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Jerome Avenue Study
Area of Analysis: 78 Census Tracts Surrounding the zoning study area, representing portions of several Bronx Neighborhoods
University Heights
Fordham
MountHope
MountEden
Highbridge
MorrisHeights
University Heights
Fordham
MountHope
MountEden
Highbridge
MorrisHeights
% Unemployed (Civilian Labor Force)
0
5
10
15
20
Study AreaBronxNYC
10.2%
14.2%
17.7%
Median Household Income
0
10000
20000
30000
40000
50000
60000
$51,865
$34,300
$26,226
Study AreaBronxNYC
Total Population
345KJe
rom
e Av
e. S
tudy
Are
a, B
X34
5K R
esid
ents
St. L
ouis
, MO
318K
Res
iden
ts
Pitt
sbur
gh, P
A30
5K R
esid
ents
New
Orl
eans
, LA
378K
Res
iden
ts
*to scale
BronxStudy Area NYC
Income Brackets (% of households)
%
0
5
10
15
20
$200K +
$150K - $199.9K
$100K - $149.9K
$75K - $99.9K
$50K - $74.9K
$35K - $49.9K
$25K - $34K
$15K - $24.9K
$10K - $14.9K
Less than $10K
Nearly 15% of city’s households earn more than $150K per year.Meanwhile, almost HALF of the households in the study area earn less than $25K Conversely, 1/4 of households earn more than $50K
Neighborhood Profile
NYC
Bronx
Study Area
Median Age
0 5 10 15 20 25 30 35 40
<19
>60
32.9%29.9%
24.2%11.1%
14.8%17.3%
0 5 10 15 20 25 30 35
14%
44%
42%1&2 FamilyDwelling
Walk UpApartment
ElevatorApartment
Households by Building Type*DCP PLUTO, Bldg Class
35%19%22%24%*2010 Census
People Per Household(Study Area)
Total Housing Units
Occupied113KVacant6K
119,428}
*2010 Decennial CensusHouseholds by the ’s
*2012 ACS 5-year estimate
4
2
Average Household Size
3 3.01
2.91 2.8
2.98
2.5
2.86
Study Area
Bronx NYC
Renter OccupiedOwner Occupied
RO
R
O
R
OR
O
* The Jerome Avenue Study Area consists of larger household sizes than the City and the Borough. The building stock is predominantly made up of apartment buildings, with some 1 and 2 family homes as well. The Study Area is home to a younger population than the City and Borough, with nearly 1/3 of its population under the age of 19 years old and just over 11% over 60 years old.
Around 2,500 unitswithin the
Zoning study Area
Ethnicity & Immigration
Over 94% of the study area is eitherLatino or African Americancompared to only 51% of the city as a whole
*2010 CensusSelf- Reported
.7%
1.84%
Some Other Race (nonhispanic).9% Two or more races (nonhispanic)
1.74% White Alone (nonhispanic)Asian alone (nonhispanic)}
65.24%LATINO
29.57%African American
(nonhispanic)
Total Latino Population | 228kPuerto Rican
63K
Dominican106K
OTHER
Mexican20K
Puerto Rican63K
Dominican106K
Totals including immigrant groups
116K Latino Immigrants 77K Immigrants from the Dominican Republic 12K Immigrants from Mexico
Immigrants from Latin America OTHER19K
DominicanRepublic
77K
DominicanRepublic
77K
Mexico12K
Mexico12K
OTHER19K
Immigrants from Africa
Of the 142K immigrants in the Study Area, 20K came from Africa. Of these: 16K came from West Africa, specifically: 8K from Ghana 1.1K from Nigeria
All Other Immigrants
142K
Other4K
Other6.1KAll Other
Immigrants142K
Immigrants fromAfrica: 20K
Immigrants fromAfrica: 20K Other
4K
Immigrants fromWest African: 16KImmigrants from
West African: 16K
Immigrants fromGhana: 8K
Immigrants fromNigeria: 1.1K
Other6.1K
*American Community Survey 2008-2013Self- Reported
*American Community Survey 2008-2013Self- Reported
