Business Plan
Business PlanSOCIALIGHTS MAGAZINEIntroductionA tasteful fashion
magazine with top-notch production valuesCovering a glossy
Pakistani lifestyle, health, events, travel, adventure and history
alongside interviews, articles and beautiful photography Main aim
is to promote and position as an authentic and reliable source of
information and entertainmentMagazine to assist people regarding
health, fashion, shopping and travel to create ease and positive
energy in readersFurther, to promote Pakistan as an ideal country
to liveTo motivate people about a better lifestyle Guiding them
through a lifestyle guide providing them utilizable options in
their relative budget range
PlanningBusiness Model Target Market and SegmentationTarget
market would include the following segments of
peopleSegmentation:DemographicAge 15 years to 60 yearsSEC A+, A,
A-, B+ and BGender Male and FemalePsychographicInterests Shopping,
travel, health, fashion, culture, historyLifestyle - Actualizers,
achievers, strivers, experiencers Behavioral Who prefer to have
magazines How often they purchase magazines Impulse buyersGoals and
ObjectivesSource of EntertainmentReach to the Untapped
marketDeveloping rich content for every person living and working
in PakistanIncrease AwarenessBuilt TrustExperts OpinionsGenerate
Leads / Generate SalesIncrease SubscriptionIncrease
ReadershipClients Feedback
Industry AnalysisCompetitors Analysis
National Competitors
Global Competitors Top International Online Magazines
Marketing Mix
ProductA Magazine for EveryoneWe believe in delivering
entertainment for everyone living in Pakistan. If we see around us,
there is a necessity of a platform where people can be told about
different entertainments be it fashion, lifestyle, food, travelling
and good readership
An Entertainment Lives are getting busy day by day, people are
more shifting towards the cosmopolitan style, they work in days and
when they get free time, they want to relax or enjoy with their
friends & family. A good entertainment is missing, and if there
is entertainment then people will like to know more about
itSections of MagazineProduct FeaturesIt will guide related to
places in Pakistan within manageable budgetsIt will serve as a
fashion book with many options available for consumers to pick in
an affordable rangeIt will cover all major events taking place in
Pakistan It will elicit the elite fashion of PakistanIt will focus
on healthy diets and simple exercise tips for working class,
housewives, senior citizens and studentsIt will focus on providing
tips for better skin, makeup and hairstylesIt will relate people
with their culture and historical places It will be a reliable
source for consumers with advertisements from trustworthy brands
Suggested Names For Magazine Content DevelopmentContent Writers/
Bloggers Having experts do all the talkingJoin different forums for
all the informationGain trust with developing contentExperimental
MarketingReal life examplesContent MarketingExplained later in
detailPhotographyUnderstand the importance of visuals over
readership
Content MarketingContent Marketingmeans creating and sharing
valuable free content to attract and convert prospects into
customers, and customers into repeat buyers. The type of content
you share is closely related to what you sell; in other words,
youre educating people so that they know, like, and trust you
enough to do business with you.As a content marketer, you need to
be able to generate an unending stream of interesting, unique, and
valuable content ideas. Lets face it, thats a big task!Content
marketing is a strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content to attract
and retain a clearly-defined audience and, ultimately, to drive
profitable customer
action.http://contentmarketinginstitute.com/what-is-content-marketing/
You hear that people dont want advertising when making
purchasing decisions, they want valuable information.You hear that
its content that spreads via social networks, generating powerful
word-of-mouth exposure for savvy content marketers.
You hear that its content that people desire and seek out, and
its great content that Google wants to rank well in the search
results so those people can find your business.You hear that
content is the best way to achieve what advertising is supposed to
achieve, but doesnt do so well online to get people to know, like,
and trust your brand.
Market DemandSurvey Conducted Amongst 40 PeoplePeople having
paid subscriptions for online magazines: 0People having
subscriptions for print magazines: 11The market demand for online
subscriptions is quite poor in Pakistan. Out of 40 people no one
has subscribed to online magazine showing low or no demand12 out of
40 have subscribed to print fashion magazines
FinancialsMinimum Online Required Subscriptions to Breakeven:
60, 000 people
RevenueSourceEstimated Number Price
(Rs.)TotalAds/Reviews12800096 000ExpensesBlogger/Writer3-4100
000Photographer250 000Traveling-10 000SEO & Website-75 000275,
000ConclusionCurrently, after the analysis it could be concluded
that the project is can be profitable, keeping in mind the
following pointsGather Online subscriptionThere is almost zero
subscription rate for paid online magazines in Pakistan Launching a
magazines without subscriptions will lead to lossB2B AdsPeople who
wants coverage from our magazineShould we go Online or go for
printing instead ?Starting a blog/page before hand, It will help us
testing our ideaWill create hype in the market
