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One Month Until… The NEPPA Fall Client Show Over 200 of the industry’s leading suppliers, 400 of New England’s top distributors and more than 400 of their clients will be attending NEPPA’s 11th Fall Client Show at the Royal Plaza Trade Center in Marlboro, MA, on September 21 – a quality non-stop show for both distributors and suppliers alike! Suppliers: If you haven’t already done so be sure to register to exhibit! We still have limited space available and are on track to once again have a sold out event! We will offer distributors time to walk the show from 10:00 – 11:30 am. Distributors and clients will have access from 11:30 am – 4:00 pm. Distributors: NOW is the time to start thinking of your clients’ needs for the rapidly approaching fall selling season. What better venue is there than NEPPA’s Client Show! If you haven’t invited a client to the show in the past, this is your opportunity to invite a special client at no charge! NEPPA is once again providing unique client invitations for you to invite your clients to the show. Distributors have received ordering details in the mail (also available online at www.neppa.com). Whether you plan on attending with your clients or by yourself, you’ll be generating ideas for your clients’ needs and building your sales in 2010 and beyond. Show Highlights: Hot Products Showcase featuring best sellers, new, unique and innovative products as we approach the 4th quarter. New this year… NEPPA Coupons, making great deals and opportunities even better! “NEPPA BUCKS” Drawing – $500 in prizes to purchase product through NEPPA member exhibitors! All: Enjoy the company of your supplier and distributor friends at our pre-show event at the Coral Seafood Restaurant, a short drive from the Royal Plaza, on Monday, September 20, the evening before the show. This event always sells out, so be sure to sign up early! Finally this event would not be possible without the help of Leanne Hike, Pro-Max; Michelle Peebles, Walker-Clay; Pam Clement, Norwood; Lee Coscia, THEMCO and Carol Boutwell, NEPPA, my Fall Show Committee members. They have all worked very hard to bring you yet another fantastic NEPPA show. Amanda Clay Walker-Clay Tradeshow Chair See page 4 for further details. 816 Elm Street, #299 Manchester, NH 03101 603-529-8400 • 603-529-8401 fax [email protected] • www.neppa.com THE BEAC N New England Promotional Products Association August 2010 Newsletter In this issue: 2 President’s Message 4 NEPPA Fall Client Show 4 Annual Meeting 4 Awards & Holiday Celebration 6 Surf’s Up! NEPPA’s Rebranding 6 NEPPA Night at Fenway 8 NEPPA Education Scholarship Winners 10 Social Media Workshop 10 Board Member Profile 12 Member Announcements 14 Welcome New Members

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Page 1: NEPPA Newsletter

One Month Until…The NEPPA Fall Client Show Over 200 of the industry’s leading suppliers, 400 of New England’s top distributors and more than 400 of their clients will be attending NEPPA’s 11th Fall Client Show at the Royal Plaza Trade Center in Marlboro, MA, on September 21 – a quality non-stop show for both distributors and suppliers alike!

Suppliers:

If you haven’t already done so be sure to register to exhibit! We still have limited space available and are on track to once again have a sold out event! We will offer distributors time to walk the show from 10:00 – 11:30 am. Distributors and clients will have access from 11:30 am – 4:00 pm.

Distributors:NOW is the time to start thinking of your clients’ needs for the rapidly approaching fall selling season. What better venue is there than NEPPA’s Client Show! If you haven’t invited a client to the show in the past, this is your opportunity to invite a special client at no charge! NEPPA is once again providing unique client invitations for you to invite your clients to the show. Distributors have received ordering details in the mail (also available online at www.neppa.com). Whether you plan on attending with your clients or by yourself, you’ll be generating ideas for your clients’ needs and building your sales in 2010 and beyond.

Show Highlights:Hot Products Showcase featuring best sellers, new, unique and innovative products as we approach the 4th quarter.

New this year… NEPPA Coupons, making great deals and opportunities even better!

“NEPPA BUCKS” Drawing – $500 in prizes to purchase product through NEPPA member exhibitors!

All:Enjoy the company of your supplier and distributor friends at our pre-show event at the Coral Seafood Restaurant, a short drive from the Royal Plaza, on Monday, September 20, the evening before the show. This event always sells out, so be sure to sign up early!

Finally this event would not be possible without the help of Leanne Hike, Pro-Max; Michelle Peebles, Walker-Clay; Pam Clement, Norwood; Lee Coscia, THEMCO and Carol Boutwell, NEPPA, my Fall Show Committee members. They have all worked very hard to bring you yet another fantastic NEPPA show.

Amanda Clay Walker-Clay Tradeshow Chair

See page 4 for further details.