Jerome Avenue Study
0
20
40
60
80
100
120
Auto
Acc
esso
ries &
Rep
air
Auto
Rep
air
Auto
Sal
es/R
enta
lsBa
kery
Bank
Bar/
Pub/
Club
Beau
ty P
arlo
r, Ba
rber
, Spa
Bode
ga/
Conv
enie
nce
Build
ing
Mat
eria
l/Ga
rden
Equ
ipm
ent S
uppl
ies
Café
Clot
hing
/Clo
thin
g Ac
cess
orie
sCo
mm
unity
Fac
ility
Com
mun
ity G
arde
nCo
vere
d Pa
rkin
gD
ayca
re C
ente
rD
ry C
lean
er Ev
ent S
pace
Fina
ncia
l Ser
vice
(Oth
er th
an B
ank)
Fish
or M
eat
Fitn
ess
Cent
erFl
oris
tFo
od&
Bev
erag
eFr
uit &
Veg
etab
leFu
ll-Li
ne G
roc e
rFu
rnitu
re/H
ome
Furn
ishi
ngs
Gas
Stat
ion
Gene
ral M
erch
andi
seGo
vern
men
t Age
ncy
Hard
ware
He
alth
/Per
sona
l Car
eHo
use
of W
orsh
ipIn
dust
rial
Laun
drom
atLa
w O
ffice
Logi
stic
sM
edic
al/D
enta
l Offi
ceM
ulti-
Serv
ice
Neig
hbor
hood
Ser
vice
s/O
ffice
sO
pen
Park
ing
Opt
ical
Sto
reO
ther
Aut
oO
ther
Com
mun
ity F
acili
tyO
ther
Ret
ail
Oth
er S
ervi
ce/O
ffice
Park
Pawn
Sho
pPe
t/Pe
t Sup
plie
sPh
arm
acy/
Dru
g St
ore
Publ
ic fa
cilit
ies/
Inst
itutio
nsRe
nova
tion/
Tra
nsiti
onRe
side
ntia
lRe
stau
r ant
Rest
aura
nt
Full-
Serv
ice
Rest
aura
nt
Lim
ited
Serv
ice
Rest
aura
ntSc
hool
Self-
Stor
age
Spor
ts, H
obby
, Boo
ks, M
usic
Tax
Serv
ice
Tran
spor
tatio
n/Ut
ility
Trav
el A
genc
yN
o D
ata
Vaca
nt: F
or R
ent/
Unoc
cupi
edVa
cant
: Ren
ovat
ion/
Tran
sitio
nW
ine
& L
iquo
r Sto
re
Business by Type| Zoning Study Area
HighlightsSurveyed 894 total lotsRecorded 1,110 unique uses
104 restaurants (26 recorded as “full service”)102 vacant parcels/buildings 199 Auto-related Uses
57 Auto Accessories/Repair81 Auto Repair5 Sales/Rental42 Parking5 gas
89 Beauty/Barber/Spa73 Bodegas64 Clothing/Accessories38 Electronics/Appliance12 Full-line grocers, - 10 “fish or meat” - 10 “fruit or vegetable”5 General Merchandise21 “Health/Personal Care” 11 “Medical/Dental Office”22 Drug Stores
OTHER
Vacant
Clothing
Bodega
Salon/Barber
Auto-related
Rest
aura
nt
AUTO USES (DCP field work)
ALL USES (DCP field work)
Auto
Sal
es/R
enta
ls
Auto Repair & Accessories
Auto Repair
Covered Parking
Open ParkingOth
er (A
uto)
Gas
Sta
tion
41%29%
14%
41%29%
14%
7%7%
Retail Survey
*All data from DCP field work
Jerome Avenue Study
Employment Profile
All OtherWholesale TradeTransportation and WarehousingRetail TradeReal Estate and Rental and LeasingProfessional, Scientific, and Technical ServicesOther Services (except Public Administration)ManufacturingInformationHealth Care and Social AssistanceFinance and InsuranceEducational ServicesConstructionAdministrative & Support and Waste Management &Remediation ServicesAccommodation and Food Services
T o t a l E m p l o y e e sT o t a l F i r m s
Retail Trade: 992 (26%)
Health Care/Social Assistance: 854 (23%)
Accommodation/Food Service: 565 (15%)
Other Services 86 (17%)
Retail Trade 198 (39%)
Accommodation/Food Service 65 (13%)
Total Firms|512Total Employees|3,755
ZoningStudyArea
Of the 3,755 employees that work within the Zoning Study
Area, over 50% work in Health Care/Social Assistance or the
Retail Trade.
Of the over 500 businesses in the zoning study area,
just over 15% are automotive-related
Data from Quarterly Census of Employment and Wages
Jerome Avenue StudyAuto Use Survey
*All Locations identified by Department of City Planning staff in the Fall of 2014