NERD Media Kit 7-31-09

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    NERD The Focus & EnergyBeverage

    WHAT MAKES NERD

    DIFFERENT?

    First focus and energy beverage on the

    market

    Made by a college student for college

    students

    Contains four focus/memory enhancers:

    (Vinpocetine, Huperzine A, DMAE,

    Chinese Gingko Biloba)

    Strong energy blend - Five more

    energy ingredients than Red Bull

    In a blind taste trial 87.5% of

    consumers chose NERD over the

    leading energy brands.

    ABOUT

    THE

    COMPANY

    Company Name: NERD

    Beverage Corp.

    Founded:July 24, 2006

    Head Quarters: San

    Antonio, TX

    Product: NERD The First

    Focus & Energy Beverage

    Uniqueness: First focus

    and energy beverage in themarket. It contains 4 focus/

    memory enhancers along

    with a strong energy blend.

    Target Consumers:

    College students, and

    anyone who needs focus and

    energy.

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    While taking 17 college credits,working 40-50 hours a week, andstudying for the MCAT, University ofTexas graduate Vinicio Montes hadtrouble balancing his workload,which would often take him deepinto the late night hours. During hissenior year, Montes developedNERD The Focus and EnergyBeverage. NERD contains fourpowerful focus/memory enhancersalong with a strong energy blend.The combination empowersstudents with focus while givingthem energy to stay awake duringlong study sessions.

    NERD BEVERAGE CORP. PRESS RELEASE

    ! CREATED BY A COLLEGE STUDENT FOR COLLEGESTUDENTS

    NERD The Focus and Energy Beverage incorporates Vinpocetine, Huperzine A, DMAE and Chinese GingkoBiloba, which are natural focus/memory supplements that increase mental alertness, acuity and focuswhile enhancing memory function and retention. NERD is simultaneously packed with a strong energyblend that allows consumers to focus their energy, staying true to the companys slogan: Focus YourEnergy, Drink NERD.

    Regular energy drinks increase your energy, but if you cant focus it, then it becomes a waste of energy,said Montes. NERD has the perfect balance every college student needs to help them focus and stayawake. Every type of student can use NERD to improve their academic performance through increasedconcentration and energy on study materials, lectures and exams.

    NERDs blend of ingredients creates a unique taste experience that sets it even farther apart from otherenergy products. NERD The Focus and Energy Beverage has an amazing flavor profile with no aftertaste.NERD even beat Monster, Rockstar and Red Bull in blind taste trials.

    When Montes got started, he made NERD to help him study to get into medical school. After letting a few

    friends taste it, word got out. The demand eventually became so high that Montes decided to startmanufacturing the beverage.

    NERD The Focus and Energy Beverage is available in Texas through a number of distributors or online atNERDs Web site www.nerdenergy.com

    NERD sells for MSRP average of $2.19 per 12 fl. oz. can and $7.99 per 4-pack. For more information onhow to focus your energy, please visit http://NerdEnergy.tv.

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    Giving back tocollege students

    Montes believes giving backto the academic community,

    the atmosphere thatspawned NERD, is animportant role for hiscompany. I formulated NERDThe Focus and EnergyBeverage to get me to ahigher level of education, andthats exactly what it did: Igot accepted into MedicalSchool. I want to share NERDwith other students to help

    them the same way it helpedme. I want NERD BeverageCompany to be recognized asthe number one beverageinstitution that gives back tocollege students, saidMontes. In 2008, Montesbegan realizing his goal whenNERD gave away its first twoscholarships to collegestudents.

    Montes also occasionallyspeaks in front of differentuniversity organizations who

    have an interest inentrepreneurial businessstrategy. I never had theopportunity to learn aboutentrepreneurship when I wasin school; all they kept tellingme was to take a couple ofbusiness classes remarkedMontes. By presenting thatopportunity to students now,

    we hope to continue a greatstart to our overarchingmission to give back to theacademic community.

    NERD BEVERAGE CORP. DISTRIBUTION

    NERD PARTNERING WITH DR.

    PEPPER DISTRIBUTORS

    NERD PALLET DROPS AT HEB

    GROCERY CHAIN

    AROUND CAMPUS

    NERD Beverage Corp. giving back to

    students in the form of scholarships

    CEO and Founder of NERD Beverage

    Corp. giving a presentation about

    business and entrepreneurship to MBA

    students at Robert Smith School of

    Business in Maryland.

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    STEVIA NaturalSweetner

    Stevia is an all natural lowcalorie sweetener derivedfrom the leaves of the steviabush. NERD BeverageCorporation, along with thebeverage industry as a whole,

    is excited that the wait for anall natural alternative toarti!cial sweeteners is over.John Sicher, editor ofBeverage Digest says,!stevia could mean a verysubstantial change for theU.S. "beverage# industry.$

    NERD ZERO CALFirst Energy Product to use Stevia!

    In response to consumer demand for a reduced

    calorie version of NERD, The Focus & Energy

    Beverage, NERD Beverage Corporation is pleased

    to announce the launch of NERD Zero Calorie on

    August 1st, 2009.

    As the innovation leaders in the newly emerging

    Focus segment of the energy beverage category,

    NERD Beverage Corporation takes great pride in

    creating the next generation of Focus & Energy

    beverages.

    Due to consumer demand we are now expanding

    our trend setting product portfolio with our new,

    great tasting NERD Zero Calorie line extension

    the first zero calorie Focus & Energy beverage on

    the market.

    Speaking of trendsetting, NERD Zero Calorie is not your typical zero

    calorie beverage. After all, NERD Beverage Corporation is committed

    to delivering only the highest quality, absolutely best tasting Focus & Energy

    beverages available anywhere. In line with our commitment to extraordinary

    product innovation, we are proud to announce that NERD Zero Calorie is

    the first and only Focus & Energy beverage to be formulated with the all

    natural sweetener, stevia!

    NERD is looking forward to August 1st

    ,2009 when we can share NERD ZeroCalorie with you. Once again, NERDBeverage Corporation has recognized anemerging trend in our industry and nowofficially holds the title of the first energy

    beverage to use stevia.

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    NERD IN THE MEDIA

    http://www.ksat.com/news/19317228/detail.html#video

    http://www.paisano-online.com/2.839/the-energy-drink-manufactured-for-students-by-

    students-1.25570

    Among the many choices of energy drinks, NERD symbolizes something special: success.

    http://www.victoriaadvocate.com/news/2009/apr/06/rr_nerd_tasteoff_040709_45233/?news

    Victoria Advocate talks to NERD's President, Victoria College Alumni, Anthony Dow

    http://media.www.thebatt.com/media/storage/paper657/news/2009/04/09/News/Utsa-

    Grad.Develops.Energy.Drink-3704062.shtml

    The Battalion, a Texas A&M paper, says one of the ingredients in NERD,vinpocetine, is "the mostpowerful memory-enhancer known to date"

    http://media.www.northstarnewsonline.com/media/storage/paper398/news/2009/05/04/LifeStyle/For-

    Nerds.By.Nerds.The.First.Focus.And.Energy.Beverage.That.Includes.Ingredients-3744697.shtml

    "Regular energy drinks increase your energy, but if you can't focus it, then it becomes a waste of

    energy," said Montes.

    http://www.mysanantonio.com/community/northwest/northwest_weekly/

    UTSA_graduate_creates_smart_energy_drink_.html

    He named it Nerd to underline the drinks goal of making students focus and because nerds are

    smart.

    http://www.energyfiend.com/2009/07/nerd-focus-energy-beverage

    What, do I have to spell it out for you? This is possibly one of the best energy drinks on the market.