MICHAEL A. NEELY METRO ATLANTA

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VP / DIRECTOR OF SALES – REGIONAL SALES MANAGER

Growth Strategies / Business Development / Marketing / Key Accounts / Turnarounds / Planning / Solution Sales / Territory Management / Relationship Management / Market Penetration / CRM / Needs Analysis / Bids / Proposals / Pricing / Negotiations / Contracts / Competitive Analysis /

Account Capture / Business Intelligence / Strategic Alliances / Forecasting / Market Research / Engineering / Technology Solutions / Recruiting / Training / Team Building / Staff Development / Performance Measurement / Compliance / Lead Generation / Prospecting / Project Management /

Consultative Sales / Pre- & Post-Sales Support / Channel Management / Employee Relations

An award-winning sales leader with an exceptional record driving steep revenue and market share growth at Brugg Cables and the Siemens Energy / Siemens-Westinghouse family of companies. Directing sales teams and as an individual producer, I have consistently exceeded challenging revenue targets, delivering hundreds of millions of dollars in new, renewal, extension and add-on sales. My experience includes rapid growth and successful turnaround initiatives.

Managing high-performance multidisciplinary teams and large multistate geographic regions, I have directed sales into key commercial accounts in the energy and electric power generation industry. With a book of business that reads like a who’s who and includes clients such Shell Oil, Duke Energy, Florida Power & Light, Reliant Energy and PSE&G, I am known for producing results that outperform corporate and client expectations as well as entrenched competitors and prevailing market trends.

Well versed in both technology and consultative solution selling techniques, I have a knack for bringing together diverse teams and stimulating the kind of synergistic collaboration that solves challenging customer needs and wins valuable new business.

At your organization, I could make an immediate strong impact by:

! Planning & executing aggressive sales growth strategies ! Forging profitable strategic alliances & win-win partnerships ! Carving out & continuously honing a sharp competitive edge ! Identifying & seizing untapped opportunities & emerging markets ! Shrewdly negotiating & strongly closing high-value, long-cycle sales ! Leveraging high-trust solution selling to capture & retain key accounts ! Recruiting, mentoring & motivating top performing multidisciplinary teams

Others have described me as a natural leader, high-energy motivator, sharp analyst, persuasive communicator and tough negotiator. With a shirtsleeves management style that balances empowerment and accountability, I pride myself on propelling teams to achieve record-setting results.

My education includes a Bachelor of Science degree in Physics from Delaware State College and a Bachelor of Science degree in Mechanical & Aeronautical Engineering from the University of Delaware. I am conversational in Spanish.

Other the course of my career, I have won awards for both individual and team leadership performance, including the Brugg Sales Award, Siemens Team Collaboration Award, Siemens-Westinghouse Leadership Council and Westinghouse Award of Excellence.

MICHAEL A. NEELY PAGE 2

michaelneely55@yahoo.com • linkedin.com/in/michael-neely-76a90bb8 • 973-454-8569

CAREER HISTORY & SELECTED HIGHLIGHTS

VP of Sales, Brugg Cables, LLC, a subsidiary of Brugg Group, 2016-Present. Recruited to direct all North American sales for a Swiss manufacturer of electric transmission and optical ground wire for the electric utility sector. Managed a team of five and P&L on sales to $15M. Key contributions include:

Captured $20M in new long-term contracts. Brugg was looking for strong growth in the North American market. Built a sales force segmented to cover the Northeast, Central and Western regions of the US, as well as Canada. Developed an aggressive marketing and sales strategy aimed at large regional and national utilities. Steered the team to win multiyear contracts with American Electric Power, First Energy, Sharyland Utilities, Xcel Energy and National Grid.

Siemens Energy, a $5.5B division of Siemens Energy Automation GmbH, 2007-2016. Roles include:

Eastern Regional Sales Manager, 2011-2014. Promoted to direct all Instrumentation & Control Group sales for a 14-state region. Directed process, systems and training improvements, generating strong revenue and market share gains. Managed sales with $35M in annual revenue and staff to five. Notable achievements include:

Beat targets, posting $100M in sales. Promoted to increase Siemens Energy sales in the Northeast region. Coached and mentored a team of five senior account executives to aggressively prospect top leadership at several leading electric power utilities. Guided the team to ink contracts with Southern Company, PSE&G, Exelon, Duke Energy, Florida Power & Light and Kentucky Utilities. Generated strong year-over-year growth while hitting an average of 115% of annual targets for four straight years.

Penetrated a new key account, winning a $4M sale. Siemens Energy wanted to expand its base of oil & gas industry customers. Courted Royal Dutch Shell to provide instruments and control (I&C) systems for their Carmon Creek co-generation facility in Peace River, Canada. Negotiated the firm’s first-ever sale to Shell, netting millions in the initial deal, opening the door to potential new business pipeline worth tens of millions for equipment and services at other Shell plants.

