NeighborhoodReach.comNeighborhoodReach.comWillowbend Corporation

NeighborhoodsNeighborhoodsA geographically localized

community within a larger geography where the inhabitants share many common characteristics

Home styles, prices and ageShopping areasSocial lifeSometimes ethnicityAnd more

An Additional Important An Additional Important TargetTargetMarketRegion or ZoneZip CodeTarget Zone (Sub Zip)Delivery RouteSelective Address

Neighborhoods Cross Other Neighborhoods Cross Other TargetsTargetsMarketRegion or ZoneZip CodeTarget Zone (Sub Zip)Delivery RouteSelective Address

Not a Square Peg in a Round Not a Square Peg in a Round HoleHoleNeighborhoods are not:

◦USPS geopolitical boundaries◦Municipal or county definitions◦Limited to census definitions◦Company delivery route limited

Willowbend has brought together its assets of:

155 million residence and business address file

US digital street fileDemographic information and

profilesProprietary data management

technology

Defined as:◦A cluster of streets that are

navigable without exiting onto a higher speed boundary road

◦A collection of residential and business addresses within the cluster of streets

◦A demographic profile that describes the cluster

Digital street file with Neighborhood Clusters® identified

Residential and business addresses appended with longitude and latitude, census block group and congressional district

Entry and exits identifiedSequence from each entry and exitResidential and business counts by

USPS and census geographyDemographic profile definition of the

area

What can you do with What can you do with this?this?Route building and sequencing

◦We have now started using these clusters in our Route Xpert application Build routes based on clusters Profiles Ease of travel

◦Optimizing sequenced delivery is easierSince January we have created and

optimized delivery routes using clusters as the base for over one million newspaper deliveries

What can you do with What can you do with this?this?Reach more advertising customers

◦Many advertisers need “neighborhood reach” Real estate Strip malls Grocery Bank Restaurant And more

◦Neighborhoodreach.com http://71.252.225.93/

What can you do with What can you do with this?this?Customer Solicitation

◦Append current customer files◦Analyze clusters that are high

potential and find more◦Rank clusters on potential

New Subscriber Solicitation Program

Willowbend ApplicationsWillowbend ApplicationsModifying all our applications to

utilize Neighborhood Clusters®

◦Route Xpert◦Operations Xpert◦Mailing Xpert

What’s available?What’s available?Geography

◦US◦State◦County◦Zip Code

Data◦Any or all of the data in a cluster

NeighborhoodReach.comNeighborhoodReach.comWillowbend Corporation