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NEC CSR Report Review. Yoshiko Kurisaki Certificate for Advanced Studies in CSR 2011 University of Geneva Updated December, 2011. About NEC. Established in 1899, as the first subsidiary of Western Electris ( A manufacturing subsidiary of AT&T, the US ) in Japan. - PowerPoint PPT Presentation
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NECCSR Report Review
Yoshiko KurisakiCertificate for Advanced Studies in CSR 2011
University of GenevaUpdated December, 2011
About NEC
• Established in 1899, as the first subsidiary of Western Electris (A manufacturing subsidiary of AT&T, the US) in Japan.
• One of the leading ICT* companies in Japan and worldwode
(ICT = Information and Communicaiton Technologies)
• Business: IT Services, IT Platform, Carrier Network, Social Infrastructure, Personal solutions
• Net Sales: US$ 40 B. (As of Mar. 31, 2011)
• Employees:115,840 (As of Mar. 31, 2011), NEC Corp. and Consolidated Subsidiaries
• Locations: All over Japan, Asia-Pacific, EMEA, NAM, LAM2
Review• Corporate Philosophy: « NEC strives through "C&C”
to help advance societies worldwide toward deepened mutual understanding and the fulfillment of human potential.” (1990)
• Vision 2017: “To be a leading global company leveraging the power of innovation to realize an information society friendly to humans and the earth.”
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Review
• CSR definition: Expressed as “The NEC Way”– NEC Group Corporate Vision, Vision 2017, Value, Charter of Corporate
Behavior, Code of Conduct
• Distinctive feature of its CSR: Clearly says, “At NEC, we consider CSR initiatives to be inseparable from corporate activities.”
• Main stakeholders: Customers, Shareholders and other investors, Business partners, Local communities, Employees
• Additional points in CSR: Includes Information Security, and Business Continuity Plan
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What sort of CSR report? – Against the 15 points (continued)
– CSR principles are well aligned in business activities, “Help to Solve Social Issues Through Business Activities”
– Business Standards: GRI, UN Compact (2005), ISO 26000
– Major int’l SRI Indices: Dow Jones Sustainability World Index, SAM Silver Class, FTSE4Good Global Index, Ethibel Excellence (universe), MS-SRI Morningstar Socially Responsible Investment Index
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What sort of CSR report? – Against the 15 points
• Points of improvement- Missing info: Bench marking against competitors, CSR
Budget – Though not many companies publish such info.
- Key indicators of progress and impact – Need more info. on impacts, though difficult to measure.
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Conclusion
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• Information well aligned with « international standards »
• User friendliness in web site and information sorting to be further improved.
Additional point of interest:
Who are your stakeholders?
NEC Vodafone
Shareholders and other investors Invesors & analysts
Customers Consumers
Business partners Suppliers
Employees Employees
Local communities Local communities
Governments and regulators
NGOs
ICT indutsry
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