816 Elm Street, #299 Manchester, NH 03101

603-529-8400 • 603-529-8401 fax [email protected] • www.neppa.com

THE BEAC NNew England Promotional Products Association • August 2010 Newsletter

In this issue:2 President’s Message

4 NEPPA Fall Client Show

4 Annual Meeting

4 Awards & Holiday Celebration

6 Surf’s Up! NEPPA’s Rebranding

6 NEPPA Night at Fenway

8 NEPPA Education Scholarship Winners

10 Social Media Workshop

10 Board Member Profile

12 Member Announcements

14 Welcome New Members

Page 2: NEPPA Newsletter

PRESIDENT Dana Witczak SanMar 860-575-5887 • [email protected]

VICE PRESIDENTWanda Levy Coastal Promotions Inc. 978-948-8730 • [email protected]

TREASURERDavid Katseff, MAS MasterCast Ltd. 401-726-3100 • [email protected]

SECRETARYHilary Gallagher Spry International, Inc. 617-969-4500 • [email protected]

IMMEDIATE PAST PRESIDENTMichael Moore Bay State Specialty Company 508-947-6700 • [email protected]

DIRECTORSNancy Bercovitz JSA 401-353-6955 • [email protected]

Amanda Clay, MAS Walker-Clay 781-294-1100 • [email protected]

Kimberly Coen Norwood Promotional Products 401-965-1777 • [email protected]

Nick D’Eramo Triple Stitch Sportswear 203-758-6303 • [email protected]

Matt Hallahan Gemline 978-691-2000 • [email protected]

Leanne Hike Pro-Max, Inc. 781-934-6785 • [email protected]

Mike Merkin Polyconcept North America Leed’s/Bullet/Journalbooks 203-536-3147 • [email protected]

THE BEACON

The official publication of the New England Promotional Products Association

The opinions expressed in The Beacon do not necessarily reflect those of the Association or its officers.

Special Thanks to

PILGRIM PLASTICSfor donating the Roll A Cards!

2

THE BEAC N New England Promotional Products Association • August 2010 Newsletter

Summer is almost over. It is always a strange time of year for me. I have such great expectations for the summer and then it flies by in a blink of an eye. I start thinking I didn’t do this or I didn’t go there. Labor Day is always somewhat of a downer and I then plunge deep into my parka for a long drawn out winter.

Well, this summer is no different except that I have been able to watch it thru the eyes of my sons, John and Ben. They rode in the Memorial Day parade on a fire truck, spent some time at the beach and pools, went to a carnival and rode the “big kids” rides, and they have just returned from two weeks in Chicago with Grandma and Grandpa. Next, they hit weekends at the Jersey Shore and Salisbury Beach. I am not having the same low feeling. Instead, I have hope. Hope that they love every instant of summer. Hope they see the small details of the sand floating and the white caps of the waves. Hope they appreciate all the things we do as a family. Since hope is a belief in a positive outcome related to events and circumstances, I am hopeful for this industry and the future of our association as well.

I attended the RAC Leadership Development Workshop in June and saw the hope of all there. For three days, industry professionals were together and exchanged ideas and learned about what affects our industry each day. It is always interesting to talk to other board members from around the country and discuss challenges and successes. The seminars I attended taught me to look at our industry in a hopeful way. They gave us insight into how to be effective leaders as well as run an effective meeting. The seminars also gave a bird’s eye view into the “issues” that challenge our livelihood. This, in itself, is educational beyond compare. We have had successes with our government as well as struggles. However, PPAI afforded us the opportunity to be part of a grass roots movement and learn the proper steps to make a difference. There are many people out there who give their time in many ways to our industry. Their efforts are steeped in hope.

Our board is very hopeful. Our new website has just been launched and our latest education effort was a sellout. We are just beginning and the hope we all have is to encourage you, our members, to be involved, to take a chance, and enjoy the wave!

Have a great rest of the summer and see you in September!

Dana Witczak SanMar

President’s MessageBoard of Directors

Page 3: NEPPA Newsletter

MAKE AN IMPACT IN YOUR

BUSINESS

Call 800.426.6399 or visit www.sanmar.com to order your 2011 Apparel, Bags and Caps catalog today.

■ NEARLY 1,000 SALES GENERATING STYLES

■ OVER 185 ENTICING NEW CHOICES

■ 16 BRANDS TO TARGET MULTIPLE MARKETS

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Page 4: NEPPA Newsletter

Royal Plaza Trade CenterMarlboro, Massachusetts

New England’s largest industry show – over 200 leading suppliers! Perfect time of year to generate ideas and boost sales for the end of the year and months to come!

