NetAcad_ConnectedSports_1.2

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

TOPIC Smart Connected Sports and Entertainment

DATE Friday, 14 February 2014

TIME

12 noon – 1:30 pm (UTC+8) SPEAKER Nick Ritsinias Consulting Solutions Architect Sports & Entertainment Solutions Group Asia Pacific & Japan


Nick Ritsinias

Consulting Solutions

Architect - SESG


• Todays Challengers

• Trends Mandate Changes

• Cisco Enabling Solutions

• Customer Examples

• What about the Future

• Q&A


Todays Challengers


Businesses

Networked IT

as Differentiator

Global Economy

Speed, Scale,

Flexibility, Replication

Productivity

Broadband/

Wireless

Do More

with Less

Mobility/Number

of Devices

Technology and

Business Architecture

Information Economy Networked Economy

Social

Networking Video


• Architects are there to design buildings.

• Builders are concerned about delivery and costs.

• Owners/Operators are always driven by the IT Cost v’s Profit discussion.

• Old mentality of “If it A’int Broke Then Don’t try to Fix it”.


Venue Operator

Government

Consultants/ Architects/

Project Mgr’s

E.g.

Leagues Merchandise/

Concession/Security

Services

Sponsors/ Advertisers/C

orporates

Venue

Management

Profits

Fixed

Contract

Fee

Anchor

Tenants

Owners

3rd Party

Services

Consultancy

Contract

Video Broadcasts/ Content

Distribution

Event

Video

Services

Regulators

Events

Rights

Owners

Governance

Contract

Relationship Contract

Relationship

Tenants

Patrons

Attendees Consultancy

Jerry Jones Owner Dallas Cowboys


Trends Mandate Changes


Mobile

Social & Personalised

Video


wallet mobile device

More than half would rather lose their wallet or purse

before losing their smartphone or mobile device

1 of 3 college students and young employees believes the

Internet is as important as air, water, food, and shelter.

Cisco Connected World Technology Report, Cisco, 2011


Level of satisfaction

with at-home

experience

Source: Cisco IBSG, 2012

Fans prefer to

watch sports

at home

Fans on mobile

devices/computers

while watching


Fans go to a live event for the experience

Check real-time

scores and statistics

Demand constant connectivity for their

mobile devices Source: Cisco IBSG, 2012

Want to view unique video content


Improve

Operational

Efficiencies

Create New

Revenue

Enhance Fan

experiences


Cisco Enabling Solutions


StadiumVision Connected

Stadium Wi-Fi

StadiumVision Mobile


Communication

Phone

Data/email/fax

Call center

Mobile

1

2

3

4

Entertainment

Ticketing

Digital video

Point-of-sale

Event promotions

1

2

3

4

Operations

Parking

Video surveillance

Energy management

Access management

1

2

3

4


One Converged Network.

One Platform for Innovation.

Communication

Phone

Data/email/fax

Call center

Mobile

1

2

3

4

Entertainment

Ticketing

Digital video

Point-of-sale

Event promotions

1

2

3

4

Operations

Parking

Video surveillance

Energy management

Access management

1

2

3

4


Data Center Internet

Data

Center

Block

Core Routing

Block

Access Edge

Block

Distribution

Block SiSiSiSi SiSiSiSi

SiSi SiSi SiSi SiSi

SiSiSiSi

Borderless Network Campus Design 3 Tier

WiFi Data

Compute

Data Compute

Core Routing

Block

Collapsed

Core and

Distribution

Access Edge

Block

SiSiSiSi

Internet/

SiSi SiSi

SiSiSiSi

SiSiSiSi

Video

HE

Connected Stadium Design 2 Tier with Service Blocks

SiSi SiSi

Internet

WiFi

VHE


Elevators

Building

Energy

Surveillance

Lighting

Fire

HVAC

Alarm and Access

Control

Video Interactive

Communication Systems

IP

Communications

Converged Infrastructure


Dynamic

Digital Menus

Custom Premium

Fan Services

Video Everywhere

New Branding and

Activation Opportunities Fan Engagement

Delivers New

Experiences

Creates New

Advertising Offerings

Accelerates Venue

Transformation

An innovative video and digital content distribution solution that

transform the look and feel of your venue during events in real time.


