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ABOUT THE COMPANYPRINCIPLES AND OBJECTIVESSENIOR MANAGEMENT OF NESTLEGlobal OrganizationOur ResponsibilityMarketing and Nestle
Citation preview
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Getting to Know Nestlé
NESTLE: HOW TO KEEP THE MAGIC GOING....
Presented by,Syed Atique Hossain
ID- 23002
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ABOUT THE COMPANY
Founded by Henri Nestlé World’s biggest Food and Beverage Company Developed first milk product in 1867 Merger with the Anglo-Swiss Condensed Milk
Company. Was listed number 1 in fortune global 500 as the
world’s most profitable organization. Ranked no. 13 in FT global 2011 with market
capitalization of $200. Mainly deals in chocolates, milk products, Maggi,
soup, sauce, coffee, tea, milkmaid, and mineral water etc..
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PRINCIPLES AND OBJECTIVES
To create value Nestle does not favor short term profit Create trust among the customer Ensures that the highest standards are met throughout
the organization. Recruitment of the right people & on going training &
development Continue to maintain its commitment
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Senior Management of Nestle
The executive board, a distinct entity from the board of directors
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Global Organization
Swiss company - global reach. Peter Brabeck CEO of the company-1997. approximately 254,000 people working. Operating in more than 70 countries. World´s leading food & beverage company. People, brands & products are key.
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Environment Infant Formula Policy
Quality Coffee Prices UN GlobalCompact
Sustainability GeneTechnology
Nestlé Donations
Water Nestlé in the Community
Our Responsibility
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Marketing and Nestle
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Marketing and Nestle
Nestle uses the World Wide Web/Intranet/Extranet Nestle – E-commerce- Increased Effieciency Nestle- Interactive Marketing Nestle- EIS Nestle implemented six -SAP modules- purchasing,
financial, sales and distribution, accounts payable, accounts receivable and advanced planning and optimization.
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Business Strategy
Grow existing businesses– focus on priority groups with growth and profit potential– achieve 60/40– improve brand positioning and communication
Develop new businesses– improve innovation & renovation– select acquisition candidates
Reduce cost– reduce structure cost– reduce production cost– restructure business portfolio
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Benchmarking
Benchmarking is the process of comparing one's business processes and performance metrics to industry bests or best practices from other industries.
Dimensions typically measured are – Quality– time – cost.
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12 Stage approach to Benchmarking
Select subject Define the process Identify potential partners Identify data sources Collect data and select partners Determine the gap Establish process differences Target future performance Communicate Adjust goal Implement Review and recalibrate
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CONT..
Benchmarking is a continuous systematic procedure that measures a firm’s product and process against industry leaders.
As NESTLE is industry leader in food products, each factory has its benchmark to improve quality.
Nestle Milk Pak Kabirwala takes NestleTambula factory Australia as bench mark, which is the best Nestle factory in all over theworld. Nestle Milk Pak Kabirwala is at 2nd number.
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How can Nestle effectively utilize benchmarking?
How well Nestle is performing compared to other companies? (competitors).
What are the best practices? (technology)
What improvement opportunities should Nestle focus on? (future) Internal growth rate? (performance)
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Swot analysis- strengths
History
1.Nestlé is adapting its industrial base to the changing requirements of the business environment.
Nestlé's industrial set-up is largely based on the economic andpolitical realities of the60's, 70's and 80's:• Local markets• Local production
Falling trade barriers.
Decreasing transportation cost. Importance of IT. Etc.
Present- operating with a modern manufacturing base,– economies of scale,– flexibility,– appropriate technology & design,– low cost operation & location,- Nestlé is striving for an optimized,-industrial base to ensure long-term competitiveness.
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High market share Size and financial power Strong brand portfolio Operational efficiency dedicated & focused company experience & competences consumer insight constant renovation + innovation consistent sales & marketing support specialist brand HQ + Factory + strong R&D team.
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Weakness
Limited presence inn organic food Subsidiaries difficult to manage. Lack of retailed presence. Too much products distract from core business. Slow growth rate of Chocolate & Dairy
products.
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Opportunities
Continuous growth in US coffee market Further development of global brands. Partnerships & farmer support. Ethical business activities and growth Emerging market penetration. More health based products in
Germany & US.
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Threats
Private label growthIncreased competition in bottle water from niche brandsGlobal image may harm all brands if
One brand fails.New diet trends.Competitors like HUL, DANONE,
HERSHEY FOODS, CADBURY
SCHWEPPERS.
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