ANNUAL MEETING & NETWORKING EVENT

Monday, September 20 6:00 – 10:00 pm We’ve selected at new venue, Coral Seafood Restaurant, a few miles from the Royal Plaza, for our annual meeting and dinner. Enjoy an evening of great food and fun, socializing with industry friends; a complimentary cocktail is included. NEPPA will hold its annual elections followed by a delicious dinner. (NEPPA Members Only)

TRADESHOW OPEN

Tuesday, September 21 10:00 am – 11:30 am Distributors Only 11:30 am – 4:00 pm Distributors and Their Invited Clients

HOTEL RESERVATIONSMake your reservations directly with the Best Western Royal Plaza Hotel (Adjacent to the Trade Center) by September 16th and reference NEPPA to receive the discounted rate: $104 + tax, single or double occupancy. 1-888-543-9500 • 508-460-0700

DIRECTIONS TO THE TRADE CENTER181 Boston Post Road West Marlboro, MA 01752From Route 495, take Exit 24B onto Route 20 West. The Royal Plaza is 1 mile ahead on the right.

DIRECTIONS TO CORAL SEAFOOD RESTAURANT29 South Bolton Street Marlboro, MA 01752 508-460-3474From Route 495, take Exit 25A (Rt. 20 E towards Marlboro). Turn right onto Granger Blvd., (Rt. 20). Turn left onto Court St.Turn right onto Weed St. Turn right onto South Bolton St. (Ext Rt. 85). The restaurant is on the right.

FURTHER DETAILS AND REGISTRATION

www.neppa.com Distributor and Client Advance Registration Deadline: September 15.

Join us for NEPPA’s

for an evening of socializing,

dancing and fun!

THURSDAY, DECEMBER 96:00 - 11:00 PM

Hyatt RegencyCambridge, MA

Watch for details coming soon!

Awards & HolidayAwards & HolidayCelebrationCelebration

4

NEPPA members will vote on the election of NEPPA’s 2011 Board of Directors at Coral Seafood Restaurant, 29 S. Bolton St., Marlboro, MA, on Monday September 20, 2010, at 6:00 pm. Registration is available online at www.neppa.com.

The Nominating Committee members are: Dana Witczak, NEPPA President, of SanMar; Wanda Levy, NEPPA Vice-President, of Coastal Promotions; Bruce Curry of Sweda; Joseph Ferris of Omni Products; and Paul Keane of Bryan Company.

THE BEAC N New England Promotional Products Association • August 2010 Newsletter

NEPPA Fall Client Show Official Notice of NEPPA’S Annual Meeting

Page 5: NEPPA Newsletter

Four stylish collections. One beautiful result.

J. America offers a wide range of

collections that appeal to the sought-

after corporate, resort, high school

and college markets.

Whether it’s their Better Basics, Team

Sport, Vintage or Fashion collection,

J. America apparel offers unmatched

opportunities to show what you can do.

All collections feature comfortable, easy

care fabrics with both classic and new

designs customers are looking for.

Make S&S your go-to supplier for all

that J. America has to offer. We have

a full range of styles, colors and

sizes on hand. And with our centrally

located warehouse your order arrives

quickly, in one shipment and with

the convenience of one invoice.

Styles shown: J. America Ladies’ Sydney Brushed V-Neck Hooded Sweatshirt, 8836; Ultimate LUXloft Sueded Hooded Sweatshirt, 8822

For a copy of our exciting new 2010 Forerunner catalog, contact us at 800.523.2155 or ssactivewear.com

If it’s hot, it’s here.

NEPPA_august.indd 1 7/7/10 1:10:32 PM

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Dana Witczak, SanMar, Leader of the Pack ceremony

Michael Moore, Bay State; Dana Witczak, SanMar; Wanda Levy, Coastal Promotions

Geiger Reps: Artie Rice, Chuck Karas, Brock Foster

Bruce Curry, Sweda; Amanda Clay, Walker- Clay

Steve Gelertner, Polyconcept NA; Leanne Hike, Pro-Max

THE BEAC N New England Promotional Products Association • August 2010 Newsletter

NEPPA Night at Fenway was held on June 2, 2010. A sold out crowd of members met at the Cask ’n Flagon for a pre ball game party. Lots of great food was served with plenty of time to network and chat with the industry’s finest! Special thanks to Headwear USA for donating the embroidered NEPPA baseball caps.

NEPPA was selected by the Red Sox to be part of the Leader of the Pack ceremony. Our own Dana Witczak was invited to come down onto the field prior to the game. Dana was introduced to the Fenway crowd with a live feed of the ceremony appearing on the center field video board.