Video

Acquisition

Head End

StadiumVision Management and Operations

Video

Distribution

Cisco

Connected

Stadium

Video

Delivery

Converged IP

Network

Signage

Mobile

Content

Acquisition


Venue Scheduling

Control & Administration

SV Director Platform

Scoreboards

Interaction

Alarms Point of Sale Ad Management

Control

AMX/Crestron Remotes/iPad

TV/Application Control

Cisco Devices

Data

Integration Group / Zone Content

& Control Associations

Interactive

Rooms Directional

Signage

VenueTransformation

Sponsorship Zones

Dynamic

Concessions

Video Wall


StadiumVision: Immersive HD video…everywhere

Common areas Clubs Concession stands


Video

Food

Merchandise

WELCOME

StadiumVision: Custom Premium Fan Services

Luxury suite


Luxury Suites

Concourse

video Walls

Clubs Concourses

Dynamic Digital

Menus

Innovative Ad/Sponsor

Opportunities

New Level of Fan

Engagement


Dynamic Digital

Menus


Opportunities

New Level of Fan

Engagement

Deliver sponsored “Live” statistics/data Fan Text-To-Screen, QR Code Promotions

Sponsor Contests and Promotions Trivia Games, How To Play, Leaderboards


Dynamic Digital

Menus


Opportunities

New Level of Fan

Engagement

Deliver sponsored “Live” statistics/data Fan Text-To-Screen, QR Code Promotions

Text-To-Screen Sponsor Promotions Trivia Games, How To Play, Leaderboards


Employees Point of Sale

Back Office

Fans

Third-Party Apps

Stadium-Specific Apps

Reliable Wi-Fi

Coverage High Capacity—

Thousands of Users

Single, Secure

Wi-Fi Solution

Operations

Staff VoIP


Cell

Network

WLAN

Network

Voice

Text

Data

Internet

• Service Providers – WiFi provides improvement of “their” subscriber’s experience and increases their customer sat.

• Patrons - Voice, Texting and Data Applications ALL work now


• Easy, secure network access to patrons, venue staff and visiting contractors

• Higher-capacity Wi-Fi in densely-populated areas

Connected Stadium Wi-Fi

Before Coverage with “Limited Capacity”

After Coverage with “High Capacity”

(E.g. based on 2.4Ghz coverage)


Highly Directional Antennas

with strategic mounting to

contain cell coverage

• Strategic AP Microcell Placement – Highly Directional Antennas

Purpose built for Sporting Venues

• Radio Resource Management used for power and channel assignment

Optimizes Coverage + Capacity in real time

• Leverage a suite of Access Points and Antenna’s to provide holistic coverage

Avoids a one size fit’s all scenario

Highly

Directional

Antennas

for Bowl

Omni-directional/Patch Antennas for

Suites/Clubs


SERVICE DISCOVERY ANALYTICS LOCATION-BASED

SERVICES

TARGETED

MESSAGING PLAYER TRACKING

Deeper Engagement Throughout the Fan Journey

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=FXqO2dVMJIZraM&tbnid=g0l472RJqY43YM:&ved=0CAUQjRw&url=http://blogs.cisco.com/wireless/cisco-cmx-analytics-in-use-at-ciscolive-orlando/&ei=P7WMUu3WFpPlsATXq4LoAQ&bvm=bv.56643336,d.cWc&psig=AFQjCNEcVJ1FnAIO2xXAYB2xUnV_2r5UWQ&ust=1385039517903137


…to HD TVs/Displays

• Immersive video

• Targeted promotions

• New sponsor/ad revenues

• Dynamic menu boards

• Venue transformation

…to Personal Screens

• Live mobile video

• Personalized

experiences

From Big

Screens


End Result - Delivering low-delay and high-quality streaming video over WiFi to virtually all mobile devices in a full venue.

Unicast – 1 to 1 Mobile Broadcast – 1 to Many

Source Source

Quality/reliability

x Delay

x Scalability

StadiumVision

Mobile

Quality/reliability

Delay

Scalability


Same content can be seen on Mobile Devices as the venue HD displays

In House

Video

Feed

Encoder

Encoder

SVM

Streamer

SVM

Reporter

SVM

SDK/API

StadiumVision

External/

Internal

Data

Converged Network Mobile

Client


Examples

Live Streaming Video &

Data (via Multicast) Various Camera Angles, Games around the league

Customer Replays Video highlights

Food and Merchandise Concession/ Fan Store information

Real time ordering capabilities

Game Tracker Scores, statistics and player profiles

Interactive Games Virtual games with other fans; recognition

Concierge Stadium and local information

Location Specific Ads, offers, way finding etc


Customer Examples


MGM Resorts has deployed Cisco’s wireless networking infrastructure to roll out seamless and

secure Wi-Fi to create an immersive and personal experience for guests. Guests use app via Wi-Fi get

directions to locations, receive

discounts,

MGM developed processes to

coordinate location-

based/personal offers

Data about customer location

used to present relevant info.

through app

Seamless, secure Wi-Fi in MGM

properties powers app on

guests’ devices

Machine People


• 9% increase in revenue (year over

year) from concessions for Los

Angeles Kings games

• 400% increase in revenue (year over

year) from select promotions offered

for Los Angeles Sparks games

“Technology is continually evolving and at STAPLES

Center we work to be on the cutting edge….From the

upgraded HD televisions in every luxury suite to the

customized menu boards on the main and upper

concourses, the arena is able to customize the

guests’ experience in a variety of unique ways.”

