Uplink


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100Mbps to 1000Gbps

solution scale Saves 20%- 35% of overall

bandwidth costs

Accelerates content delivery4x to 10x

Concurrent Video, HTTP &P2P Caching on convergedplatform

Fully transparent solution atIP and application level

UltraBand Solution Profile


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Supported Services

VideoServices

P2P

Web-BasedFile Sharing

YouTube, Netflix, Veoh, DailyMotioYouku, Facebook Video, Yahoo Vide

BitTorrent, eDonkey, Ares, GnutellaPando

RapidShare, MegaUpload, PandoraBadongo, zShare, DL Free.

HTTP Downloads Farmville, Pandora, Rhapsody, highresolution pictures, large HTTP obje

Mobile Specific

Services

iPhone & Droid applications, 3rd part

ringtones, mobile games


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Web/Media Optimization Benefits

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Save BandwidthBy caching content in-region and closer to the user, the CacheFlow appliance drastically rbandwidth Consumption

Accelerate Web 2.0 and Rich Media DeliveryThis enables you to cache popular,rich media and Web 2.0 sites, including file-sharing a

Filter and Secure Web Trafficundesirable content and malware-infected sites can be blocked

Carrier grade Scalability(10G)CacheFlow was designed for high throughput service provider environments with the abilimulti-gigabit support through the use of cache farms

Manage and Report on Web TrafficCacheFlow provides an intuitive Web-based management console and command-line tooadministering the appliance, monitoring its performance, and reporting in real-time on ba

savings.


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OptimizationVideo Optimization Solution-(Downlink)


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Mobile Networks Becoming Video-Centric


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Breakthroughs in theArt & Science of Mobile Video

Ortiva Wireless enables mobile operators to easily eliminate the mostexpensive obstacles to:

- Successfully deliver high quality video to mobile devices

- Cost-effectively scaling their services to meet accelerating markedemand for rich media communication and entertainment


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Turn-Key Solution to Managing Wireless Video

Only Ortiva offers real-time, on the f

optimization with unlimited granular

Unparalleled end-user experience

- Network bandwidth savings and scalabian elegant approach relying on patenavoid resource hogging decoding/encod

Supports all common media delivery

- HTTP Progressive Download , MP4, FlasStreaming (AHLS) and Adobe RTMP/E

Deployed on the Gi with complete tranot acting as a proxy,.

- Flexible architecture supports divert and


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Transcoding vs Transrating Techniques

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Video Optimization Benefits

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Save BandwidthContent Aware bandwidth optimization Bandwidth reduction with no perceptible degradaexperience.

Adjustment of Video stream compositionProvides flexibility (quality knobs) for operators to control bandwidth-savingstrade-offs

Optimal Buffering on ClientExcess Buffering More Wastage when user switches video

Less Buffering More Stalling

Content Aware Bit rate ReductionDynamically Lowers bit rate depending on content features like motion, while preserving puser experience .


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Bridge vs Divert Mode

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BRIDGE MODE DIV

RAN S i QOE


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RAN Saving + QOE

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HongKong SPs Traffic profile

There are 2 Datacenters

Overall traffic flow is 6Gbps per DC.

Average Video traffic is about 30-40%

Peak Video traffic is about 3Gbps per DC

Implementation is done in Bridge mode.

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IVOG


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HK Operator Pain points

Existing web optimization expensive to maintain and expan

video optimization not enabled yet RAN already saturated; believed that video traffic volume is b

the problem

RAN investment is expensive and not sure if cell tower expancatch up with video traffic growth

Dont want to give up web optimization capability either RFP calls for web and video (or multimedia ) optimization as

RFP reply items

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HK SPs Solution Overview


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WebPulse

Dynamic URL Ratings

Service Provider

IP Network

Internet

Backbone/IP Transit

Providers

RA

CachePulseDatabase Updates

L2

SwitchL4/7

ACE/A10

(VIP)

port 80

HK SPs Solution Overview

CacheFlow 5000

Route

GW Rou

SGSN

Keep Cachingtechniquesupdated &

optimized as theWeb changes

Community protection. KeepDatabase updated on newMalware/Phishing as the

Web changes

DPI

(optional)

Traffic flow

SimplePBR

FlexibleLoad

Balancing& autobypass

ScalableCache Farm

Automaticallymaintain max

Cache efficiency

InstantCommunityProtection


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HP Value-add in HK deal

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Deep Working Relationship with this account both at the senior manlevel and at work level at SP

Dedicated TC Solution Architect and NSS Network Architect Team i

Following up with Customers needs closely

Designing Professional Network Architecture for the solution

Showing to Customer technical evaluation team the HP service responsivenand capability in managing partner and synergizing the superior technoloof the partners.

Showing to partners the value of HP local team in being a very passionateteam of user side partners (not just hands and legs or JUST break fix).

iVOG Key Differentiator


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iVOG Key Differentiator

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How Transparent Caching Works


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Traffic is redirected to cache based on Layer 4 (PBR) or layer 7 inspection

Cached files are delivered to subscriber transparently - as if from origin

The session always originates from remote Internet user or server to ensure file is

and provides content freshness

Application logic, control, and user authentication is ALWAYS maintained

How Transparent Caching Works


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Q&A

Documents

Network Consulting_Optimization Solution