The game started at 7:05 and we had a nice easy walk across the street to our Grand Stand seats. After giving up three runs in the first, Daisuke Matsuzaka recorded seven strikeouts and no walks in his 6 2/3-inning outing, while David Ortiz hit a go-ahead two-run homer to give Boston the win.

A great time was had by all!

Wanda Levy Coastal Promotions Networking Committee Chair

NEPPA has some EXCITING news for its members – we have completely redesigned the logo and website! In addition to wanting the site to be aesthetically pleasing, our main goal was to encompass pertinent topics with valuable resources to help build your business. Some key features to look out for:

Get educated and spread the knowledge! Check out our new “NEPPA l.a.w.” tab. This “Legislative Action Watch” area houses the most recent announcements and press releases regarding hot topics that are up for discussion on federal and regional levels.

Get involved! We have added an easy form to submit right online – just let us know what areas are of interest and we will match you to the committee chair to discuss volunteer opportunities.

For your eyes only! There is an updated secured area that is accessible to members only. This area houses the member lists, registration forms, tools & resources and more in-depth information. Members have received a login password via email.

The PR Committee (Hilary Gallagher, Carol Boutwell, Wanda Levy) worked closely with

Michael Packard of Fishnet Media to ensure the final product was user friendly and designed around the specific needs of our members. A special thanks to Michael and his team for all of the contributions and their professionalism over the course of the design.

We encourage you to carve out a few minutes of your busy schedule to scroll through the various tabs and get familiar with the new features. Happy surfing!

Hilary Gallagher Spry International PR/Marketing Committee Chair

NEPPA Night at Fenway… Another Huge Success

SURF’S UP!NEPPA ANNOUNCES THE REBRANDING OF THE LOGO AND THE LAUNCH OF A NEWLY DESIGNED, USER-FRIENDLY WEBSITE – WWW.NEPPA.COM

Tim Mason, Sanford; Jennifer Mason, K&R

Page 7: NEPPA Newsletter

During the 4th quarter, your clients receive catalogs from giant food gift companies almost daily. With businesses spending over $5 billion on holiday food gifts, and the average order being over $2000(c), it’s easy to understand why. As a result of their efforts, these mail-order companies sell more food gifts to American busi-nesses each year than the entire promotional products industry does!Your key to competing with these Goliath-like companies is dis-covering their weaknesses. It’s critical, if you want to increase your sales with your existing clients. Remember, nearly 50% of all businesses purchase holiday food gifts.

Case History #1While presenting holiday ideas, a Bay-area distributor discovered her client was going to order 200 food gift towers at about $50 apiece (a potential $10,000 order!) from one of the giant food gift companies (you’d recognize their name). She quickly explained that she could provide food gifts with far greater value. Her client was interested and wanted to know more.She offered to bring in the food gift tower they were considering, and a similarly priced Maple Ridge Farms gift for a real-life, side-by-side comparison. Her client liked that idea. When the two gifts arrived she scheduled an appointment.Together they opened the box from the mail-order company. The client was disappointed in the appearance of the gift compared to what it looked like in the catalog. While the cookies were pretty good, the rest of the food was very disappointing. In many of the tower boxes, there was more “air” than food. The box of mixed nuts contained a tiny “airline type” bag. The caramel corn filled about ½ the box. The boxes of hard candy and the gummy-like fruit jells were extremely unimpressive.Next, the gift from Maple Ridge Farms… while not quite as large as the other tower, it looked better in real life than it did in the catalog. Each box was filled to the brim with premium chocolates and fresh roasted nuts. Together they taste-tested the food from each gift and the Maple Ridge Farms tower won hands down. This distributor was reward-ed with a $10,000 (c) order for going the extra mile to demonstrate difference in quality.

Case History #2An Illinois distributor learned that his client was planning to order their holiday food gifts from one of the food gift giants. They had selected a $50 cheese package that included a mediocre cut-ting board with some tiny, rather useless, serving accessories. To dramatically show the difference between the two gifts, he ordered the $50 cheese package from their website and a spec sample of the Party Starter ($50 c) from Maple Ridge Farms. When both gifts arrived he headed over to see his client. After tasting the food from both gifts, seeing the difference in the quality of the cutting boards, and how impressive their logo looked on the cutting board from Maple Ridge Farms, his client gave him a $7500 (c) order for 150 holiday food gifts! Case History #3A distributor from Ohio was competing with a large cookie com-pany for an order of 250 boxes of cookies at $30 each. The cook-ies from the large cookie manufacturer were just as delicious as those from Maple Ridge Farms. The retail prices of the two gifts were practically identical. It would come down to the gift’s pre-sentation and the personal service provided by the distributor.The gift from the large cookie company had their logo all over it… on the shipping carton, on the gift box, and even on the cello wrap-pers that were on each cookie! It was hard to tell whether the gift was from the client, or from the large cookie company!The gift from Maple Ridge Farms came in a blind shipping carton, the client’s logo was richly foil-stamped on the gift box, and there were clear cello wrappers protecting the cookies. When recipients opened these gifts, the first thing they would see was the client’s logo on the gift box, not the Maple Ridge Farms logo.When it came to service, the distributor made the gift program easy and convenient by handling all the details including the ship-ping list, gift cards, and proofs.Once again, the distributor was able to prevail by providing better service and a more appropriate gift.The moral of these three case histories:• Ask your clients if they are planning a food gift program for

