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LendIt 2016 Neil Salvage, Chief Revenue Officer

Neil Savage - LendIt Salvage 04.08.16 v1 2 · Native Advertising Email Display Fully Mobile-Enabled Marketing Strategy to Strengthen Brand and Leadership 9. 6 Delivering a Fast, Easy

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Page 1: Neil Savage - LendIt Salvage 04.08.16 v1 2 · Native Advertising Email Display Fully Mobile-Enabled Marketing Strategy to Strengthen Brand and Leadership 9. 6 Delivering a Fast, Easy

LendIt 2016Neil Salvage, Chief Revenue Officer

Page 2: Neil Savage - LendIt Salvage 04.08.16 v1 2 · Native Advertising Email Display Fully Mobile-Enabled Marketing Strategy to Strengthen Brand and Leadership 9. 6 Delivering a Fast, Easy

2

LendingTree Today

Empowering consumers to save money on any loan through

fast, easy comparison shopping and delivering scale and efficiency for

lenders

Page 3: Neil Savage - LendIt Salvage 04.08.16 v1 2 · Native Advertising Email Display Fully Mobile-Enabled Marketing Strategy to Strengthen Brand and Leadership 9. 6 Delivering a Fast, Easy

3

A True Online Marketplace Built Over Two Decades

Access to

Multiple Offers

Cost-Efficient Customer

Acquisition

Retail Banks

Auto Lenders

Highly Targeted, Predictable Volume

Clicks, Calls and Data Leads

Real-Time Reporting & Analytics

Free Credit Scores

Tools & Resources

Ratings & Reviews

Mortgage

P2P Lenders

A True Online Marketplace Enabling Consumers and Lenders to Shop for Each Other

Small Business Lenders

Student Loans

Credit Cards

Con

sum

ers Lenders

5

Page 4: Neil Savage - LendIt Salvage 04.08.16 v1 2 · Native Advertising Email Display Fully Mobile-Enabled Marketing Strategy to Strengthen Brand and Leadership 9. 6 Delivering a Fast, Easy

4

Unparalleled Scale and Brand

1) Annual run-rate based on lender-reported funding data and internal estimates.

~$1.5bn Lifetime Brand

Investment

$25bn+ Annual Loan Originations

Facilitated(1)

400+ Strategic Relationshipswith Top Tier Lenders

7

Page 5: Neil Savage - LendIt Salvage 04.08.16 v1 2 · Native Advertising Email Display Fully Mobile-Enabled Marketing Strategy to Strengthen Brand and Leadership 9. 6 Delivering a Fast, Easy

5

Large Scale, Fully Diversified Marketing Mix

Television

Social MediaPartnerships

SEM SEO

Native Advertising Email

Display

Fully Mobile-Enabled Marketing Strategy to Strengthen Brand and Leadership

9

Page 6: Neil Savage - LendIt Salvage 04.08.16 v1 2 · Native Advertising Email Display Fully Mobile-Enabled Marketing Strategy to Strengthen Brand and Leadership 9. 6 Delivering a Fast, Easy

6

Delivering a Fast, Easy Experience that Gets Results

Easy Three Minute Process

Proven Savings

58%of potential homebuyers stated “getting the best deal” (price) is their most important feature when considering a mortgage(1)

Intuitive Mobile Experience

Live Competitive Quotes

Page 7: Neil Savage - LendIt Salvage 04.08.16 v1 2 · Native Advertising Email Display Fully Mobile-Enabled Marketing Strategy to Strengthen Brand and Leadership 9. 6 Delivering a Fast, Easy

7

Partnering with Top Tier Lenders Across Multiple Products

Personal Business Student

Mortgage Auto Credit Card

Page 8: Neil Savage - LendIt Salvage 04.08.16 v1 2 · Native Advertising Email Display Fully Mobile-Enabled Marketing Strategy to Strengthen Brand and Leadership 9. 6 Delivering a Fast, Easy

8

Borrower

We Serve Two Types of Customers

Awesome shopping

experience

Diverse Products

Choice

Save Time and Money

Lender

Targeted

Qualified

Cost-Efficient

Service

Page 9: Neil Savage - LendIt Salvage 04.08.16 v1 2 · Native Advertising Email Display Fully Mobile-Enabled Marketing Strategy to Strengthen Brand and Leadership 9. 6 Delivering a Fast, Easy

9

Different Customers for Different Lenders

1. Online

2. Centralized

3. Local BranchesCreditIncomeEmploymentEducation

Borrowers of various:

Page 10: Neil Savage - LendIt Salvage 04.08.16 v1 2 · Native Advertising Email Display Fully Mobile-Enabled Marketing Strategy to Strengthen Brand and Leadership 9. 6 Delivering a Fast, Easy

10

LendingTree Today

Empowering consumers to save money on any loan through

fast, easy comparison shopping and delivering scale and efficiency for

lenders

Page 11: Neil Savage - LendIt Salvage 04.08.16 v1 2 · Native Advertising Email Display Fully Mobile-Enabled Marketing Strategy to Strengthen Brand and Leadership 9. 6 Delivering a Fast, Easy