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A Regional Approach to Community
Engagement And Healthy Food Access in
Underserved Communities Kristian Blessington, Pascale Edouard, Megan Jourdan, Erin Laird
Demonstrate the benefit of a regional approach to increasing healthy food access
Highlight the role of Community Based Participatory Research in developing solutions to healthy food access
Objectives
Define food deserts
USDA – Designated Food Desert Census Tracts in Manatee and Sarasota Counties
Low Income and Low Access at 1 and 10 miles
Percent of adults who live within ½ mile of a
healthy food retailer
25% 27%
Manatee Sarasota
Percent of adults who eat at least 5 servings of
fruits and vegetables per day
17% 18%
Manatee Sarasota
Percent of adults who are overweight or obese
62% 58%
Manatee Sarasota
Develop high-
impact solutions Share best
practices
Maximize
resources
Reduce
duplication
Benefits of
Regional
Approach
Maximize limited
staff time
Community Based Participatory Research
Assets
Barriers
Solutions
Engage Residents, Eliminate Guessing
Methodology
Key Informant Interviews 2015
January-
February
Focus Groups 2015
March-
April
Community Based Participatory Research
Personal Narratives 2015
May- June
Photo Voice 2015
May-June
Cross-County Steering
Committee
2015
July-ongoing
Door to Door Surveys 2015
June-July
Key Informant Interviews Purpose
Inform your
engagement
plan
Gain access to target population
Define geographic scope
Understand cultural groups
Cindy Sloan Director, Food Bank of
Manatee
Lawrence
Livingston Reverend, Eternity Temple
Church
Key Informant Interviews Examples from Manatee County
Pat Stream Principal, Samoset
Elementary School
Yvonne Daniels Deputy, Manatee County
Sheriff’s Office
Key Informant Interviews Examples from Sarasota County
Lorna Alston General Manager, North
Sarasota
Erin Bryce Community Outreach
Coordinator, City of North Port
Victoria Brown CEO, Dollar Dynasty, Inc
Jenna Jones Director Of Nutrition Education
and Programs, All Faiths Food
Bank
Focus Groups
Focus group at Samoset
Elementary
Education
Focus Group Themes
Cost
Store Availability
Time
“I need to learn more about how to eat healthy.”
“We have to buy what we can afford, not
what we like to get.”
“In this community, there’s not really stores, there are ‘food stores,’ or whatever
but it’s just like going to a gas station.”
“When you’re low income, it’s hard
to go to the grocery store and pick
out a meal that’s healthy and also
cheap.”
Photo-Voice
Highly participatory
Collect meaningful qualitative data
Display data visually
Engage food desert residents
SAM’s, is economical, but
bags of vegetables are too
large and I end up throwing
food away.
Photo-Voice
“I would like to find more
economic and smaller
packages of vegetables in
supermarkets closer to my
home.
Supermarkets, closer to my
home, sell smaller bags of
vegetables, but they are
higher priced.”
Photo-Voice
“I would like for the flea
market at Tuttle and
Ringling to have a larger
variety of fruits and
vegetables, as well as,
better quality like these
which I had to buy in the
Red Barn in Bradenton
which is much farther from
my home.”
Photo-Voice
“Look at that, that’s sad right there. That’s what my fridge and cabinet always
look like. I don’t have a car, so I gotta walk to the store. I would go to a
pantry, but I can’t get there. I do have a lot of peanut butter. People are
always giving me peanut butter. Sometimes I just eat it with a spoon for
dinner.”
Recorded personal narratives Understanding life in a food desert
Door-to-Door
Survey
Purpose • Engage wider range of
residents
• Inform planning and decision
making
Survey Methodology Community Assessment for Public Health Emergency Response (CASPER)
Repurposed from an emergency
response tool, to a community
engagement tool
Choose census
tracts
Survey seven
randomly selected
homes
Complete 168-210
surveys
Randomly select
30 census blocks
Survey Methodology Community Assessment for Public Health Emergency Response (CASPER)
Budgeting
41%
Survey Results Education
Vegetable
Gardening
39% 34%
Cooking
Education
Survey Results
Held in your neighborhood
Shorter than an hour
Provide Dinner
Childcare
Transportation
60% 61%
39% 41%
25%
Survey Results Vegetable Gardening
Yard
85% Patio
36% Community
Garden
33%
Survey Results Vegetable Gardening
85% Seeds and
materials
72% Tips for small
yards
66% Info on gardening in
Florida
Survey Results Farm Stands
Weekends
44%
Any Day
30%
Weekdays
26%
Communication
Plain
language
is key
Writing and speaking effectively requires understanding your target population
Pilot all
materials
Ask key
informants
Next Steps Cross County Steering Committee
Develop action plans
Implementation
Convene steering
committee
Group Discussion: Applying CBPR in Your
Community
Who would be your key
informants?
What methods would you
use to engage your
residents?
Thank you
Kristian Blessington, [email protected]
Pascale Edouard, [email protected]
Megan Jourdan, [email protected]
Erin Laird, [email protected]