the holidays (if so, who would they be likely to order from).• Do a little homework to discover your competitor’s weaknesses.

Contact Maple Ridge Farms if you need help.• Use real-life samples to demonstrate the difference!

How to compete with the giant food gift companies. A “Must Read” if you want to make more money!Provided by Tom Riordan

WINNERFirst Place - Food & Beverage

ASI/68680 ● PPAI:144165 ● SAGE:57654 ● UPIC: MAPLE

Your Most Trusted Food Gift Supplier

www.mapleridge.com

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THE BEAC N New England Promotional Products Association • August 2010 Newsletter

This year’s NEPPA Education Scholarship applications have been reviewed by Scholarship Management Service, a division of Scholarships America, and they have chosen our four winners for 2010.

This is the sixth year for this NEPPA benefit program, and we are once again pleased with the number of applicants we received. Again the scholarships are $1,000 for each student winner at a vocational/technical school, undergraduate program or graduate program.

We were recently notified that this year’s winners are Elinor Bloom (Tattoo Factory, Inc.); Lindsay Clay (Walker-Clay, Inc.); Delaney Kimball (Quality Name Plate) and Sarah Lounsbury (Lori’s Logos, LLC). As we explained in the past, students may re-apply for up to 5 years. However, this year we had no repeat winners.

Congratulations to all of the 2010 winners!

Nick D’Eramo Triple Stitch Sportswear

Kim Coen Norwood

Elinor Bloom is the daughter of Stephen Bloom of Tattoo Factory, Inc., Sarasota, FL. Some of her accomplishments include President’s Honor Roll; Dean’s List; The National Society of Collegiate Scholars and Phi Eta Sigma National Honor Society. Her interests are photography, art history and traveling. She attends Florida State University, Tallahassee,

Lindsay Clay will attend the University of New Hampshire, Durham, majoring in Occupational Therapy. She is the daughter of William Clay of Walker-Clay, Inc., Hanson, MA. She graduated from Whitman-Hanson Regional High School with honors; participated in DECA, National Honors Society and was captain of the Whitman-Hanson Varsity Tennis Team. She currently is interned as a nanny at North River Collaborative, working with special needs children.

Delaney Kimball is the daughter of Ray Kimball of Quality Name Plate, Glastonbury, CT. She attended Glastonbury High School and graduated as a Faculty Scholar. Her activities and awards include: National Honors Society, National Foreign Language Honors Society, Captain Girls Varsity Swim Team, Hartwell Award for Leadership, Science Department Academic Award for Environmental Science. Delaney will attend the University of Connecticut, Storrs, CT, majoring in Environmental Engineering.

Sarah Lounsbury is the daughter of Lori Lounsbury of Lori’s Logos, LLC, Lebanon, NH. She currently attends Siena College, Loudonville, NY, with a major in Accounting. Her interests and honors include: Vice President of Siena Dog Pound; Dean’s List of Siena College, presidential Scholar of Siena College.

NEPPA Education Scholarship Winners Announced

Page 9: NEPPA Newsletter

asi/40788

Welcome to the NeXt leVelat bodek aNd rhodes

Pennsylvania | California | Florida | Massachusetts | Michigan 800-523-2721 | www.BodekandRhodes.com

S o f t e r f a b r i c Sr o o m i e r f i t

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Page 10: NEPPA Newsletter

Wow! Over 50 NEPPA members (suppliers and distributors) attended our second social media event, held on June 15 in Dedham, MA, to learn the proper use of posts, photos, videos and links on FaceBook, Twitter, LinkedIn and YouTube. This was our second stand alone education event outside of our spring and fall shows and was truly a success. The event was scheduled until 7:30 pm, and our last audience questions continued until 9:00 pm!

Dana Zezzo, VP of Sales with Pro Towels Etc. ,was our presenter. He believes that “social media can be your Rolodex” and relayed that message in his very informative and entertaining workshop. We learned how to turn social media relationships into sales and how powerful social media is in building and maintaining customer relations.