Leveraged an innovative wireless solution to crack open a key account. Looking to improve efficiency and reliability, Florida Power & Light (FP&L), sought a remote solution for monitoring valves in its Port Everglades plant. Working closely with Siemens Energy I&C engineers, developed a wireless system capable of interfacing with existing control platforms at the facility. Won Siemen’s first order for the solution, booking an initial $400K sale and paving the way to selling similar solutions for other FP&L plants.

Northeast Region LTSP Account Manager, 2007-2011. Directed sales of Long-Term Service Programs (LTSP) for gas turbine projects. Managed pricing, bids, proposals and negotiations on hundreds of millions of long-term contracts with major electrical utilities and power generators. Significant accomplishments include:

Negotiated a $40M long-term extension. With its Siemens Energy contract expiring, AES Red Oak was mulling the possibility of insourcing service at its generating plant. Proved an airtight business case for renewing the contract by showing significant savings, better support and strong preventive maintenance. Introduced value-added programs to increase the power output of existing turbines, enabling AES to boost revenues and profits. Negotiated a six-year extension to the original $100M LTSP.

Closed $235M in long-term service deals with leading utilities. Siemens Energy was looking to grow new service contracts and renewals. Working closely with senior divisional executives, field sales, contract management, engineering and project management teams, developed aggressive proposals and pricing models. Signed major contracts with Constellation Energy, AES and others, generating more than 23% of overall divisional revenues. Exceeded OE, OE margin, EBIT and other key financial metrics.

MICHAEL A. NEELY PAGE 3

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Inked a $10M long-term service contract renewal. Orlando Utilities Commission (OUC) believed they had sufficient in-house resources and know-how to justify not renewing a Siemens Energy service program. Developed data, pricing and a hard-hitting proposal to overcome resistance, proving the cost-effectiveness of the LTSP and a three-year ROI. Closed a deal for a profitable eight-year extension.

Earlier: Previous roles in the Siemens family of companies and predecessors include NJ/NY Area Account Manager and New England Area District Sales Manager, Siemens Westinghouse. Began career as a Senior Field Sales Engineer at Westinghouse. Contributions include:

Surpassed all regional sales goals, posting tens of millions in revenue. Siemens Westinghouse needed to cement its market share in the NY/NJ region. Developed marketing and sales plans targeting large power plant projects. Conducted aggressive lead generation, prospecting, bid and proposal efforts, selling steam turbine and gas turbine products. Negotiated major contracts with PSE&G, AES Red Oak, Reliant Energy, NYSE&G and others, totaling $120M. Met or exceeded all revenue targets for seven straight years.

Put together a winning proposal for a major power plant upgrade. Saw an opportunity for Siemens Westinghouse to bid on a program to increase power output at PSE&G’s Hudson 2 power plant. Working closely with senior plant management, pitched a proposal that would implement the upgrade during a routine maintenance period, avoiding any additional downtime. Proving a two-year ROI for the capital investment, closed a profitable $10M contract award.

Won a $4M turbine contract. PSE&G wanted to put off replacement of a high-pressure rotor at their Sewaren, NJ power plant due to concerns about costs. Led a Siemens Westinghouse effort to sell a new system. Demonstrated that existing inclusions in the rotor risked a sudden, unpredictable catastrophic failure and service outage. Proposed a solution with special pricing using an internally sourced replacement rotor on very short notice to minimize downtime. Extended the useful life of the turbine by 25 years, providing the client with a strong ROI. Secured a multimillion dollar deal and opened the door to additional service/support contracts.

Secured a $15M five-year maintenance contract. Boston Edison was considering service options for their Unit 1, 2 & 3 power plants. Developed a cost-effective long-term Siemens Westinghouse support solution, convincing top client management to sign a contract with Siemens Westinghouse for steam turbine maintenance at all three plants. Beat out several entrenched competitors.

Led a team to hit 115% of sales targets six years running. Promoted to lead a Siemens Westinghouse sales force serving the New England region. Engineered lead generation, prospecting, marketing, proposal and solution selling strategies to increase penetration and retention. Beat all revenue targets, generating $90M in sales from New England Power, Boston Edison and Yankee Atomic Power for steam and combustion turbines.

AWARDS & RECOGNITION

Notable honors include: Westinghouse Award of Excellence for Community Affairs for work with the Big Brothers & Big Sisters organization; Siemens Team Collaboration Award for Shell Oil Carmon Creek Co-Generation Project; Siemens-Westinghouse Leadership Council Award; and Brugg Sales Award.

EDUCATION

Bachelor of Science degree in Physics, Delaware State College.

Bachelor of Science degree in Mechanical & Aeronautical Engineering, University of Delaware.