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PETRONETFijo Jose

Sijo K p

Anto Baby

Ponni J Kappen

Mithula James

Nevin Chandy Eppan

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Nestle

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Slogan

"Good Food, Good Life"

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Mission

Westriveto bring consumers foodsthatare

safe, ofhigh qualityand provide optimal

nutrientto meet physiological needs.Nestlehelps provideselections forall individual

tasteand lifestyle preferences.

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Corporate Social Responsibility

Safe Drinking Water

Education and Training

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History

1866-1905-TheNestl Company

was Henri Nestl

began experimenting with variouscombinations of cow'smilk, wheat flourand

sugar

First product

-

Farine Lacte Henri Nestl. Nestl is one ofthelargest food and nutrition

companies in the world

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Contd..

founded and headquartered in Vevey,

Switzerland

the company operates in 86 countriesaroundthe world and employs nearly 283,000people.

Ithas 511 factories in 86 countriesaround theworld.

Nestlhas 6,000 brands

FORTUNE 500 COMPANIES ININDIA

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Profile

Type Public

Industry Food processing

Founded Vevey, Switzerland (1866) Founder Henri Nestl

Headquarters Vevey, Switzerland

Key people Peter Brabeck

-

Letmathe(Chairman),

Paul Bulcke (CEO)

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Contd..

Revenue- CHF 109.72 billion (2010)

Operating income-CHF 16.19 billion (2010)

Profit- CHF 34.23 billion (2010) Totalassets- CHF 111.64 billion (end 2010)

Totalequity- CHF 62.60 billion (end 2010)

Employees- 281,000 (2010)

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CEO- Paul Bulcke

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Organizational Structure

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Departments

Wehave opportunitiesacrossall businessdisciplines including

Sales

Marketing

Supply Chain and Procurement

Manufacturing

R&D

Engineering

Financeand

Human Resources.

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Manufacturing- NESTLE INDIA

After nearlya century-old association withthe country, today, NestlIndiahas presenceacrossIndia with7manufacturing facilitiesand 4 branch officesspread acrosstheregion.

The 4 branch offices in the countryhelpfacilitatethesalesand marketing of itsproducts.

Theyare in Delhi, Mumbai, Chennai andKolkata.TheNestlIndiahead office islocated in Gurgaon, Haryana.

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Brands

Milk Products & Nutrition

Prepared Dishes & Cooking Aids

Beverages

Chocolates & Confectionery

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Milk Products & Nutrition

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Prepared Dishes &Cooking Aids

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Beverages

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Chocolates &Confectionery

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Sales(Indian market)

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Sales(rupeesin millions)

0

10000

20000

30000

40000

50000

60000

70000

2010

2009

2008

2007

2006

20052004

2010 2009 2008 2007 2006 2005 2004

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Net profit( rupeesin

millions)

0

1000

2000

3000

4000

5000

60007000

8000

9000

2010

2009

2008

2007

2006

2005

2004

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Share Value

Share Price 3,699.60 52Week High: 2,570.00

52Week Low: 4,199.40

Currency: Rupees Volume: 2,570.00

Market Cap: 35,664.14

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Marketing

A social and managerial process where by

individual & groups obtains good food and

good life through creating and exchangingproducts and values .

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Contd

Nestlrecognizesthat its consumershavea

sincereand legitimate interest in the

behavior, beliefsand actions ofthe Companybehind brands in whichthey placetheirtrust

and that without its consumersthe Company

would notexist.

Nestl continuesto maintain its commitmentto follow and respectallapplicablelocallawsin each of itsmarkets.

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TRATEGIES FORCOMPETITIVE

ADVANTAGES The customer comes first

Quality is a competitive advantage

Quality is a joint effort Quality is made by people

Quality is action

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MARKETSEGMENTATION

Geographic segmentation

The Companysegments itsmarket geographically ondivisional basis.

Demographic segmentation

product is forevery one

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Milk Collection

The core raw material of Nestle MilkPak is milk.Over the last Twenty Eight years, the company's

prime concern has been to improve the quality and

volume of milk for UHT processing and for othermilk based products. the company successfullyestablished its own collection system andexpanded its operations over a very large milkshed area in Punjab. Owing to this tremendous

growth in the volume of an extremely high qualityraw milk, Nestle MilkPak now produces a superiorquality and better tasting UHT milk, with longershelf life.

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Nestl R&D

An interactive Network covering four

Continents

Sources of Technology Internally generated

Externally sourced

Licensing-in complements internal R&D

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R&D network

>3,500 scientists work on improving existingproductsand creating tomorrowsnourishments

Two thirds of companysR&Dactivitiesarededicated to renovating existingproducts, theremaining third isreserved forradical product innovations.

Improve on operationallevel

A number of organizational changes.

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MARKETRESEARCH

Nestl is continuallymonitoring customerrequirementsthroughmarketresearch.

Marketresearchhelpsthe companyto keepin touch withan ever changing environmentin whichsocialattitudesand buying patternsare continuallyshifting

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Contd

Marketresearchtakestwo main forms: Qualitative research.

This involvessetting up small focus groups of consumers

who expresstheir ideasand opinionsabouttheir needsandviews on different products.

Quantitative research.Whereas qualitativeresearch involves onlyrelatively few

people, quantitativeresearch involvesmuch biggernumbers.

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Bibliography

http://www.nestle.in/nestle_india_landing.as

px

http://money.rediff.com/companies/nestle-india-ltd/11120007

http://en.wikipedia.org/wiki/Nestl%C3%A9