Dana continues to speak at industry events for other regional associations, national client shows and webinars.

Please don’t forget to share any ideas you might have for future education events, and we would welcome volunteers to join our committee.

Let’s be sure we continue to get social!

Nancy Bercovitz JSA Education Chair

Social Media WorkshopBoard Member ProfileNick D’Eramo Co Owner Triple Stitch Sportswear

Position: Director

Years in the industry: 30

Age: 51

Family: Married with a 10 year old son, large extended family

Hobbies: Golf, fishing and boating

Favorite Pastime: Beaching it on a Caribbean Island, spending time with family and friends

Favorite Thing About the Industry: Being able to create solutions, while enjoying the process

Favorite Quote: “Dream as if you’ll live forever, live as if you’ll die today.” – James Dean

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THE BEAC N New England Promotional Products Association • August 2010 Newsletter

Page 11: NEPPA Newsletter

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Page 12: NEPPA Newsletter

Member Announcementsmanager. “Our employees have been workingvery hard to provide the best products and the best service. This confirms to us that we’re moving in the right direction.”

Newton Manufacturing’s Jay Donlin Receives IMA Award

Newton Manufacturing is pleased to announce that Jay Donlin, executive vice president of sales and marketing, has been awarded the Shining Star - Spirit Award by the Incentive Marketing Association (IMA).

Donlin is the vice president of the IMA’s Recognition Council and serves as membership chair of this strategic industry group. According to IMA’s announcement, Donlin was recognized by the organization’s members because he has “enthusiastically led the membership recruitment efforts for the Recognition Council and helped the Council position its members as experts in the recognition field.”

“We congratulate Jay on this honor,” said Lee Cochran, Newton’s president. “We are privileged to experience Jay’s wealth of expertise and enthusiasm for the incentives field on a daily basis.”

R.S. Owens Celebrates Employee Achievement

For R.S. Owens, recognition is a serious commitment. After evaluating the submissions for the employee recognition program, named “Above and Beyond,” the awards committee selects the winners; a difficult task when everyone contributes significantly to the company success.

The winner of this month’s “Above and Beyond” award was Barbara Cassata, a member of the trophy wrapping team and one of the “go-to” people that can always be counted on to get the job done.

The employee of the quarter is John Colbert from R.S.Owens’ receiving department. John not only performed his job superbly, but also extended his talents to several large orders - helping to get them out on time.

Appointments/PromotionsGary Haley named President and Chief Operating Officer of Beacon Promotions, Inc.

Arthur L. Olsen chairman and CEO of Beacon Promotions, Inc., announces the appointment of Gary Haley as president and chief operating officer of Beacon Promotions, Inc. Gary is one of the founding partners of Beacon and well versed in all aspects of the business. In addition, his experience in the promotional products industry is well known and respected.

Arthur Olsen will remain active in the business as the chairman of the Beacon board of directors and CEO while the daily operations will be conducted by Gary Haley along with the other Beacon partners and staff.

Senator Promotional Group USA, Inc. Appoints New Vice President of Marketing & Sales Operations

Senator Promotional Group USA (SPGUSA) is pleased to announce that Kim Lehere has been named vice president of marketing & sales operations. In her new role, Ms. Lehere will oversee the marketing and promotional strategies of SPGUSA, as well as the day-to-day sales operations of the business. She will be working in concert with the president & CEO to lead Senator’s newly developed sales team and to help maximize the group’s efficiency and effectiveness in servicing customer needs. Ms. Lehere most recently served as the director of marketing for SPGUSA.

Prime Line® Announces Promotions

Prime Line® proudly announces the promotion of Margie Acosta to customer service manager. Margie has been with Prime for over 10 years as production control manager. She will continue to work with production control-related issues and will now oversee the order care department as well.

Prime Line also announces that Renee Head has been promoted to marketing director. She will be working along with Prime’s creative director in overseeing all of the company’s marketing initiatives, and will also continue to oversee the sample department.

Awards/RecognitionAll Star Leads the Industry with a Team of Thought Leaders

The entire All Star Incentive Marketing sales team has received the designation as an Incentive Marketing Association (IMA) certified Incentive Professional and is formally being recognized within the industry as incentive experts and leaders. According to Annalisa Jacobs, Director of Educational Training and Development, IMA “All Star Marketing is among the first organizations in the marketplace to have a fully certified IP sales team.”

The Incentive Professional (IP) designation is appointed after the completion of a 100 question exam which is primarily based on the Principles of Results Based Incentive Program Design Curriculum. This curriculum is developed by a professional instructional designer, under the direction of the IMA, the primary advocate to raise the corporate community’s awareness of the power of incentive programs.

