Netflix and Core Competency

September 20, 2011

Change in due date

• First team paper due 10/6, NOT 10/4 as stated in syllabus

Core Competency

• Particular strengths you have that others don’t

• Criteria• It provides consumer benefits• It is not easy for competitors to imitate• I t can be leveraged widely to many

products and markets.• Technical/subject matter/relationships/

culture

Identify Core Competencies

• Identify strategic intent• 4 key questions to i.d. core competencies

that support this strategy

Questions

• How long could we dominate our business if we didn’t control this competency?

• What future opportunities would we lose without it?

• Does it provide access to multiple markets?

• Do customer benefits revolve it?

Examples

Disney Parks and Resorts

• Animatronics and show design• Themes and atmospheric attractions• Efficient operation of theme parks

Disney Parks and Resorts

• Animatronics and show design• Mary Poppins (1963)• Remy

Disney Parks and Resorts

• Themes and atmospheric attractions

Disney Parks and Resorts

• Efficient operation of theme parks

Disney Parks and Resorts

• Efficient operation of theme parks

Netflix Core Competencies

• ?• Based on your team’s option

– Identify core competencies– Brief written description of how each is a

competency (based on the 3 criteria identified in class)

– Due 9/27