NDT 5: Marketing & Promotion of the Children’s and Young

People’s Palliative HubAnne-Marie Carroll Director of Nursing

LauraLynn Ireland’s Children’s Hospice

Marketing & Promotion of the Children’s and Young People’s Palliative Hub

www.childrenspalliativehub.com

NDT 5Anne-Marie Carroll, Valerie Jennings, Maeve

Hennessy, Ann Booth, Ann Mahony, Lesley Carroll

Palliative Hub ‘Gateway for palliative care information for the entire community

including patients, families, carers, health and social care professionals, researchers and other professionals’

AIIHPC developing on the behalf of the palliative care sector

www.aiihpc.org 3

Initiative Aim

• To highlight the Children & Young People Palliative Information Hub to the target audience

• To build traffic, engagement and use as information hub resource for Children & Young People palliative care on the island of Ireland

Approach

• Identify target audience/stakeholders• Identify key channels of communication• Develop key messages about cyp palliative

care• Roll out activity plan• Develop PR Plan• Communications to Healthcare Professionals• Communications to families/service users

Activities Engagement and collaboration

Activities

Marketing Tools

Distribution Plan

• Postal Packs • NI Children’s Hospice & LauraLynn Family

Packs• Conferences/Seminars • Social Media

Budget € 3000

• Magnets (2000 @cost €708.48 )• Pens (2500 @cost €983.00 )• Postage €2.25 per envelope (includes cover letter, 10

leaflets, 10 pens & 5 magnets)• Circulating 110 professionals/stakeholders postage packs

€247.50.• Additional costs for leaflets & stationary to be confirmed

via AIIHPC

Total cost to date =€1938.98

Taglines (The lines you remember)

• Children's Palliative Care Defined L k online www.childrenspalliativehub.com

• Life Limiting Illness? …….. don’t be in the Wilderness. Log onto www.childrenspalliativehub.com

Key Challenges

• Hub not direct service provider/Search words• Changes to Hub URL• All island blend• Time constraints/work commitments• Geographically – tele conferencing• Branding of merchandise• New area of learning – marketing & social

media

Highlights/Reflections

• Professional networks• Awareness of cyp hub amongst team• Learning on marketing strategies• Tweeting • Concept of digital strategy• Self awareness and self reflection in

professional roles• Broader thinking

The Future…….

• Presentation to the CYP Palliative Hub working group

• 2016 targeted conferences/seminars• Evaluation/Feed Forward• Digital Strategy• Tag Lines

Thank you

• Maeve Hennessy – CNS Louth SPC Service• Valerie Jennings – CNS Our Lady’s Children’s

Hospital Crumlin• Ann Booth – CNS LauraLynn Childrens Hospice• Lesley Carroll – CNM 2 Galway Hospice• Anne-Marie Carroll – DON LauraLynn Children's

Hospice• Ann Mahony – Interim DON Marymount Hospice,

Cork