Hub Pen Co. Recognized as a Top Writing Instrument Supplier and Receives Excellence Award

Hub Pen Co. has been ranked as a “top writing instrument supplier” in the August 2010 Identity Marketing Magazine. Identity Marketing is a well known and highly respected promotional industry publication with a readership of over 50,000. Readers were asked to rank their top writing instrument suppliers, and Hub Pen was honored as a top supplier.

Hub Pen announces that it has received a 2010 Promo Marketing Supplier Excellence Award in the magazine’s writing instruments category. The Excellence Award is the industry’s objective standard for supplier achievement and represents the most popular and successful manufacturers in the promotional products industry.

“We’re honored and thrilled with the recognition,” said Joe Fleming, Hub’s general

Continued on page 1412

THE BEAC N New England Promotional Products Association • August 2010 Newsletter

Page 13: NEPPA Newsletter

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Page 14: NEPPA Newsletter

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THE BEAC N New England Promotional Products Association • August 2010 Newsletter

Suppliers Brooks Medals & Awards Inc. Bruce Brooks 516-431-2131 www.brooksmedals.com

MediaTree K. Goodhart 973-781-1070 800-475-8703 www.mediatreegroup.com

Richard’s Gourmet Coffee Richard Salzman 508-587-0800 800-370-2633www.richardsgourmet.com

Target Industries, Inc. Sue Sattler 989-723-4447 800-337-2462 www.targetline.com

Multiline Representative Choice Recognition, LLC Dave Stoll 973-697-5652 www.choicerecognition.com

Welcome New Members

Kathy Wemlinger, HR Manager explains R.S. Owens culture of excellence, “Our formal recognition program has been in place for over a year and a half now. It is great to see the enthusiasm of our employees at these monthly events.”

Another Promotions East Fun Run Win for Conner Sterns

Connor Stearns (age 16), the oldest of Hub production manager Bob Stearns’ five boys, pulled off a first place finish in the 5K Promotions East Fun Run. Connor finished the 3-mile race along the Atlantic City boardwalk with a time of 19:27, beating a field of about forty participants, and his 2009 time of 20:23.

Prime Line® Wins Multiple Awards in Promotional Marketing Magazine’s 2010 Supplier Excellence Awards

Prime Line® proudly announces it has received five awards in this year’s Promo Marketing Excellence Awards. The company received a Silver award in the category of Electronics, a Silver award in Toys & Games, a Silver award in Computer Accessories, a Silver award in Stress Reducers, and a Bronze award in Office & Desk.

The Promo Marketing Excellence Awards are the industry’s objective standard for supplier achievement and honors winners in 30 product categories. Product categories and corresponding finalists are determined by the editors of Promo Marketing magazine. Among thousands of qualified suppliers, less than 200 earn the recognition as a finalist.

Chocolate Inn Announces Awards

Chocolate Inn has won an August Identity Marketing Readers Choice Award in the Food Category and was the recipient of a 2010 Promo Marketing Excellence Award in the Food & Drink category.

President David Miller stated, “We appreciate the support of the industry distributors and as always will do our best to make sure that they and their clients are 100% satisfied.”

Community ServiceThe Perfect Promotion Launches Fostering Hope Program

In Honor of National Foster Care Month, The Perfect Promotion is launching the Fostering Hope Program to supply children in foster care with new duffle bags, backpacks and luggage.

“When I first learned that children in foster care oftentimes use a trash bag to carry all of their worldly belongings when they move from placement to placement, I knew we had to do something,” said Jody Ferrer, president of The Perfect Promotion.

Ferrer is kicking off the program with 100 bags and for every future order The Perfect Promotion receives for luggage, duffle bags or backpacks, a 5% overage will be donated. In addition, The Perfect Promotion is collecting new luggage, duffle bags and backpacks year round at their office on 801 Farmington Avenue in West Hartford, CT.

The bags will be donated to the Rocky Hill-based Connecticut Association of Foster and AdoptiveParents, Inc. to be distributed statewide to children in the care of DCF.

“It is my goal that the Fostering Hope Program will provide every child in foster care in the State of Connecticut with a bag to call their own and a dignified means to move their possessions,” Ferrer said.

For more information, contact Jody Ferrer at 860-523-1200.

Newton Manufacturing Raises Money for Relay for Life

Newton Manufacturing donated over $2,600 to the American Cancer Society through their participation in the Jasper County Relay for Life. The company’s 10-person team, who walked laps in shifts during the event, spearheaded the fundraising efforts.

“Our goal was to have fun to support a good cause,” said Karey Bown, who led Newton’s Relay for Life team. “Our employees responded with great participation and generous giving.”

