Nehal JhaveriA Media Professional , with more than 10 years of work experience across various functions and multi skilled teams

Mobile : +91-9820857710Email: nehalshah2006@gmail.comAddress : 93/22,Ahoora Mahal,G Road, Marine Drive,Mumbai – 400002Marital Status : MarriedDate of birth : 9th November’1980

THE JOURNEY SO FAR…

Manager – Brand Solutions,Regional Cluster :Star India Pvt Ltd (Sept’14 to Aug’16) Single handedly drove customized solutions on Impact Properties

(Non-Fiction/Events) & Fiction shows for key clients on Star Jalsha,Star Pravah & Jalsha Movies across Markets.

Frequent client interface across markets to discuss potential association concepts and opportunities that could seamlessly gel with the clients brand communication & help them achieve their advertising objectives.

Involved in making network pitches for big ticket clients such as HUL, LG, Asian Paints, Adani, Flipkart, GSK, etc.

Key highlight : Executed the Asian Paints Ranbarso Initiative on Star Jalsha which comprised of

launching a Co-branded shade card with our lead protagonists, Content Integrations, Vignettes & other ancillary promotional elements.

Signed up Unilever- FAL Foundation for Content Partnership on Aaj Aari Kal Bhaabh( Fiction show on Star Jalsha) integrating the Brand right from the beginning by positioning the Female lead protagonist as the FAL girl which led to fulfilling the business objective of encouraging women to sign up for the FAL Scholarships in WB.

Manager – Brand Solutions,Star Plus :Star India Pvt Ltd (Aug’13 to Aug’ 14) Customized Solutioning & Executing key advertiser associations on Impact properties

on Star Plus. Worked closely with the programming team to aid the sales force with content

solutions that empowered them to sell effectively Identified & executed opportunities in fiction and non-fiction content space that

could be monetized by the sales team Led cross functional interaction with marketing / operations / on air promotions

department to ensure smooth execution of all brand related commitments

Key highlight :

Seamlessly Executed Sponsor on-ground & on-air deliverables for sponsors on High Impact Shows like Junior Masterchef, Satyamev Jayate & Parivaar Awards.

Successfully Executed Integration for Tata Tea (Power of 49) on Diya aur Bati – No. 1 Fiction show on Hindi GEC encouraging women to vote in the upcoming elections.

Group Manager - Activations, Radio Mirchi: ENIL (Oct’11 to Aug’13) Developed customized properties by strategizing & providing holistic solutions to

sponsors & partners ensuring effective design and implementation of strategic marketing and branding plans.

Leading the conceptualization, marketing & sales strategy of properties & ensure profitability on every initiative. This accounts concept generation, content planning, overall supervision & managing multiple clients & agencies for communication development, tie-ups & event execution

Channelizing all areas of event management from development of the concept to the logistical execution. Implement national, multi-layered marketing events, from concept to execution with excellent return on investment (ROI)

Initiate & close Media partnership deals to facilitate co-promotion ensuring high visibility for properties

Ensure the Team target Achievement through constant motivation & innovations.

Key Highlights:

Mirchi Weekend Carnival: A Multi-City RWA Activity-Conceptualization, planning, Revenue generation, marketing ensuring profitability.

Mirchi Break Time: A Multi-City Corporate Activity-Conceptualization, planning, Revenue generation, marketing ensuring profitability.

Contributing to various Marquee properties like Mirchi Freshers, Mirchi Music Awards & Get Active Expo(SCMM).

Generated Incremental revenue through various Non-FCT Initiatives like Time-Check, Property check,etc.

Group Head, Network 18-CNBC Focus (April 11-Oct 11) Identifying & developing Marquee properties for both external and internal

stakeholders on various parameters – ongoing and need based ensuring smooth execution of all the initiatives.

Strategize & conceptualize strong solutions for clients providing ATL & BTL media solutions, both thematic and tactical ensuring brand’s visibility & achievement of their marketing objectives.

Prospecting, Pitching, Aid in Pitch creation basis brief received & commercial negotiation towards closure.