Lee Zeidman

Senior vice president and general manager

STAPLES Center



Sporting Park,

Kansas City, KS

MetLife Stadium,

East Rutherfornd, NJ

Oracle Arena,

Oakland, CA Yankee Stadium,

New York, NY

Target Field,

Minneapolis, MN

Cowboys Stadium,

Dallas, TX

Consol Energy Center,

Pittsburgh, PA

Lucas Oil Stadium,

Indianapolis, IN

Honda Center,

Anaheim, CA

Sun Life Stadium,

Miami, FL

Wembley Stadium,

London, UK

Etihad Stadium,

Manchester City, UK

Stade des Lumières,

Lyon, France

Bayer Leverkusen,

Leverkusen, Germany

Rogers Center,

Toronto, Canada

Canada Asia Pacific

Eden Park,

Auckland, NZ

TD Garden,

Boston, MA

Barclays Center

Brooklyn, NY

London 2012

Olympic Village, UK

Texas Christian Univ, Ft.

Worth, Texas

Petco Park

San Diego, CA

MTS Centre,

Winnipeg, Canada

ANZ Stadium,

Australia

Santiago Bernabéu,

Real Madrid, Spain

Adelaide Oval,

Australia

Europe

Victoria Racing Club

Victoria, Australia Seibu Dome

Saitama, Japan

Forsyth Barr Stadium

Dunedin, NZ

BC Place,

Vancouver, Canada

SCG,

Australia


O2 Arena,

London, UK

Staples Center, Los

Angeles, USA Gibson Amphitheatre,

Universal City, CA USA

Nikon Jones Beach,

Wantagh, New York.

USA

Hollywood Palladium

Los Angeles, USA

Irving Plaza,

Texas, USA

NFL - Sun Life Stadium,

2010 Miami, USA

NBA - Cowboys Stadium,

Dallas, USA MLB - AT&T Park,

San Francisco, USA

NBA - Staples Center,

Los Angeles, USA

NFL - Cowboys Stadium,

2011 Dallas, USA

UEFA – Wembley

Stadium, London, UK

NFL - Lucas Oil Stadium,

2012 Indianapolis, USA

Wembley, O2 & Millennium

Stadiums –

London 2012 Olympics

IRB - Eden Park,

Auckland, New Zealand

MLB - Yankee Stadium,

New York, USA

NBA

TD Garden,

Boston, MA

-and- Staples Center,

Los Angeles, USA

NHL

TD Garden,

Boston, USA

Circuit of the Americas

Racetrack in Austin, Texas

NFL – Mercedes-Benz Dome,

2013 New Orleans, USA

NFL – Metlife Stadium,

2014 New York, USA


What about the Future ?


Social

Sensors

Virtual &

Augmented

Reality

Slow Motion Analytics

Location

Services

360 Degree

Fan’s

Sports

Bio-metrics Venue

Sensors

Business

Transformation

Social

Networking iBeam/NFC

More & More Video….

In-Seat

Ordering


Leverage GPS for Real-Time Data

Leverages GPS and 2.4Ghz Radio

for Real-Time

Data


Mainstream feature for events like Olympics and NFL

In Venue experience enhancements for information including advertising, statistics, players see

views, etc through real-time WiFi connectivity


Technologies IT Skills

Basic Networking Technologies

IPv6

Data Centre, Cloud

Collaboration

Web

Mobile Internet, 4G

RFID

Sensors

M2M

Data Management, Analytics,

Telematics

Information

Management GPS, Mapping

Applications

Social Network

Technologies

Adhoc

Network Robotics Smartphone

Applications

SmartGrid

Storage

Technologies

City/Road/Traffic

Infrastructure

Basic Networking Skills : Routing, Switching, Wireless, Security, WAN, Management

Routing and Switching, Architecture Design, Security, Storage Networking, Storage, Big Data, Virtualisation,

Cloud applications,Project Management, modeling

Voice, Video, Conferencing. Web Streaming, Broadcast/Simulcast,

Web development/programming, HTML5, XML, Scripting Languages, Database design, Data

integration & Analysis/Analytics

Mobile Applications Development and Management, 3G/4G/LTE

Wireless, Wireless Mesh Networking, Applications : Operating

Systems, XML, SQL, Scripting Languages, PHP



Documents

NetAcad_ConnectedSports_1.2