Business NewsChocolate Inn and Nassau Candy Formalize Strategic Partnership

Chocolate Inn, Ltd. announces that it has finalized a strategic partnership with Nassau Candy Distributors, Inc. “Nassau Candy,” the largest specialty confectionery distributor in the United States, a leading confectionery and snack manufacturer, and a leading gourmet foods importer and distributor.

Member AnnouncementsContinued

Page 15: NEPPA Newsletter

KATHYWeb Support

JACKDistribution

Center Manager

KIMSales Representative

HARRISPricingAdministrator

ANNECustomer ServiceRepresentative

CARLIncomparable

Logos Inc.

1-800-523-4585www.alphashirt.com/guarantee

1-800-521-0850 www.broderbros.com/guarantee

1-800-782-7770www.nesclothing.com/guarantee

The Total Team Guarantee ensures that we are here to help your business succeed in any way we can. We offer you our commitment to providing the products you need, the service you deserve and the support your business can count on.

The bottom line is we know you’re counting on us to deliver. So we’re going all out to ensure our entire team is there to help you succeed - Guaranteed.

OUR ENTIRE TEAM IS READY TO HELP YOU MAKE YOUR MARK.

15

THE BEAC N

Page 16: NEPPA Newsletter

Company Name_____________________________________________________________________________________________________________________

Contact Person to receive NEPPA mailings/emails___________________________________________________________________________________________

Phone________________________________________ Toll Free_______________________________________ Fax__________________________________

Mailing Address__________________________________________________ City___________________________ State________ Zip Code_______________

E-mail Address_____________________________________________________________ Web Site_________________________________________________

Principal’s Name___________________________________________________________ Title______________________________________________________

Date Established____________ Vol. of promotional products sold last year $___________ PPAI#_____________ UPIC________________ ASI#___________

o Please check here if you do not wish to be listed on the web site.

Class of Membership You Are Requesting:

o DISTRIBUTOR: If not a member of PPAI, you must supply 10 copies of invoices, $75.00 minimum each – sample orders excluded, from at least 5 different PPAI/ASI suppliers with whom you do business.

o SUPPLIER: If not a member of PPAI, you must supply 10 copies of purchase orders/invoices, $75.00 minimum each – sample orders excluded, from at least 5 different PPAI/ASI distributors with whom you do business. Product Description_______________________________________________________________________________________________________________ Are you interested in sponsorship? ____________________________

o SUPPLIER REPRESENTATIVE (Multiline Rep): Please list the lines you represent and include PPAI/ASI numbers._______________________________________

o BUSINESS SERVICES: The applying company must be in business to primarily service the promotional products industry; been engaged in the promotional products industry for at least 1 year; conducted business with at least 10 PPAI or ASI member suppliers or distributors and provide copies or purchase orders for each of those suppliers or distributors for products or services sold by the applicant within the last year. The company does not plan, manage or product a show or trade show. The company does not sell or lease machinery or equipment used in the manufacturing or decoration of promotional products. Description of services______________________________________________________________________________________________________________

Are you interested in serving on a NEPPA committee? o Trade Shows o Education o Membership o PR/Marketing o Legislative o Networking Events

I hereby apply for membership in the New England Promotional Products Association and agree to be governed by its bylaws and constitution and any other regulations that may be properly adopted by the Board of Directors. I authorize NEPPA to verify the above listed information.

Applicant’s Signature____________________________________________________Title________________________________ Date_____________________

Remittance: To process membership, attach a check (payable to NEPPA) or complete credit card information. Membership dues are paid on an annual basis ( January 1 – December 31) and are not prorated. Application Fee of $25.00 and Dues of $100.00 must accompany application ($125.00).

Dues may not be deducted as a charitable expense but may be deducted as a business expense according to the IRS.

o Check Number_____________________

o Charge my o Visa o MasterCard o Amex

CID Security Code ___ ___ ___ Visa/MasterCard (back of card) ___ ___ ___ ___ American Express (front of card)

Cardholder (print)____________________________________ Signature_____________________________

Credit Card Billing Address________________________________________________Zip Code___________

Card Number_________________________________________________________ Expiration_____/_____

Mail completed application with payment to: NEPPA, 816 Elm St., #299, Manchester, NH 03101 or fax with credit card information to: 603-529-8401

APPLICATION FOR MEMBERSHIP Join NEPPA now and your membership will be extended through December 31, 2011!

816 Elm Street, #299 Manchester, NH 03101

603-529-8400 • 603-529-8401 fax [email protected] • www.neppa.com

THE BEAC NNew England Promotional Products Association • August 2010 Newsletter