Key Highlights: Akshaya Trithya Initiative with Reliance Gold Fund

Dhanteras initiative with Reliance Gold Fund

Assistant Manager, National Geograpic Channel (Aug 09 to Nov 2010)Senior Executive, National Geographic Channel (Nov 07 to July 09)

Responsible for Mumbai (50%) & Poona Branch Target Achievement. Managing existing clients & ensuring consumption of Annual commitments with a

smooth operation of campaigns. Keeping a track of competition through various methods & Ensuring maximum

market share across campaigns. Explore & develop New clients on the channel & maximize the revenue on the

channel through Traditional & Non-Traditional revenue pitches. Identify & create new revenue generation opportunities with like-minded

partners/sponsors. Identify & generate revenues for Brand Initiatives like the Mission Properties with

sponsors & partners who bring in exponential value to the brand initiatives.

Key Highlights: Green Initiative with HSBC (NTR): Initiated & Executed A First time Multi-city On-

Ground & On Air Initiative in collaboration with HSBC helping them achieve their CSR objective.

Spell Bee (AFP): Successfully Initiated & Executed a First time AFP initiative(Local Content)on the channel for 2 Consecutive years.

Senior Manager, OOH Media (Jan 07 to Nov 07)

Integral part of the core start-up team ensured a holistic experience across functions like Setup & Execution, Sales, Marketing, Business Development, operations, client servicing, partner alliances , etc.

Identifying & developing alliances with relevant partners ensuring a long term association help achieve ROI objectives.

Develop the Marketing & Sales strategy to pitch OOH as a new Media to potential clients/partners highlighting its potential, strength & relevance in the current media scenario.

Create awareness & need about the OOH media & ensure its inclusion in the client’s media plan resulting in revenue generation.

Key Highlights: Developed successful partnerships with partners across verticals ensuring monopoly

among competitors & gaining first mover advantage.

Generated Revenue from clients like Bank of Maharashtra, Unilever,HDFC Homeloans,etc. for a New Media based on creative selling & innovation.

Manager, Radio Mirchi-ENIL (April 05 to Jan 07)Sr Executive, Radio Mirchi-ENIL(Sept 04 to Mar 05)

Responsible for revenue generation from corporate clients & ensure inclusion of Radio Mirchi in every media plan with the highest market share among competition.

Identifying & developing new clients by providing solutions to non-radio client’s .This involves understanding the client brief & objective thoroughly & then providing relevant radio solutions showing the client’s the merit in associating with Radio as a Medium & Radio Mirchi as a brand.

Identifying & sealing deals with other media houses/partners with a dual purpose of Marketing & Sales ensuring a win-win situation for both the parties.

Successfully conceptualized, executed & amplified On-Ground events for various clients & amplifying them on radio ensuring high level of visibility among relevant target audience.

Key Highlights: Selected as one of the Highest Performers in the company in the first year

(110%achievements of the yearly sales target)

Pitched, conceptualized & successfully executed radio campaigns based on creative selling & innovative selling for various Non-Radio HUL brands & ensured sustained revenues from them year on year.

Developed exclusive Sales & Marketing partnerships with ‘Star India Pvt Ltd’ for their various show launches & ensuring that Radio Mirchi is their preferred Radio Partner.

Executive, Dainik Bhaskar Group of Publications (Jan04 to Sept 04)

Handled Sales & marketing for their newly launched supplements targeted to youth & kids namely Career Mantra & Bal Bhaskar.

Actively involved in the launch of their first Gujarati print initiative-Divya Bhaskar in Ahmedabad. This involved being a part of their market research, marketing & sales strategy development, content, launch, subscription, etc.

YEARS GONE BY...

Internships Percept Advertising- 3 Months(Year 2000) PSL Erickson- 3 Months(Year 1999)

Academic Qualifications M.Com(Masters of Commerce)

Mumbai University in 2003(First class). Vocational Advertising, Marketing & Sales Management(Mumbai University)

A 3 year Vocational course, Mumbai University in 2001(First class). B.Com(Bachelor of commerce)

Mithibai College of Commerce, Mumbai University in 2001(First Class).

Extra-Curricular Activites Founder of Heart & Soil-Nature club for Parents & children. Mentor with the Lighthouse Project since November’15.

Currently Pursuing LCBC(Leadership course in Biodiversity Conservation) from BNHS

Hobbies Avid Nature lover & traveler Photography